Interactive Voice Response (IVR) for Marketing Agencies

Want to increase productivity and efficiency in your marketing agency? Interactive voice response (IVR) can help you build a systematic and automated process that organizes and distributes incoming calls so your employees can service customers better.

Interactive voices response for marketing
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How Can IVR Support Marketing and Advertising Campaigns

Interactive voice response is a cloud-based communication tool that uses automation to answer and distribute inbound calls. The automated system presents callers with a set of menus and pre-recorded messages. And based on caller input, either by voice or by dialing buttons on the keypad, the IVR will either transfer calls to the right department or assist the caller in completing their task through automation.

This service can be purchased through virtual phone service providers such as Global Call Forwarding. And you can customize this automated system based on your business’ needs and what actions you would like callers to complete.

Having such a tool set up as part of your agency’s communication system can help organize incoming calls and increase office productivity. Callers can directly connect with the right extension and in some cases, even complete tasks without the help of an employee.

Marketing and Advertising Services That Can Benefit from IVR

Marketing agencies that offer a variety of services including customer care and support can use IVR to manage high call volumes and solidify their company’s professional image. Some of these services include:marketing-ideas

  • Customer success
  • Inhouse marketing and sales teams
  • Advertising services
  • Promotional campaigns
  • Customer feedback collection
  • Market surveying services
  • Customer support
  • Call tracking services
  • Business analytics
  • Account-based marketing services

Whether customers are calling to get more information about what services you offer or to get customer support regarding an active campaign, you can have calls automatically distributed to the right department and cut down on wait times.


IVR Use Cases for Marketing and Advertising

How can your marketing agency use this automated system to the best of its ability? From offering company updates to processing payments, IVR can help callers get the most out of calling your company. Here are some ways marketing and advertising agencies use this automated service:

  • To welcome and greet callers
  • Assisting callers when employees are unavailable
  • Collecting customer information
  • Transfering calls to appropriate agents
  • Briefly offering information about services
  • Processing renewals and payments
  • To register issues
  • Providing customer service

Global Call Forwarding’s IVR feature lets you customize and personalize the automated system in a way that best helps your business. You can have different levels with various menu options. Use this system to effectively manage calls and free your agents up for more complicated tasks.

ivr for marketing agencies

How to Get IVR for Your Business?

You can get this service with any Global Call Forwarding plan. Follow these simple steps to get IVR for your business:
  1. Sign up for a business number on our Global Call Forwarding
  2. Browse additional features like Call Recording, Outbound Calling, SMS Forwarding, and add them to your plan.
  3. Review your purchase and complete your payment.
  4. Set up the IVR through your account’s control panel.
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Creating an IVR Template

With customizable options, you can design your IVR or phone tree based on your requirements. To start, you first need to decide what actions you want your callers to be able to complete and how you will map out these options.

You can distribute calls based on the services your agency offers or by departments. For instance: New customers, Press 1. For SEO and web development, Press 2. For social media assistance, Press 3, and so on. Or, Press 1 for customer support. Press 2 for sales. Press 3 for accounting. Press 4 for our employee directory, and so on. Check out our article for helpful tips when creating the right IVR template for your agency.

All Plans Include

  • advanced ivr IVR/Auto Attendant
  • call recording Cloud Call Recording
  • voicemail Virtual Voicemail
  • unlimited extensions Call Flow Designer
  • time of day Time of Day Routing
  • country forwarding Geographic Routing
  • simultaneous ringing Simultaneous Ringing
  • sequential forwarding Sequential Routing
  • account management Outbound Calling
  • country forwarding Outbound Caller ID
  • account management Number Masking
  • failover forwarding Failover Routing
  • enterprise api Call Blocking
  • local ringback Local Ringback Tone
  • fax to email Fax to Email
  • greeting Rollover Minutes

Create a Better Environment for Office Communications

An IVR system can help you organize incoming calls so that employees are not overwhelmed and callers are automatically directed to the right department. In cases where the IVR can help callers through self-service, employees are freed to focus on more important projects. Ready to integrate IVR into your office communication system? Call us at 1 (888) 908 6171 or sign up on our homepage.
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F A Q | Interactive Voice Response

Interactive voice response or IVR is an automated voice response system that answers incoming calls, identifies the caller’s purpose, and assists the caller.

You can use an IVR system to manage incoming calls by letting the IVR distribute calls to the right department or aid in completing simple tasks, as predetermined by the business (you).

Marketing agencies can use an IVR system to welcome callers and assist them when employees are busy. The IVR can also help callers complete specific actions such as making payments, registering trouble tickets, leaving reviews, etc.

You can get a customizable IVR system with a virtual phone number from Global Call Forwarding. Sign up online or speak with our experts to learn more.

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