As any growing business knows, establishing good communication with its customers and clients can be a major determining factor in its long-term viability. Whether it is to coordinate operations, close sales, or answer the fluctuating volume of customers on a timely basis, being accessible over the phone is mandatory for success. How can businesses do this? The answer is call forwarding, a cost-effective service to improve your business’ communications.

businessman cellphone

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In this article, we’ll take a look at what is call forwarding, benefits of call forwarding, how it works, and some examples to understand its value to your organization.

What is Call Forwarding?

Simply put, call forwarding allows you to route incoming calls to a destination phone number of your choosing. This can be an alternate phone number in the same location (i.e. landline) or it may be forwarded to another number anywhere in the world.

By purchasing a virtual phone number from a subscription-based service provider, users can choose from a selection of local and/ or toll-free numbers around the world to meet their needs, whether that is to solve B2B issues or route calls to establish a new point of contact (if you’re on vacation, for example). After being activated, incoming calls to the virtual phone number are automatically redirected to the rerouted number of your choice. Some of the more popular destinations for call forwarding include landlines, call centers, and mobile phones. By using call forwarding, you can essentially make your business accessible around the clock, 24/7.

What is call forwarding? Enabling calls to be made to a certain number, and having them automatically transferred to your preferred line.

What is Call Forwarding for Businesses?

There are a number of benefits when it comes to applying call forwarding via virtual phone number to your business.

First, you don’t have to establish a brick-and-mortar presence in new targeted markets. With adequate advertising and promotion, callers will assume that your business has an office in their city. Many businesses don’t require having a dedicated office to run, so this approach can drastically reduce overheads that normally prevent a business’ expansion.

A virtual phone number is a cost-effective alternative employing additional staff and securing a lease. If you find that your business hasn’t gained traction in that potential market, it’s not a big deal: call forwarding services can be canceled in minutes, which is much more complicated than having close a physical office and letting staff go.

Thirdly, call forwarding creates a seamless integration into your current business model. There’s no need to train new staff with complicated software or shell out funds for expensive hardware to handle call-forwarding capabilities. Instead, a service provider like Global Call Forwarding offers easy-to-use software with an intuitive dashboard that can be used with any device that you normally use in your business’ operations.

Examples of What is Call Forwarding, and How it Works

businessman cellphone

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The best way to understand what is call forwarding and how it works is through a real-life example:

Suppose you have decided to expand your East Coast-based business to West Coast hubs like Los Angeles, Portland, and Seattle. You purchase a virtual phone number in each of the markets and forward calls to your call center based in Florida. Each of the numbers has an area code that matches each hub: LA → 213, Portland → 503, and Seattle → 206, respectively.

Once each virtual phone number is advertised in each market, customers and clients call their respective number, which is answered in Florida. However, those customers aren’t necessarily aware that their calls are being forwarded; instead, your business appears to have a local presence without the many physical expenses that come with establishing a brick-and-mortar presence, allowing your business to operate from remote locations with a local touch.

What is Call Forwarding in the International Market?

Call forwarding also allows you to grow your business in a new country in a similar fashion. By using a virtual phone number with an international number, you can establish your organization’s presence in a new country. Imagine that you have a US-based business that is looking to expand into lucrative new markets, like Dubai. By advertising your virtual phone number (+971 followed by 7 digits for Dubai), Emiratis can contact your business with the understanding that your business has a presence in the United Arab Emirates, where the calls are forwarded to your sales team in the United States.

What is Call Forwarding and Why Do You Need it?

What is call forwarding is really easy to understand when you grasp the concept of virtual numbers, and how they work. For those doing business across different countries, or traveling internationally for business, they are one of the best and most affordable ways to communicate with associates and clientele.

As the last example, call forwarding can be used on a personal basis, as well. Suppose that you plan to go on vacation for a few months across Europe. However, you don’t want to deal with the hassle of purchasing new SIM cards in every new country or have to keep track of a second phone, which inevitably will get lost in your travels (realistically speaking). Worse, you want to blend in with your surroundings and not get price-gouged by booking hotels that may prey on your lack of understanding of how much things may cost to locals vs. non-locals. The solution?

Purchasing virtual phone numbers with call forwarding to gain that local presence, while also allowing you to be contacted by local numbers that don’t have long-distance calling capabilities — right to the phone that you use all day. In essence, call forwarding makes traveling and working overseas much, much easier.