In 2020, due to the pandemic, customers and businesses are working from home. They are considering ways to change their lifestyles to support their work-from-home lifestyle. This may lead them to your business as a possible and comfortable solution. If that is the case, then you need to up your customer service game to support all types of customer queries. Here are some important customer service trends to keep in mind this year.
9 Top Customer Service Trends in 2021
Ensuring your customer service and support efforts are always top-notch is important to maintaining customer satisfaction and retention. If your teams don’t do their best, then it becomes easy to lose valuable customers. Therefore, you must check your customer service strategies and tools every year to see where and how you can improve.
So, if you are looking to upgrade your customer service and stay of the game, here are the top 9 customer service trends to keep in mind.
1. Offer Multimodal Communication
If you are only responding to phone calls and emails, then you are way behind the game. Most companies are adopting multi-channel communication tools so they can assist customers no matter how they choose to reach out. This includes live chat, trouble tickets, text messaging, video conferencing, social media messaging, and more.
2. Become Mobile-Friendly
Most potential customers will find your business through their smartphones. This may occur due to a targeted ad that pops up on their social media or they do a quick mobile search for services like yours. For this reason, you want to make your website and reaching your customer support team easy for mobile users. Consider optimizing your website for mobile-view and adding click-to-call buttons that allow users to call instantly from their phones. You may also want to add easy-to-fill forms on the website for customers who want to send a quick message or email.
3. Include More AI and Automation
Use office automation to streamline processes and save time spent on simple, mundane tasks. Project management systems that automate tasks and enable file-sharing are essential for keeping offices well-connected and functioning seamlessly. Well-designed CRMs or customer information storage systems, IVR systems, chatbots, etc., are some additional ways to incorporate AI and automation in the office.
4. Be Active on Social Media
Having social media accounts is a must in this day and age. Not only does it give you the opportunity to market and target a different demographic, but it also gives you the ability to advertise and run social media campaigns. These campaigns can help bring new customers to your business while also adding another quick customer service tool. Be active on your social accounts, educate customers about products and services, and respond regularly to comments and messages.
5. Offer 24/7 and Real-Time Support
Besides offering various channels for customer support, you also want to provide 24/7 and real-time support. Consider live chat and chatbots to answer common customer queries, solve problems quickly, offer product/service descriptions, and guide them to completing a purchase. A phone equivalent of live chat is your IVR system. You can design the IVR to offer 24/7 service with troubleshooting support and self-service options. This way, callers can get assistance even after hours or on the weekends.
6. Invest in Easy-to-Use Software
Provide your team with simple and user-friendly software. Complicated software takes longer to learn and has more room for error. If your team is spending more time navigating through the software, that is less time spent on providing excellent customer service. Research and find easy and more efficient solutions for your business phone system, CRMs, and project management tools.
7. Offer Work-from-Home Opportunities
One of the most important customer service trends this year is remote work. Working from home is growing more and more popular because it accommodates productivity. And your customer service team may want the option to work remotely, possibly until the end of the year. Prepare for this by considering call forwarding that can keep your remote workers and teams connected without increasing your monthly business communication bill.
8. Consider Video Streaming
A new development in customer service trends is the inclusion of video streaming and conferencing. Video is a useful form of communication and should be incorporated as much as possible in sales, marketing, and customer service. You can use videos for product descriptions, service education, launching new items, and more.
9. Personalize and Customize for Each Customer
Finally, continue to personalize your services for your customer. Stock emails and responses can easily disenchant prospects. Based on their search and purchase history, offer personalized offers or discounts, rewards, and recommendations that mean something to them.
Improve Customer Service Today!
All of these trends may not be applicable to your business. However, identify the ones that do and make an attempt to include them effectively and creatively so your business can care for their customers better. Happy customers lead to a happy business, after all!