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About: Meryl D'Sa-Wilson

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Bio: Meryl D’Sa-Wilson is a writer and content strategist with over 10 years experience. She writes about business trends, travel, marketing, behavioral health, recruitment, remote working, technology, and communications. She is currently the Digital Marketing Manager at Global Call Forwarding, a global provider of local and toll-free numbers. You can reach her on LinkedIn.

Posts by Meryl D'Sa-Wilson:

What is a Follow the Sun Model?

More and more customers expect their brands and businesses to offer 24/7 customer support. This is significantly important for businesses with a wide and international customer base. The Follow the …Read More »

Local Market Research: A Comprehensive Guide

Customers drive a business to success. Understanding your customers — who they are and where they come from — can help you offer better service. This is especially important when …Read More »

How Will Brexit Affect My Business? A Quick Guide

New changes are happening all over the world — from adopting new business processes to nurturing social movements to adjusting to the global pandemic. And the much-talked-about Brexit deal is …Read More »

Top 8 Countries for Global Expansion in 2024

Take your business to the global stage in 2024 by extending services to these countries. Here we highlight 8 top countries to consider for global expansion. We also list important …Read More »

International Phone Etiquette for Business in 2024

Dealing with global customers is not always easy. Add to this, cultural differences, language barriers, and cultural nuances, and you have yourself a messy situation. However, you can prepare better …Read More »

6 Ways to Automate Customer Service in 2024

Automating business processing is the best thing that has happened to companies struggling with completing projects and conducting professional customer service. Use virtual communication tools to automate customer service in …Read More »

What is Call Center Quality Assurance

The process of call center quality assurance ensures that the results of your customer service practices match your desired outcome. Because you want to provide exemplary customer service, you must …Read More »

Softphone vs. Desk Phone: 6 Reasons to Use a Softphone

A softphone has all the functions and features of a desk phone, except it works on any device of your choice and in any location. Softphones provide flexibility and mobility …Read More »

Building a Robust Customer-First Strategy for 2024

A customer-first strategy can help your business enhance customer experience, increase customer retention, and boost employee productivity. An effective strategy is designed to focus on the customer and develop strong …Read More »

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