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What are Phone Number Tags? 6 Ways to Use

Managing a myriad of inbound and outbound phone lines efficiently can often become chaotic and disorganized. This is especially true for businesses that may have different phone numbers for different locations or different functions.

This lack of structure not only slows down operations but also complicates call tracking and analysis. Proper organization of phone lines means easier sorting through multiple phone numbers and more streamlined reporting.

Phone number tags can help businesses better organize their call traffic, streamline operations, and analyze call types for insights. Let’s see how!

What are Phone Number Tags?

Phone number tags are tags or labels users can assign to different phone numbers within your phone number management system.

These tags allow you to categorize phone lines based on their purpose, location, team, or other relevant criterion. By tagging phone numbers, you create a more organized framework that can help filter and track call data more efficiently. Small businesses and large enterprises can easily adapt phone number tags to meet their specific needs.

Global Call Forwarding offers phone tags along with our virtual phone numbers for more enhanced and efficient call tracking.

How to Use Phone Tags?

Setting up phone number tags is generally straightforward. Most cloud telephony providers offer an interface or dashboard where users can easily assign and manage tags effectively. All you need to do is:

  • Define your tags: Decide on the most relevant categories to your business needs.
  • Assign tags to phone numbers: Attach one or more tags to the appropriate phone numbers within your system.
  • Manage phone numbers: Organize and sort through business phone numbers efficinetly.
  • Customize reports: Filter call reports with phone tags to see more focused and detailed call activity.

Global Call Forwarding customers can create and manage phone tags for inbound and outbound phone lines in our control panel.

6 Ways to Use Phone Number Tags

So, what are some ways your business can use our phone number tagging feature? Let’s go over some common use cases:

1. Organize Phone Lines by Department

Use tags to differentiate phone lines used by various departments within your business. For instance, tag specific phone numbers as “Sales,” “Customer Support,” or “Human Resources.” This helps you understand how your call traffic is distributed. Then, you can further filter to see how many outbound sales calls were answered or how many inbound support calls went unanswered.

2. Filter Calls by Type

Use phone number tags to filter calls associated with different phone lines — like your APAC support center or HQ — in your call reports. This allows managers to analyze the types of calls coming through and identify trends or areas needing extra attention or support.

3. Manage Distributed Teams

Businesses operating across multiple locations or regions — working with different call centers or service centers — can use tags to understand call distribution. Phone number tags like “APAC Office” or “US HQ” can help determine how call traffic is spread geographically and which locations are receiving more calls. Managers can use this data to reevaluate staffing or routing methods.

4. Improve Custom Reporting

When integrated into custom reporting tools, phone number tags can further narrow down the depth of insights available. For example, if you want to analyze the performance of your tech support team specifically in the APAC office, you can quickly generate reports for all phone numbers tagged under “Tech Support” and “APAC” tags.

5. Enhance AI Capabilities

Users can further expand their call reports when using phone number tags alongside AI call features. For example, Global Call Forwarding customers can turn on AI insights, filter to view specific tagged lines, and then see call activity, status, summaries, transcripts, and sentiment analysis for these specific lines.

6. Assist in Training and Quality Assurance

Phone number tags such as “Training” or “Quality Check” can help in separating phone lines that are being used for training purposes or quality assurance checks. Managers can then filter to see call insights and activity for those specific lines to better train new agents.

Experience Improved Call Handling and Deeper Insights

With tags, companies can ensure better management of call data, detailed call analytics, and a more organized communication structure.

Use phone number tagging alongside our other core features like Custom Reports and AI Insights to get a more detailed view of your business’ call activity.

Want to test it out? Give Global Call Forwarding a try! Book a demo today or speak with your account manager.

AI in VoIP Technology Trends (2024)

VoIP and cloud telephony have become staple tools for global business communication. Its ability to deliver voice calls over the internet has changed how we stay connected—both in businesses and personal lives. Now, artificial intelligence (AI) is taking VoIP communication to unprecedented heights.

Some experts believe that by 2025, nearly 95% of customer interactions will be powered by generative AI. Imagine virtual assistants handling customer inquiries with unmatched efficiency or AI sales teams creating opportunities, freeing up human agents for more complex tasks. This underscores AI’s growing influence in shaping communication experiences.

With that in mind, let’s explore the latest AI in VoIP trends and see how AI is creating richer, more personal, and automated conversations. We’ll cover:

  • What it means to integrate AI with VoIP
  • Benefits and challenges of combining both technologies
  • 5 new AI in VoIP trends

Integrating AI with VoIP

By leveraging AI subfields like machine learning (ML), natural language processing (NLP), Large Language Model (LLM), AI empowers VoIP platforms to understand, respond, and predict user needs with unprecedented accuracy.

ML and NLP can enhance the core functions of cloud telephony solutions, making customer interactions more intuitive and personalized. On the other hand, LLMs process and generate human-like text based on vast amounts of language data. This is used to generate transcriptions, translations, tone analysis, and the like.

For instance, thanks to AI, IVR systems can become more than mere automated menus. With ML, one can develop intelligent conversational agents and systems that can analyze past interactions to anticipate customer needs and route calls to the appropriate department or even offer automated solutions based on similar inquiries.

Similarly, integrating AI into your call analytics and reporting can open up room for more insights and data. Imagine, you can easily tap into your previous calls and get insights like:

  • What are the points you need to clarify in your manual, FAQ, webpages to reduce customer complaints by 20%
  • What are the real reasons behind each churn and what is the best route to retain the customer
  • Based on the previous successful sales calls, what is the best sales pitch for a specific service or product
  • What features should I add to my existing product based on customers’ actual demand, etc.

Benefits of Combining AI and VoIP

From efficient call routing and detailed call insights, to sentiment analysis, AI enhances the capabilities of VoIP solutions, helping businesses better optimize their call traffic. Some of the core benefits of integrating AI and VoIP include:

  • Data-driven call insights and prompt-driven analysis
  • Personalized customer experiences and interactions
  • Efficient call routing and handling
  • Improved call quality and noise reduction
  • Increased accessibility and understanding of call traffic (transcriptions, translations, etc)
  • Automation of routine tasks
  • Enhanced VoIP security and fraud detection, and more.

Potential Challenges

Adopting AI in VoIP solutions comes with a range of challenges and limitations. One of the most significant hurdles is regulatory compliance. Data protection regulations, such as the General Data Protection Regulation (GDPR) in Europe, establish specific requirements for collecting and processing personal data.

Organizations using AI in VoIP must comply with these regulations. Similar challenges arise in regions like the US with regulations such as the FCC’s robocalling compliance. Businesses must ensure that AI-driven calls adhere to all robocalling regulations, including obtaining explicit, written consent from customers before making AI-generated calls. Ensuring ongoing compliance can prove resource-intensive and may require continuous updates to the AI systems.

Technical limitations present another challenge. Integrating AI with existing VoIP infrastructure could be complex, requiring advanced technical expertise and significant modifications to the current VoIP system, including costly upgrades.

Finally, user resistance can slow down the adoption process. Employees and agents may resist adopting AI-driven VoIP solutions due to the lack of trust, fearing job displacement, or being intimidated by the complexity of the technology. Businesses may have to organize additional training and implement change management strategies.

AI and VoIP technologies

AI in VoIP: 5 New Technologies (w/Expert Opinions)

Even with those challenges, there are many benefits of using AI in VoIP for any growing business. To help this cause, cloud telephony providers have researched, built, experimented, and tested different AI functionality to improve caller experience while maintaining essential compliance.

We reached out to experts in the field to get a better idea of how AI and VoIP are combining forces to improve business communication.

Here are 5 trends of AI in VoIP that we’re seeing:

  1. Enhanced Call Handling
  2. Voice Transcription and Translation
  3. Advanced Call Insights and Analytics
  4. AI Chatbots for Customer Interaction
  5. Improved Call Quality, Security, and Fraud Detection

1. Enhanced Call Handling

VoIP service providers have long offered advanced call forwarding and routing options like IVR and ACD. These features enable businesses to automate their call handling processes based on predefined rules. And they efficiently manage high call volumes by directing callers to the appropriate department or agent.

According to Stefan Chekanov, co-founder and CEO of Brosix, “AI can identify patterns in call volume, keywords used by customers, and even the time of day calls are received. This way, it can match a caller with the most qualified agent. Employing ML, the VoIP system can assess the nature of the call, its urgency, and determine whether it needs to be immediately assigned to a specific agent or queued for later handling.”

Such AI-powered pattern identification can anticipate customer needs and route calls to the most suitable agents, streamlining workflows and boosting customer satisfaction.

AI’s predictive analytics can also help with improving staffing and call handling. According to Vikas Kaushik, CEO, TechAhead, “Predictive analytics can also foresee spikes in call volume and modify personnel levels appropriately. Businesses may improve their operational efficiency and provide a more individualized and responsive service by utilizing intelligent call routing.”

Further, AI can expand on VoIP and CRM capabilities by integrating and organizing customer data from various sources (support tickets, past conversations) into a unified profile, creating a comprehensive customer view. This enables CRM systems to handle customer inquiries more effectively and consistently.

2. Voice Transcription and Translation

AI has added more functionality to call management features like call recording and voicemail by enabling transcription and translation capabilities. With the integration of AI, these audio messages can now be transcribed into text and even translated into multiple languages.

For example, voicemail and call transcription and translation services from Global Call Forwarding utilizes AI and machine learning to ensure over 90% accuracy in detecting, transcribing, and translating more than 55 different languages and accents. These include French, German, Hindi, Arabic, Spanish, and more.

These features allow users to read, download, and share calls, recordings, and voicemails as text messages. They’re incredibly useful for businesses dealing with a global audience or those that need to keep accurate records of their communications. Think about customer support teams that need to keep track of every detail or legal and healthcare professionals who rely on precise documentation.

3. Advanced Call Insights and Analytics

VoIP providers are already offering a range of call analytics tools like call reports, recordings, transcriptions, etc. These tools have proven invaluable for businesses looking to gain insights into customer behavior, preferences, and call performance.

AI opens a whole new world of call insights with sub features like sentiment analysis, quick summaries, and prompt-driven analysis. For instance, sentiment analysis—real-time or post-call—analyzes speech and text data to understand the emotional tone of interactions.

Edward Tian, CEO, GPTZero, explains that “AI technology can assess the overall sentiment of the customer and the conversation (e.g. if the customer seems irritated, if the conversation seems to be going in circles with the customer not giving in, etc.). Then with those assessments, AI can then suggest ways for the representative to direct the conversation to get a better result, even going so far as to tell them exactly what to say.”

4. AI Chatbots for Customer Interaction

AI chatbots powered by conversational AI and generative AI technologies are becoming increasingly important for businesses looking to streamline communication and enhance customer service.

Think of them as virtual assistants that can chat with customers through various platforms like websites, social media, and messaging apps. They’re great at handling everyday tasks, like making appointments, sending feedback forms, and answering queries with specificity and accuracy.

For instance, a simple chatbot might be able to answer basic questions about a product or service. But a chatbot using conversational or generative AI can understand the context of a customer’s query, like why an order was canceled. It can then dig deeper to find the answer and provide a helpful explanation. And if things escalate, it can hand over the conversation to a human agent seamlessly. This is because AI chatbots too learn from each interaction, thanks to ML, NLP, and LLM, and provide increasingly specific, accurate, and helpful responses.

One of the best parts about combining these chatbots with VoIP systems is the ability to offer multichannel communication through a unified interface. Also, businesses can facilitate customer service automation.

5. Improved Call Quality, Security, and Fraud Detection

Leveraging a combination of sophisticated algorithms and machine learning techniques, AI can help significantly improve VoIP call quality. For instance, it can detect and remove background noises such as traffic sounds, ensuring clearer conversations even in busy environments.

As you know by now, AI algorithms are great at detecting patterns in data. In the context of VoIP calls, this means analyzing call data – frequency, duration, origin, and destination – to identify unusual activity. These algorithms are adept at spotting anomalies that might indicate telecom-related fraud. This could mean deviations from established patterns, such as sudden spikes in call volume or calls from unusual locations, can signal potential threats, etc. By identifying these anomalies, AI algorithms can flag suspicious activity for further investigation.

Bringing AI into Your Business Communications

With VoIP, businesses have a unique opportunity to improve the way they communicate and connect with customers. Global Call Forwarding offers advanced cloud telephony solutions that make it easier to direct and manage calls.

We also offer AI-powered call solutions like transcription and translation of voicemail and call recordings, sentiment analysis, short summary, and more. These features can help you capture the important and actionable insights from hundreds of hours of conversations, without missing a thing.

Tiago Godoi, CTO at Global Call Forwarding, shares, “Using your existing phone connections and daily human interactions, we can provide profound transformational value to your business. From basic sentiment analysis that can tell whether a call was handled smoothly or had some friction, up to creating an entire training material to optimize sales conversion in a few seconds.

Ready to upgrade your business communication system? Speak to our experts and let us help you level up!

Setting Up Customer Support for Your Global E-Commerce Business

A robust global support strategy is necessary to expand and grow in international markets. Catering to global customers comes with the challenge of providing seamless and consistent support across different time zones, languages, and cultures. This approach helps businesses build trust, strengthen customer loyalty, and stand out in a crowded market.

But how do you start with supporting global customers?

In this article, we look at:

  • Why reliable customer support is important for global businesses
  • Challenges of global e-commerce
  • How to offer global e-commerce customer support

Importance of Providing Reliable E-Commerce Customer Service

As with e-commerce marketing, responsive customer service is a must in the e-commerce space, where competition is fierce and customer expectations are high. It is the key to keeping your shoppers happy from start to finish.

Whether it’s replying to routine questions or guiding users through returns, good support can make all the difference. For instance, a quick response via live chat might save a sale that’s on the verge of being abandoned, and handling returns smoothly through email can turn a frustrated customer into a loyal one.

Challenges of Global E-Commerce

Handling e-commerce customer support for a global business comes with some challenges that require more than just a one-size-fits-all approach.

One of the biggest hurdles is dealing with time zone differences. If you’ve got customers in different parts of the world, providing 24/7 support can be a real balancing act. For example, if your team is based in the U.S., it’s tough to ensure timely responses to customers in Asia or Europe without some serious pre-planning.

There’s also the challenge of managing international shipping and returns—due to customs, logistics, and varying return policies. Plus, e-commerce platforms require support for a wider range of inquiries, from website navigation and technical issues to product information, order tracking, and returns.

Cultural differences are another layer of complexity. Different regions have different expectations when it comes to communication. For instance, a customer in Japan might expect a very polite and detailed explanation, while someone in Australia might appreciate a more direct and casual approach. If your support team doesn’t understand these nuances, it’s easy to miss the mark and leave customers feeling misunderstood or even alienated.

Effectively addressing these challenges requires a strategic approach to ensure customer needs are met consistently across different markets. Let’s take a look at how global businesses can offer e-commerce customer support.

Phone system for e-commerce companies

How to Offer Global E-Commerce Customer Support

  1. Identify Locations and Regions that Need to be Covered
  2. Build Multisite, Multilingual Support Teams
  3. Understand Customer Expectations
  4. Choose the Right Communication Solutions
  5. Localize Support Materials
  6. Automate Customer Support
  7. Invest in Train and Upskilling Agents
  8. Collect Customer Feedback and Improve

With the challenges outlined, how can you take e-commerce customer support to the next level for your business?

Identifying key markets based on sales and customer concentration, building a multilingual support team that understands local cultures, and aligning with customer expectations are some ways to offer high-quality customer service.

Let’s take a look at how businesses can set up customer support for your global e-commerce business.

1. Identify Locations and Regions that Need to be Covered

Analyze your target markets to identify key regions based on sales volume, customer concentration, and growth potential. It’s important to consider local factors—offering support in the local language, aligning with time zones for quick responses, protecting customer data, and staying compliant and with regulations like the EU’s GDPR.

Prioritizing regions where customers are already satisfied helps maintain strong relationships, while investing in areas with growth potential ensures your business is ready to seize new opportunities.

2. Build Multisite, Multilingual Support Teams

A support team that is both multilingual and culturally aware can help businesses successfully connect with customers worldwide. This means hiring people who can speak multiple languages and address inquiries with appropriate sensitivity and understanding. For instance, a company with customers in Europe and Asia might need staff fluent in German, French, Mandarin, and Hindi. Then, you can build a multilingual IVR to connect callers to the right agent.

Further, building such a team involves finding people with strong language skills and cultural awareness, teaching them how to communicate effectively across cultures. This also ensures a workplace where everyone feels valued and respected.

3. Understand Customer Expectations

Start by understanding who your customers are, where they’re located, and what they prefer. Conducting thorough research on customer expectations can help identify key demographics and preferences.

For example, if your customers are in regions with high mobile usage, focusing on mobile-friendly options like SMS, live chat, or in-app chat can make a big difference. Utilizing customer feedback and surveys can further refine your approach. By aligning your support strategy with these insights, you can better meet your customers’ needs and enhance their overall experience.

4. Choose the Right Communication Solutions

Offer multichannel support—such as voice, video, email, live chat, and social media—to meet customers where they are. This customer experience strategy makes it easier for them to get the help they need.

Virtual phone systems provide the flexibility to manage calls and operations from anywhere, ensuring seamless communication across time zones. Consider cloud telephony solutions like local phone numbers for target regions. Local numbers use local area codes that encourage customers to call your business for support, even if your teams are not located in the region. Virtual numbers also offer cost-effective international calling through VoIP technology, reducing expenses compared to traditional phone lines.

Additionally, these numbers come packed with features like customer-friendly IVR systems, call forwarding, and advanced routing to streamline call management.

You can even integrate your cloud phone system with channels and applications like video, CRMs, email, chat, and more. Consolidating communication channels can help reduce manual tasks and double work while increasing efficiency and productivity.

Check out our integrations and features to see how you can expand communications with us!

Strategies for offering global e-commerce support

5. Localize Support Materials

Provide assistance in customers’ preferred languages by adapting content to fit cultural nuances. This means translating website content, product descriptions, and FAQs, and crafting region-specific marketing materials and campaigns that resonate locally.

Multilingual customer service and self-service options too can make the support process smoother and more effective. With these measures, businesses can create a comfortable and familiar space for customers.

6. Automate Customer Support

AI-Powered Customer Support such as chatbots and virtual assistants can instantly assist customers no matter where they are or what time it is. They’re great for handling routine questions and freeing up your team for more complex issues.

AI in VoIP, especially, has been a game changer for modern business communication. VoIP systems can leverage AI subsets like machine learning, natural language processing, and sentiment analysis to analyze customer interactions, purchase history customer sentiment, and offer personalized recommendations and support.

Additionally, you can automate customer communications by using customer support integrations to connect your applications and tools. This will streamline your agent’s workflows while gaining access to other functionality and features to increase productivity.

7. Invest in Train and Upskilling Agents

Customers from different cultures have varying expectations, communication styles, and preferences. Agents trained in cross-cultural communication can effectively understand and respond to these differences. Emphasize active listening, empathy, and patience—as part of your quality assurance strategy—which are vital for understanding and resolving issues effectively.

Additionally, make sure agents are skilled in using the support tools and platforms, so they can address customer inquiries efficiently. This approach helps create a consistent and positive brand experience across all markets.

8. Collect Customer Feedback and Improve

By paying close attention to what customers are saying—whether it’s through surveys, reviews, or social media—businesses can get a clear picture of their experiences. Customer feedback helps spot trends and common pain points. With this information, businesses can tweak operations to better assist customers.

For example, after gathering feedback through surveys and reviews, a business might discover that customers frequently mention long wait times for assistance. By recognizing this trend, the company could decide to implement a live chat feature or expand support hours to address the issue.

How Can GCF Help?

Global e-commerce businesses need robust customer support to stay ahead of the curve. Business calling features like those offered by Global Call Forwarding, including virtual phone numbers, call routing, and other communication tools, can significantly help in establishing a good support system.

These features enable businesses to manage calls efficiently across different regions and time zones, ensure quick and seamless customer support, and maintain consistent service quality.

Ready to upgrade your business phone system? Talk to our experts or book a demo today!

25 Best Sales Tools for 2024

Sales teams often deal with inefficiencies, lack of streamlined processes, and an overwhelming number of tools available, each promising to revolutionize their sales strategy.

This sheer number of options available can make it difficult to choose the right sales tools for your business. Without a clear understanding of the best tools available and how to leverage them effectively, teams can find themselves bogged down by administrative tasks, misaligned communications, and missed sales opportunities.

In this guide, we’ll go over the different types of sales tools you should consider and what to look for, highlighting 25 best sales tools across different industries. We’ll look at:

By understanding how to integrate these sales tools into your B2B sales processes, you can enhance efficiency, streamline operations, and drive more successful sales outcomes.

Importance of Finding the Right Sales Tools

Successful sales are almost always a primary source of revenue for any business. Hence, it’s important to ensure your inbound sales teams are equipped with the right tools and resources to help them close those big deals efficiently.

If not optimized, your inbound and outbound sales processes can have inefficiencies like missed follow-ups, delayed responses, and wasted time on data entry. These issues can create a drag on your team’s performance, hindering their ability to close deals and ultimately, grow the business.

Sales tools are designed to combat these challenges and drive business growth. For instance, sales intelligence tools can analyze vast amounts of customer data, revealing trends and identifying high-value leads. Imagine the advantage a salesperson gains by knowing a prospect’s previous purchases or browsing history before a call. These insights facilitate targeted communication and personalized selling strategies.

Benefits of Using Sales Tools

So, why do you need to pay attention to what tools your sales teams are using? This will help you identify gaps and inefficiencies that you can fix when you upgrade. And this is especially true if your teams are currently using outdated, legacy technology and methodologies.

When you use the right sales tools, you can experience a variety of benefits that let your business:

  • Identify High-Value Leads Faster: AI and automation analyzes data to predict promising leads before the competition.
  • Streamline Sales Process: Automated workflows ensure no steps are missed, keeping deals on track.
  • Boost Sales Rep Productivity: Automate repetitive tasks, freeing reps for high-value selling.
  • Enhance Team Collaboration: Shared calendars, customer information, documents, and communication features keep everyone informed.
  • Create Data-Driven Strategies: Gain insights to optimize strategies, target high-quality leads effectively.

best sales tools for business calling

25 Best Sales Tools for 2024

A strategic inside sales approach hinges on utilizing the right mix of sales tools. From lead management to advanced sales analytics, these solutions can transform a disjointed sales process into a cohesive and tandem system.

Here’s a round up of 25 sales tools that can help your business across domains:


Sales Tools for Lead Management

Lead management software offers a wealth of features to help sales teams capture, nurture, generate, and convert leads more effectively; all the while making the process feel seamless and under control.

There are lead management apps for businesses of all sizes. They typically include CRM-like platforms that centralize all lead information, making it accessible and organized for sales teams. These solutions offer a range of features, including contact management, click-to-call, sales pipeline visualization, lead scoring, and task automation. With automated sales tasks, you can set up follow-ups, status updates, call logs, and email communications, ensuring that no lead falls through the cracks.

Another critical feature is lead scoring, often powered by AI, which ranks leads based on their likelihood to convert. This means your reps can focus their efforts on high-potential prospects, maximizing their chances of success. Many lead management solutions also offer customizable sales pipelines, workflow templates, and business integrations. These aid in visualizing and streamlining the progress of leads through different stages of the sales funnel.

Best lead management platforms for sales include:

1. Zoho CRM
2. Pipedrive
3. HubSpot Sales Hub
4. LeadPages
5. Zendesk Sell


Sales Tools for Voice Communication

Voice communication tools are indispensable for sales teams, especially when it comes to outbound calling and global outreach. Many VoIP providers not only offer cost-effective local and international numbers, but also capabilities such as international forwarding, advanced routing, call recording, transcription, international calling, softphone integrations with CRMs and other platforms, among others.

Businesses can expand internationally by getting local phone numbers from anywhere in the world and using local caller IDs. With cloud telephony, sales reps can make and receive calls from their computers or mobile devices, regardless of their location. This means, your US teams can call APAC prospects with a local Thailand or India number. Managers can track productivity and core call metrics for sales teams by analyzing call records and reports.

Top players and sales tools for voice communication:

6. Global Call Forwarding
7. United World Telecom
8. Skype
9. Zoom
10. Microsoft Teams


Sales Tools for Email Management

Email management tools have come a long way offering solutions from decluttering inboxes to streamlining digital workspaces. For sales reps specifically, these business email tools and enhancements can truly make a difference.

For instance, the ability to schedule emails ensures timely communication, whether it’s sending a follow-up at a specific time or hitting a prospect’s inbox first thing in the morning. Some sales tools even analyze your interaction history to prioritize incoming emails. This way, important messages from key clients or hot leads rise to the top, saving you valuable time sorting through your inbox.

Tracking and real-time notifications are also commonly offered features—allowing you to see when your emails are opened or links are clicked. This insight can enable sales reps to tailor their follow-up emails for better response rates.

Additionally, these tools simplify internal communication allowing sales reps to work on emails with colleagues, share drafts, and assign tasks. This ensures everyone is on the same page, fostering teamwork and streamlining the sales process.

Some of the best email sales tools are:

11. Google Workspace
12. Microsoft Outlook
13. Mailchimp
14. Yesware
15. Streak CRM for Gmail
16. Mailsuite

best sales tools for voice communication and calling


Sales Tools for Chat and Messaging

Alternative channels of communication like live chat, instant messaging, and AI-powered chatbots are now essential tools for sales. These platforms allow for quick interactions with potential customers, keeping them engaged throughout the sales lifecycle. Live chat apps can be added to business websites for customer support and engagement. One significant feature that many chat app makers are offering is chatbot.

Chatbots can be configured to answer routine questions, qualify leads, and even suggest products automatically. This frees up sales reps for complex queries and personalized interactions. AI-powered chatbots are also useful as virtual assistants.

Similarly, instant messaging apps like WhatsApp for Business offer a variety of communication options like texts, videos, images, etc. So besides responding to queries, sales reps can share product demo videos or send voice notes for a personal touch.

Widely used sales chat tools include:

17. Slack
18. Zoho SalesIQ
19. WhatsApp Business
20. Intercom


Sales Tools for Intelligence and Analytics

These tools help convert raw data into actionable insights, providing right information to reps at the right time. They gather data from a variety of sources, including market research, website visitor data, client feedback, and social media. Then by analyzing comprehensive data sets, these apps produce reports offering a clear picture of customer demographics, buying behavior, etc. Businesses can use these reports to create sales strategies and identify areas of improvement.

Furthermore, sales intelligence software leverages predictive analytics to analyze real-time data and identify high-value opportunities with a higher likelihood of conversion. This proactive approach allows salespeople to prioritize their outreach efforts and target the most promising leads at the opportune moment.

Beyond basic contact information, many sales tools offer deep insights into each lead’s preferences. This enables personalized outreach. These analytics can even suggest the next best action based on customer data and past interactions.

Major apps in this domain:

21. Leadfeeder
22. Linkedin Sales Navigator
23. ZoomInfo
24. CIENCE GO
25. Cognism


How Can Global Call Forwarding Help?

Keeping up-to-date in sales isn’t just about knowing the latest trends. Advanced and AI-powered technology helps by giving instant insights, automating routine tasks, and making customer interactions more personalized. This agility will help sales teams adjust quickly to customer needs, stay ahead of competition, and seize new opportunities.

A reliable business communication system is crucial for sales, ensuring seamless interactions and timely responses that build relationships with customers and drive growth. Global Call Forwarding has been guiding businesses across the world in upgrading their business phone systems.

Want to learn more about our cloud phone solutions for sales teams? Speak to our experts and let us help you up your game!

Importance of Having a Backup Toll-Free Number Provider

For most businesses, their sales and support operations typically depend on reliable phone service and communication.

And toll-free numbers provide a cost-effective way for local and international customers to connect with a business.

Now as a business, you understand the importance of backing up your systems, processes, contacts, documents, and so on. The same should apply to your business phone system which includes your phone service, phone numbers, forward-to destinations, features, and so on.

Let’s look at the importance of having a backup toll-free number provider and why it should be a part of your disaster recovery plan.

Why Should You Have a Backup Toll-Free Number Provider?

System failures, network downtimes, or service disruptions can significantly impact operations. When your primary toll-free number provider experiences a service failure or your number gets disconnected, your business is instantly cut off from your customers.

Support phone lines go dead. Sales inquiries stall. Your teams are left scrambling to get your communications up and running again.

Having a backup toll-free number provider in place can help businesses when:

  • The main provider goes down — this could be due to outages, denial-of-service (DDoS) attacks, network failure, etc.
  • One of the main provider’s upstream providers malfunctions, recalls phone numbers or has long and difficult lead times to activate numbers—especially true with hard-to-reach countries.
  • The business experiences a network malfunction affecting on-premises systems.

Global Call Forwarding is a virtual phone number provider offering local and toll-free numbers in more than 160 countries. With us, you can have a cloud phone system ready to go if your primary system fails.

How to set up a backup toll free provider.

Switch to Your Backup Toll-Free Provider

In case of such unforeseen circumstances — and to avoid any communication downtime — you can easily flip a switch and move on to your backup provider.

Having a backup toll-free number provider can help businesses:

  • Stay reachable and accessible in emergencies
  • Seamlessly failover to alternatives in moments of crisis
  • Reduce missed sales opportunities
  • Protect mission-critical communications
  • Diversify your communication infrastructure with more access to cloud telephony features and functionality
  • Ensure voice redundancy and maintain business continuity
  • Balance loads during peak times
  • Protect against regional disruptions if your providers are spread geographically
  • Safeguard against cyber threats when you have two different providers in place, and more

How Can Global Call Forwarding Help?

As an international toll-free number provider, Global Call Forwarding offers cloud toll-free solutions that give you access to over 160 countries and hard-to-reach areas. You can easily forward calls from our toll-free numbers to any device or location as needed.

We have a suite of failover features to ensure you receive calls wherever your teams are situated if your primary setup fails. Businesses have come to us when looking for backup solutions for their communication needs.

Want to see if we are a good fit for your business? Our team is here to help you find the right toll-free number solution. Contact us today or book a personalized demo!

How to Port Phone Numbers from Grasshopper: Quick Guide

As businesses scale and their needs evolve, they often need more advanced features, global coverage, or better cost efficiency. Some reasons why users switch from Grasshopper include lack of global coverage, call quality, and less responsive customer service.

We can help you port a toll-free number or local number, based on your requirements, without any service interruptions.

In this guide, we’ll go over:

Porting Phone Numbers from Grasshopper

You may want to port your number to a new service for a variety of reasons:

  • Low voice or audio quality
  • Lack of reliable coverage for target regions across the globe
  • High monthly bills, especially for international calling
  • Need for more responsive customer support, and so on.

When you port to a new service, you get to choose a provider that better meets your needs such as better voice quality, more global coverage, responsive support (even outside the US), and advanced features.

What to Keep in Mind When Porting Numbers from Grasshopper

To port your number from Grasshopper to a new provider, like Global Call Forwarding, you will need to submit a number porting request and provide the necessary information (see requirements below).

Your new provider will communicate with your old provider to start the porting process. Wait till your new service is active before canceling your old service provider to ensure zero downtime or service interruptions.

Related: Number Porting Myths Debunked

How Long Does it Take to Port Numbers from Grasshopper?

Typically, porting a number can take up to 2-4 weeks. But this process is faster for certain number types and countries.

Want to know exactly how long it would take to port your Grasshopper number? Chat with our team online to find out.

How to Port Phone Numbers from Grasshopper to Global Call Forwarding

 

Porting from Grasshopper to Global Call Forwarding is a pretty straightforward process. You will need to:

  • Ensure your number can be ported
  • Prepare to port with the required documents
  • Submit your request
  • Wait for activation
  • Start using your new service

1. Ensure Your Number Can Be Ported

Before you start the process, you will need to ensure you can port your virtual phone number from Grasshopper to Global Call Forwarding. Some factors that can inhibit this process:

  • The number is no longer in service — If current service is terminated, the new provider cannot port.
  • The old provider does not allow porting due to contract restrictions.
  • The new provider doesn’t offer the specific country or phone number type you requested — In this situation, we can offer a different alternative from our inventory of 160+ international phone numbers.
  • Country-specific porting issues — Ease of porting numbers depends on the country as there may be some geographical limitations.
  • Your business cannot provide the necessary documentation required for porting.

Check country coverage or browse our inventory to see if we cover your target regions. You can also easily chat with our team to see if your Grasshopper number is portable to our service.

how to port a phone number away from Grasshopper

2. Prepare to Port

Once you’ve determined that you can transfer your number to our service, start preparing with the following documents:

  • List of all phone numbers you would like to port from Grasshopper to the new service.
  • Letter of Authorization (LOA) which states that your business gives your new phone number provider permission to act on your behalf when communicating with your old provider.
  • Old provider information and account number so the two providers can communicate to complete the process.
  • Copy of current phone bill which includes business name and address registered with the current provider. This works as proof of ownership of the number.

You will need to submit this along with your porting request.

3. Submit Your Porting Request

Submit your request through our number porting form. Wait for us to reach out to you for further processing and documentation.

4. Wait for Activation

Once we’ve received all your documents, let us take care of the rest.

The service transfer can take a few days to a few weeks, based on your number’s country and type. Remember to maintain your old service during this transition period; cancel only after the new service is activated.

We’ll be in touch with you along the way.

5. Start Using Your New Service

We’ll notify you once the transfer is done and you are ready to use your new service with us. You will now receive call traffic automatically on the new service and you are free to cancel your old service.

Log in to your new Global Call Forwarding control panel to set up any features you’d like and start making calls!

Switch to Global Call Forwarding

Global Call Forwarding is a suitable Grasshopper alternative if you want to expand your global coverage, reduce international communication costs, and receive 24/7 customer support. We’ve been in the business since 1996, providing communication solutions to businesses across different industries around the world.

Read what our customers have to say about our service.

Ready to port phone numbers from Grasshopper over to Global Call Forwarding? We’re here to ensure a smooth transition with little-to-no downtime. Call us at +1 (561) 908-6171 or chat with our experts!

What is Schedule Adherence? (How to Calculate and Optimize)

A well-functioning customer support center has agents available to quickly connect when customers call. But what happens if agents aren’t available when customers need them most? The result: frustrated callers and a potential decline in customer satisfaction.

The key to ensuring agent availability and keeping customers happy lies in schedule adherence.
In this guide, we’ll look into:

  • What is schedule adherence?
  • Why is it an important call center metric?
  • Actionable strategies to improve adherence.

What is Schedule Adherence?

Schedule adherence is an important call center metric that measures how well agents adhere to their schedules. This metric encompasses factors like punctuality, agent availability, call time, post-call handling time, and break time among others.

Goes without saying that effective schedule adherence is crucial for call center success. A high adherence rate helps businesses offer better customer support as well as improve operations. Even if just one agent deviates from the schedule, especially during peak times, it could throw everything off balance.

Say a customer calls with a simple routine question, only to be stuck on hold for ages. This could be a result of low agent adherence. Similarly, if an agent arrives late during a call time, the remaining agents must manage a higher call volume.

This could translate to an increase in wait times for customers. Not only will that leave customers frustrated, but also overburden the other available agents, possibly leading to burnout and a dip in performance.

Why is Schedule Adherence an Important Call Center Metric?

Understanding the impact of schedule adherence lays the foundation for appreciating its significance. Here are some common reasons why schedule adherence is a crucial call center metric:

  1. High adherence directly affects customer satisfaction because it ensures consistent availability of agents. This reduces wait times, leading to smoother operational efficiency, quicker resolutions, and more call center sales.
  2. With agents available as planned, there is better resource allocation. Managers can monitor and observe factors such as call volume, length, etc. and utilize resources more efficiently, minimizing staff burnout and agent turnover.
  3. Optimal resource allocation and utilization reduces costs from overstaffing, underperformance, or vacant, idle time.
  4. Ultimately, schedule adherence is a valuable tool for call center managers. By analyzing adherence patterns, they can make data-driven decisions related to predictive scheduling, training, staffing levels, and more.
  5. Low adherence can also lead to a higher number of missed calls and sales opportunities.

How to Calculate Schedule Adherence for Your Call Center?

To calculate schedule adherence, you divide the minutes an agent is in adherence by the total scheduled minutes. Then, multiply that number by 100 to get the schedule adherence percentage:

Formula for calculating schedule adherence in a contact center.

Typically, adherence is calculated for the whole call center by averaging all agents’ individual rates. Additionally, it is important to note that activities like training sessions, meetings, etc. during scheduled hours count towards adherence.

You can find this information through your schedule planning tool, call records, CRM integrations, time management software, etc. For example, agents can log time spent on training, meetings, pre- and post-call tasks, etc., on the CRM or project management software. Managers can also verify time spent on customer calls through call detail records. Then, compare this with time scheduled and expected of them.

What Factors Affect Schedule Adherence?

Understanding the root causes for disruption is crucial for developing solutions that promote consistent adherence. These are some of the top factors that disrupt adherence:

  1. Agents taking ad-hoc leaves due to sickness or personal emergencies can disrupt the planned schedules. In turn, this may overburden present staff further affecting their adherence.
  2. Unanticipated, non-seasonal spikes in call volume can overwhelm scheduled agents, making it difficult to adhere to work plans. For instance, there is a sudden influx of calls related to product malfunctions. Agents might even have to work through their breaks to handle the call volume.
  3. Agents might be forced to pause work when dealing with technical challenges like system downtime or glitching. This is especially true when you don’t have a call center recovery plan in place.
  4. Factors like inefficient break scheduling and low motivation can also affect agents’ drive to adhere to schedules.

How to Improve Schedule Adherence in Call Centers: 6 Strategies

Once you’ve identified the causes of low adherence in your call center or service center, you can plan out strategies to improve these numbers. Here are some actionable strategies to improve schedule adherence:

  • Identify and Address Adherence Issues
  • Set Realistic Schedules and Goals
  • Leverage Virtual Call Center Features
  • Monitor Specific Key Performance Indicators
  • Conduct Regular Training and Collect Feedback
  • Offer Flexible Scheduling Options and Rewards

1. Identify and Address Adherence Issues

Maintaining high adherence rates requires a proactive approach. Managers would have to spend time analyzing data such as adherence percentages over time, call analytics, reports, etc. This helps identify specific times adherence dips. For example, are there recurring patterns of tardiness or unplanned absences? Are there multiple instances of outages or service downtime? Is call volume trending upwards with staff unable to match call needs?

Once the root cause behind low adherence has been identified, businesses can develop targeted solutions. Some reports also reveal that agent and rep disengagement leads to poor service and high economic cost. To address this, businesses could offer motivational incentives or implement clearer policies. Furthermore, providing agents with timely constructive feedback is essential as this promotes a culture of transparency and support.

2. Set Realistic Schedules and Goals

To foster consistent adherence among agents, it’s crucial to begin by setting realistic schedules and goals. Balancing customer needs with agent well-being is key. Overloaded schedules can lead to burnout, harming both adherence and customer service quality.

Calculate and analyze your current adherence rate to establish a baseline and develop achievable schedules. Refer to agents’ adherence history while goal setting. Further, as part of goal setting, have open communication about the importance of adherence–specifically how individual actions affect team performance and customer satisfaction. When agents understand their impact, they’re likely to stick closely to their schedules.

Also, by making adherence a shared responsibility, businesses can build a culture of adherence in the organization. And by integrating schedule adherence into the organizational culture aligns agent objectives with business goals.

3. Leverage Virtual Call Center Features

Call center software can be a lifesaver when it comes to improving schedule adherence rate. Solutions like call routing, call flow builder, and helpdesk/CRM integrations up the game by streamlining operations, enhancing call handling efficiency, and automating repetitive tasks.

Having call flows with predefined routing rules help agents better adhere to schedules. They structure how incoming calls can be managed automatically. For example, sequential call routing distributes calls evenly among agents, preventing overload and maintaining balanced workloads. Similarly, skill-based routing will ensure callers get directed to the most suitable agent promptly.

VoIP-CRM integrations can further optimize workflow efficiency by automatically syncing call and customer data between the two platforms. And, agents can use these integrations to handle calls directly through their CRM interface. This saves them time switching between systems and keeping them focused on their schedules.

Such solutions reduce wait times as well as minimize agent idle times, thus changing low adherence levels.

4. Monitor Specific Key Performance Indicators

Schedule adherence is certainly a crucial metric, but it doesn’t exist in isolation. It interacts with and influences other call center KPIs, such as handle time (AHT), first call resolution (FCR), average call duration, and customer satisfaction.

For instance, lower AHT generally translates to more calls handled within an agent’s shift, potentially improving adherence. Now, consistent schedule adherence ensures that there are enough agents available to handle incoming calls, reducing wait times and potentially lowering AHT.

Monitoring other KPIs helps identify areas where schedule adherence might be impacting overall performance. Say adherence is high but FCR is low. This could mean agents are rushing calls to meet scheduling goals—which, in turn, may lead to unsatisfied customers who need to call back.

5. Conduct Regular Training and Collect Feedback

Regular training and feedback collection are some other ways you can impact adherence rates. Ongoing training keeps agents up to date. Equally important is collecting feedback from agents to identify any challenges they face.

For instance, let’s say a company notices a dip in adherence rate after introducing a new CRM system. The feedback from agents may reveal that they find the platform cumbersome and time-consuming. In such cases, a focused training session on navigating the system better can equip agents to handle calls more efficiently.

So by regularly collecting feedback and addressing any issues through training, businesses can ensure continuous improvement in adherence over time.

H3: 6. Offer Flexible Scheduling Options and Rewards

Rigid scheduling often leads to frustration and ultimately, low adherence rates. A Gartner survey found that 43% of participants credited flexible working hours for boosting their productivity levels. So consider providing agents with flexibilities like the option to work from home or remotely and adjust their shifts. With cloud telephony solutions, you can provide agents with more location flexibility without compromising on call quality or privacy.

For instance, an agent has a last-minute doctor’s appointment. With flexible scheduling, they could swap shifts with a colleague or work remotely for part of the day. Providing such flexibility to adjust their shifts or work remotely also acknowledges the importance of work-life balance, thereby boosting morale and commitment.

Beyond flexibility, recognizing achievements goes a long way. Rewarding agents who consistently adhere to their schedules closely can boost morale. This could also motivate others to strive for the same level of commitment and excellence.

By implementing these strategies, businesses not only improve adherence metrics but also cultivate a culture of accountability and efficiency among their workforce.

How Can GCF Help?

High agent availability = happy customers. You can achieve this with high schedule adherence at your call center. One effective approach to enhance adherence is by leveraging virtual call center solutions. However, navigating the multitude of options and functionalities available can be daunting.

Contact Global Call Forwarding and let our virtual call center experts help you make the right choice for your business.

Call us today and find out how GCF can empower your business with tailored solutions for better operations!

Increase Healthcare Accessibility with Cloud Telephony

Imagine a busy hospital where unanswered calls lead to missed appointments and critical lab results get stuck between departments. Such scenarios can compromise patient safety and satisfaction, creating a stressful environment for healthcare professionals.

The healthcare industry requires clear and efficient communication. From booking appointments to receiving critical medical advice, timely and accessible healthcare communication tools and channels are essential for both patients and providers.

As the demand for more streamlined healthcare communication grows, the limitations of traditional phone systems become more apparent, affecting patient satisfaction and operational effectiveness.

Cloud telephony has varied solutions to bridge these healthcare communication gaps. Its secure and scalable platform can transform communication within your institution. This translates to streamlined workflows, facilitated information sharing between departments, and ensuring calls reach the right person. Ultimately, this improves healthcare accessibility for patients and enhances overall care delivery.

Challenges of Medical Phone Systems

Here are some of the reasons why traditional phone systems fall short of providing effective communication.

  1. Traditional phone systems lack integration with electronic health records (EHRs) and other digital platforms, which creates information silos. This may cause delays in patient care and hinder interprofessional collaboration.
  2. These phone systems have limited scalability. Therefore they struggle to handle fluctuating call volume and adding new features, phone lines, or users.
  3. Traditional systems also lack advanced telehealth capabilities. Audio call conversations don’t have the visual cues and detailed information exchange that video consultations offer.
  4. Traditional and legacy systems can prove more expensive than VoIP alternatives. Research shows companies can reduce costs by 87% when switching to a cloud phone solution.

What Role Can Cloud Telephony Play?

Cloud telephony leverages the internet to make and receive phone calls. Instead of relying on traditional phone lines, this technology transmits voice data as packets over the internet using voice over internet protocol (VoIP).

VoIP in healthcare allows for greater flexibility, scalability, and advanced features compared to traditional systems.

6 Ways to Increase Healthcare Coverage and Accessibility with Cloud Telephony

Besides facilitating telehealth services, cloud telephony has offered innovative solutions to overcome traditional communication barriers in patient care.

Let’s take a look at six ways in which you can leverage cloud communication for healthcare telephony:

  1. Extend global reach with virtual phone numbers
  2. Streamline communication for distributed healthcare teams
  3. Organize call flows with IVR
  4. Track calls to improve caller experiences
  5. Enhance privacy for professionals with caller ID management
  6. Ensure service continuity with failover options

1. Extend Global Reach with Virtual Numbers

Cloud telephony provides extended global coverage for target regions through virtual numbers. You can get toll-free numbers or local numbers for your business from different regions. And for hard-to-reach and remote regions, some providers offer other bespoke solutions to enable accessibility.

Patients from these regions requiring specialists can reach your organization for free or with local standard rates. This expands access to specialized care and breaks down geographical barriers for patients in remote areas.

Global Call Forwarding can set you up with international phone numbers from more than 160 countries around the world. Check out our global coverage to see if we cover your target regions!

healthcare phone coverage

2. Streamline Communication for Distributed Healthcare Teams

If your clinics, teams, or specialists are dispersed globally, you can connect through a centralized communication platform. With cloud telephony features like international call forwarding and advanced routing, you can automate call management, sending calls to the most appropriate location automatically.

Or, acquire multiple international numbers and have the calls pass through one phone service to the right location. For example, one of our healthcare clients Healthy Stuff needed a phone system that covers their sales and support teams across Australia, Ireland, and US and sends incoming calls to their teams in the UK.

With international phone numbers and routing, you don’t need a manual operator managing incoming calls. You simply set everything up beforehand and let the system work for you.

3. Organize Call Flows with IVR

Cloud telephony empowers healthcare providers to manage call flows strategically, fostering both efficiency and patient trust. An interactive voice response system (IVR) routes calls based on voice or touch-tone inputs from callers. You can plan for different call flows and customer queries beforehand and feedback them into your healthcare IVR.

For instance, the IVR can greet callers and present clear options—‘1’ for scheduling appointments, ‘2’ for prescription refills, etc. Based on the input, the IVR system can route the call to an agent or voicemail or the appropriate destination accordingly.

This automated telephony system can significantly improve patient satisfaction by reducing wait times, improving accessibility, and empowering callers with self-service options.

4. Track Calls to Improve Caller Experiences

Every call holds valuable information. Track trends in call volume, wait times, and reasons for calls using call records and analytics. By analyzing this data, healthcare institutions can identify areas for improvement like appointment scheduling bottlenecks.

Say there’s a spike in calls for appointments during lunch when lines are busy. Features like time of day routing can be implemented during these times, and incoming calls can be redirected to another available team. In this manner, you can reduce wait times and deliver better customer experience.

Moreover, dedicated hotline numbers for emergencies and non-emergencies ensure patients receive the appropriate level of care promptly. Then, when calls come in, your teams can identify the type of call and know how to respond. This targeted approach prioritizes urgent situations while also addressing non-critical needs through self-service IVR options.

Also, call tracking data can help in allocating resources effectively based on call types. For example, if a high number of calls are related to pediatrics, more staff or dedicated lines can be channeled for pediatric inquiries.

Marketing and advertising campaigns benefit greatly from call tracking data. By using multiple numbers for different marketing channels such as flyers, social media, and websites, you can track call volume and determine which channels generate the most calls. This allows businesses to make targeted and efficient marketing spends.

5. Enhance Privacy for Professionals with Caller ID Management

Caller ID management is a valuable feature that empowers healthcare organizations to protect their professionals’ privacy during private patient consultations. Adjust your caller ID to display the healthcare organization’s number instead of a professional’s personal number, especially during telehealth visits.

This way, patients don’t have access to professionals’ personal contact information and vice versa, maintaining clear boundaries and avoiding unwanted calls outside of work hours.

6. Ensure Service Continuity

Cloud telephony platforms and features are built for resilience. And both provider and customer redundancy mechanisms are crucial for a reliable communication system.

With phone calls being the preferred communication channel, VoIP providers must maintain robust backups and redundancy options to ensure their network and servers are always operational. Make sure to check their network distribution to understand how they protect their systems and servers.

They should also provide features like failover forwarding and redundant routing that help keep communication active in the event of technical glitches or internet outages. When you set these features up, they automatically route calls to alternative numbers or backup systems, if the primary communication system fails.

Another way to maintain continuous service is to use a responsive provider. For instance, another healthcare client Novartis was experiencing service-related issues and outages with their local provider. They needed a responsive cloud telephony provider so they could continue to communicate with customers without any downtime.

As a healthcare provider, you must safeguard patient access to communication channels and professionals even in unprecedented scenarios. This reliability can make your business a dependable source of healthcare support in times of crisis.

How Can Global Call Forwarding Help?

A robust communication system is absolutely vital for any healthcare setup. Using a combination of solutions like call forwarding, IVR, voicemail, call recording, etc., you can meet unique communication demands of your organization.

Global Call Forwarding has been helping healthcare institutions worldwide with a suite of communication tools to build advanced business phone systems.

Talk to our experts and find out how you increase healthcare accessibility with cloud telephone!

What is Average Call Duration? (How to Measure & Optimize)

Even though digital communication channels are growing, a surprising 65% of potential customers still prefer reaching brands by phone. This makes phone calls a critical touchpoint for businesses. However, lengthy calls could affect positive customer experience, as attention spans are reducing, and customers expect faster resolutions. Therefore, by reducing average call time, businesses can transform customer interactions into thriving long-term relationships.

In this article, we’ll go over:

What is Average Call Duration in Call Centers?

Average call duration—sometimes referred to as average talk time (ATT) or call time—is a key performance indicator (KPI) that measures the average length of time an agent spends on a call with a customer.

Businesses and call centers that depend on call communication for sales and customer support can use this call center metric to track efficiency and performance.

Importance of Calculating Average Call Durations

It is important to calculate average call time since call durations affect the overall efficiency and effectiveness of customer service operations. Let’s have a look:

Improved Customer Satisfaction

The length of calls directly affects customer satisfaction. For instance, shorter calls are likely to lead to quicker resolution, which translates to happier customers. So, by calculating average call duration, businesses can deliver better customer experiences.

Higher Agent Productivity and Effective Resource Allocation

Tracking call duration can help boost productivity as businesses can increase agents’ capacity to handle more calls. Managers can determine agents’ average call times and identify ways to shorten unnecessary long calls. Shorter calls would free up agents to take up more calls. With a firm grasp of call time, businesses can make informed decisions regarding staffing needs, scheduling, and other factors related to resource allocation.

Better Budgeting and Cost Control

Did you know that even a small reduction in call duration can significantly impact your bottom line? Shorter calls mean agents handle more calls per hour. This allows them to serve a larger number of customers without the need for additional staff, directly reducing labor costs.

How to Calculate Average Call Time for Your Call Center?

While different businesses may have varying practices, average call duration is generally calculated by dividing the total call time by the number of calls handled over a specific period.

Average call duration calculation

This method provides a clear call metric for assessing efficiency and agent productivity.

So, how long should the average customer call be?

Average call duration varies significantly across industries, reflecting diverse customer expectations, service requirements, and business practices.

A high average call time may not necessarily be problematic. This is because call time is quite contextual. For instance, call centers in the financial services industry may have a higher ACD than those in the retail industry. This may be because financial services calls are often more complex, sometimes involving multiple levels of customer authentication, which could add to the total call time.

Comparing call durations across industries

The average duration for inbound contact centers across industries is about 4 minutes. Industries like healthcare, consumer services, and manufacturing tend to have shorter call times, at 2.48 minutes, 3.05, and 3.03, respectively. Whereas travel and hospitality, information technology (IT), and financial services industries have a high ACD—3.78 minutes, 3.48 minutes, and 3.47 minutes respectively.

Chart with average call duration in call centers across various industries.

Related: 12 Call Center Metrics to Track for Customer Success

Reasons for Longer Calls

But what causes longer calls? Various factors—from agent proficiency to complexity of customer queries. Identifying these issues is necessary to create strategies for call duration optimization, and ultimately improving service quality.

Here are some of the potential reasons for longer calls:

Call Complexity

In-depth troubleshooting and technical assistance require comprehensive understanding and detailed solutions. Agents need to fully grasp the issue which can result in prolonged conversations as agents work to understand and resolve the problem accurately.

Agent Skills and Qualification

Agents who haven’t received appropriate training on products or call handling could take longer to resolve queries and close calls. Similarly, multiple agent escalations can increase the customer’s time spent while on hold and being transferred. Poor communication or difficulty understanding customer concerns can lead to misunderstandings, requiring additional time to resolve issues.

Inefficient IVR Systems

Complex phone menus may lead to significant time wastage. Customers may get connected to agents who are not equipped enough to address queries.

For instance, a customer calls the internet provider because their internet has been down for hours. But the customer reaches the IVR with a complicated list of options, none of which directly address “internet outage.” So the customer selects the option to reach technical support, where they get connected to an agent who can only offer basic troubleshooting support. Such situations can extend call times.

High Complaint Volume

Handling complaints and customer dissatisfaction requires a lot of care and time. A high volume of complaint calls can therefore add to call times.

Customer Behaviors

Sometimes agents have to offer additional assistance or reassurance to manage talkative customers, provide detailed explanations, or guide them through troubleshooting steps. This type of assistance may need additional call time.

5 Strategies to Optimize and Reduce Average Call Duration?

 

Long call durations can frustrate callers and damage brand perception. They can also strain agent productivity. Fortunately, there are effective strategies to tackle this challenge, including evaluating current performance, leveraging technology, and more. Here are some call center best practices to optimize average call duration:

1. Evaluate Current Performance

Start by calculating your average call duration and track it over time. You can track this across teams, departments, or on an individual basis. This metric acts as a valuable benchmark, helping you identify areas where call handling processes or agent efficiency might need improvement.

Companies like Global Call Forwarding offer the call detail records (CDRs) which provide core call metrics including call duration. You can easily access and download your business call records through the online control panel.

2. Encourage Training and Refreshers

Based on data from evaluations, businesses can plan regular training for agents. Emphasize active listening skills and empathy in customer support to ensure agents fully grasp customer issues before offering solutions.

Encourage experienced agents to take refresher training to be up-to-date with goals, tools, and best practices. For instance, a refresher course could cover new product features, updated company policies regarding customer interactions, or best practices for handling escalated situations.

Related: How to Design an Escalation Matrix in Your Call Center

3. Re-Allocate Resources

Call duration data is important for making resource allocation decisions. For instance, when you multiply average call duration by the expected number of calls, you get an estimated total time required for call handling. This estimation, in turn, helps in determining the number of agents needed to cover that time.

Additionally, managers can create better, more accurate schedules and shift planning. If a business experiences peak volumes during certain hours, managers can schedule more agents during those times.

4. Leverage Technology

Technology can help greatly with optimizing and reducing call duration. One such way is to integrate VoIP with CRMs or help desk software to centralize communications, improve connectivity, and optimize call handling. For example, Global Call Forwarding offers integrations with Zoho, Zendesk, Salesforce, and other platforms.

When a call comes in, the CRM automatically populates the agent screen with relevant customer information, including past interactions and call history. This eliminates the need for agents to spend time gathering information at the beginning of the call, allowing them to jump right into assisting the customer. This enables agents to resolve issues faster.

5. Monitor and Analyze Call Data

Analyze call data regularly and look for recurring issues that lead to extended call durations. For example, if you notice that certain types of queries consistently take longer to resolve, you can develop specific strategies or provide additional resources to handle those queries more efficiently.

Customer feedback can provide insights into why calls are taking longer and help you address those issues directly. Agent feedback is equally important as it highlights operational challenges and areas where additional support or training might be needed.

How Can GCF Help?

Caller experience often serves as the first direct interaction a customer has with a business. A positive, fruitful call can set the tone for the entire relationship. Therefore, the speed and effectiveness with which customer problems are addressed can directly impact customer satisfaction and overall experience.

Global Call Forwarding provides a host of advanced call management features and products, from call records to CRM integrations, that help you optimize and reduce average call duration. Our cloud communication solutions empower businesses to streamline call handling processes and optimize agent efficiency.

Contact our experts today and learn about how our solutions can help you achieve your communication goals.