Outbound Calling for Marketing Agencies

Marketing agencies can benefit from outbound calling as this service supports high outgoing call volumes by offering good and reliable call quality. Outbound calling can help accomplish marketing tasks such as lead generation, market research, and running campaigns. All while remaining accessible to current clients.

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marketing outbound calling

Outbound Calling: The Basics

Outbound calling is a cloud-based communication service for businesses with large outgoing call volumes. Such businesses have more than 50% of their calls being made by employees or salespeople to customers. These customers could be new potential prospects or current clients.

And so, calls made focus on bringing new clients onboard through lead generation. Callers are informed about your company and its services and how they can benefit from it. In addition to this, outbound calling can also work as a channel of communication between you and customers so that you can help them achieve their goals with your company.

Global Call Forwarding offers Outbound Calling that can be added onto your business phone service plan. You can also get additional communication features such as Call Recording and options to customize your caller ID.

What Type of Marketing Services Can Benefit From Outbound Calling?

Marketing agencies generally focus on promoting businesses and increasing their visibility with the end goal of generating more sales. Here are some marketing services that can benefit from an outbound calling service:analytics marketing

  • Lead generation services
  • Marketing agencies
  • Online/digital marketing
  • Outbound marketing
  • Account-based marketing
  • Acquisition marketing
  • Inhouse marketing & sales teams
  • Market research
  • Web development services
  • Business analytics
  • Advertising services
  • Fundraising campaigns
  • Promotional campaigns

Marketing agencies work on a few different levels such as print and digital marketing, market research and analytics, etc. And so, most of their business includes connecting with new clients while maintaining healthy relationships with existing ones.


What Can Outbound Calling Help You Achieve?

An outbound calling service that makes such communication easier can increase office efficiency and productivity. Your marketing agency can use outbound calling to:marketing-ideas

  • Increase brand visibility and awareness
  • Welcome new customers
  • Conduct market research
  • Purchase and use numbers for campaigns
  • Target international customers
  • Offer promotions and discounts
  • Follow-up with past clients
  • Run fundraising campaigns
  • Gather customer data and preferences
  • Collect feedback through surveys
  • Provide customer support

With this service, you can reach out to new contacts or use virtual business numbers to run multiple campaigns for various clients. The best thing about cloud-based numbers is that you can purchase local, toll free, and international numbers for countries across the globe. Learn more about the different creative ways you can use virtual numbers in marketing here.

Additionally, when making outbound calls, you can set the caller ID to display specific purchased numbers. For example, your agency is based in New York but your client wants to market their product in Thailand. You can add a toll free or local Thailand number or line to your Global Call Forwarding account and then use that number as your caller ID. A local person will recognize the local number and more likely answer it. This increases your chances of good lead generation.

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Steps to Get Outbound Calling

Global Call Forwarding is known not only for its high-quality service but also because it’s a leading provider for business numbers across the globe. This is what you need to do:
  1. Sign up on Global Call Forwarding
  2. Purchase the desired number by following the prompts
  3. Complete your purchase and activate your number (add more later).
  4. Install a dialer on a device you choose
  5. Select the number you want as your caller ID from the control panel.
  6. Dial away!
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Additional Useful Features

Global Call Forwarding offers communication tools and services that are meant to help you connect with clients and contacts more effectively and without extra obstacles. And one of the ways that we do so is by offering Call Forwarding services.

These services direct calls as you want, wherever you want. Whether you have multiple offices across the country or your marketing specialist travels for work, you can stay connected through call forwarding. And this works alongside outbound calling because incoming calls from international or long-distant clients get forwarded to your virtual number, saving you from high international calling charges.

Additionally, you can also add Outbound Call Recording to your plan. This enables you to record calls and review them in the future. This feature is useful for training purposes, to conduct performance analysis, study customer behavior patterns, and collect research and data.

All Plans Include

  • advanced ivr IVR/Auto Attendant
  • call recording Cloud Call Recording
  • voicemail Virtual Voicemail
  • unlimited extensions Call Flow Designer
  • time of day Time of Day Routing
  • country forwarding Geographic Routing
  • simultaneous ringing Simultaneous Ringing
  • sequential forwarding Sequential Routing
  • account management Outbound Calling
  • country forwarding Outbound Caller ID
  • account management Number Masking
  • failover forwarding Failover Routing
  • enterprise api Call Blocking
  • local ringback Local Ringback Tone
  • fax to email Fax to Email
  • greeting Rollover Minutes

Generate Leads In-house with
Outbound Calling

An outbound calling service will let you control and organize calls in-house without having to deal with outsourcing. Take charge of your business and grow your brand by investing in tools that further solidify its professional image. Ready to get started? Talk to an expert at Global Call Forwarding to learn more.
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