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How to Invest in Africa’s Fast-Growing Economies with Call Forwarding Services

The rise in modern technology usage and emerging markets has made Africa a prime location for international business.

So, what does that mean for companies wanting to invest in the continent? Whether you’re a multinational business or a foreign investor looking to tap into this growing economy, it is important to take a closer look at what the continent has to offer.

Why Africa is a Good Destination for Foreign Investment

According to the World Investment Report (2022), “FDI flows to Africa reached $83 billion, from $39 billion in 2020.” This upswing was welcomed as the continent worked hard to recover from COVID-related downfalls.

south africa stats

Local companies and global players are continuing to invest in the continent. And governments are expanding their foreign investment policies to encourage more investors, leading to a rebound in foreign direct investment (FDI).

One such initiative is the African Continental Free Trade Area (AfCFTA). This is the largest free trade area in the world, including 55 countries with a population of 1.3 billion and combined GDP of about $3.4 trillion.

AfCFTA creates jobs and incomes, attracts investments, and furthers the development of regional supply chains. With this in place, we can expect an increase in intra-African trade by 81% by 2035. Specifically, AfCFTA’s Sustainable Investment Protocol can lead to a rise in FDI flows – both into and within the continent.

Additionally, high commodity prices, reopening tourism, and dissolution of pandemic restrictions are a few other factors contributing to Africa’s positive economic outlook.

All of this means new sources of investment are becoming available, and emerging sectors are expanding.

Remittances into Africa are Growing

As global remittances are expected to reach $630 billion in 2022, remittance inflows into Africa will continue to grow. In fact, 2021 saw gains in Sub-Saharan Africa with 14.1% and the Middle East and North Africa with 7.6%. And the driving force is an increase in investment and access to credit.

“There are significant numbers of people from Africa that live and work in Europe and America and send money to family and friends. The funds are used for investments, medical expenses, school fees, and day-to-day expenses,” explains James Kimani, Workforce Manager, NatWest.

The top 3 destinations in Africa for remittances are Kenya, Nigeria, and Zimbabwe.

In Africa, the labor supply is abundant, and the people are willing. These incoming remittances bring new economic opportunities such as the growth of small businesses and self-employment, and they help reduce poverty within the continent.

According to Kimani, “Technology has made it easier to send money. However, the main challenge as I see it is that the margins are very thin for [remittance] businesses. So, increasing volumes of transactions will make it a more viable service.”

What Makes Africa Popular

Unlike its reputation for being conflict-ridden and inundated by corruption, Africa offers countless opportunities for establishing profitable businesses. Often described as the fastest-growing continent, there are many reasons why local and global players continue to invest in Africa.

The continent boasts a large, young population and a steady rise in the middle class. It is also going through a telecommunications boom and technological revolution. This means that more and more people from the continent are online and reachable. And your business has access to an educated and skilled workforce.

In fact, keeping the growth of mobile connectivity in mind, experts at Deloitte are convinced that Africa’s telecommunications sector will attract more inbound investment and economic development.

On top of that, Africa has over 400+ companies with revenues of over $1 billion. And thanks to major multinational corporations investing in the continent’s natural resources, infrastructure, and more, Africa has a pretty sizable consumer market with over $1.4 trillion in consumer spending.

What Industries are Most Poised for Growth?

In 2022, African start-ups seem to be taking off, with more and more investors interested in and ready to support up-and-coming businesses. In fact, African start-ups attracted a record $5.2 billion in venture capital in 2021, which is more than the previous seven years combined.

Financial Technology (FinTech), particularly, has great growth potential, with new opportunities and start-ups leading the way. According to a Disrupt Africa report, investors in African tech start-ups more than doubled in 2021, an increase of 108.4%. This boom is corroborated by those in the African financial services and FinTech industries.

Munya Chiura, Head of Growth Rest of Africa, Flutterwave, suggests that FinTech has brought about “multiple opportunities to continue to drive financial inclusion.” Kimani seconds this opinion of FinTech and financial services thriving in Africa. Specifically, he explains that “Mobile Money is very big in Kenya,” referencing businesses like Safaricom, which provides the mobile wallet product, M-PESA.

African industries and emerging markets most poised for growth include:

  • FinTech and Mobile Money
  • Renewable Energy
  • Technology
  • Telecommunications

According to Chiura, “Other industries that are exciting [and poised for growth] are e-commerce, mobility services, agric-tech, and healthcare.”

Experts predict that North Africa and Francophone Africa have the potential for accelerated growth because they do not have as much venture capital funding as other regions of Africa.

Have a look at FT’s ranking for Africa’s fastest-growing companies in 2022.

africa industries

But, There are Challenges in Doing Business in Africa

Despite its growth potential, there are a few things to keep in mind when doing business in the continent:

1. Skepticism of Foreign Investment

Africans tend to be wary of foreigners that want to invest and do business in the continent. This is often chalked up to historical, ideological, and political reasons. While changes in economic policy and growth in FDIs have welcomed foreign investment, there may still be a few indirect barriers preventing Africans from doing business with global parties.

So, as a newcomer, you’ll want to establish a local presence. You may even benefit from connecting and building relationships with locals on the ground.

2. Rate of Digital Adoption

Secondly, while new technologies are being developed and used, digital adoption is still relatively low. For instance, smartphone and 4G usage are not as high in Africa compared to the rest of the world. In fact, by the end of 2020, only 46% of Sub-Saharan Africa was subscribed to mobile services. And 4G adoption is expected to reach only 28% by 2025.

Because of this, not a lot of consumers even have access to WhatsApp, video conferencing, etc. And others might not know how to use such services, except for making a basic phone call.

3. Telecommunication Scene

Additionally, high tariffs still exist for African locals who want to call internationally. So, it may benefit you to have a local number in countries where you want to do business. This way, local customers and interested prospects can call your international business without paying high long-distance rates.

But, local and international toll-free numbers are difficult to come by for some hard-to-reach and rural areas. Unless telecom providers have connections with local, regional operators, they cannot guarantee connectivity to different parts of the African continent. This is true even of some major global telecom providers. So, it is always a good idea to double-check a provider’s coverage before signing up.

How Can African Call Forwarding Services Help?

To combat these challenges, you can work with an Africa call forwarding service like Global Call Forwarding. This way, you can get local phone numbers or international toll-free solutions to target different countries in Africa and then forward incoming calls to your business wherever it is located.

Africa zone map

Our parent company, United World Telecom, has extensive experience navigating Africa’s complex telecommunications environment. This also means that you don’t have to spend time managing contracts with a bunch of different local vendors because we take care of that for you.

Since our early callback days, we’ve been providing global telephony solutions to businesses and consumers in the region. Find out how we can help you expand your business in Africa; call us today or chat with our experts online!

Expand Your Global Voice Coverage with Hard-to-get Phone Numbers

Part of growing your business means expanding to regions beyond your country. This can come with its own challenges — restricted access, strict investment laws, unreliable phone service, and more.

But with Global Call Forwarding as your business phone provider, you can bypass those challenges and easily enter new markets. Start building your global network of customers, suppliers, and vendors simply by using international virtual numbers.

Communicating with International Customers

There’s significant potential in emerging markets — specifically, in BRICS (Brazil, Russia, India, China, South Africa) and Next Eleven (N-11) countries (South Korea, Mexico, Indonesia, Turkey, Iran, Egypt, Nigeria, the Philippines, Pakistan, Bangladesh, and Vietnam).

Most providers only offer coverage in the USA and Canada. While other services only cover major English-speaking countries like the US, Canada, UK, and Australia. They fail to provide uninterrupted global voice coverage in other parts of the world, namely Asia Pacific (APAC) and the Middle East and North Africa (MENA) countries.

Additionally, some countries aren’t well-established or politically stable. As a result, reliable phone service and global connectivity are hard to come by. This may make it even harder to connect with potential customers or provide necessary services in these regions.

Not to mention, traveling is difficult due to international restrictions and the ongoing global pandemic, further delaying your business growth.

All of this, coupled with a limited-coverage telecom company as your provider, might lead you to miss out on global business opportunities.

Expanding Your Phone System’s Global Coverage

As a global IP network owner, Global Call Forwarding can directly connect you to 160+ countries across the world. And our global coverage is not limited to just the US and UK or only English-speaking countries.

We provide reliable voice coverage in over 160 countries, covering more than 90% of the global economy. You can get phone numbers in these countries to establish a virtual presence. And use our service for all your global telephony needs. Simply integrate our service with your current phone system, and you’re good to go!

We even offer communication solutions and coverage in hard-to-reach areas, such as certain parts of South Africa, the EU, and Asia. Our FlexDial solution works as a regional trigger to make it easy for local customers to contact your business, wherever it is located.

Get Global Phone Solutions Today!

Don’t wait to take your business to the next level. Telecom experts at Global Call Forwarding can help you identify communication solutions that will meet your needs and budget. Call us at +1 (561) 908-6171 or chat with us online!

How to Add Global Coverage to Your Business Phone System

The global economy is much broader and more lucrative. So, expanding to new markets is in your business’s best interest.

Advanced technology makes it easier than ever to expand your business internationally without increasing overhead costs. And with the rise in cost-effective telecom solutions, businesses are able to enter markets where numbers and phone services are generally harder to get.

That’s where global telephony providers like Global Call Forwarding come into the picture. We can help you add global coverage to your business phone system with international phone numbers and advanced call features.

Building a Global Communication System

Global telephony providers offer cloud communication solutions such as voice, messaging, phone numbers, and call management tools. And since these services work over the internet, businesses can use them to communicate with customers in different countries and regions worldwide.

In most cases, your business does not even need to open a new office or physical location in these countries. You simply forward calls internationally or communicate via web apps.

So, how do you add global voice coverage to your business phone system without dramatically increasing overhead costs?

  1. Purchase international phone numbers for target countries.
  2. Work closely with your phone service provider to manage phone service in hard-to-reach countries.
  3. Set up international call forwarding to have incoming calls routed to the right department and office anywhere in the world.
  4. Use outbound calling with caller ID management when making outgoing calls to customers in target countries.

This image shows a phone system with global voice coverage.

Increasing Global Phone Coverage with Global Call Forwarding

Limited global coverage and documentation restrictions are the main obstacles corporations face when expanding. So, how can your business get around this problem? Work with a global telephony provider that offers high-quality voice service and has an extensive network of local telecom partners.

United World Telecom (our parent company) has long-term relationships with trusted Tier 1 Carriers worldwide. This allows us to provide our customers with one of the widest offerings available on the market.

New players in this space do not specialize in this area of the telecom industry. So, the numbers they provide may be more limited, come with stricter documentation requirements, or take longer to activate.

Due to our positive reputation in the industry and the trusted relationships built with our providers, we offer our customers phone numbers with fewer documentation requirements than other providers and at competitive rates. And we provide added flexibility with our month-to-month billing and no long-term commitments – which our customers prefer over the strict contracts required by many telecom providers.

Using Our Service with Other Providers

Since some global phone providers have limited coverage and require stricter documentation for most originations, they may be harder to work with. But that does not mean you need to find a new phone service if your communication system is already built with other providers. You can simply integrate our services and rare or hard-to-reach international numbers with other providers like Zoom Phone, Amazon Connect, Aircall, and so on.

Global Call Forwarding (run by United World Telecom) has an extensive inventory of phone numbers from over 160 countries around the world. And we can provide phone service in hard-to-reach countries as well. So, your business can use our service to add global voice coverage to your existing phone system reliably.

View the available countries we offer service for on our Country Coverage page.

Adding Global Coverage with Global Call Forwarding

1. Add global coverage with BYOC

BYOC lets you forward calls directly to SIP. This is the best option for businesses that want to add numbers to an existing PBX system and/or have limited minutes. You can simply buy numbers from us and forward calls to your PBX. Here’s how:

  1. Buy desired numbers from Global Call Forwarding and activate your service.
  2. Contact your PBX or phone service provider.
  3. Give them your list of phone numbers and our list of IP addresses. Your provider has to whitelist these IP addresses so you can receive calls.
  4. Your PBX provider will then create a special SIP domain for each number
  5. Add this SIP domain in your control panel under Forward all calls to, so we can forward calls to the right domains.

Note: We support G.711/μ-law and G.711/a-law codec for sending calls.

forward to your number

2. Add global coverage by forwarding directly to the number

Alternatively, if you already have local numbers with another telecom provider but need additional global coverage, you can buy international numbers from those countries with Global Call Forwarding. Then, you can simply forward incoming calls to your local number. This is the best option if you have an unmetered plan with your local phone number provider. And you avoid the hassle of dealing with SIP domains and whitelisting IP addresses. You can do this on our Pricing page.

Challenges to Keep in Mind

Most global phone service providers offer international phone numbers and various cloud communication features. But, they may come with limitations that can impede your business’ global expansion plans:

Limited global coverage
Worldwide coverage is typically limited to just Western Europe and the Americas. This means that providers may not have a strong presence in the Middle East, Latin America, or Africa. So, if you have customers in these regions or want to expand, you will need an additional phone service provider.

For instance: Zoom Phone offers phone numbers in 45 countries and toll-free service in only 29 countries (of which some are inbound-only).

Amazon Connect offers phone numbers and inbound calling from about 80 countries, DID and toll-free numbers in nearly 20 countries, and outbound calling for 200 countries.

Stricter documentation
Additionally, new players in the telecom space may require stricter documentation for most originations. This could be a result of short-term experience, smaller networks, different business models, and so on. But it can add more roadblocks to your international expansion plans.

Note: Information mentioned in this article is accurate at the time of publishing and may be subject to changes.

Finding the Right Global Phone Service Provider

While there are countless global inbound phone services available, you need to find one that works best for your business communication needs. Here are some questions to consider when looking for a global telephony provider:

  • Which countries do you need coverage for (regions you want to expand)?
  • What is your overall voice communication budget?
  • What communication tools or features can improve the way your business communicates with international customers?
  • Do you need phone service in hard-to-reach countries or countries with political instability?
  • And finally, can this provider offer reliable coverage for those countries with your desired features and within your budget?

Keeping all of this in mind, you can determine which global telephony provider for your business communication needs.

Ready to add global voice coverage to your phone system? Call us at +1 (561) 908-6171 or chat with our experts online!

8 Reasons to Expand Internationally

There’s a stage in every small-to-medium-sized business’ life where you ask: is it time to take the next step and pursue international expansion? And while many companies have achieved global expansion successfully — and many have failed as well — there is a general tendency of doubt whether it is worth the gamble.

Especially now, after the global pandemic and with so many businesses having to shut down or halt operations.

But while expanding your business after COVID-19 may seem challenging, it is a worthwhile and beneficial avenue to consider with the support of the right resources and people.

Why Should Businesses Go Global?

So then, what really is the benefit of entering your business in the global market and taking the risk? Besides opening up a whole new revenue stream, international growth allows your business to establish a global reputation. Such a reputation will help you attract and retain more high-quality customers. And it will open up more investment opportunities that will help your business further scale.

What is the Cost of Global Expansion?

But is it worth the risk? The short answer: it depends on your business and the demand for your products and services.

Not every business is suited for the global stage. Maybe your industry is too niche, or your services are useful only to a specific group. In that case, international expansion may not be for you.

It also depends on which stage of growth your business is in right now. If you are a start-up still trying to find your footing, then it’s better to put off global plans. But if you are an established business gearing up to release new products and features that might appeal to a broader audience, then you might benefit from taking them global.

You need to consider international expansion costs when looking at the best countries to expand in 2021. Important factors to consider include:

  • State of the region’s economy post-COVID-19
  • Demand for the product and service
  • Overhead costs — office space, supplies, and equipment
  • Moving costs
  • Cost of labor and materials
  • Logistics and shipping costs
  • Country’s rules and regulations regarding foreign businesses, and so on.

Thankfully, careful budgeting and a clear expansion plan can help you keep costs low. You can use one of these various types of international expansion strategies to expand globally efficiently while staying within your budget. Additionally, instead of jumping right in and investing everything in your expansion plan, start slow with a light footprint, and grow gradually.

Learn more about global expansion strategies and best practices in our global expansion guide.

Reasons to expand your business globally.

8 Benefits of International Expansion

That said, what can your business achieve by growing internationally and why should you consider it? Here are the main reasons to consider international expansion:

1. Increased Revenue Potential

Most businesses look outside when they have exhausted growth opportunities at home. But even for companies that are relatively new (7+ years in business), there’s much to gain by entering new markets. You can explore new markets, market to new demographics, offer diversified products, and increase sales as a result of all this.

2. Entry to New Markets

International expansion also means access to more markets means more customers and more sales. Part of successfully entering a new market is researching the region and its demographics to ensure your business provides valuable and relevant products and services. This means working close to the ground to understand the needs and desires of the locals in these markets.

By doing that, you would create products and services they want to purchase and invest in. This is yet another way of showing your customers and prospects that you care about how they use your service. And that is crucial to building customer loyalty and responsiveness.

Side note: Entering new markets also means exposure to new investment opportunities but more on that later.

3. Access to Diverse Audience and Customer Base

With our heavily globalized world, your business is probably already catering to a diverse audience. Yet, you are limited when you stick to just one market or region. Instead of putting all your eggs in one basket, it is a good practice to diversify and spread them across multiple target markets. This way, if one market changes or slows down, you can rely on revenue streams from other markets.

Additionally, by catering to a diverse customer base, you will be required to create new products and services to meet their needs. This gives your business the opportunity to establish itself as a local entity or local-supporting business. A broader and diverse customer base always helps generate more business and sales.

4. Foreign Investment Opportunities

New markets mean new investment opportunities and access to new materials and talent. The main benefits of foreign direct investments include economic growth, access to greater resources, job creation, innovation and R&D, and support for developing countries. Foreign investments give your business the opportunity to not only access resources in other countries but also support developing and growing economies.

5. Opportunity to Diversify Your Business Portfolio

Another significant benefit of international expansion is the ability to diversify your business portfolio. Entering a new market allows you to invest locally. You can support other local businesses, regional sustainability efforts, and partner with local organizations that align with your mission. This further lends to your business’ reputation and brand personality.

6. Offer Global Customer Support

When you open your business to international sales, you may find customers and prospects from different parts of the world. This means you will need global sales and support teams to nurture these customers.

While running global customer support may seem expensive and difficult to manage, you can adopt a follow the sun support model to manage your teams efficiently and cost-effectively. A follow the sun model uses advanced call forwarding to route incoming calls from one location to another. For example, you can route calls coming in from Europe to your remote team in London. Or, you can forward calls made between 9-5 within the Eastern Standard time zone to your team in New York. Or, you could just forward all calls, from anywhere in the world, to your main office in Mexico.

Some common routing strategies include:

  • Time-based routing – route calls based on the time of the call
  • Georouting – route calls based on the location of the caller
  • Skill-based routing – route calls based on the skills needed, such as language preferences or technical skills.

With such routing strategies available by cloud phone service providers, you do not need to have multiple offices globally. You can offer global care and support from your headquarters or through remote agents.

7. Access to Diverse and Skilled Talent

Next, you get to build a diverse workforce by accessing a large pool of skilled talent. Hiring global talent means variety in language skills and educational background. In fact, certain countries are known to excel in certain industries — like India with engineers and technologists. And so, you can attract high-quality talent from these regions as you expand internationally.

There are many benefits of having a diverse workforce:

  • Variety in skills and talent
  • Employing local workers and building local trust
  • Supporting locals
  • Reduced turnover rates, to name a few.

8. Gain a Competitive Edge and Improved Business Reputation

Together, all of these factors only add to your business’ diverse portfolio, helping you gain an edge over your competitors. By being accessible globally, your brand can develop an international presence and reliability. Customers will be familiar with your business and service, leading to more sales, partnerships, and profits.

Is Internal Expansion the Future for Your Business?

Expanding globally is a big step, but thankfully, there are countless resources and support centers to help businesses take this step confidently. If you need a global telephony provider to support your global business communications, consider Global Call Forwarding.

We can provide you with local and international toll free numbers from more than 160 countries worldwide. We also offer cloud communication solutions for remote countries so that you can communicate with your customers no matter where they are located. Want to learn more? Browse through our features and services, or speak with our representatives today.

Comparing the Types of International Expansion Strategies [with Examples]

A time comes in every business’ lifecycle when it needs to expand to new markets and regions in an attempt to keep growing. However, such a move can be overwhelming and cost-heavy, especially if not planned out strategically.

Here we will go over the different types of international expansion strategies with examples. Comparing these different strategies and entry modes can help you decide how to plan your business’ global expansion.

Topics covered

Expanding Internationally: How to Enter the Global Market

Before we get started, why should your business even consider entering the global space? And are the benefits of expanding internationally worth the costs and risks? The short answer is, it depends. It depends on the kind of business you operate and how you execute your international expansion strategy.

When done strategically, there are many benefits to expanding internationally, including:

  • Access to new markets and a diverse customer base
  • Increased ROI and profits
  • Access to local and skilled talent and workforce
  • Global business recognition and reputation
  • Establish regional offices
  • Stay ahead of the competition
  • Access to foreign investment opportunities.

And since you open new revenue streams, you can expect the ROI and profits to offset the costs spent in entering new markets. But for everything to fall in place according to plan, you first need a solid international expansion plan.

global phone numbers

Global Markets Post-COVID-19

Expanding globally after COVID-19 can seem a bit challenging. But with the right plan and resources, you can enter a new market smoothly and cost-effectively and add a new customer base to your business profile.

The key to successfully expanding your business is to:

  1. Create a clear global expansion plan.
  2. Choose the right international expansion strategy.
  3. Identify the best entry mode for the new market.

Let’s look at each of these factors in detail.

How to Create an International Expansion Plan: 5 Key Steps

Before we compare the different types of international expansion strategies and entry modes, let’s look at the critical steps involved in creating a global expansion plan. This will give you context about what your business needs so you can identify the right strategies for international growth.

1) Pick the Right Markets to Enter

The first thought generally is to expand to a big, metropolitan area. However, certain businesses and industries do better in less developed and developing regions. Depending on your business type and stage of growth, identify the right markets and regions for your business to expand. And local market research can help with this.

Don’t know where to start? Here is a list of the best countries to expand to in 2021.

2) Conduct Market and Competitor Research

Then, you need to analyze how well your product or service will do in this new region. Is there a demand or market for your products or services? What is the quality of that demand? What demographics or portion of the population can afford to buy your products? How many competitors will you face? What is the demand for these competitors, and what resources do they have available? How does that stack up against your organization?

3) Understand Country and Governmental Regulations

Every country has its own foreign investment regulations. And so, before you start setting the groundwork for your expansion plan, you first need to familiarize yourself with these regulations. You can do so by visiting the country’s primary website or their trade website. For example, the United States has an International Trade Administration website where you can get information for US and international businesses. You can also learn more about these regulations on the country’s embassy websites.

4) Finalize on Entry Mode(s)

Next, you decide what entry mode is best suited for your business. Below we define and compare the different entry modes you can choose from.

You might even consider keeping a light footprint. That is, holding off on infrastructure and heavy investments till your foreign operations have grown and matured. You may decide to hire a few local employees and use cloud-based communication solutions to manage your operations. Have these employees identify untapped opportunities, conduct market research, and test the market gradually. This will help you save costs in the long run and ensure higher ROI.

5) Prepare Marketing and Expansion Plan

Once you have identified your markets and entry modes, you can start making a global expansion and marketing plan. This will outline your moves, budget, advertising campaigns, overhead requirements, and so on.

Learn more about global expansion best practices and planning strategies in our free global expansion guide.

Types of International Expansion Strategies

Here are the different strategies to expand internationally. But which one of these international expansion strategies is suitable for you depends on your business’s specific needs and goals. So educate yourself on the options available and make a decision accordingly.

1. Multidomestic Strategy

A multidomestic strategy focuses more on catering to locals within the new market. It is known as the strategy that sacrifices efficiency to improve the responsiveness of local requirements. Rather than forcing its parent country’s requirements and preferences onto the new market, it customizes its offerings and services to better meet the needs of the locals in the new market. As such, marketing and advertising efforts are geared towards the locals instead of taking a universal approach. A great deal of local research is required to execute a multidomestic strategy successfully.

Advantages of multidomestic strategies

  • Diverse customer base
  • Increased local responsiveness

Disadvantages of multidomestic strategies

  • Uncertainty because of tailored and customized strategies spread across various countries
  • Hard to achieve economies of scale that would help reduce costs

Examples of multidomestic strategy

  • MTV customizing programming on its channels in different countries
  • Heinz removing garlic and onion in its Indian ketchup recipe
  • KFC selling tempura crispy strips in Japan and pastries with chicken in France
  • McDonald’s offering multiple vegetarian options in India such as McSpicy Paneer, McAloo, and Green Chilli Aloo Naan

2. Global Expansion Strategy

A global expansion strategy is the opposite of a multidomestic strategy. The global expansion strategy is centralized—that is, the primary office controls it. This strategy maximizes global efficiency, so products and services are standardized and not tailored for local markets. The business units in each country are considered interdependent and respond to the primary office.

Advantages of a global expansion strategy

  • Low risk for the firm
  • Emphasizes economies of scale
  • More opportunities to utilize innovations developed at a corporate level
  • Effective for firms whose product is mainly hidden from the user’s view and where differences in local preferences is not an issue or requirement

Disadvantages of a global expansion strategy

  • Trouble gaining a high market share in local markets
  • Coordinating strategies and operations may prove challenging to manage
  • Resources need to be shared and coordinating across boundaries and countries

Examples of a global expansion strategy

  • Intel
  • Microsoft offers the same product globally but with local languages
  • Procter & Gamble (P&G) creates global brands whenever possible

3. Transnational Strategy

A transnational strategy combines the multidomestic and global international expansion strategy to create an international expansion strategy that caters to both global efficiency and local needs and responsiveness. Therefore, the two main characteristics of a transnational strategy are:

  • High global integration
  • High local responsiveness

To this end, balance and flexibility are key to executing a successful transnational strategy. And companies that do so perform better than competitors using a multidomestic or global expansion strategy.

Advantages of a transnational strategy

  • High efficiency and low costs
  • Wider reach
  • Diverse market

Disadvantages of a transnational strategy

  • Difficult to centralize and manage international offices
  • Potential risk of alienating local customers

Examples of a transnational strategy

  • McDonald’s offers custom menu items globally but has a cohesive global identity
  • Unilever sells different brands in different regions but still maintains a singular corporate identity

4. Foreign Direct Investment (FDI)

FDI is when an organization enters an international market by investing in that country. Of all the international expansion strategies, this one is a good idea when demand and size of the market justify the investment. Some things to keep in mind when considering FDI:

  • Your business can benefit from low-cost labor and cheap materials.
  • You can avoid import duties when you manufacture locally.
  • There may be import restrictions and limits for certain products.

Advantages of FDIs

  • Retain control
  • Low-cost labor, cheap material and manufacturing costs
  • Diversified investors portfolios
  • Provides financing and technology to developing countries
  • Access to subsidies, tax breaks, and other concessions from the government

Disadvantages of FDIs

  • High investment required
  • High risk, related to change in policies against foreign companies
  • Investors may have fewer moral attachments
  • Potential unethical access to local markets

Examples of Foreign Direct Investment

  • Mergers & acquisitions
  • Horizontal FDI, where a firm replicates its entire organization in different countries
  • Joint ventures
  • Research & development
  • Facilities
  • Sales and customer support
  • Manufacturing and logistics
  • Retail and services
  • Administration
  • Greenfield investments

Common International Expansion Entry Modes

There are a few different ways to enter a new global market. And each of these international expansion strategies comes with benefits and potential issues. Here we will look at the various international expansion entry modes that your business can choose from when deciding how to enter a new market:

Entry Mode Definition Advantages Disadvantages Examples
Direct Exporting When a manufacturer or company sells directly to a consumer in another country.
  • Fast entry
  • Low risk
  • Low control
  • Low local knowledge
  • Potential negative environmental impact
  • Apple
  • ExxonMobil
  • Ford Motor
  • Chevron
  • Johnson and Johnson
Licensing Limited, legal business relationship where a party (licensee) is given rights to use a brand’s (licensor) trademarks. The licensee pays the licensor a royalty fee to use trademarks of the brand.
  • Fast entry
  • Low cost
  • Low risk
  • Less control
  • Licensee may become a competitor
  • Legal and regulatory environment must be sound
  • Microsoft
  • Disney
  • Calvin Klein
Franchising Agreement between franchisor and franchisee. Franchisor owns the business and sells the rights to their brand to a franchisee who opens a separate branch under the brand’s name.
  • Fast entry
  • Low cost
  • Low risk
  • Less control
  • Legal and regulatory environment must be sound
  • McDonald’s
  • Burger King
  • Taco Bell
  • Marriott International
Partnering & Strategic Alliance or Joint Ventures Strategic alliances with a local partner.
Or joint ventures where two or more parties make a business agreement to pool their resources together.
  • Shared costs
  • Reduced risk
  • Seen as a regional entity
  • Shared resources
  • Access to a broader customer base
  • Higher cost than exporting, licensing, or franchising
  • Integration problems between two corporate cultures

  • Spotify and Uber
  • Starbucks & Target
  • Hewlett-Packard (HP) and Disney

Joint Ventures

  • Uber and Volvo
  • Sony and Ericson
  • Microsoft and General Electric
  • BMW and Brilliance Auto Group
Mergers & Acquisition (M&A) Consolidation of two businesses to increase market share and profits. M&As are complex processes and need preparation and analysis.
  • Fast entry
  • Established operations
  • High cost
  • Integration issues with home office
  • AOL and Time Warner merger
  • Verizon and Vodafone acquisition
  • Royal Dutch Petroleum and Shell merger
Greenfield Ventures Launching a new, wholly-owned subsidiary in a foreign country by building its facilities from the start. This way, a business enters a new market without the help of other companies already there.
  • Gain local market knowledge
  • Seen as a local entity that employs locals
  • Maximum control
  • Slow entry due to setup time
  • High cost
  • High risk due to unknowns
  • Coca-Cola
  • McDonald’s
  • Starbucks

How Can Global Call Forwarding Help Your International Expansions Efforts?

Global Call Forwarding has helped thousands of businesses enter new markets and regions cost-effectively. Whether you plan to open regional offices or want to conduct operations virtually, our cloud communication solutions can ensure that your business communicates with team members and customers efficiently. Our high-availability network and partnerships with local, regional providers enable us to offer our customers cloud phone numbers (local and toll free) from more than 160 countries worldwide. And our phone numbers come equipped with advanced call management features such as call routing, automated voice response, softphones, and more.

We can support your international expansion strategies and help you enter new markets with a light footprint and low overhead costs. And as your business grows, you can add more service lines and features to our highly scalable solution.

Expanding internationally is a big step, and we are here to make the process less stressful when it comes to business communication. Want to learn more about how we can help you set up more points of contact in different countries and regions? Speak with our representatives today or chat with us online!

How Will Brexit Affect My Business? A Quick Guide

New changes are happening all over the world — from adopting new business processes to nurturing social movements to adjusting to the global pandemic. And the much-talked-about Brexit deal is one of these major changes. Curious about what Brexit means for businesses in the UK and EU? In this article, we look at the different business-related areas that will feel the impacts of the new Brexit deal.

How is Brexit Affecting Business in the EU and UK

Companies and business owners across the EU and UK are worried about Brexit and business continuity. As the transition period comes to an end, many businesses in Britain and Europe are wondering, “how will Brexit affect my business?” From business travel to communication to new customs regulations, there are many ways the Brexit deal can impact your business processes. In this post, we discuss how Brexit will affect:

  • Business Travel
  • Working and Studying Abroad (Work Visas, Education, and Erasmus)
  • Impact on Trade (Customs, Supply Chain, VAT Regime)
  • Mobile Roaming and Calling Charges
  • Online Services

Let’s get into the different ways that Brexit may affect businesses in the EU and United Kingdom.

1. Business Travel

One of the main areas that the new Brexit deal affects EU and UK companies is in regards to the new restrictions on business travel. Individuals traveling for work from the EU to the UK and vice versa have new regulations to keep in mind.

British travelers will face restrictions on their passports. For example, British travelers will need at least 6 months left on their passports to travel to the EU. While these travelers don’t need a visa to enter the EU, they will need travel authorization. At immigration, they may be questioned about the duration of their stay, returned bookings, financing plans, and so on. Conversely, national ID cards are no longer valid for European travelers entering Britain, except for particular cases. And EU travelers will need to go through customs checks at UK airports.

Other changes:

  1. Additionally, duty-free shopping will continue. However, there will be new allowances for the quantity of goods you can bring back to the United Kingdom.
  2. There is also a new set of rules and regulations to follow when driving abroad. UK licenses will no longer be recognized as the same as the EU. And British drivers driving in the EU may require an international driving permit.
  3. The EU will lose access to professional service providers (doctors, veterinarians, engineers, architects, etc.) from the UK. These professions will not be automatically recognized in Europe. And UK professionals with these qualifications will have to jump through regulations to get recognized.
  4. Financial services will also be affected. UK-registered and regulated banks have announced (and started making) plans to close accounts of citizens residing in the EU or EU economic area.

2. Working and Studying Abroad

With the new Brexit deal, working and studying abroad (between the UK and EU) has become more complicated. Since the Four Freedoms of the EU — freedom of movement of goods, capital, persons, and services — no longer apply to British citizens, they do not benefit from visa-less employment and education within the EU.

Work Visas

The UK will issue a new points-based immigration system that treats EU & non-EU citizens the same. With this new system, travelers from the EU, EEA, and Switzerland can travel to the UK for short trips without a visa. However, longer stays and employment will require an application under the new points-based system. As explained in TLDR News’ video on how Brexit will affect work visas, the points-based system requires applicants to accumulate a minimum of 70 points. Out of the 70 points, individuals applying must have a job offer (20 points), demonstrate a high skill level (20 points), and speak English (10 points) — these are mandatory. The remaining 20 points can be achieved through the other criteria as listed by the government.

Education and Erasmus

To study in any of the European countries, British citizens will require a visa from particular EU countries, if their courses run longer than 3 months. Additionally, they will no longer qualify for domestic fees when studying abroad. All of this makes going abroad for education more expensive.

Furthermore, British universities will no longer participate in the Erasmus program. This means that European students won’t be able to study temporarily in the UK through the program. And students who still want to pursue higher education in the UK will have to apply through the new points-based immigration system and deal with higher international fees.

3. Impact on Trade

While Britain was part of the EU, companies could buy and sell goods across EU borders without paying taxes. Additionally, there were no limits on the amount of items that could be traded. However, with the Brexit deal, a few changes come into effect:

Customs/Border Tariffs

Since exiting the EU Customs Union, Great Britain will longer enjoy the benefits of free trade, making the movement of goods across the EU and UK more difficult. Now, British importers and exporters (trading with Europe) are considered non-residents. Because of this, goods moving between the UK and EU now require customs declarations. However, these goods will not be subject to tariffs.

On the other hand, businesses that used to face competition from overseas (EU) companies will enjoy a competitive advantage. This is because UK customers will have to choose between expensive imports and cheaper domestic products.

Supply Chain

Businesses can expect delays in their supply chain, including shipping and deliveries, due to border checks and queues. It is expected that the “EU would immediately implement tough new checks on agri-food products, with no grace period.” This is not good news for perishable goods as they may get caught up in these checks and queues.

VAT Regime

UK will no longer be bound by the EU’s VAT regime. As a result, importers and customers receiving goods from the EU will be subject to VAT for imports. The British government might decide to change the system, including making new goods 0% VAT-rated. However, what exactly will happen in the UK related to the VAT regime is still not concretely decided.

4. Mobile Roaming and Calling Charges

Many are wondering if Brexit will bring roaming charges back to businesses and customers. More specifically, will Brexit mean that phone calls between the EU and UK are considered international?

While part of the EU, British phone carriers were subject to EU phone laws. Through these laws, people could call, text, and use data on the same terms in the United Kingdom and across Europe. In other words, they could use their data at no extra fees, even when within the EU. Unfortunately, these laws no longer apply to UK phone carriers. And carriers are not legally required to offer the same rates as they did before.

As of December 2020, Vodafone confirmed that they had no plans to bring back roaming charges. Other major operators — O2, EE, 3 — haven’t publicly confirmed that they will increase calling rates.

If roaming charges are brought back, businesses in and outside of Britain and the EU can use virtual phone numbers as an alternative. For example, an EU company can get a UK phone number to connect with local customers in the UK without worrying about roaming or international charges.

5. Online Services

Lastly, when within the EU, there was a legal guarantee that the UK would have access to online services. However, this guarantee is no longer valid. Individual providers will need to decide how to make adjustments and amend their provisions.

How Global Call Forwarding Can Help with Brexit

The Brexit deal has led to both victories and uncertainties for people of different sectors in the UK and EU societies. Global Call Forwarding can ease some of these concerns by providing businesses in the UK and EU with virtual phone numbers to help transition more effectively. You can sign up for a European virtual phone number or buy a toll free UK number on our website. Or, speak with our global specialists at 1 (888) 908 6171 to get a better understanding of how we can support your business during this change.

International Phone Etiquette for Business in 2022

Dealing with global customers is not always easy. Add to this, cultural differences, language barriers, and cultural nuances, and you have yourself a messy situation. However, you can prepare better so that you navigate these differences professionally and develop valuable relationships. Follow the appropriate international phone etiquette when conducting business interactions with international customers and clients.

What is Proper International Phone Etiquette?

When working with global customers and clients, you will have to have in-person, phone, and video conversations to move forward or close deals. Oftentimes, people are so used to doing business within their country or locally that they may be unaware of international business conventions.

International phone etiquette is the awareness of the differences and subtleties between various countries and regions and how to navigate these differences in order to communicate effectively.

How to Communicate Well with International Customers

So, what factors of international communication do you need to keep in mind when connecting with global customers? Here are some key elements to pay attention to:

1. Respect their Titles
When conducting business interactions, make sure you are aware of local conventions for addressing your attendees. Different countries have different cultural conventions for addressing one another. For example, in the US, using words such as “guys” may be common during business meetings. However, in countries like Japan and Germany, conventions are different: In Japan, it is polite to address someone by their first name, followed by “san.” On the other hand, in Germany, first names are not preferred. Instead, people are addressed by Herr/Frau followed by their last name. Being aware of these nuances can help you develop demonstrate respect and stronger relationships.

2. Listen Carefully and Actively
When dealing with international clients and business partners, a common challenge is understanding and interpreting accents. A second challenge is misunderstanding cultural references. To counter this issue, listen actively and carefully and when needed, ask for clarification. This is an important part of international phone etiquette. Furthermore, be clear in your own pronunciation and diction; speak slowly and clearly. If required, rephrase your sentence for better clarity and to avoid misunderstandings.

3. Don’t Use Slang
Avoid local and cultural slang, colloquialisms, or references as this may not work in an international setting. You will end up leaving your business partners or clients confused and they may see this as a sign of informality. In some cases, you may even offend some one. Awareness is required to identify and steer away from slang terms, phrases, and buzzwords.

4. Avoid Frustrations and Talking Down
Lastly, be careful when toeing the line of speaking clearly and dumbing down your words and sentences. You may run the risk of offending someone and sounding rude and patronizing. Be patient and focus on the common goal of communicating effectively.

Why is it Important to Practice Phone Etiquette?

Being aware of and practicing international phone etiquette can go a long way in securing essential deals and developing significant relationships. For many companies and clients, conducting business via phone and video conversations is a new shift.

In fact, some may still be apprehensive of closing deals without face-to-face interaction. If you do not show respect during phone conversations or are unaware of international business conventions, you may lose a valuable business relationship. And so, practicing phone etiquette can help you ease any discomfort and hesitancy.

The Do’s and Don’t of International Phone Etiquette

Below, we will look at the Do’s and Don’ts of international business phone etiquette for the following countries:

  • Australia
  • Mexico
  • Brazil
  • Russia
  • China
  • South Africa
  • France
  • Spain
  • Germany
  • UAE
  • India
  • UK
  • Italy
  • USA
  • Japan

Australia australia

Do: Be bold. The business culture is accepting and respectful of new perspectives, even if they contradict others’ point of view. Expect business calls to be conducted in a relaxed affair, often casual and not purely focused on business. You may even be invited to informal gatherings outside of work.

Don’t: Avoid being too formal and procedural; business in Australia is often casual. Don’t schedule calls during the afternoons; Australian value and respect a work/life balance.

Brazil brazil

Do: People on the phone often confirm the identity of who they are speaking to, even if the phone call was arranged. So, expect to reiterate who you are.

Don’t Don’t be taken back by interruptions during important conversations. Enthusiastic and lively conversations are part of the Brazilian culture and interruptions and informal chatting are common.

China china

Do: Answer phone calls no matter where you are or what you are doing. Personal relationships are essential to the Chinese business culture, so strive to maintain relationships.

Don’t Don’t ignore calls, even if you are unprepared. Avoid rushing into decision-making or deal-closing processes; take time to nurture and create relationships.

France france

Do: The French have a conversational style of communication. Expect interruptions and enthusiastic tones.

Don’t: Avoid making small talk; it is often considered unnecessary and can make the recipient uncomfortable. Don’t schedule calls for small matters that could easily be discussed in an email. Lastly, don’t speak in French unless you speak the language fluently.

Germany germany

Do: Germany follows a formal code of conduct when it comes to business meetings and calls. They value efficiency and directness. It is normal to introduce yourself by stating your name, last name (surname), and the company you represent. Additionally, when addressing someone, use Herr/Frau (Mr/Mrs) and the person’s last name (surname) instead of their first name. Respect authorities and hierarchies.

Don’t: Avoid making business calls in the evening; specifically, after 5pm (M-T) and 4pm (F).

India india

Do: Begin by building a relationship or rapport through friendly and polite conversation.

Don’t: Avoid rushing right into business talk. Say “We’ll try” instead of “No” as a polite way of refusing. Avoid answering other calls when speaking with a client; the client should be your main priority.

Italy italy

Do: Get to the point quickly during business calls; Italian businesspeople are known to stay focused and will remind you when you begin to ramble. Focus on short-term goals and plans.

Don’t: Avoid small talk and casual conversation not related to work. Long-term goals and plans may not be discussed in every conversation.

phone etiquette

Japan japan

Do: Schedule business calls during office hours. Be aware of the meaning of the word “Yes” — unlike in the West, “yes” may mean maybe or perhaps instead of acceptance. Usually, “yes” is used as a polite alternative to “no.” Respect hierarchies and authorities.

Don’t: Avoid answering phone calls in public (business meetings, restaurants, public transport). Don’t slam the phone at the end of the call; place it down gently instead.

Mexico mexico

Do: Persistent calling is acceptable; don’t give up too easily.

Don’t: Most Mexican business is done during in-person meetings and so don’t try to close a deal over the phone.

Russia russia

Do: Be patient. Scheduling meetings and progressing through business processes and transactions can take a while.

Don’t: Avoid trying to close a deal through phone conversations as most business transactions and deals are made via in-person meetings.

South Africa south africa

Do: Business in South Africa relies on physical appearances and so in-person meetings are preferred over phone conversations.

Don’t: Business in South Africa occurs in a slow and orderly fashion and so avoid asking for specific deadlines or fast negotiations. Don’t use translators; English is the language business is conducted in.

Spain spain

Do: Be prepared for a lengthy business call filled with small talk and arguments relating to work.

Don’t: Greeting with “Hola” is considered disrespectful.

United Arab Emirates uae

Do: Silence is common when deliberating over key decisions. Be wary of key nuances in the English language; for example, “yes” may mean perhaps or maybe instead agreement as it does in the West.

Don’t: Avoid asking how female relatives (wives and daughters) are doing—this is considered highly inappropriate.

United Kingdom uk

Do: Expect plenty of niceties and small talk before a meeting begins. Time is valuable; be punctual and apologize when late.

Don’t: Avoid time-wasting processes. Don’t eat when talking (in-person or on the phone).

United States of America us

Do: The American business culture is accepting and encouraging of conducting business over the phone or video conferencing; in-person meetings are not always required. Expect business decisions to be made quickly.

Don’t: Even though American business meetings are informal and casual in tone, punctuality and deadlines are important. So, don’t be late to meetings or in delivering projects and tasks.

Invest in the Right Tools for International Communication

Global Call Forwarding can support your international communication efforts with our international toll free numbers. You can sign up online or speak with our global specialists by calling 1 (888) 908 6171.

7 Reasons to Get an International 800 Number

An international 800 number can help your business gain more credibility, improve customer satisfaction, and boost overall sales. This article features 7 reasons why you should get international toll free numbers for your business. Read on to learn more.

What Are the Benefits of Getting an International 800 Number?

International 800 numbers — also known as international toll free numbers or ITFNs — are toll free numbers assigned to different countries. Calls made to these numbers are forwarded to representatives in different countries or locations for answering.

Residents and contacts within those countries can call the number for free. While incoming calls to the recipient (your business) are forwarded to your country or another location as desired. Say your UK business has an Australia international 800 number. Australian residents can call this number for free and calls are then automatically routed to your office in the UK.

international 800 numbers

So, how can 800 numbers benefit your business? Here is a look at the top advantages.

1. Offer Customers a Free Calling Option

With an international 800 number, your international customers and contacts have the option to call your business for free. Being given easy access to connect with a business greatly increases the chances of customer engagement. Whether it is to inquire about a new product, plan a partnership, or receive customer support, individuals will hesitate less when calling a business with a toll free number.

2. Improve Your Company’s Professional Image

800 toll free numbers have a reputation. For years, small businesses and large corporations have used these business numbers to make customer calling simple. Toll free numbers are associated with large and established corporations that care for their customers. And so, getting an 800 number improves your professional image as a business that’s established and customer-focused.

3. Acquire More Credibility

Not only do 800 numbers increase customer engagement, but they also make your business seem more trustworthy and credible. A toll free number makes you more accessible and easily reachable. Customers can rest assured that when they need your business, they can connect with you quickly and without obstacles. This increases credibility and gives your customers confidence in your abilities to meet their needs.

4. Easy Mobility

ITFNs make it possible for you to move anywhere within the country or the world without changing your number. You can have incoming calls forwarded to any number, line, or VoIP phone of your choice. And so, even if you decide to move to a new location, simply change the forwarding specifics and keep your numbers.

5. Gain Local Presence in Different Countries

ITFNs enable you to advertise locally in different countries across the globe. You can, therefore, develop connections with local customers, advertisers, vendors, and other business contacts by creating and maintaining a local presence.

6. Improve International Sales

By advertising locally and entering your business in local directories and other platforms for locations you are trying to expand into, you can increase brand visibility and awareness. Both of these are important when it comes to increasing international sales. Having an 800 number indicates to customers that your business is positioned to do business, offer a service, and it demonstrates your business is local to their area.

7. Offer Global Customer Service

Finally, you can offer global customer service by staying connected and reachable. Good and quick customer service leads to high customer satisfaction rates. And this is the best way to maintain and retain valuable customers, as customers need to know you are available to support their issues and concerns.

Ready to Purchase an 800 Number?

To get international 800 numbers, simply sign up on our website by choosing the country you want to target or offer customer service to. You can add additional numbers later once your service is activated. Furthermore, having an international 800 number is an ideal way to strategically offer communications and customer service. Purchase one today to ensure your international expansion connects with customers in the most efficient, effective ways possible.

Becoming an Entrepreneur in 2022

There has never been a time more convenient to launch a successful business than now. Would-be entrepreneurs that have been contemplating a shift to starting their own successful venture now have the tools to create businesses that would not have been possible in years past. With the stability of 9-to-5’s becoming a thing of the past, more people want to take control of their future and steer their destiny towards achieving their dreams. Becoming an entrepreneur isn’t easy but the rewards are worth the push.

Becoming an Entrepreneur using Technology

Thanks to Global Call Forwarding’s innovations in telecommunications, you can upgrade your business using some of the technologies now available, thanks to cloud computing, VoIP (Voice over Internet Protocol), and more. So, if you are considering the launch of a new business venture, here are some tips for success.

Think 24/7/365 Availability

One significant change in our modern world is being able to harness the 24 hours in a day, the full 7 days in a week, and the 365-day markets that are available at our fingertips. Furthermore, being able to instantly access new customers and clients in different countries can further scale your idea from just a thought you had on the way to work to a booming, successful entity quickly.

By using virtual phone numbers equipped with an add-on called “time of day routing,” you can handle inbound calls around the clock and for different time zones around the world. For instance, if you have a side business with regular business hours, you can forward those calls and voicemails to call centers and other staff using time of day routing. This can help you balance the transition of working a day job while waiting for your business to grow so you can strike out on your own.

Think Outside the Box

Because virtual phone numbers from Global Call Forwarding are an evolving technology, your business can use them in creative ways that can gain a competitive edge. For instance, you may have found that your business is popular in the New York City metropolitan area. However, as you may be aware, New Yorkers prefer to handle their business locally. In response, your business can use virtual phone numbers, with area codes in the NYC area and its 5 boroughs to appeal directly to local communities. Best of all, your business doesn’t have to be based there, especially considering the high cost of living and expensive real estate. Using the techniques of building a virtual office, virtual phone numbers take care of the communication aspect of your business – even if you’re located outside of the country.

Why is this possible? When a virtual phone number is dialed, the call is immediately routed to another phone number, the destination phone number. This destination phone number can be located in nearly any country around the world, immediately broadening your company’s appeal and allowing your new business to be instantly located in favorable business climates.

Becoming an Entrepreneur in 2019
Source: Stockphoto.com O#23559 ID#5073704

Leverage Technology to Scale Your Business

When it comes to modern businesses, the keyword is “scale.” In other words, does your business have the capability to grow exponentially while still maintaining the quality of service that you provided beforehand? If the answer is yes, then you should seriously consider using Global Call Forwarding’s add-ons, such as “outbound calling.

Outbound calling is a popular add-on that enables your business to call phone numbers in other countries to call recipients directly. Without this option, the caller ID will register a long string of numbers and letters that callers aren’t likely to answer. With outbound calling, your business can use a virtual phone number – which is identical to “normal” landlines – and have this reflect on the receiver’s caller ID, ensuring they never know the number calling isn’t a local, standard landline.

As an example of outbound calling, if you have a Canada virtual phone number and want to contact potential clients in Montreal, those numbers will appear on their caller ID. Contrast this with calling from the United Arab Emirates, where a +971 country code will appear on the caller ID – not to mention the charges of hefty long-distance fees, or even worse, the potential blocking by either party’s service provider.

Avoid Being a Perfectionist

It is only natural to want everything to go smoothly in the early days of your business. Achieving perfection may be ideal, but in business, it can be detrimental to your new endeavor. For instance, you may be handling a large number of potential contracts with distributors for your new product. By using “call recording” – a popular add-on – you can record those conversations when you’re weighing the various options available. And for some absent-minded entrepreneurs, it helps to have a useful reference for when things become less than perfect. This can help reduce stress in the early days of your business when you’re bootstrapping a new idea with minimal resources and limited attention.

* * *

Global Call Forwarding can help you start your new business in 2019. For more information on the most recent advancements in telecom services and subscription services available from the leading service provider, visit www.globalcallforwarding.com