The most important part of running a business is maintaining good customer relations. Whether this relates to selling new products or offering troubleshooting services, your IT business must focus on how it interacts with its customers so that you can serve them better. This, in turn, will lead to greater customer satisfaction and retention.
Build Stronger Customer Relations
What are some ways you can create better customer relations and have them return for more?
Developing a useful and high-quality product and marketing it well must be the first step. It is, therefore, necessary to present your product as a solution or one that your target audience needs. Think from your customers’ perspective, what can you do to draw them closer to your service?
1. Make it Easier for Customers to Contact You
Not all customers are going to interact with your business in-person. They may come across your brand or product over the internet or through ads. But how do you convert the interest to sales? Give them a reason to call you. Most customers know what they are looking for and if your business provides that, they will make a purchase. But there are individuals who need more information. And so, calling your company with queries can ensure they understand your product and follow through to making the purchase.
Toll free numbers for IT companies provide a free way for interested individuals to call your employees. Whether it is a new customer or a returning one, being able to reach your company easily lets them know that you care about their business. Furthermore, high first call resolution rates, where callers are able to resolve issues on the first call, leads to higher customer satisfaction rates. And an IVR system for IT companies can help achieve this by directing callers to the right department. And in some cases, you can even set up the IVR to assist callers in completing tasks without the help of an agent or rep.
2. Track Quality Assurance
Besides making your business available and accessible, you want to ensure that employees are doing their best when interacting with customers. Here’s where quality assurance becomes significant. Do you need employees to be informative and educational? Should they follow a certain script or can they customize interactions based on who they speak with? Are they following up with callers, as promised?
Monitor quality assurance with call recording for IT companies. Use recordings to study employee interaction and customer behavior. Which tactics are more successful than others? Additionally, you can reward good customer service, further incentivizing employees to do well. You can also use recordings as training material to teach new employees what they should and should not do. Better training leads to better customer service which vastly improves customer relations.
Connect with New Customers
Another way to improve customer relations is to use outbound calling for IT companies and be in touch with potential and existing customers. You can use this service to call local and international audiences for a reasonable price and by evading high long-distance fees. With outbound calling, you can:
- Welcome new customers
- Help new customers with setting up products and services
- Generate new leads
- Collect feedback
- Conduct market research
- Follow up with clients
- Offer company updates or information about new products
- Reward customer success efforts, and more
Global Call Forwarding’s Outbound Calling service gives you the opportunity to connect with potential customers across the world. If you purchase multiple local and toll free numbers, you can override the caller ID to display specific numbers when calling certain areas or regions. For example, you can display a Dallas local number or a Mauritius toll free number when you call those regions.
Customer Satisfaction = Better Customer Relations = Closer to Success
Connect with target individuals and serve them better with these communication tools. Improve customer relations and watch your sales increase. For more information on how Global Call Forwarding’s services can help, call us at 1 (888) 908 6171.