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Home » Learn » Improve Customer Success and Retention for Your Online Marketing Service with Outbound Calling

Improve Customer Success and Retention for Your Online Marketing Service with Outbound Calling

Marketing Team Customer Success

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For many businesses, customer success and service can vastly impact how well they succeed and how long they survive. You will find that your online marketing service is no different. And so, you need every tool and feature available that can support your outbound calling needs which, in turn, will increase customer retention rates. Let’s see how all these elements work together.

What is Customer Success and Retention?

Customer success and retention are business functions that focus on providing customers with the necessary tools to succeed and achieve their goals. And, thereby, convert them into a returning customer. Customer success is a proactive approach where employees or reps reach out to customers to work together and find better solutions. Some tactics include suggesting other products, offering upgrades, cross-selling, providing market research and analytics, etc.

To ensure your marketing service is offering customers the best quality of work, customer success enables you to:

  • Develop strong customer relations by understanding their needs and goals
  • Take into account metrics and analytics for improvement
  • Help them reach their long-term goals
  • Present your product or service as the solution.

Customers who find value in your service—and can track their growth and success—will come back for more. These are the customers who will further recommend your marketing service to others.

Cold and Warm Contact with Outbound Calling

Because of these reasons customer success and retention are extremely crucial for the successful running of your company. So, why do we recommend using outbound calling for marketing services? This service offers a way to reach as many customers as you want, anywhere in the world for a reasonable subscription rate.

Outbound calling supports high outgoing call volumes. Whether you are conducting market research for a client or welcoming new clients or want to stay in constant communication with customers to help them achieve their goals, outbound calling will enable steady, reliable, and high call quality.

Reach More Customers by Switching Your Caller ID

More importantly, however, outbound calling gives you the ability to reach customers, clients, and markets across the world through your phone. How can you do this? First, you buy multiple local and toll free business numbers for areas and markets you want to target. Then, through our outbound calling feature, you can override your caller ID to display one from the list of numbers purchased.

For example, say your company is based in India but you want to expand to Morocco, Egypt, Algeria, and Mauritius. You can purchase numbers from Global Call Forwarding for these countries and then when you call Morocco, you can have the caller ID on your prospect’s phone display the Morocco number. Likewise, it can be coordinated the same way for the other countries you are doing business with.

Give Customers a Reason to Trust Your Service

The benefit of using virtual numbers and outbound calling for sales and marketing services is that you don’t have to pay high international calling fees. This is because your calls are routed through the internet instead of traditional phone lines. Calling and managing global clientele has never been easier.

Additionally, prospects are more likely to answer calls from numbers they are familiar with. And they are also more likely to ignore calls from areas and country codes they don’t recognize. So it is necessary to increase customer loyalty and confidence in your brand by being there for them proactively and demonstrating that their success is valuable to you.

How Can Global Call Forwarding Help with Customer Success?

Global Call Forwarding has local, international, and toll free numbers for more than 160 countries across the world. You can purchase multiple numbers with your outbound calling plan and pay only for what you subscribe to. Sign up for a new number or call us at 1 (888) 908 6171 for more information. We are here to help you achieve your goals and satisfy your loyal customers. Take advantage of our services today!

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