Home » Learn » Communicating Across Cultures in Our Intercultural Business Landscape

Communicating Across Cultures in Our Intercultural Business Landscape

communicating across cultures

Source: Stockphoto.com O#1202 – ID#100080226894

Developing a global mindset and having cultural competency are the fundamental elements of having a successful business in the global and domestic marketplaces. In order to thrive in today’s integrated labor force, employees, expatriates, and their managers must know how culture can impact business practices and everyday communication. The global business market has become very diverse and, as a result of technology, there are no more tangible borders and impossible transportation/ exportation problems. The only intangible border that exists between multiple countries now is the communication barrier.

Differences, even if subtle, are common across all cultures, and are even evident across state lines in the US. There are differences in the ways that people talk, the ways they walk, and even how they eat their pizza. As a person entering into the global business field, you must expand your awareness of multicultural communication in order to take advantage of the opportunities and avoid things that may present challenges when doing business.

What is Globalization?

Globalization has been and will continue to be the creator of a new and ever-changing international business landscape. Globalization has served as the object tethering societies together no matter how far away in the world they actually are. People now work and communicate across cultures daily with immense simplicity, like they never have before.

As great as globalization may seem, it does come with its challenges. Globalization adds work for managers who have to take on the responsibility of handling the operations of not only their local business, but a global business as well. There is a need for managers to not only have the correct amount of education, experience, and competency, but they must also be able to conduct themselves properly in a setting where there are differences in societal norms and beliefs.

The Importance of Observing Cultural Differences

If a manager is not able to understand such cultural differences, then a corporate partnership or business relationship will essentially be ruined. Misunderstandings between different cultures can become costly for businesses if they are not conducting themselves properly in international territories. When the management is effective in different parts of the world it typically means that they have an awareness, respect, and understanding of the way multiple cultures think, act, and do.

In order to communicate in a cross-cultural manner, the management must be highly aware and prepared beforehand of the best ways to communicate with global business partners. Many corporations have become globalized already and the task of management has grown in difficulty and complexity. Furthermore, managers must now make decisions keeping in mind the issues of other countries. They are in charge of informing their employees and training their employees to be empathetic towards cross-cultural issues. If a manager and her team are not sympathetic to another culture’s issues, there will be disastrous and costly consequences that will affect the reputation of the corporation.

If intercultural business can be conducted properly, then a wide range of options become available for a company. Globalization has seen the growth of many companies beyond what any business was capable of before. Businesses that are successful in intercultural communications gain an advantage over their competition because they can more seamlessly flow into global expansions.

To understand the link between communication and culture, you must first understand that it is culture that influences how one communicates. It is not just language; there are also other characteristics, values, and traits that belong to certain cultures that need to be understood and respected. Culture and communication go hand-in-hand because it cultivates the way people interact, not just what they say.

To become successful in an international business landscape, steps must be taken to understand their language, products, and food. Those are givens, but you must also think about their values, such as what is considered right and wrong. Everyday norms must also be understood, such as how one conducts themself at dinners, in the office, and at home? Where people live and how they live is also important to consider when entering a person’s office or home. Each country is different from another, but doing your research on these key components will help you and your business to become successful in any country in the global marketplace.

Global Call Forwarding logo