Call recording can enable your marketing agency to keep track of client data and preferences. And it does so by giving you the opportunity to review and study past calls. This can also help you maximize ROI for various marketing campaigns with call tracking. Use call recording to provide your clients with customer success services.
Call recording is a service that enables the recording of inbound and outbound calls. The recorded files can be accessed and reviewed whenever needed. Need to solve a dispute? Pull up the recording and walk through the series of events that may have led to the misunderstanding. Want to study a certain demographic’s behavior or preferences? Pull up recordings from interactions with those prospects.
Global Call Forwarding offers its clients a call recording software that records incoming and outgoing calls. You can record up to whatever percent you decide; from 5% to 100% of all calls. Store these recordings as MP3 files in your control panel. Then, as needed, review recordings to refer to transactions or highlight employee performance, and so on.
Marketing Services That Can Benefit from Recording Calls
Marketing agencies provide an array of services from product development to promotion and advertising. They, therefore, provide customer success where employees work closely with clients to help them achieve their goals by executing campaigns and studying its reports. Here are some essential marketing services:
Outbound calling campaigns
Market surveying services
Customer service and success
Call tracking services
Customer feedback collection
Account-based marketing services
Accomplish the services you promise to offer by studying how your agency performs and identifying strengths and weaknesses. And a call recording software can be the tool you use to access the calls you need.
Why Should Your Marketing Agency Use Call Recording?
Marketing agencies need to be in constant contact with their clients—either via phone, email, or in-person communication—to understand their needs and provide them with the best solutions. And so, a lot of important conversations happen over the phone, which employees may need to refer to in the future. Call recording makes this information easily accessible. With this service, your employees can:
Run outbound calling campaigns
Conduct market research
Collect call tracking statistics
Keep track of customer information
Study preferences of certain demographics and groups
Provide training to new employees
Reward ideal employee behavior
Document important details
Comply with regulations
You will notice that more and more companies are integrating a call recording software into their business communications. This is primarily done to add another layer to its customer relationship management (CRM) system that makes note of the customer’s history, purchasing preferences, communication preferences, and so on.
Get Call Recording with Us
Global Call Forwarding offers call recording as an add-on for a small additional fee. Get the service by following these steps:
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Regulations Affecting Call Recording
When recording business calls, pay attention to important regulations and rules. Certain industries are required to acquire consent (written or verbal) before they record calls. These rules differ based on what city, state, country, or industry your agency and its customers are in. Make sure you are aware of the different local, state, and federal legislations pertaining to your specific business.
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Use recordings to gain valuable insights that can help you serve your customers better and more professionally. Every business needs to learn from its strengths and weaknesses to continue to do work that brings them profit and a loyal customer base. Reviewing past recordings can help you achieve this. You can get call recording with Global Call Forwarding quickly and without any set-up. Have more questions? Call us at 1 (888) 908 6171 to learn more. Sign Up Now
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