Communication is critical in all relationships across the board; not only does that include your mom, your coworker, and your spouse; it also includes your customers. How is your business communicating with your customers? Are you offering your customers multiple ways to get in contact with you? Do you think that an email address is sufficient? Learn five different ways to increase your sales with a business phone number.
Businesses have been changing a lot in recent years in order to keep up with the ever-evolving digital landscape. One thing that hasn’t changed is the need for a business phone number. Nothing will ever replace speaking one-on-one with another human being who knows your business, in and out. If your company does not have its own phone number, then you may be missing out.
- Uphold your brand’s image
When customers stumble upon your website, before purchasing they will often look to see if there is a contact number on the site. This ensures that if there is a problem with the order or product, they will be able to get in contact with someone who can solve their issue. Email addresses are okay, but having a phone number is much better because it lets your customers know that they can get in contact with you at any time of the day that may be convenient for them. Think of your friends; the ones that are the easiest to get a hold of are the ones that you are going to spend the most time with. As you would build a relationship with a friend, you can also create a relationship with your customers.
- Use your business number as a marketing tool
A business phone number can not only be used as a tool to communicate and make a sales call, but you can also use it to track your marketing efforts. Wherever you advertise your business phone number, whether it is on your website or business cards, you can track where the phone calls are coming from. If you decide to use more than one number or change the extensions, you can place different numbers across each marketing effort. For example, if you were to create a billboard with one of your business numbers, you could track all the phone traffic from that particular number and compare it to the business phone number that is advertised on a flyer.
Use it to solve complex problems
The best way to solve a customer’s problem is in person or over the phone. It is easy when you have this voice-to-voice interaction because a customer can explain their problem in detail. They also will not have to endure long wait times during a chat space or over email. One phone call can solve many issues in a short period of time.
- Build a relationship
Outbound calls aren’t the easiest way to make a sale, but it is still possible to do so today. When you make a sales call to a customer, you are able to listen to them directly. You hear what they have to say, how they say it, and you clearly can decipher what they want and what they need from your business. When you can gauge your customers on this personal level, you are able to create a better product to suit your customers’ needs. You will need to invest your time into making these outbound calls and forging these relationships, but it will be worth it to create a better product and see it sold to your original customers and the customers you gain through word of mouth.
- Easy to remember
When choosing a business phone number, it is better to choose something easy to remember. A phone number that sticks in the mind of your customers will ensure that you have a steady stream of calls from customers. You can make your phone number easier to remember by purchasing a toll free number or a vanity number, or if you already have a number, think about adding a jingle to the number in commercials and web ads. Adding a business phone number will help you increase your sales.