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The blog for Global Call Forwarding has articles on the latest customer service trends, telecommunications technologies, and business news.
different personality types
26th September 2018 blog, Business Insights

Different Personality Types in the Workplace

the importance of customer loyalty
29th August 2018 blog, Customer Service

The Importance of Customer Loyalty

Run a business from home
29th August 2018 blog, Business Insights

How To Run A Business From Home

creating applying buyer personas to drive sales
28th August 2018 blog, Marketing

Creating and Applying Buyer Personas to Drive More Sales

5 tools for creating professional presence online
28th August 2018 blog, Marketing

5 Tools For Creating a Professional Presence Online

bring-international-teams-closer-virtual-phone-numbers-feature
28th August 2018 blog, Business Phone Numbers

Bring International Teams Closer with Virtual Phone Numbers

if you work-from home you may need virtual phone system
28th August 2018 blog, Business Phone Numbers

If You Work From Home You Might Need a Virtual Phone System

Toll free numbers on billboards
10th August 2018 blog, Marketing

Advertising Toll Free Numbers on Billboards

challenges international business
20th July 2018 blog, Business Insights

Challenges of Doing International Business

Different Personality Types in the Workplace

26th September 2018 blog, Business Insights

When you go out into the world you meet all kinds of people with different motivations and personalities. Outside of the office, you can choose who you want to interact with, but in the office, it’s often a situation of “you get what you get.” Pinpointing your own personality type can help you steer your career trajectory in the direction you would like it to be going, as well. Along these lines, it’s important to understand how to work with different personality types as this can also help you to succeed in your career.

Some personality types will get along wonderfully and others may come into conflict more often than not. If your conflicts aren’t able to be addressed properly, you could end up becoming miserable at work or worse. Some of your coworkers may have outgoing personalities and want to talk and socialize with you at work, while others will find this behavior rude and distracting.

When conflicting personalities escalate to a problem among colleagues the issues will begin to throw off the office productivity. All problematic situations need to be managed directly in order to keep your office from becoming disjointed. The first step in keeping your office in harmonious working condition is to identify the 5 different personality types that you might find in a typical workplace environment and proceed accordingly.

1. The Solo Player

These people are multi-taskers that like to handle jobs alone. They prefer to not work with a team, but will if they are assigned to one. However, don’t expect them to grab drinks with the team after work or to volunteer to be the leader. These introverts are usually highly skilled and fast workers. In order to manage a Solo Player, try to give them as many individual work assignments as you can and keep team projects to a minimum. Also, don’t try to force the Solo Player into socializing with others; it will come naturally or it won’t, and its nothing to bother yourself about. Be sure to recognize their achievements and to give them extra time to process feedback and negative performance reviews.

2. The Slacker

Whenever work comes up, the Slacker has a reason to miss out on it. If they’re not needed, they won’t be there; and if they are needed, they’ll probably show up late. They have a list of excuses a mile long and won’t hesitate to give you any of them. How many “grandmas who got sick” does the Slacker have, anyway? Working with the Slacker means you need to be very direct in your delivery if you need something done. If they try to bring up more excuses, let them know you’re aware of the number of excuses they’ve previously given and let them know the consequences if they continue this slacker behavior. This person might need to be micromanaged because their productivity requires plenty of check-ins to get any progress.

3. Your Best Friend

Not just Your Best Friend, he or she is everyone’s best friend. This employee is constantly gossiping by the water cooler, cracking jokes in the break room, and can be found at other people’s desks more often than their own. This person is extremely extroverted and has probably gotten to know everyone in the building; let alone just your office. The problem with the Best Friend is that he might not be spending enough time on his work as he is focused on talking to everybody. To manage this person, use their skills to your advantage and get them to build company culture and organize after-work events. This person will need regular check-ups on progress – a lot like our other buddy, the Slacker.

4. The Angry Guy

Or girl, this person is a ticking time bomb ready to go off on a moment’s notice. You have already pinpointed this person because you’ve previously seen him/her get angry a few times since you started working together. These people can be very bad for company morale and they need to be dealt with immediately. The Angry Guy might be affecting your brand if they interact with customers or clients, and they can do a lot of irreparable damage. Try to find out what is making the Angry Guy so angry. Once those emotions are released, a healing process can occur.

5. Debbie Downer

Nothing can go right in Debbie Downer’s life. Whether it’s their awful in-laws, a mean landlord, or a “lazy” coworker, Debbie just can’t catch a break. The one thing you know about Debbie Downer is that none of this is his/ her fault and everything just seems to happen to his/ her. To manage the Debbie Downer in the office, you need to be objective when they lament about how hard their life is. Try offering constructive feedback instead of pity.

6. The Narcissist

The Narcissist loves to take credit and blame others. The Narcissist does not have loyalty to any coworkers, just himself/ herself. To manage the Narcissist, you need to work closely with them and point out where they could be doing a better job. Watch and see if their team interactions and work are tolerable; if not it might be easier to cut your losses and let him/ her go if they really are too much of a liability.

There are a lot more personalities than 6 in the workplace, but these might be the hardest to work with and will need the most managing. At the end of the day, it is up to you to build your team and figure out who can be let go, wherever necessary. As long as all the roads lead to a happy, productive, collaborative workplace, you’re doing the right thing.

The Importance of Customer Loyalty

29th August 2018 blog, Customer Service

Without profit, there is no business, and without customers, there is no profit. Customers are the sole provider of a business’ measure of success. Successful businesses know that their customers are their #1 priority in making a business work. Not only do you have to have new customers, it is even more important to keep the customers you already have. That is why customer loyalty is so important.

Small businesses and startups may struggle with their execution of customer service because of a lack of resources or time. So how is a small business supposed to face off against a large corporation? The answer is loyal customers. A loyal customer that has a satisfied relationship with a business and will often frequent the business, and go above and beyond for the business, too. Loyal customers often bring friends with them to their favorite stores and promote their favorite stores on social media. When you have created enough loyal customers over time, your business will be a success.

If you’re not convinced why you should be going out of your way to build relationships with the customers you already have, here’s a list of things a loyal customer can do for your business.

Loyal Customers Stick Around

Once you have a customer’s loyalty, you will find that they won’t visit your website a few times and then never come back, or stop into your shop and then you never see them again. A loyal customer truly appreciates what is at the core of your business, it resonates with them. If things are not going well in the business, your loyal customers will keep showing up and give your business the benefit of the doubt.

They Frequent Your Store More Often

A loyal customer may come to your store more often than they would need to, just because they like being there. If you own a restaurant and you have the same man come in every day with lunch, sometimes with friends and sometimes just alone, there is a reason he returns every day. He probably enjoys the food, but he also probably really enjoys being on a first-name basis with everyone who works there. He can come in and everyone says hello to him and remembers his name and his favorite order. He feels special at the restaurant because he is appreciated there. When a customer feels appreciated, then that is when you have created a loyal relationship.

lady paying with credit card
Source: Stockphoto.com O#23559 – ID#100049932483

Loyal Customers Have Your Back

Your customers probably shop other places when they have to for other things they need or when they are in a pinch. But they always have your back. Most people eat fast food at some point or another, and you probably have your favorite fast food place that you think is better than everywhere else. So if you end up at Wendy’s and you really love McDonald’s, you’re not going to run around the next day and talk about your Jr. Bacon Cheeseburger; you’ll still be lamenting about how you’re craving a Big Mac right now.

They Offer Amazing Feedback

Since you have established a good relationship with your customers, you can now ask them for favors. Returning customers make for great focus groups and usually have a lot of opinions about your products and services. You know that they are satisfied with your business, but they might have some handy suggestions you’ve never thought of before. Don’t be shy about mentioning a customer satisfaction survey – the ones most likely to take it are your loyal customers because they don’t want your business to go anywhere. Your loyal customers will always give feedback that will ensure that your business stays afloat because that’s their aim, too.

They Will Promote You

As mentioned before, loyal customers will talk about your product often, which then brings in more customers. Word-of-mouth is a powerful marketing tool because when a suggestion is made by a person that we trust, we are much more likely to go with their suggestion. An easy way to create word of mouth from your loyal customers on social media is to create a hashtag with your business name. Without fail, your loyal customers will post themselves wearing, drinking, eating, or whatever it is they do with your product, with the right hashtag in the photo.

How To Run A Business From Home

29th August 2018 blog, Business Insights

America’s small business owners create jobs, original products, and services, and these entrepreneurs make things happen for their companies – even during the rough times. What you might not know about half of small businesses, though, according to the Small Business Administration, is that they are run from home.

How to Start a Business From Home

Running a business from home can be a simple undertaking if you take the right steps to start. There is no end to the types of businesses that are run from homes, and they can range from providing financial services to selling art and antiques on Etsy or eBay. In all honesty, you are very much unlimited when it comes to the type of business you want to run from your home. In order to execute it, the most important aspects are to have the right tools to reach the right audiences, while also having the best tools to actually run the business.

Virtual Tools for Maximum Efficiency

If you are one of numerous Americans who run their small business from home or if you’re thinking about starting a small business from home, there are a few ways that Global Call Forwarding can help your business grow.

Purchasing virtual phone numbers from Global Call Forwarding can help small businesses establish a presence in places the business cannot physically be in. The numbers act as a point of contact between customers and businesses. The following includes a list of ways virtual numbers can benefit your business from home with maximum efficiency.

Keep Your Professional Life and Personal Life Separate

Having a virtual phone number attached to your home phone, cell phone, desktop, or tablet gives you the freedom to take work calls on your personal devices without having to give out your personal phone number. Now you have the choice and ability to walk away from your office phone without eliminating communications.

Set Business Hours

No one can be available 24 hours a day, but having a virtual phone number gives you access to many features. You can choose what time your business hours are, and then you can set up a voicemail message to let your customers know what time those business hours are or direct them to leave a message. Not only can you set up a personalized business voicemail, but you can also set your hours by visiting your account page and updating your settings. That way you won’t have to be bothered when you’re sitting down to dinner.

Put Them On Hold

Your customers won’t think its professional that you have a crying toddler in the background or a barking dog every time the mailman walks up to the house. If you run a business from home you may run into problems occasionally, and luckily that’s what the Hold Button is for. Once you’ve soothed your crying toddler or saw the mailman safely make his way to the next house, you can return to your call. You also have the option to transfer the call to another phone. If you run your business with another person or have someone working for you, you can simply dial their extension and forward the call over. Your small business will seem like it has all the bells and whistles of a large corporation.

Change Up Your Ringtone

Global Call Forwarding offers local ringback tones for anywhere in the country. The familiar ringing tones in each country are different from one to the next. Customers calling from other countries will prefer to hear their local ringtone, and you can customize your phone line to give them exactly that.

Call Recording

The Call Recording features will benefit your business in numerous ways. Being able to record calls and play them back will help you with your customer service skills. You will start to learn what works and doesn’t work and change your approach accordingly. It also helps when training a team of people, that way everyone can have a script of what they will say to customers. In the event of a legal situation, which is an unfortunate situation that businesses may have to deal with at some point, you can use the recorded phone call as evidence on your behalf.

Time of Day Routing

This feature allows you to route your calls to the device of your choosing when convenient. For example, if you normally work at a desk in your home, but step out to go to lunch or pick your children up from school, you can get your phone calls routed to your cell phone when you are away from your desk. You can also reroute your calls to an automatic voicemail message if you like to work within certain business hours. This automatic rerouting allows you to be present with your business as much as you would like to be, at your convenience.

Running a Business From Your Home

Running a small business from your home has never been easier than it is today. Your time is precious, and you deserve the freedom to work from wherever you want to be. Global Call Forwarding will help you on your way to expanding your business while looking professional and making the most of your time.

Creating and Applying Buyer Personas to Drive More Sales

28th August 2018 blog, Marketing

To drive sales to your business, you need to be sure that you are marketing to the correct audience. And as your customers change and grow you will also need to make changes and adjustments to your marketing techniques. One way to do this is to create a buyer persona. Having a target audience is great, but having a buyer persona will give your team a clear focal point to help them build the best marketing campaigns for your target customers.

If you’re unfamiliar with the term “buyer persona” it is merely a tool to find out more about your customer. It is a detailed representation that includes the ideal customer demographic background, hobbies, career, and personal interests. To find out about these details, you will need to do some in-depth marketing research on your existing customers. Here are some tips on finding the ideal buyer persona.

Collect Data

Find data on your buyer persona through your social media presence and website. Get the data on all of the emails they open and don’t open, which page of your site has the most clicks, and analyze the results of survey data. Each aspect of this data is a part of your customer’s digital behavior.

Use Google Analytics

Google Analytics is a great tool that will give you information about the activity on your website. It works for social media posts as well, it will track the movement of your audience and show you how your posts are performing. There are several other social media analytics tools available that you can use to analyze your social media presence outside of Google Analytics, including Quintly, Followerwonk, and ViralWoot.

Define the Buyer Persona

After you’ve collected all the data, you can now ask yourself who the customer is. Start by asking specific questions such as, “how old is the customer?” “What is her/ his salary?” “What does she value?” Once you have covered a list of specific questions, you can ask the broader questions like “who is the ideal customer?” This should combine all the answers you have found through the previous answers. Once you have seen the specific personality of your ideal customer, you can now market to them on a personal level.

Discover The Way Your Buyer Persona Finds Your Business

Now that you are aware of your ideal buyer persona you can ask yourself what brought your buyer persona to discover your business? Did they Google your business and find it through an organic search? Were they referred to by a friend? Or did they stumble across your social media presence? These details will help you to identify the marketing channels that will best serve you.

Once you have discovered your buyer persona, you can use this persona to personalize your marketing strategy. Not every customer you receive from your target marketing will be the exact match to the buyer persona. You will find that only aspects of your buyer persona match your audience, but the audience will nonetheless feel that you are directly addressing them because they fit at least some part of the mold. You can also create multiple buying personas if your product is broad enough to reach people in different age groups, occupations, and interests.

With this information, you can create targeted ads, personalized email messages, and blog content that they will be interested in responding to. Once you have reached your customers on a personal level, they will turn into loyal consumers of your product.

Not only will you be providing content that your buyer persona will want and respond to, but you can also begin to learn more about your customer and their buying process. Once you have found what triggers their purchasing decisions, you will see an instant improvement in your inside sales. And at the end of the day, the most important thing is making a purchase and providing your customer with the items that they want and need.

5 Tools For Creating a Professional Presence Online

28th August 2018 blog, Marketing

If you are the owner of a small business, then you have probably struggled with creating an online presence that gets noticed. In your continual attempts for growth, you may feel that you and your small team are stretched pretty thin, and you don’t have the time or the resources to spend on working on your online presence. However, having a professional appearance online in this digital age is a necessity for any growing business (especially when there are many recruitment tools like browser extensions that can show all your online presence in one file), and luckily there are many tools available to you that can help you build the online presence that will drive more customers to your site. No matter what your budget is, with these simple tools your small business will begin to look like a giant company powerhouse.

However, before we get started, first you have to create a plan for the growth of your brand. Set goals and intentions. Write down your aims and objectives. Strategize ways to achieve these goals. If your goals are broad, break them down into smaller goals that are easily achievable. For example, if you want to increase views on your blogs by 40% then break that goal down into intentional steps, such as:

  • I will write a blog post every day.
  • I will interact with other blogs under the same umbrella.
  • I will review products on my blog for free. Etc.

Each of these small steps will eventually lead back to your ultimate goal of getting more page views. This is also a great way to track small progress, so you don’t lose sight of the big picture.
Now, onto the available tools that will assist in fortifying your online presence with greater professionalism.

Time Management Tools

There are several affordable tools available that can help you manage your time and projects.
Calendly is an excellent scheduling app that you can send to your clients when trying to schedule a phone call. It will send your client time frames that work for your business, and they choose the block of time that coincides with their schedule.

Toggl tracks your work time logged on a project. Toggl can help with scheduling and precise invoicing. You can even check your work report to see when you or your employees were most productive.

Slack is the tool you should be using if you have a team of remote workers. You can keep all of your projects and pitches in one place and create a message board between workers so that you can stay on top of projects together.

CRM Software

CRM stands for customer relationship management. You can find CRM software by several software companies, including SalesForce, Microsoft Dynamics, InfusionSoft, and Insightly. This software is designed to help your small business by building trust and loyalty between the business and customers. This is done by managing your calendar and to-do lists, tracking leads, managing data, managing contacts, and assessing the value of your marketing techniques.

Intuit QuickBooks

QuickBooks is a great accounting software to track income and expenses. There are different packages that you can choose from at Intuit QuickBooks, including three different small business plans and a freelancer plan. The plans differ slightly in what they offer but even the most low-cost basic plan can help you manage tax deductions, organize your receipts, create invoices that you can track and cash from your software, and you will also be able to run necessary expense sheets.

Recruit The Right Talent

There is a way to recruit the best candidates for your small business, in the same manner, a large company recruits their talent. Plum is a tool to help enterprises to match the right employee to available positions. Plum has created application surveys to examine the workplace psychology of prospective employees and divides these people up into the areas that they would be best suited for which will help you trim down potential matches to the people best suited for the job. It will also let the prospective employees know where they stand in the hiring process so you won’t be bothered by several follow up emails.

Global Call Forwarding

Since you’re already here you may know a bit about the virtual phone company, but in case you weren’t sure how the company could help your business create a professional presence, here are a few things that Global Call Forwarding can do to make your business presence more attractive:

  • Provide virtual local or toll free numbers, including vanity numbers
  • The ability to use extension numbers so your customers will be directed to the office they need right away
  • Record calls for later analyzation
  • Call transfer services
  • An account management page where all of your phone records and data is stored in one convenient place

Any business no matter how small can have the ability to look like a substantial professional corporation. If you want your business to attract more customers and make more sales, then apply these tools to achieve a professional online presence so you can begin to see results.

Bring International Teams Closer with Virtual Phone Numbers

28th August 2018 blog, Business Phone Numbers

As your company expands its reach to international countries and different time zones it may become harder to keep your company operating as one. Many companies expand to different countries around the globe, and even smaller companies will expand their reach to other countries because of the profitability and ease thanks to the developing technology. To keep your company growing, here are a few tools that can help companies in their international expansion efforts, or to maintain greater control with employees across the world.

Virtual Phone Systems

Virtual telephone systems are the best way to stay in contact with your sister businesses overseas, as well as your consumers overseas. The virtual phone system makes it possible for international employees to work together and more efficiently. It’s also a great tool to use for customer service. Virtual telephone providers often provide a variety of features that allow employees to manage their relationships with customers with greater ease.

These features can also help with better training. At Global Call Forwarding, one feature that can be very useful is Call Recording. This feature can be used to inspect each call and analyze whether each sales team is following the same protocol. It can also be used to evaluate the effectiveness of each call for future reference. After successful use of this tool, it will be easier for your international teams to remain consistent. Whether they are in America, England, or India. To follow up on other details, simply look to the Account Management feature that is also featured at Global Call Forwarding.

Virtual Phone Numbers for Your International Team

Using virtual phone numbers will reduce challenges and allow your international teams to create relationships with their local customers. This should be the #1 goal of each of your international teams. Finding new customers and keeping them is the reason you expanded your business in the first place. If your customer service call center operates in India, you can still use local area codes from places all over the world using a virtual phone system. For example, your Indian customer service reps can place a call using a local area code to San Francisco in America. And that’s yet another important tip: you should always be using local area codes for your customer service calls. A customer in San Francisco is unlikely to answer a call from India, but much more likely to answer one with an area code from the San Francisco area. Not only because an India number might be foreign to them, they will probably also associate the number with extra fees.

bring international teams closer with virtual phone numbers
Source: Stockphoto.com O#23559 – ID#100011310032

Advanced IVR and PBX

When you have remote workers all over the world, an advanced IVR / PBX allows each worker to work from different parts of the world without being left out of important updates or team calls.

The IVR can be programmed to connect your teams by creating a welcome message followed by important announcements. This can all be done with your company phone system and does not require any extra hardware. Each phone system carries necessary information, such as accounts and contacts, that each international team needs to know. They can access this important information at any time, which is essential since they will all be working in different time zones.

The IVR system can be used to create a private telephone network that only you and your employees can use. They will each have their own extension that can be accessed by other employees. Using your own private system within the virtual phone system you already have will lower your operating costs, as well.

If you allow your employees to work remotely in different countries, it is likely they will be more productive than if they were to have to report to an office. Keeping your team together through a virtual phone system will create a great working experience throughout the globe. It might seem like the teams would feel disconnected, but having the ability to contact your international team’s number through an easy-to-use virtual phone system will actually help each team work together more effectively.

For your company, expanding should be a goal. However, expansion can become quite tricky if it is not handled well. Communication becomes key to the expansion of international territories.

Using a virtual call system to keep your various teams connected will allow each team to work more efficiently separately and remotely while maintaining an overall synergy for your overarching business.

If You Work From Home You Might Need a Virtual Phone System

28th August 2018 blog, Business Phone Numbers

Telecommuting jobs have become a quickly growing trend amongst businesses. Remote workers are being hired in droves and even people you see around the office are choosing to work from home multiple days a week. The change seems to have staying power, too. Allowing workers to stay at home has increased employee productivity. This may have something to do with cutting out time otherwise spent commuting, and distractions like coworkers and the water cooler. Because of this flexibility and ease of working at home or around the corner at a favorite coffee spot, workers have escaped the mundane feeling of having to come into an office each day. Perhaps it is the freedom that is boosting creativity.

Working from home has become possible because of the introduction of cloud technology. Cloud technology can take many forms, one of which is telephony. If you work from home you might already use a softphone; if you do not you might want to consider getting one. There are several benefits to using a virtual phone and not just because it helps to keep your professional life separate from your personal life.

It’s Inexpensive

If you’re not already using a virtual phone system because you think it might be too expensive, it should be reassuring to know that there are virtually no up-front costs and because everything works through cloud servers, they cut out the cost of hardware and IT services. They also won’t take up any space in your house because it’s virtual.

You’ll Be More Productive

Using a virtual phone system means you can use your own device to access phone calls and messages from anywhere. Your cellular phone, your tablet, your home computer, or a traveling laptop are all possibilities. Anywhere you go, you’re connected to your business if you want to be. You can even convert audio files to fax documents or email messages if you need to. You can also make use of other tools that enable remote working such as online content and project management systems, chats, etc.

It’s More Professional

Your home phone will not be displayed on a caller’s ID so they will never know that you are working from your home and not an office. Also, you can create a professional voicemail message for when you are away from your connected devices. There are also many professional options that are available when you opt for a virtual phone system. These options include being able to transfer calls, put people on hold to music, and automatically forwarding calls over to other people within your field to take calls when you are away.

Your Virtual Phone System Is Prepared To Grow With Your Business

Extensions can be added all the time. It doesn’t matter how fast your business grows, a virtual phone system is ready to take on your needs, as needed.

There’s No Cost To Call Internationally

Virtual phone numbers get to bypass the heavy costs associated with long-distance calling. Simply purchase an area code in any country that you need and you can make as many calls as you need without incurring the charges. Plus, your customers will never have to pay outrageous international fees which will, in turn, build a customer’s trust in your company.

No Spam Callers

Your virtual phone system is equipped with PBX which can help you keep track of your phone calls. It also sorts out blacklisted callers so you won’t have to worry about spam making its way into your business.

You Can Switch Over To The Right Department

If you get a phone call that you are not prepared to deal with, you can easily transfer the call to the person who is equipped to deal with certain phone calls. For example, if you work in sales and the person who has reached you is trying to reach someone in customer service, it is very easy to transfer them to the correct place. At the same time, if you are dealing with an unruly customer, you can quickly transfer them to a member of your management team.

If you don’t already have a virtual phone system for your company, it may be time to try one out. It is an affordable and professional way to grow and manage your business from home.

Advertising Toll Free Numbers on Billboards

10th August 2018 blog, Marketing

Obtaining a vanity toll free number is a smart move for your business and paves the way for many more opportunities. The ease of remembering a vanity number offers a business the chance to expand its branding and advertising efforts using only a highly versatile phone number. It’s like adding just one extra level of cushioning to a facet you already need and use. A vanity number can be extremely beneficial in advertising campaigns that utilize visual media such as commercials, flyers, and billboards.

toll-free numbers on billboards
Source: Stockphoto.com O#22773 – ID#100039582267

Toll Free Numbers: Ideal for Billboard Advertisements

When companies use their vanity numbers in advertising and marketing campaigns, they have the ability to increase response rates and lead generation is known to increase substantially. If you decide that you are going to market your company using visual advertising on billboards and magazines, this study found that there was an 84% improvement in consumer recall rates when a vanity number was featured at the forefront. Displaying a toll free number on a billboard is a smart move for businesses because there is an immediate spike in calls because of how simple they are to remember for customers. Unforgettable vanity 800 numbers and easy to remember toll free numbers are also perfect for boosting your company’s bottom line because your customers know exactly why they’re calling 1-800-PLUMBER. Also, at that desperate moment, they need a plumber, 1-800-PLUMBER is impossible to forget. A vanity number asserts your company as the industry leader, offering customers the invaluable benefit of instant recall.

Not only are vanity 800 numbers unforgettable to your customers, they provide results. If you have a vanity 800 number, it is important that you showcase it widely. In addition, 800 numbers are toll free and the customer knows that when they call a toll free number it will be completely free for them, which encourages them to place more calls.

Billboards Get Noticed

Many attorneys use 1-800 numbers in their billboards to attract clients to their practice. Advertising with a toll free number on a billboard can be beneficial for many companies, not just attorneys.

Displaying your toll free number prominently on a billboard in front of the right location and the right audience can bring in many new clients. Billboards on popular local highways that thousands of people commute through each day is the ideal location for your billboard campaign. Contacting an advertising agency to create the best message for your brand is the next step after you have found your perfect billboard location. Make sure that your slogan is catchy, easy to read, and includes your company’s toll free number prominently. Once you have your perfect billboard displayed prominently in front of your target audience you can sit back and wait for the calls to start rolling in, as your marketing team tracks the new generation of income.

Invest in Advertising and Watch Your Numbers Grow

The price of a billboard varies from city to city. In rural areas, it can be as low as $250 compared to as much as $14,000 in New York City. A sizable amount of your business’ budget should be allocated for advertising needs, and a billboard is an affordable way to reach a broader audience. The use of a prominent 800 number will increase the response rate. Of course, it is quite hard to monitor billboard conversions. It is possible that a million people will see your billboard, but if you are an attorney and someone remembers your number from the ad and they do not have a legal situation that needs to be handled at the present time, they may call you months later.

To make certain that you can accurately calculate your ROI from billboard conversions there are certain steps that you can take. For instance, if the toll free number displayed on your billboard is only being advertised from the billboard, then you can peruse your phone records to monitor the increase in call rates since the time the billboard went up.

The next step is to ask every single caller how they heard about your firm. All businesses should ask this question at some point in a conversation with a customer as it is an easy way to track your current marketing strategies. If all of your calls are coming from your billboard advertisements and you receive zero phone calls from the people you targeted with door hangers, you can easily cut that marketing effort from your budget.

Advertising with toll free numbers on billboards is a powerful marketing tool that will yield amazing, and often proven results. Multiple studies have confirmed that companies who utilize their toll free number in media displays for advertising see high increases in response rate. If you already have a toll free number, a billboard campaign is a great next step towards growing your business.

Challenges of Doing International Business

20th July 2018 blog, Business Insights

If you’re ready to take your business to the international level, there a few challenges that you might happen upon during your journey. The reasons behind these challenges are numerous. The recent Brexit from the European Union, political differences, and economic differences between international governments are just the beginning. To become a successful business leader in this global industry, there are practices in business that you should not observe carelessly. It will be an uphill battle but expanding and reaching new clients means a big boost to your profits. Despite these challenges, there are a few general rules that you can take into consideration before jumping into the international business world.

Businessmen standing in front of an earth map
Source: Stockphoto.com O#22773 – ID#100007500644

Do Your Research

Learning all you can about a foreign market is the first step to heading towards international business. You want to understand the market trends, how the economy flows, and the behaviors of consumers. If you find several issues that won’t allow you to enter the market or realize that your product or service is not necessarily beneficial to that foreign market, you will be happy that you did your research beforehand. It is better to find out it won’t work early on and work on choosing a different foreign market in the early stages. A normal American logo can look like an inappropriate symbol in a foreign market and vice versa. You do not want to offend your customers with your product. Try to speak to local distributors for some insights. Local distributors know how their customers behave and can point out issues with your product that may work in America, but not overseas.

Learn the Etiquette

Respect the culture, language, and simple etiquette of your new consumers and clients to get ahead. Human behavior varies greatly between countries. For example, blowing your nose in a meeting with Japanese businessmen will get you turned away. It is considered very crude, even if you can’t help that you have a cold. It is best to walk out of the room before taking care of a runny nose. Fortunately, you can learn about these many different cultural differences by doing a quick web search.

Decide Where You Will Run Your Business

Will you run your business from one place or have several shops around the world? If you choose to run your business from one place, consider getting an international virtual phone number so that you can keep in touch with clients and consumers. They will be more trusting of a local number than a foreign number and it will make them believe that you have a shop in their city. If you do expand your business with different stores or teams, you will need to coordinate between different time zones how you will all work together.

International Taxes and Accounting

After you have researched the area and decided on where you will run your business, you will need to look into that country’s tax information. You want to stay on the side of legality, therefore, understanding trading laws is key to gaining success and keeping it. Employment and labor requirements are different in other countries, too. For example, in Europe, employees receive 25-33 days of vacation time and you must also provide a minimum 14-weeks of maternity leave for expectant mothers.

Pricing Correctly To Break Into New Markets

Many businesses trying to break into the Chinese market realized right away that if their prices did not match the Chinese population’s expectations, they would not be able to compete in the market. The Chinese believe that the product should match the quality. That means that you might have to price down or price up your products depending on their view. For example, Apple products are priced higher in China than in America, because they are a symbol of status. If you can afford an expensive Apple product in China then you clearly have some degree of prestige.

Find Acceptable Payment Methods

There are a wide variety of payment methods that can be accepted internationally through e-commerce websites. It is important that you choose the right one for your business. PayPal, wire transfers, and Bitcoin are all possible payment methods. You can also go through well-respected global payment companies like Worldpay or through local payment methods in the country that you choose to do business in.

Despite these challenges, this is an exciting new chapter for your business! Since you are better prepared to face these challenges head-on, you and your business are sure to become stronger and more profitable because of it.