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The Top Reasons Customer Service is Your Company’s Lifeline

Is customer service the reason your business is suffering? Customer service is one of the most critical areas of your company, and when it hurts, your entire company will fail. Think about it; customer service representatives are the direct line between your business and your customers. Do you think that your team is representing your business well? In the highly competitive small business industry, your customer service team could be the ‘make it or break it’ aspect for your company.

Customer Service Puts You Ahead

Companies with highly trained customer service staff will always come out on top, compared to other businesses that spend their time looking to other avenues such as marketing and ads. Marketing and advertising are essential aspects of the company but did you know that it’s better to focus on your existing customers? It may sound counterintuitive, but it’s true. A loyal customer is for life, and when doing business long-term, loyal customers can make a difference in your longevity.

If you are still skeptical of the benefits of customer service, then read on to learn the top reasons customer service is your company’s lifeline.

1. You Save with Customer Retention

Customer retention by 5% can increase your profits by more than 25%. If that math seems a little wonky to you, think about it. If you have one loyal customer, they are much more likely to continue to purchase from your brand. If you sell tissues, toilet paper, and paper towels, they are much more likely to buy all three products dutifully every week they come into your store. Contrast that long-term purchasing with the customer who decided to try your product one time when it was on sale. If you gain enough customer retention, your brand will sell itself, saving you money on operating costs over time. What does all of this have to do with customer service? You gain loyal customers by being loyal first. Be available 24/7, listen to their needs, solve their problems, and always let your existing customers know that you appreciate them.

Customer Service
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2. It Gives Your Brand a Positive Image

You know your mission statement, but just because you’ve got it memorized, that doesn’t mean your customers do. Customers only know from your company what they assume about it when they view you on social media, see your ads, and interact with you on the phone. If you have a positive presence all across the board, they will see your company in a positive light. It’s as simple as that.

3. Happiness is Contagious

A big smile from a stranger can brighten anyone’s day. Imagine you were having a bad day and running late for work. Then, on your commute to work, a baby can’t stop smiling and giggling at you. It would be hard to continue focusing on your bad day when so much happiness has entered your sight-line. The same goes for customer service agents. A positive customer service agent on the other line can help set the mood for a disgruntled customer on the other end.

4. Word of Mouth

Money can’t buy you word of mouth advertising, but it is one of the most worthwhile forms of advertising. We’ve all done it when we are impressed with a brand; we can’t help but talk about it with our friends. If you have a pleasant experience with a company, it stays with you, and that’s why having a strong customer service team is so important. We revisit and reorder from the same places over and over again because something impressed us. Whether that’s a happy server at a restaurant or no-hassle, free-shipping on returns at a fashion company.

5. People Are Willing to Spend More on a Brand They Trust

This is something that is not very obvious, but very relatable. If you’re shopping online and looking for a particular product, you’re going to go with the brand that you trust over another brand with cheaper products but a bad reputation. When you’re looking for a restaurant to go to with friends, you might check out Yelp. If there are rave reviews for a more expensive spot you’re more likely to check that place out then to head to the dive bar with one star.

Effective Problem Solving to Build Customer Confidence

Having your own business is a competitive environment. One wrong move and you could be losing customers to your competition. That’s why it is essential that your business focuses on problem-solving to increase customer satisfaction and loyalty. But what happens when your company makes a mistake, such as not allowing a customer to return a damaged product or putting your customer on hold for a lengthy amount of time? Your customers may take that very personally.

Building Confidence while Problem Solving for Customer Satisfaction

Your business should be focused on keeping the customers’ confidence because once you lose the confidence of a customer, you can lose everything that you’ve worked for. According to marketwatch.com, Comcast, Wells Fargo, American Airlines are the companies with the worst reputations. How did they get placed on that list? The reasons range from poor customer service, cutting employees’ salaries, cutting jobs, and in the case of BP, it is still reeling from the 2010 Deepwater Horizon Oil Spill, which tarnished their reputation beyond repair. If you have found that your business is suffering from poor customer service reviews, public relations, or consistency, you could be in danger of losing your customers. When you lose your customer’s confidence, it can cost you everything. If you think you may be at risk of losing customers, you need to inject trust back into the relationship.

Loyal customers can make or break a business because returning customers account for much of your profits. Additionally, they are great for word-of-mouth marketing. Losing the trust of a customer who pays money for your product or service means that you could permanently damage the reputation of your company. If you’ve made a single mistake or just suffered a miscommunication, there may be a way to win your customers’ trust back. If you don’t want to see the end of your business, here are some key tactics to execute to regain that trust.

1. Effective problem-solving techniques

To begin problem-solving, you must find out where the leak is. Once you have figured out the source of your issues, you can take steps to rectify the problems. Sometimes you will get customers that are open about the issues that they have and will voice their opinions directly to you. However, many customers will simply switch to your competitor without saying a thing. You can find out feedback from these customers by asking customers to fill out surveys, following up with your customers after a purchase, scanning Yelp for reviews, and reaching out to once-regular customers who haven’t purchased in a while.

2. Take responsibility

Once you’ve found out where you’ve gone wrong with a customer, it’s time to own up to your mistake. Never get defensive with a customer or blame the issue on something else. Apologize so you and the customer can move on. Think about it, if you were the unsatisfied customer, would you want to the company you’re giving your money to, to get defensive when you contact them with a problem? Absolutely not. Apologizing is always the best solution.

3. Remedy the situation

While an apology is the first step to begin to remedy a situation, the next task is to rebuild the trust. Be sure that you do this by ensuring the problem never happens again. There might be a flaw in one aspect of your business, and if you do not fix this issue, you may have future problems with other customers. Retain feedback while you source out the issues and make the appropriate changes, that way you know that your business is on the right track.

4. Offer the customer something for their troubles

Problem-solving issues, so it never happens again may help you to retain other customers and help you offer excellent customer service. But if the problem was very bad, then you may have to do more to regain the customer’s confidence. Provide the customer a gift along with your apologies such as a discount or a free sample. This little act of giving shows to your customers that your business will go above and beyond for their customers’ happiness.

Manning the Phones: How to Create an Effective Customer Service Strategy

A chief role of managers and customer service employees is knowing how to create a good experience for their customers. As a business owner, it is essential that you develop a strong customer service strategy that your employees can easily navigate and understand. This strategy should effectively incorporate key points that will take your customer service to the next level.

The goal of any business is to expand and create the most profits, and the best way to make this happen is to provide excellent customer service. Your goals as a company should include an effective customer service strategy. Begin this strategy by employing a strong management team that is skilled in leadership, communication, and service. Once you have a strong team, you can begin to develop your customer service strategy.

1. Set goals

Before you can work on a plan, you must compile a list of goals that you wish your business to achieve. Once you have figured out what you want to see from your company, you can begin to map out a plan to execute the plans. Share your vision of the future of the company with your employees so that they can keep your goals in mind when carrying out tasks.

2. Determine the wants of your customer

Frequently, a business will fail because the owners were unable to understand what the customer wanted. Businesses will assume that they know better than what their customers want and then provide them with a product that won’t sell. Your business needs to have a plan in place that will allow customers to express their opinions freely. To set this plan in motion, begin by initiating communication with the customer. This can be done through feedback surveys, comment cards, and focus groups.

3. Improve your hiring process

Customer service employees should be adequately screened and vetted with the customer in mind. The agents that you hire should encompass many traits, including empathy, excellent communication skills, patience, problem-solving skills, and a keen ability to stay positive when dealing with a negative customer. All agents can be trained for certain things, but you can’t teach someone to have a different personality.

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Source: Stockphoto.com O#23559 – ID#100220944524

4. Measure your results

Now that you know what the customer is looking for and you have a team that can effectively communicate, you can begin to create small goals to improve your customer service strategy even more over time. An example of a more modest goal instead of an overall vision is to answer calls within a specific timeframe. These small goals will help you achieve your bigger goals and overall vision in time. Be sure that your employees are aware of these new goals so that they can be held accountable for delivering that same high level of quality. If you find that a goal isn’t quite achievable, you can work backward and find out what is stopping your team from being able to reach their goals.

5. Ensure all employees undergo a thorough training process

Although you already hired a stellar staff with all of the qualities that your business needs in a customer service agent, you still need to deliver consistent service. The best way to stay consistent with your customers is by training all of your employees thoroughly and regularly. Train your employees on product knowledge, frequently asked questions, and provide them with a set of guidelines to follow for each phone call. Be sure that your staff is always up on current standards by using call recording to capture missed details, learn additional information about customers, and to improve the quality of every call.

6. Accountability

Your agents and managers should be held to a standard of consistency and quality. Practice regular performance reviews and be sure to share with your employees the customer service data so that they can see the fruits of their labor.

7. Reward your employees

When your employees are continually adhering to quality standards and surpassing goals, they should be rewarded for their efforts. All work and no play can create gloom in the workspace. People work better with positive reinforcement, and you will want to keep the people who deal with your customers directly to always be in a positive headspace. Prioritize a work/life balance with your employees and provide perks. Organize a happy hour with your customers, encourage a casual Friday, or reward your employees with an ice cream social or pizza party for lunch. Showing your employees that you appreciate them never has to break the bank, and any effort you make to recognize them for their service will result in a positive response.

This is How Customer Service is Done Best

What can you do to gain loyal customers, expand your business, and increase your earning potential? Upgrade your customer service. A skilled customer service team knows how to engage with their customers, problem-solve, and is empathetic to others’ queries.

Customer service is one of the most critical pieces of your business as a whole because your customer service team makes up the face of your company. They are the ones that you are trusting to interact with your customers face-to-face, over the phone, and online. Many loyal customers are created through positive customer service interaction. Therefore, your agents need to be trained in the best ways to serve your clients.

Top businesses know this to be true, and your business can compete with others by following these tips.

1. Humanizing Traits

Your customers want to speak to another human that can listen and answer their questions, but the humans that you hire as your representatives need to embody many skills. Empathy and patience are necessary skills to have when a customer is angry. Your agents must also be able to adapt to every customer, and they should be able to handle your clients’ varying moods, questions, compliments, and complaints.

2. Good Communication

The overarching skill that representatives need is communication skills. This means that your agents can express clearly and intelligently what they want to say. They should stay positive, but not overly so. All customer service agents need to understand what they are selling. If your agents do not understand the product on day one, there should not be a day 2 in their future without further training.

3. Strong Work Ethic

Your agents should be confident in their abilities, embody time management skills, and be able to focus on multiple things at once. A strong customer service agent is also aware of how long they have been on the phone with one customer when they have others waiting. Prioritizing is a top skill you need to look for in your representatives.

customer service
Source: Stockphoto.com O#23559 – ID#100177914106

4. Handling Criticism

Unfortunately, a big part of the job is dealing with negative customers. Many times, a customer is so frustrated with a product or wait time, that by the time they get to speak to an agent they are fired up and ready to attack. Your agents should have thick skin and be aware that the customer’s anger has nothing to do with them.

5. Record Calls

The best way to train your team is to show them exactly how a call should go, and should not go. Call recording is a useful feature that Global Call Forwarding offers and it can help your business to ensure that the right skills are exhibited on every phone call.

6. Relate to Customers

Your representatives should be able to find common ground with every customer that they come into contact with. A great way to do this is for your agents to engage in active listening, that way they can truly understand where a customer is coming from and sympathize with their situation.

7. Follow-Up

A useful trick in customer service is to follow up after a query has been resolved. It ensures that your customer was indeed helped, and if they weren’t, they can now get the help that they need. Additionally, this can be done to let your customer know that their issue was important to your company and you are happy to see that they are happy and things are resolved. You can do this through a quick email or by reaching out with a feedback survey.

8. Personalize the Experience

If your company deals with several of the same clients, be sure to assign a customer service agent to each one so that they can get used to each other and form a bond. Treat your top customers and clients like they are important to you by sending them gifts or personalized emails. Also, invite your customers to trade shows, host webinars, and always interact with them on social media. Opening up this dialogue is also a way to learn what your customers would like to see from your business.

Awesome Skills of the Best Customer Service Agents

Customer service can be a difficult industry with a high turnover. But there are a few secrets that the best customer service agents use to stay friendly, clear, and knowledgeable when in communication with their customers. Whether your agents are using phone calls, social media, email, or all three, there are specific skills that every customer service agent should incorporate.

Each method of communication requires different customer service skills and some overlapping skills are needed throughout all three. If you are ready to start interviewing customer service agents or are looking to train up your staff, these fundamental skills are what you need to be on the lookout for.

1. Listening

Never interrupt your customer, even if you already know how to solve their problem. Listen to their entire complaint, then respond with your answers. If you miss an important detail from their complaint or question, then you cannot correctly solve their issue. Never assume you’ll know exactly what the customer will say.

2. Smiling

Smiling over the phone can convey a positive attitude in your voice. Although the person on the other end cannot see your face, they will be able to pick up on clues that you are smiling through the tone of your voice and the way that you are speaking. Use your judgment when using this tool. No one will appreciate you smiling through their problems when they want you to sympathize with them.

3. Acknowledgment

After you have listened to your customer’s entire question or complaint, don’t forget to let them know that you understand where they’re coming from and that you are happy to be helping them out. Again, customers want you to sympathize with their problems, as well as solve them. This is a humanizing trait that makes your company come off as caring and authentic.

4. Mirroring

Mirroring is a way in everyday life to make other people comfortable and subconsciously show that you are listening and interested in what the other party is saying. It is a great tool to use on the phone, in person, or through text messaging as well. Watch how often you use this tool as mirroring a customer’s anger won’t do your company any favors.

5. Communication

Be upfront with your customer. In other words, don’t lie to your customer and say that they will be on hold for 30 seconds when it’s going to take 15 minutes. They will most likely hang up and be angry the next time they call you, if they decide to ever call again. This is an essential rule for all customer service agents. If the wait times are incredibly long and you don’t want to lose your customer, offer to call them back as a courtesy to save them from waiting.

6. Templates

Templates are like scripts for your agents to follow. However, instead of coming off as mechanical like an agent would if they were merely reading from a script, templates are more of a guideline. These guides can contain answers to commonly asked questions and other useful strategies to keep your agents from getting stuck.

7. Personality

When your agents use these helpful templates and guidelines, they should still be adding their own spin to them. Everyone’s personality is different, and when your customer agent shows off their unique personality, the advice and guidance they are giving comes off as more authentic.

8. Time Frames

When responding to email, chat, or social media, be sure to reply promptly. Chat and social media should be instant, while email has a slight leeway time. However, emails shouldn’t take that long because your customers might get concerned that you didn’t receive their message. Consider setting up an auto-response to emails letting your customers know that you received their email and will be responding with an answer to their inquiry in a suitable time frame.

9. Problem-Solving

Your customer service agents should know the questions that they need to ask their customers in order to get a complete story from them. Once they have all the facts, they need to be able to summarize the issues and come up with the best solution.

10. Skill Range

Your customer service agents should be able to handle a variety of customer service channels and be able to multitask. All agents should be trained in chat, phone service, and social media.

Things Customer Service Representatives Should Do On Every Call

The customer service representative is one of the most critical pieces of your business. They are the face of your company and the people who you trust to speak one-on-one with your customers.

We may sometimes forget how important a customer service representative’s role truly is. They are given the duty to treat customers with respect and find solutions for a myriad of issues that can arise. An angry customer is not an easy challenge to overcome, and your staff needs to be adequately trained in customer service skills and must be talented enough to know how to handle various situations. Read on to learn how each customer service representative should handle every single call.

1. Swift Responses

Timing is a very crucial part of customer service. The response time to every inquiry should be dealt with quickly and accurately. Customers do not want to wait on the phone all day to ask an agent a question. They also do not want to wait for extremely long periods for a delivery or an email response. Your representatives must be trained properly to reduce hold times. Call center agents must understand the importance of timeliness in business.

2. Patience Is A Virtue

Many customers make calls to customer service lines because there is some issue with the product, whether it be damaged, missing pieces, or something else. This can undoubtedly frustrate some people, and therefore some people may come off as combative at first. A customer service representative that is patient, however, can easily diffuse situations with a negative customer. You might like this resource from Barbara Khozam about how to practice patience.

3. Positivity

Agents who can maintain a positive attitude despite dealing with a negative customer will be the most successful. Those with a positive attitude are aware that they do not need to bring their jobs home with them and become more successful overall. While positivity may be a mindset, there is training that you can cover. For example, you can train your agents on positive language to use over the phone and in person, such as “I can see how that would upset you, let’s try to find the solution.” Plus, a happy brain performs better.

4. Communicative

Customer service representatives spend their time interacting with customers. Therefore they need to excel in business communication skills. If they are not professional and conversational, perhaps they’re not right for this particular job. Agents need to be concise, but they also know when to make a little small talk. This adds a human touch, but your agents should not be overly conversational, merely adding a personal comment to the situation your customer is describing is enough. Do not interrupt people and resolve their issue as fast as possible without being robotic.

Things customer service employees should say on every call.
Source: Stockphoto.com O#23559 – ID#100230923000

5. Empathetic

Empathy is an essential trait in any customer service agent. The ability to understand a customer’s feelings and being able to relate yourself to their situation can turn a bad situation around. When customers call customer service, they’re usually unhappy with something, and it is important that your customer service representatives apply empathy to every story they hear.

6. Knowledgeable

Being knowledgeable about the business whom these agents are representing is key in delivering excellent service. Be sure that all of your agents undergo a proper amount of training so that they are equipped with all the tools they need to be successful in this position. Training should happen regularly, not just at the time of hire. Agents should always be knowledgeable about current promotions, new products or services, and on technology updates to the systems they regularly use.

7. Attentive

All agents should possess excellent listening skills. Sometimes customers need to explain their issues in greater detail, and an agent needs to listen during the entire explanation actively. Also, when an agent offers solutions frequently, the customer is not interested in all of them, and an agent must be able to understand their customers’ opinions and come up with more flexible solutions to suit the person.

Along with all of these skills, customer service representatives should always try to go above and beyond for their customers when possible. The best customer service representatives display all of these skills in each and every phone call. But that is not all, they also should be undergoing training, and it is important that your customer service agents stay motivated so that they can excel for your company and turn your customers into loyal brand followers.

If you like this article, you should check out this ultimate list of customer service tips for 2020.

How to Maintain Excellent Customer Service During Peak Seasons

The holidays have come and gone, and for the rest of the world, they are ready to get back to work. But for retail companies that means it’s finally time for some rest. How did your company do during this holiday season? Were you able to keep up with all of your consumers’ demands?

If you were caught off guard this time, you could always prepare for next season. The holidays bring with them a lot of customers looking to spend a massive influx of cash. In order to keep those customers coming back year after year, and of course during the year, too, you want to be sure that your customer service is running at peak performance. Here are a few tips to consider to make things run smoothly all year long, in addition to the holiday season.

Hire a Seasonal Staff

Since you are going to see a spike in your sales around the holiday season, you need to be prepared with the workforce to handle these new customers and large orders. During September you should begin to start thinking about where in your company you could use a few more hands. That way by October you can start interviewing and hiring more people so that your new staff will be fully trained and ready for the busy season by November. Your current customer service staff won’t be prepared for the influx of queries from your clientele, so make sure that you stack your call center or customer service team with temporary support staff. You should also have a training plan in place and ready-to-go so you can get your seasonal staff on par with protocol and your seasoned team.

Motivate Your Staff

The holidays can be rough for people who work in the retail industry. While most of us take time off to spend with our friends and family, those in customer service positions don’t have that option. While others are out shopping for presents, customer service associates and call center representatives are at the busiest point in their careers. This can be because of added stress and unhappiness over the holidays. Make it a point to keep your staff motivated and upbeat. This can be done in many ways, such as by offering special snacks, giving bonuses, reminding them of your gratitude for their hard work, and taking the time to speak with each representative one-on-one.

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Source: Stockphoto.com O#23559 – ID#100220945220

Automate Responses

If your staff is overworked, one way to lighten the load is to use technology. Your customers probably want to hear a live voice at the other end of a phone, but that doesn’t mean you can’t greet every caller with an automated greeting. This helps to make sure that every phone call is received. You can even set up an automatic email that responds to a customer once an inquiry is received.

This message can be to let them know that their email was received and your company is working hard on a solution to their problem, and you will get back to them as soon as you can.

Try a Self-Service Portal

Self-service portals are an excellent way for your customer service staff to become more efficient. Instead of answering the same questions all day long, their time could be better spent dealing with more complex issues. Set up an FAQ page on your website that customers can read instead of having to call customer service. This can work in tandem with your automated services. For example, if you set up an automated email account, you can send them a message stating that you received their message while also providing a link to the FAQ page. That way they can be routed there automatically to see if their question can be answered right away. This allows your call center staff to free up more time to deal with more pressing issues.

Since you will be dealing with more sales than you would usually be used to on a daily basis, be sure that you do not overwhelm your current customer service staff. Since you will be making extra money, you will be able to hire a seasonal staff that can take some pressure off of your current team. Be sure that you have a training manager ready and prepared to train all new incoming personnel, and you can also lessen workloads by creating FAQ pages and setting up automated messages. When you combine all four of these ideas, your company will be ready to take on the next holiday season.

Suggestions for Providing Excellent Customer Service

Businesses that place more emphasis on their customer service experience are much more likely to see better profits than a company who lets their customer service drop off. This comes from a straightforward idea that people want to be heard and cared for. It is a basic human need that a business can easily provide by ramping up their customer service efforts.

Every business can provide excellent customer service no matter what size their company is. You do not have to be a large corporation to use these tips and tools. From start-ups to small businesses, all companies can benefit from their customer service efforts without spending all of their capital. Here is how to create an excellent customer service experience for your customers.

1. Make the Right First Impression

From the moment that your customer walks into your store, your employees should know how to greet them in a way in which they feel comfortable and cared for. This goes for online businesses as well. Although a live, smiling face won’t greet your customers, they can have a great online experience through original web copy and an easy-to-navigate website.

2. Follow Up

Just like making a good first impression, you must also leave a lasting impact on your customers. This can be done through emails, birthday wishes, Christmas cards, member rewards, and sending out exclusive coupons. Small gestures like these can go a long way in the eyes of your customers.

3. Go Above And Beyond

One way to service your customers is to go above and beyond what your competitors are doing. Some companies provide free tea or coffee for their customers. Others pamper their customers by giving them hot towels and allowing them to relax in meditation rooms. Whatever works for your company and sets you apart will help you stand out and keep loyal clients in the end.

india call center agents4. Bring More People Into Your Store

If you have a space available that can be rented out during times that you are not usually open for business, do it. Some companies will host movie nights in their stores or provide a place for charity events. These events often attract more people than just your regular customers. It is a great way to be known in your community, and once you are a seen as an essential part of the city, you will see an influx of customers coming in that may not have heard of you before.

5. Respond on Yelp

Yelp and customer review pages on your website should be responded to, no matter what the review is. If a customer leaves a positive review, remember to thank them and maybe let them know when a sale is coming up on an item that they like. It is also equally important to respond to negative reviews. It can make the difference between saving or losing a customer for life.

6. Ensure There’s a Way for Customers to Reach You

Customers want to be able to reach the business that they buy products or services from. So it is essential to have a phone line where your clients and customers can call to speak to a customer service representative. If you cannot afford to have a customer service line open 24/7, then you must set up a voicemail system, and it is also imperative that you call your customers back as soon as you can. If you cannot call them back immediately, be sure to let them know when your office hours are and when the best time to call back will be. With Global Call Forwarding, you can get a virtual phone number that is equipped with voicemail, sequential forwarding for when some employees are out of office, and call recording, which is an excellent tool for learning which customer service techniques work best.

7. Work With What You’ve Got

If you have a smaller business, then you can use that to your advantage. While larger companies have to rely on large customer service teams and automated emails, a smaller company can pick up the phone and speak to their customers directly. They can also send personalized emails and send letters, when needed.

Ways To Make Your Customer Service Better

The best way to improve your relationship with your customers is to improve the way you provide customer service. Even if you have the best product on the market, people will remember if they were not treated well by your staff. If customer service is the face of your company, then you always want to make a good first impression. Companies that have been in business for a long time know the importance of having good customer relationships, and they constantly ask themselves how they can be making better customer service choices. Any good company knows the best way to grow a business is to consistently lookout for ways to improve customer service. After all, it’s much easier to keep an existing customer than to gain a new one, and loyal customers help their favorite businesses by marketing through word-of-mouth.

Read on to learn some tips on improving your customer service.

Listen to the customer’s wants and needs.

It might seem simple, but when you truly listen to someone, it not only helps you to understand their issues, it also shows great respect for the other individual. When a customer feels like they are being heard they will remember that feeling and how well they were treated. Your employees should not be going down a list of questions to get to the bottom of an issue, simply listen to the customer and what they have to say. Once you have fully heard them, you will be able to respond to them with the best solution for their issue.

Respond quickly to problems.

Customers don’t want to wait for anything, especially when they’re already not satisfied with something. If you are unable to provide the customer with exactly the response they need that day, at least acknowledge that you’ve heard their inquiry. If someone sends your company an email and you can’t resolve their problem without looking further into the issue, at least make initial contact with them to let them know that you are working towards a solution.

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Source: Stockphoto.com O#1202 – ID#4910767

Provide support.

Never get angry with a customer because they do not have all the information that you need to help them out. Instead, provide them with as much assistance and support as you can until they can obtain all the necessary information. Treat every customer as if they are your next top brand ambassador. Staying calm with an irate customer is extremely important, too. Every time you interact with a customer you are establishing a relationship and creating a potential selling point.

Establish trust.

Customer and company relationships begin professionally, but once you have spent time on the relationship with them and have built loyalty you can go the extra mile for them. Showing that you care for your customer, like remembering his or her birthday, are small things that help to establish trust in your customer/ business relationship.

Train your employees.

It is important that all of your employees are trained in how to properly interact with customers. You should provide training for all possible situations, including how to deal with angry customers, and how to go above and beyond for loyal customers. Each time a customer comes to your store or calls your customer service line, they should know what to expect, and they should expect a pleasant experience.

Don’t sacrifice quality for quantity.

Yes, you want your company to grow and be successful, but if it happens too quickly, you might be headed towards a swift downturn. Some companies can survive a quick growth, but others are better off winning at a slow and steady pace. Organic word-of-mouth referrals can eventually be your best marketing strategy. And the best part is that word-of-mouth marketing is free! Slowly establish loyalty with the customers that you have and then sit back and watch your company expand into the company you’ve always wanted it to be. Good customer service is a powerful tool to not only get new customers but to keep them coming back.