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Increase Your Sales with a Business Phone Number
14th May 2019 blog, Sales Management

5 Ways to Increase Your Sales with a Business Phone Number

challenges international business
14th May 2019 blog, Customer Service, Sales Management

Effective Problem Solving to Build Customer Confidence

deal with rude customers
16th May 2018 blog, Sales Management

How To Deal With Rude Customers and Not Go Insane

5 Ways to Increase Your Sales with a Business Phone Number

14th May 2019 blog, Sales Management

Communication is critical in all relationships across the board; not only does that include your mom, your coworker, and your spouse; it also includes your customers. How is your business communicating with your customers? Are you offering your customers multiple ways to get in contact with you? Do you think that an email address is sufficient? Learn five different ways to increase your sales with a business phone number.

How to Increase Sales with Virtual Phone Numbers?

Businesses have been changing a lot in recent years in order to keep up with the ever-evolving digital landscape. One thing that hasn’t changed is the need for a business phone number. Nothing will ever replace speaking one-on-one with another human being who knows your business, in and out. If your company does not have its own phone number, then you may be missing out.

1. Uphold Your Brand’s Image

When customers stumble upon your website, before purchasing they will often look to see if there is a contact number on the site. This ensures that if there is a problem with the order or product, they will be able to get in contact with someone who can solve their issue. Email addresses are okay, but having a phone number is much better because it lets your customers know that they can get in contact with you at any time of the day that may be convenient for them. Think of your friends; the ones that are the easiest to get a hold of are the ones that you are going to spend the most time with. As you would build a relationship with a friend, you can also create a relationship with your customers.

2. Use Your Business Number as a Marketing Tool

A business phone number can not only be used as a tool to communicate and make a sales call, but you can also use it to track your marketing efforts. Wherever you advertise your business phone number, whether it is on your website or business cards, you can track where the phone calls are coming from. If you decide to use more than one number or change the extensions, you can place different numbers across each marketing effort. For example, if you were to create a billboard with one of your business numbers, you could track all the phone traffic from that particular number and compare it to the business phone number that is advertised on a flyer. Businesses running multiple campaigns often choose a range of consecutive phone numbers so each channel has its own trackable line while still appearing connected. This makes performance analysis easier without fragmenting brand identity.

5 Ways to Increase Your Sales with a Business Phone Number
Source: Stockphoto.com O#100179306428 – ID#10020014405

3. Use it to Solve Complex Problems

The best way to solve a customer’s problem is in person or over the phone. It is easy when you have this voice-to-voice interaction because a customer can explain their problem in detail. They also will not have to endure long wait times during a chat space or over email. One phone call can solve many issues in a short period of time.

4. Build a Relationship

Outbound calls aren’t the easiest way to make a sale, but it is still possible to do so today. When you make a sales call to a customer, you are able to listen to them directly. You hear what they have to say, how they say it, and you clearly can decipher what they want and what they need from your business. When you can gauge your customers on this personal level, you are able to create a better product to suit your customers’ needs. You will need to invest your time into making these outbound calls and forging these relationships, but it will be worth it to create a better product and see it sold to your original customers and the customers you gain through word of mouth.

5. Easy to Remember

When choosing a business phone number, it is better to choose something easy to remember. A phone number that sticks in the mind of your customers will ensure that you have a steady stream of calls from customers. You can make your phone number easier to remember by purchasing a toll free number or a vanity number, or if you already have a number, think about adding a jingle to the number in commercials and web ads. Adding a business phone number will help you increase your sales.

Effective Problem Solving to Build Customer Confidence

14th May 2019 blog, Customer Service, Sales Management

Having your own business is a competitive environment. One wrong move and you could be losing customers to your competition. That’s why it is essential that your business focuses on problem-solving to increase customer satisfaction and loyalty. But what happens when your company makes a mistake, such as not allowing a customer to return a damaged product or putting your customer on hold for a lengthy amount of time? Your customers may take that very personally.

Building Confidence while Problem Solving for Customer Satisfaction

Your business should be focused on keeping the customers’ confidence because once you lose the confidence of a customer, you can lose everything that you’ve worked for. According to marketwatch.com, Comcast, Wells Fargo, American Airlines are the companies with the worst reputations. How did they get placed on that list? The reasons range from poor customer service, cutting employees’ salaries, cutting jobs, and in the case of BP, it is still reeling from the 2010 Deepwater Horizon Oil Spill, which tarnished their reputation beyond repair. If you have found that your business is suffering from poor customer service reviews, public relations, or consistency, you could be in danger of losing your customers. When you lose your customer’s confidence, it can cost you everything. If you think you may be at risk of losing customers, you need to inject trust back into the relationship.

Loyal customers can make or break a business because returning customers account for much of your profits. Additionally, they are great for word-of-mouth marketing. Losing the trust of a customer who pays money for your product or service means that you could permanently damage the reputation of your company. If you’ve made a single mistake or just suffered a miscommunication, there may be a way to win your customers’ trust back. If you don’t want to see the end of your business, here are some key tactics to execute to regain that trust.

1. Effective problem-solving techniques

To begin problem-solving, you must find out where the leak is. Once you have figured out the source of your issues, you can take steps to rectify the problems. Sometimes you will get customers that are open about the issues that they have and will voice their opinions directly to you. However, many customers will simply switch to your competitor without saying a thing. You can find out feedback from these customers by asking customers to fill out surveys, following up with your customers after a purchase, scanning Yelp for reviews, and reaching out to once-regular customers who haven’t purchased in a while.

2. Take responsibility

Once you’ve found out where you’ve gone wrong with a customer, it’s time to own up to your mistake. Never get defensive with a customer or blame the issue on something else. Apologize so you and the customer can move on. Think about it, if you were the unsatisfied customer, would you want to the company you’re giving your money to, to get defensive when you contact them with a problem? Absolutely not. Apologizing is always the best solution.

3. Remedy the situation

While an apology is the first step to begin to remedy a situation, the next task is to rebuild the trust. Be sure that you do this by ensuring the problem never happens again. There might be a flaw in one aspect of your business, and if you do not fix this issue, you may have future problems with other customers. Retain feedback while you source out the issues and make the appropriate changes, that way you know that your business is on the right track.

4. Offer the customer something for their troubles

Problem-solving issues, so it never happens again may help you to retain other customers and help you offer excellent customer service. But if the problem was very bad, then you may have to do more to regain the customer’s confidence. Provide the customer a gift along with your apologies such as a discount or a free sample. This little act of giving shows to your customers that your business will go above and beyond for their customers’ happiness.

How To Deal With Rude Customers and Not Go Insane

16th May 2018 blog, Sales Management

If you work in customer service, at some point or another you will eventually have to deal with some angry and rude customers. It is important for your job and your own sanity to be able to handle these people correctly. If you fight with every customer that comes your way with an attitude, then you probably will not have a job in the near future. Take a look at these 10 tips to learn new and creative ways to turn that customers’ day around and more importantly to make sure that your day does not get ruined in the process.

Do Not Mirror Their Emotions

It is important that you remain calm and polite during the entirety of the conversation with an angry customer. Do not smile or laugh in an effort to get them to change their emotional state. Smiling at an angry customer might enrage the person more as it seems like you are not taking their problem seriously. Make sure that you stand your ground and try your best to not escalate the situation. It is your duty to try your best to resolve their issue.

Actively Listen and Ask Questions

Be sure to portray to the customer that their problem is valid and that you care. Ask them questions to fully understand what happened and why there is a problem. If you take the time to listen to what they are trying to say, then you might just agree with them. Perhaps you wouldn’t choose to react the same way, but you can still take the time to understand where they are coming from.

Remind Yourself That This Is Their Bad Day, Not Yours.

Try to understand that this person is mad at a situation and taking it out on you. They are not angry at you as a person. Relax and remind yourself that this person chose to react in this way, while you can offer compassion instead.

Breathe

Take a deep breath and try to relax. Focusing on your breathing when you become angry can help you to calm yourself down. Breathing from your stomach is a helpful way to naturally relax your entire body. With a calm and reenergized mindset, you will be able to approach the situation with a fresh take.

Apologize and Empathize

Since you have now found out what the problem is through asking questions, you can properly apologize to the customer. One way to make the apology seem sincere is to empathize with what they are going through. Once you have actively listened to the issue at hand and ignored their outburst, you can now understand how they may be feeling. If you do not think that the customer deserves an apology, still offer one anyway. It is the quickest way to start resolving the conflict and getting the customer what they need. Extinguishing the flames is the most important thing; not fanning them.

Be Informed

It is important that you are aware of how the business you work in runs. If you are on your first or second day, then you should direct the person to someone who is more informed. Not knowing what is going on in the business that you are in will only make the customer angrier. For example, if you work in a restaurant and a customer has an issue with the food, knowing what is in the dish is vital to solving their problem.

Control Your Tone of Voice

Raising your voice at a customer is the quickest way to never work for that company again. There are some tricks available to you that will help you with any conflict you may find yourself involved in. Speaking in a lower voice at a slower speed will put the other person at ease during the conversation. Do not give an angry customer a reason to get even angrier by firing back at them. Lowering your voice will make you sound more professional and that will portray to the customer that they are dealing with someone who is not only competent, but able to maintain control in an uncomfortable situation. Slowing your voice down can also have a natural soothing effect on the recipient.

Solve The Problem Or Don’t

If there is a solution to the problem, offer that solution right away. If there is absolutely no solution then be upfront about that. There are many situations you may find yourself in where there is no solution. If you work at a franchise that shares a corporation with other businesses but often partakes in separate promotions from other franchises, you may run into many issues. For example, if someone comes in with a coupon for another store that your store is not equipped to honor then it will not be possible for you to solve that particular issue. The customer may get even angrier, but once they have realized nothing can be done for them they will have no choice but to leave.

Get Help From A Supervisor

It is best to send an angry customer to the proper management or division right away. If you know immediately that you cannot be of service to them once you have heard their problem, then let them know politely that you are going to direct them to the person that can help. Apologize first and politely excuse yourself to find management. For example, “I’m so sorry to hear about that, let me get my supervisor so we can get that issue resolved for you right away.”

Let It Go

Once the problem has been resolved you may be feeling a bit on edge. Dealing with rude, angry, and insulting people can put a damper on your entire day. Go back to your breathing exercises or simply take a timeout. If you can, take a walk around the block, grab some chamomile tea, or simply head to the restroom to compose yourself. Try not to take the issue home with you, or take it personally. When you feel yourself being reminded of the angry, rude customer, switch your thoughts to something positive. Think positive things about yourself or fantasize about how much fun you’re going to have this weekend. Remind yourself that this angry customer did not come into your life to wage a personal attack on you. They were simply unhappy about an issue and were unable to contain their emotions. You, however, were able to contain your emotions to get through a conflict while maintaining your professionalism. That is something to be proud of.