The Introduction of Vanity Numbers
Shortly thereafter this ruling, vanity phone numbers were introduced. Thus, giving businesses the ability to choose their own toll numbers which associate with specific alphabetic symbols on the keypad. And, also allowing them to become more memorable. For example, this meant you could now have a toll free number for a car wash business as 1-800-CAR-WASH (1-800-227-9274).
In 1994, another ruling sought to benefit businesses that use toll free numbers. This law allows businesses who have 800 numbers for business to keep their numbers if they switch carriers. Consequently, this leads the way for additional versatility when using these numbers in business. These benefits have been long-lasting, with effects that are still useful today.
The Addition of Prefixes
Finally, since 1994, more and more businesses began to see the benefits of using these numbers. Accordingly, the number of 800 numbers available was running out. Hence, the need for more toll free prefixes. As a result, more 800 prefixes were created to accommodate more numbers (888, 877, 866, 855, 844, and 833). Today, there are 7 different toll free number prefixes to choose from. And, each prefix offers over 10 million different phone number options. So, you can imagine the number of toll free numbers still in use and relevant today.
What are the benefits?
While toll numbers offer a no-cost way for customers to call businesses, there’s more to them than just that. However, providing a free way for current and potential customers to call your business is an advantage. This way, you’re likely to hear from them more often. And, have more chances to sell your products or services. But, besides that, they provide big advantages as far as marketing goes. Hence, the reason almost any major business has at least one of these numbers available for consumer use.
Giving Business a Central Location for Calls
Do you have a business with multiple locations? Or, do you have a business that runs primarily with the use of remote employees? If so, it can help to offer a central location, or phone number, for customer calls. This is best done by way of establishing a toll free business phone number. When you provide a toll free number for customers, they won’t have to search for the specific department they’re trying to reach. Or, a specific associate in a set location. Instead, they just have to dial the toll free number so they can route to the department or person they’re looking to find. Specifically, this makes calling a business less of a hassle. So, having a central business number can help to increase customer satisfaction efforts and make doing business easier.
Using Toll Free Numbers for Internet Marketing
When most people think of toll free numbers, they imagine a 1-800 number for business. However, nowadays, with fewer actual “800” numbers available, other toll number prefixes such as 877, 866, and 855 are being used very commonly. Even if you are less familiar with these newer prefixes, rest assured, they work just the same. If you are considering using your toll free number for marketing campaigns, it’s good to know that all prefixes of toll numbers can be utilized in website advertising efforts. Using specific numbers with specific campaigns gives you the ability to track exactly where traffic is coming in regard to each channel used. You can employ a different toll free number for each campaign; one for a landing page, one for social media, one for a running ad, and you’ll know directly where the traffic originated.
Toll Free Numbers and Call Tracking
Call tracking allows you to track phone calls made by customers from specific marketing campaigns. This way, you can effectively analyze marketing metrics to establish which marketing campaigns are effective. Additionally, it also indicates which endeavors you may be wasting your precious marketing budget on.
Toll free numbers are great for call tracking because they can be set up as virtual phone numbers. Essentially, virtual phone numbers use the internet for connection. Toll free numbers set up as virtual numbers have connectivity over the internet. Thus, giving them the capability to pair with call tracking software, which most businesses already have. For example, if you place a “click-to-call” toll free number on your PPC landing page, the calls you get from this specific advertisement can be recordable. As a result, you can better determine if the investment you’re making on this specific advertisement is worthwhile or not. The same goes for virtually any other type of online marketing campaign. So, if you’re looking to boost your internet presence, adapting toll free numbers isn’t a bad place to start.
Getting a toll free number for your business is relatively easy. But, there are a few steps to follow if you want to get
the most out of your toll free number. These are the steps to follow:
Toll Free Numbers Allow for the Extension of Business Hours
Because toll free numbers can be set up as virtual phone numbers, they can also be set up with call forwarding. In essence, call forwarding is the capability to forward calls to a voicemail box or another phone line. So, for example, you could set up call forwarding on your toll free business number. Then, if someone were to call the number, the call would forward to another line. This gives your business greater mobility and you will determine exactly how you want your toll number to operate.
In most cases, call forwarding with toll free numbers is how big businesses offer 24/7 customer service support. Since businesses cannot offer available agents in the same location all day long, they forward the line at certain times of the day. This way, they can offer fresh and ready agents to answer customer support lines throughout the day. The result will be increasing customer satisfaction with better support and improving all-around business operations.