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Communication, Credibility, and Trust When it Comes to Your Staff

Communication Credibility and Trust

Source: Stockphoto.com O#23559 ID#100025262501

Business leaders who win are those who communicate openly and regularly, have a clear and committed communications policy, initiate various programs to support communication and collaboration, and assess their own performance. Communication, credibility, and trust are all important to building a reliable team.

Leaders often talk about building trust. Trust is something that must be earned. It is not something that today’s business leaders can take for granted, because both internal staff and external customers and clients are increasingly less trusting. Establishing open communication, credibility, and trust when it comes to your staff is critical to the ultimate success of a business.

Trust is at the Foundation of Successful Businesses

With allegations of large corporations taking part in fraud out of greed, trust has been eroded in every direction and new rules have been set with regard to how businesses are expected to operate. This applies to communication, credibility, and trust when it comes to your staff as the internal workings of a business is where it all starts and where everything builds from.

Employees, investors, customers, government entities, and regulators are increasingly demanding greater corporate accountability and transparency. These types of measures are aimed at curbing excesses of businesses and protecting the public.

Despite these new developments and higher standards, business leaders of well-respected, high-performing businesses have long acknowledged the value of building and sustaining trust. Again, establishing solid communication, credibility, and trust when it comes to your staff is at the heart of all of it.

Great Communication Fosters Trust

Building trust in a business’ leadership requires a personal effort on the part of the business leaders themselves. It is a team effort as well, but it starts at the very top. The corporate function that is most likely to support business leaders’ efforts to build and sustain trust in the long-term is communication.

Communication contributes to the creation of a business environment of trust around the leaders themselves and enables them to lead more effectively, engage their employees, and ultimately deliver the best possible results. Communication serves as the primary positioning agent for overall message delivery and leadership development for managers. The most successful business leaders have learned this fact from the first-hand experience.

Communication Credibility and Trust
Source: Stockphoto.com O#23559 ID#100046269887

Excellent Communication Leads the Way to Credibility

Communication cannot alone make a person trust someone who is not trustworthy, but it can help to create a culture in which trust can thrive. Building communication, credibility, and trust when it comes to your staff is absolutely essential.

Breaking it down to the basics, leaders are people who are followed and people will not follow a leader they do not trust. Trust makes it easier to get into alignment and stay there. Trust is an extremely powerful force that builds loyalty, increases overall credibility, and supports effective communication within an organization. Trust gives you the right to benefit of the doubt in a situation where you would like to be heard, understood, and believed.

As any business leader or employee knows, trust can be severely tested when there are periods of high uncertainty and change during mergers, acquisitions, and other periods of transition. Despite a business leader’s best intentions, during these times it is often nearly impossible to communicate as much information as one would like. If one has a well-established system of communication, credibility, and trust when it comes to your staff, this reservoir of trust that has been built will carry you through these times.

At the very epicenter of building trust, is communication. Today, with public confidence in many organizations failing, solid leadership, communication, trust, business performance, and reputation are all inextricably linked. A workforce that trusts its leaders and really understands what is happening within the organization will be more satisfied, more productive, and also better able to communicate and contribute ideas for improvements.

Leaders of successful organizations know that in order to create a culture of trust, one must share information quickly and freely, and build relationships with employees and other stakeholders, allowing for their businesses to thrive.

It is not just about providing information. Building trust also involves managing communications and consistently encouraging discussion around what needs to be done. Always providing opportunities for feedback is a great example of how this is done.

Communicating sincerely, honestly, and regularly may be challenging for some business leaders and managers, but the return on good communication is high. For leaders of large corporations, human resources and communications channels within an organization, a regular self-assessment of whether or not you are acting as a communications champion within your business model helps to cast light on what you are doing well and also helps to focus on areas that may need some improvement.

Measuring progress, getting feedback, and giving feedback are all supportive of the goal to strengthen communication, credibility, and trust when it comes to your staff and every effort will be well worth it.

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