For any company, online or in a physical location, tracking website traffic is a must. With this, you can gain insights into how your business is doing and how it can improve. There are a number of different ways to measure website traffic. Let’s have a look at how you can measure website traffic with virtual numbers.
Why You Should Measure Website Traffic
One of the most effective ways to introduce customers to your brand, product, or service is through a well-developed website. However, how do you know if you have developed your website well enough to get customer calls and leads?
Call tracking is one way to find out how many people are visiting your website and, in turn, calling your business to make a purchase or gather more information. Google Analytics is a common tool used for this purpose. However, there are other ways to determine how well your website is functioning.
So, how can you measure website traffic with the help of virtual numbers?
Step 1: Select a Phone Service Provider That Offers Call Analytics
Research and identify the right phone service provider for your needs. The most important step in call tracking or measuring website traffic is to use a phone service provider with call analytics.
Call analytics give you access to the different areas of call tracking. You can gather information about the duration of your calls, where your calls are coming from, keep records of your leads, and more.
Some providers offer integrations with companies that specialize in customer relationship management (CRM) systems. These tools help you organize customer data and information while tracking call efficiency. With such data, you can identify which marketing strategies are working and how you can improve the others.
Step 2: Purchase Different Toll-Free and Local Virtual Numbers
To identify which of your marketing efforts is most successful, you would first need to create different platforms. And so, focus efforts on developing your website, social media accounts, and email lists.
Then, purchase different virtual phone numbers for each location. For instance, you can have a toll-free number for your website and a vanity number to draw attention to your social media accounts.
Vanity numbers are numbers that you customize with letters or patterns. For example, 800-554-5544 or 1-800-DRINKSS. These make your number recognizable and memorable, attracting customer attention.
Step 3: Place Numbers in Various Marketing Spaces: Website, Print Ads, Billboards, Google Ads
Now that you have your numbers ready, place select numbers on certain platforms. Have your main business number on the website and business cards. And promote vanity or secondary numbers through social media and email marketing. Distributing the numbers will let you keep a record of who is coming from where.
Another option is call-only advertising. Google’s call-only ads encourage customers looking for your company to call it. These are ads that are located at the top of the search result, highlighting your business number and website, enabling the call to occur directly from the link. You are charged on a cost-per-click (CPC) basis.
Step 4: Analyze and Track Incoming Calls
Now, use your call tracking software to pull call detail records and statistics of your incoming calls. Identify how many calls are coming through the website. A caller may have either visited the website and seen your number there. Or, if you are using call-only advertising, they may have called you through the paid ad in the search results. Or, from Google’s mobile search results that offer users a business profile with the website, location, phone number, hours, and more.
Step 5: Measure Website Visitors and Improve
Watch where your calls are coming from. If your website visitors are low, then your calls are probably coming from other social media platforms like Facebook and Instagram. This means that it is time to optimize your website more effectively. Utilize effective strategies such as search engine optimization (SEO) to increase your rankings in Google search results. Add educational and informative content to draw attention from prospective customers. Gradually, your website will move higher in search results and that will drive website traffic.
Develop Your Website as a Way of Gaining New Customers
Company websites need to be well-developed and updated continuously to maintain their rankings in search results. The more website visitors you have, the more attention and clients your company gets. It is, therefore, necessary to do everything you can to support the growth and engagement of your website.