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What is Cloud Telephony and How Does It Work?

In this article, we’ll take a look at one of the most recent advancements to the telecommunications industry, cloud telephony and cover how it works. Then, we’ll provide readers with the many benefits that come with using cloud-based telecommunications for their business model and entrepreneurship. 

What is Cloud Telephony and How Does It Work?

Defining cloud telephony isn’t a straightforward process. Part of the problem of answering the question “what is cloud telephony and how does it work?” is that cloud computing is a loosely-defined process; one that is continuously developing and being redefined as it is developed. 

Cloud telephony uses protocols such as VoIP and software (dubbed “softphones”) to make the process seamless, while enhancing typical landline communication and avoiding the drawbacks of such. These drawbacks can range from technical aspects such as poor call quality and latency issues, as well as logistical problems such as long distance fees, service network blockages, network restrictions, and more. 

 Cloud Telephony and Virtual Phone Numbers

Furthermore, advancements in cloud telephony have made it possible for service providers to offer virtual phone numbers. Virtual phone numbers are identical to normal phone numbers in both function and appearance (containing the same country code and region/area codes of your choice), which means that ostensibly, there’s no difference for callers. However, when a virtual phone number is dialed, that phone call is routed through the Internet to another phone number, known as the destination phone number. In essence, this means that the virtual phone number serves as an overlay to the destination phone number, but avoids the quality and logistical drawbacks of normal calling. 

What does this mean for business? The answer is that a company located in one area can reach callers in other geographic regions without restriction. As a prime example of cloud telephony at work, a business located in Canada can make direct calls accessible to the United Arab Emirates just as they would by placing domestic calls. Vice versa, if the Canadian business pairs their virtual phone numbers with outbound calling, the business can call customers in the United Arab Emirates just like calling a local customer. All the while, a United Arab Emirates telephone number will appear on the recipient’s caller ID. In both instances, using virtual phone numbers enables your business to reach and be reached by a broader audience. 

Now that we have answered the basic question of “what is cloud telephony and how does it work?” it is time to discuss some of the many benefits that come with its usage. 

What is Cloud Telephony and how does it work?
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Benefits of Cloud Telephony

No Need for a Brick & Mortar Presence: As you may have guessed from the description of cloud telephony and virtual phone numbers, getting in contact with customers directly is the primary benefit of this technology. In traditional business models, it was necessary to establish a brick & mortar presence within a country to tap into potential markets; with cloud telephony, those markets are instantly available. This reduces the need to create an expensive and resource-intensive branch office to interact with customers. 

Versatility: Cloud telephony brings many benefits that enable your organization or personal life the ability to be more flexible. Virtual phone numbers are available in a wide variety of types, including geographic-specific phone numbers, toll free numbers, vanity phone numbers, UIFNs (Universal International Freephone Numbers), and more. Depending on how you want your business to interact with customers, choosing one of these types of phone numbers can make your organization adapt to market trends and preferences. 

Expanded Business Models: Similarly, add-ons are being introduced from service providers that can expand how your business processes inbound calls, complies with regulations (i.e. GDPR, HIPAA), and increases streams of revenue. As an example, consider the popular add-on “time of day routing,” which routes inbound phone calls to different destination phone numbers depending on the time of day that the call was placed. By using these routing capabilities, businesses are able to make their business operate 24/7 around the clock to ensure that every customer call is processed for maximum customer service and profitability. Another add-on, simultaneous ringing, gives your business similar coverage. It enables all connected devices (smartphones, laptops, desktops, landlines, etc.) to ring at the same time. This ensures that every call is answered in the shortest time possible and that no call is left unanswered.

Cloud Telephony for Growing Businesses

Cloud telephony is a proven method that can help aid growing businesses meet customer demand and scale operations accordingly. In this article, we’ll cover how cloud telephony for growing businesses is easy to understand and the wealth of benefits it comes with. Last, we’ll cover how implementing cloud telephony is more achievable than you may think with Global Call Forwarding’s easy subscription process.

What is Cloud Telephony for Growing Businesses?

With cloud computing’s use growing in nearly every facet of business, from IoT-based networks to virtual communication, businesses that want to gain a competitive edge have been implementing this forward-thinking technology to gain new functionality, increase efficiencies, and reduce overheads.

In its most simple definition, cloud telephony is the process of using the cloud to establish phone-based communications that helps facilitate a streamlined telecom network. Virtual phone numbers, a cloud-based technology, serves as a way of updating traditional landline communication that enhances the reach of businesses while avoiding the typical pitfalls that come with previous models. 

How Does Cloud Communication Work?

When a virtual phone number is dialed, the call is immediately converted into packets of audio data, transferred through the Internet, and reproduced on the recipient’s phone seamlessly and in real-time. Because it uses the Internet, callers and recipients are able to avoid service blockages, long distance fees, and the hassle of having to dial outside of one’s country to reach a business or individual. 

Cloud Communication and Outbound Calling

Conversely, when a business uses outbound calling with its virtual phone number(s), the process is similar, but the recipient has a virtual phone number appear on their caller ID. This makes it more likely that callers will respond to an unfamiliar phone number and do business with a country code and area/region code that they are familiar with. 

Benefits of Cloud Telephony for Growing Businesses

Now that you’re aware of how cloud telephony for growing businesses is used, let’s look at some of the many benefits that come with their use for your organization:

Virtual business presence: When your growing business decides to implement cloud telephony as part of its business model, you may realize that traditional forms of business expansion are no longer relevant. This means that establishing a physical brick & mortar presence can be avoided, as you are now able to interact with customers worldwide and process transactions over the phone (as well as through web pages, for example). This circumvents the enormous drain in time and resources, as well as mitigates potential risks that come with establishing a branch office in a new country. 

cloud telephony for business
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Expanded business model: As your business grows, you are aware that what once worked in the initial stages of your business needs to scale to accommodate a wider audience and greater efficiencies. Luckily, cloud telephony’s continual evolution comes with offering a wide variety of virtual phone numbers, such as toll free numbers, vanity phone numbers, UIFNs, and more. On top of the functionalities of these numbers, add-ons can be purchased that enhance how inbound and outbound calls are processed. 

As an example, if your business is looking to operate outside of its normal business hours, using time of day routing – a popular add-on – ensures that calls that fall outside of those hours are redirected to a PBX directory, another call processing center, or a prioritized voicemail. 

Ease of implementation: If the previous benefits are enticing enough, you should also be aware that using cloud telephony requires little upfront cost and minimal training. Any device that has audio capabilities and the ability to access the Internet is viable – no additional hardware is necessary. Furthermore, Global Call Forwarding offers an intuitive dashboard to control how calls are processed, which requires little training and can be used almost as soon as you purchase a subscription. 

How to Add Cloud Telephony for Growing Businesses with Global Call Forwarding

If you’re ready to start using cloud telephony in your growing business, start by visiting Global Call Forwarding’s homepage at www.globalcallforwarding.com. Once there, you’ll encounter a series of dropdown menus that correspond to the virtual phone number that you want (under “Select Your New Phone Number”) and the destination number where calls will be routed to/from (under “Enter Your Destination Number”). Once you’ve entered the appropriate information, you’ll select from several payment plans and add-ons for your subscription service, such as “call recording,” “rollover minutes,” “outbound calling,” and more. 

After selecting the appropriate plan and add-ons, the rest of the process is straightforward. After reviewing your order and submitting it, a representative from Global Call Forwarding will contact you within 24 hours or less to help set up your new cloud telephone systems.