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3 Ways Airlines Use Call Forwarding to Increase Sales

I published an article a few weeks back, ranking the top 10 budget airlines in Asia and how to reach them. I noticed a trend amongst best in Asia: 60% of these airlines offer international phone numbers. The trend continues even further to major global airlines like Qatar Airways and American Airlines!

In this post, we take a look at how airlines use call forwarding to increase sales.

It can be expensive and complicated to make international calls. Your customers don’t want to dial a long-distance phone number just to book their flight. Instead, they are almost 3x more likely to make free calls.

Due to the industry’s nature, the customer base of any travel company is typically spread across many countries. The AirAsia Group, for example, services affiliates in Malaysia, Indonesia, Thai, India, Japan and the Philippines. (Source: AirAsia Corporate Profile)

Smart airlines provide local phone numbers in their target markets and forward inbound calls internationally. For example, Air Asia offers a local contact number in 15+ countries. This enables their business to maximize its potential in Asia – Pacific markets.

Click here to see how AirAsia makes themselves more accessible to customers.

airlines call forwarding
Source: Shutterstock D#208776862 – Standard License

3 Ways Airlines Use Call Forwarding as a Marketing and Sales Tool:

Call forwarding is a cost-effective marketing tool used by top airlines across the globe to increase sales. Airlines that list local or free phone numbers as a call to action in advertisements are guaranteed to receive more calls. The calls can then be forwarded internationally to any destination in the world.

Here are 3 ways airlines use local numbers as a marketing tool:

  1.        Mobile: booking hotline

A local phone number can be used as a reservations hotline to attract more traffic from any target country. Many airlines offer booking hotlines that direct customer inquiries to call centres or sales offices. 

  1.       Print advertisement: billboards, signs, kiosks

Print advertisements are still very efficient at reaching mobile consumers in 2017. Especially in Asia, airlines advertise their free phone number on public transportation, billboards, kiosks and signs. As you might see in the image, a free phone number is an effective call-to-action. 

  1.       B2B sales and customer support

Travel agencies and corporate customers shouldn’t have to pay to call you. A local direct line can have a tremendous impact on B2B sales and customer support. Business contacts prefer a phone number that is easy to call.

Local or toll free contact numbers can be advertised on the website to make an airline more accessible and provide better customer support.

Set Up a Call Forwarding Service for Your Airline in 3 Steps:

Global Call Forwarding offers a 15-day free trial to corporate users, so they can test as many as three local or toll-free phone numbers risk-free. Here are 3 steps for airlines that want to set up a call forwarding service:

  1.       Identify target markets and view rates

Which countries do most of your passengers come from? Airlines should offer local contact numbers in at least their top 3-5 markets. We can provide international toll free numbers from many of the 195 countries worldwide.

  1.        Choose the best call forwarding service provider.

The best providers offer free trials and a money-back guarantee. A call forwarding service provider will package the local/toll free number and forwarding service as one monthly fee.

  1.       Forward incoming calls

Forward incoming calls to any destination in the world – sales offices, call centers, cell phones or business headquarters. The potential is virtually unlimited.

Top 10 Budget Airlines in Asia (and How to Reach Them)

Flying through Asia on a low-cost airline is a great way to save money on travel. Asia is one of the most popular travel destinations in the world and home to major financial hubs, so there are many airlines in the industry.

In addition to a rise in tourism, we forecast that Asia will continue to establish itself as a global business hub in 2017. Goldman Sachs writes that “the opportunity in global equities is in Asia” in its Top Ten Market Themes of 2017. Plan for an increase in business-related travel to cities like Ho Chi Minh City, Bangalore and Bangkok over the next three to five years.

Airlines are adding new flight routes within Asia every day. Budget airlines offer affordable flights, so they will help you travel on a budget. However, it’s important to fly with a safe and reliable airline when you travel in Asia. We created this (unofficial) list using the 2016 World Airlines Awards and hundreds of real customer reviews.

We provide a call forwarding service for airlines to connect with their customers internationally, so we also share details to reach each airline over the phone. We present the top 10 budget airlines in Asia and how to reach them:

1. Air Asia

Skytrax rating: 3 stars

Value score: 4/5

For the eighth consecutive year, Air Asia was named the “World’s Best Low-Cost Airline” by Skytrax. They fly to more than 120 destinations across Asia, and Air Asia is adding routes to Tokyo, Honolulu and multiple destinations in India. The BIG Loyalty Program allows frequent fliers to redeem points for free hotels and flights.

They have a call centre with local phone numbers in more than 15 countries. Customers in the United States can call Air Asia toll free at +91 80 4666 2222. Click here for more information about their call centres.

air asia round

How to call Air Asia: +1 (844) 727-4588

2. Air Asia X

Skytrax rating: 3 stars

Customer rating: 8/10 (295 reviews)

Air Asia X is an affiliate of Air Asia that offers slightly bigger seats across longer distances. It has great customer reviews and a solid rating from Skytrax.

Air Asia X flies to multiple destinations across Southeast Asia, Oceania and the Middle East. Its jet fleet consists of mostly Airbus A330-300s, with orders on the way for the new Airbus A330-900neo.

Air Asia X logo

How to call Air Asia X: +91 80 4666 2222


Calling from


Contact number

Opening hours


AirAsia & AirAsia X flights

Updated new contact number as of 4th December 2017

+91 80 4666 2222

+91 80 6766 2222

Open 24 hours

Monday to Sunday


Our hotline is dedicated to AirAsia X flights serving AirAsia X guests on flights with the airline code D7 and Thai AirAsia X guests with airline code XJ

+81 50 6864 8181

8am until 5pm

Monday to Friday



Our hotline is dedicated to AirAsia Japan flights serve AirAsia Japan guests on flights with the airlines code DJ

+81 50 3176 1789

8am until 5pm

Monday to Friday

(GMT +9)

South Korea

Our hotline is dedicated to AirAsia X & Philippines AirAsia flights AirAsia X guests on flights with the airline code D7, Thai AirAsia X guests on flights with the airline code XJ and Philippines AirAsia guests

050 4092 00525

8am until 5pm

Monday to Friday

(GMT +9)


AirAsia & AirAsia X flights

+66 2 515 9999

8am – 9pm

Monday to Sunday


3. IndiGo

Staff service: 4/5

Customer rating: 8/10 (164 reviews)

Founded in 2006, IndiGo is the largest airline in India. It has a market share of 39+% in India according to the company’s About Us page, and it continues to order new airplanes and add flight destinations in Asia.

IndiGo is known for providing some of the industry’s best staff service. A customer review on Airline Quality said about Indigo: “we were welcomed warmly by the cabin crew … the aircraft seemed clean … the seats had a very soft cushioning … I recommend this airline.” Fittingly, IndiGo has been named a “Great Place to Work for in India” eight years in a row.

indigo logo

How to call IndiGo: +91 (0)124 435 2500

4. Tigerair

Skytrax rating: 3 stars

Customer rating: 7/10 (152 reviews)

Tigerair is headquartered in Singapore and offers affordable flights to India, China and Southeast Asia.

Customer reviews to start 2017 have been excellent, so we bumped Tigerair up in our rankings. One satisfied customer said his flight “arrived on time … was enjoyable” and that he “will fly again with Tigerair.”

tiger air logo

How to call Tigerair: +886 2 5599 2555

5. Nok Air

Skytrax rating: 3 stars

Customer rating: 7/10 (77 reviews)

Established in 2004, Nok Air is a top low-cost carrier in Asia. They currently fly the largest number of domestic routes within Thailand and they offer international flights to China, Japan and Southeast Asia. In May 2017, Nok Air will begin offering flights to Beijing!

nok air

How to call Nok Air: +662 088 8955

6. Jetstar Asia

Skytrax rating: 3 stars

Customer rating: 6/10 (113 reviews)

Jetstar is a reliable airline to book a flight in Asia. It is a low-cost subsidiary of Jetstar Airways based in Singapore. Jetstar Asia was a top 10 airline by passenger carriage from 2007 until 2015 according to the Changi Airline Awards, and it offers flights to regional destinations in East and Southeast Asia.

jet asia

How to call Jetstar Asia: +1 866 397-8170

7. THAI Smile

Customer reviews: 8/10 (22 reviews)

Staff service: 4/5

THAI Smile is one of the best low-cost airlines in Asia. This is a full service airline that offers affordable flights to South East Asia, China and India. It launched in 2012 and has since grown to become a top industry player. Customer reviews are very positive to start 2017, and THAI Smile is praised for providing excellent staff service at a great value.

THAI Smile offers great value through affordable tickets that include a complimentary food and beverage service on board and free checked baggage. Joining the Royal Orchid Plus rewards program can be an added bonus.

We expect THAI Smile to continue its ascent in the next few years as it boosts coverage in Asean, China and India.

Thai Smile logo

How to call THAI Smile: +66 2 118 8888

8. SpiceJet

Skytrax rating: N/A

Customer reviews: 5/10 (99 reviews)

Spicejet offers flight services throughout India. In reviews, customers praised the fair value they got for their money. Seung June Chang from India said “The flight ticket is extremely cheap, so you can expect to save your budget.”

SpiceJet’s fleet mostly consists of Boeing 737-800s (safe, comfortable and efficient)  for short and medium-range flights in India conditions. The Bombardier Q400, a high-tech turboprop, is another airliner in the fleet. SpiceJet has also confirmed orders for New 737 MAX 8 airplanes. This is a top choice because the company invests heavily in safety and maintenance.

SpiceJet will start direct flights from Delhi to Bangkok effective from 15th April, 2017.

SpiceJet logo

How to call SpiceJet: +91 987 180 3333

9. Scoot

Skytrax rating: 3 stars

Customer reviews: 6/10 (274 reviews)

Scoot is a low-cost airline in Singapore. Launched in 2012, Scoot offers medium and long-haul routes from Singapore. Skytrax gave Scoot a 3 star rating, and it was higher on our list before receiving a string of mixed customer reviews to start 2017. One customer complained “they nickel and dime you for everything.” However, Scoot is still one of the best low-cost airlines in Asia.

scoot logo

How to call Scoot: +1 808 206 7487

10. Peach Air

Skytrax rating: N/A

Customer reviews: 5/10 (28 reviews)

Peach Aviation is a low-cost airline based in Osaka. Peach offers cheap flights to cool Asian cities like Tokyo, Shanghai, Bangkok and Seoul. Peach Air is growing rapidly by ordering new jets and adding flight routes.

Peach aviation logo

How to call Peach Air: +03 6731 9241

*We evaluated several sources to determine our list, including customer reviews on Skytrax and results from the 2019 World Airlines Awards. We are not affiliated with any of these airlines.