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Toll Free Numbers for Social Media Marketing

If you are crafting a new marketing campaign, you may be trying to come up with new ways to affordably boost the success of your campaign and also involve social media tools. If this is indeed the case, you should consider using toll free numbers for social media marketing as a key tool in boosting the success of your campaign.

A customized toll free number fits well into a marketing campaign because it enables you to use the phone number of the company to define the brand. When you think of a vanity toll free number, such as 1-800-FLOWERS, you know specifically what the company offers when that number is dialed. If you dial 1-800-FLOWERS you are able to order flowers for any number of occasions.

Generally speaking, you can use a custom toll free number to do a number of things, including sharing the name of the business, communicating a benefit the business provides, and tracking marketing efforts for a specific campaign. Either way, whether you use toll free numbers for social media marketing or toll free numbers to advance your business in any other way, the toll free number should reinforce the brand’s image and clearly indicate how the company differs from its competitors.

Research has repeatedly pointed to the benefits of incorporating toll free numbers for social media marketing or any kind of marketing into a company’s marketing campaign plan. In addition to offering a way for the company to communicate something specific, incorporating toll free vanity numbers in a marketing campaign can provide additional meaningful benefits, including:

Increased Interest and Calls

A greater number of inbound calls and referrals. Because toll free vanity numbers are expressed with a word or words instead of a string of random numbers, vanity numbers are much easier to remember than a number that is composed of digits exclusively. This means that it is more likely that customers and potential customers will use these types of toll free numbers and also share them with their friends and family. In fact, research indicates that vanity toll free numbers have a rate of recall that is approximately 75 percent higher than the rate of recall for phone numbers that are exclusively numeric. Custom toll free numbers also generate a much higher response rate than regular phone numbers.

A Social Media Credibility Boost

Having toll free numbers for social media marketing or for all of the company’s marketing can improve a business’ credibility and enhance sales efforts. A toll free number shows customers that the business owner and marketing team have taken steps for them to contact the business with more ease and without having to incur any long distance charges for calls. Vanity toll free numbers and regular toll free numbers also make a business seem more established and larger than it actually is, which will help people to have more confidence in the company’s offering of goods and/or services.

Tracking Capabilities

When a company uses toll free numbers for social media marketing or any other marketing efforts, there is ease in tracking key performance indicators. These key performance indicators can help in analyzing the success of an ad campaign overall and allow for a company to adjust their message on an as-needed basis. Having the ability to do this is critical in aiming to generate the best results for a business. Tracking calls linked to a campaign is an affordable and effective way to identify what is working and what is not. The information that is gathered through the tracking of campaign efforts can help a business to improve in every way, whether it is social media marketing, sales campaigns, print ads, or other forms of marketing efforts.

Toll Free Numbers for Social Media
Source: Stockphoto.com O# 100220944824 ID#100200144052

Superior Customer Service

Depending on whether you use toll free numbers for social media marketing or for other types of advertising, toll free numbers can help a company to offer better customer service by helping the business owner determine why a customer or potential customer is reaching out to the business before anyone even answers the phone. When a company has an idea of why a person is calling, it allows customer service representatives to be better prepared to offer superior customer service.

Global Call Forwarding offers toll free numbers for social media marketing or any other type of marketing that a business would like to include in their marketing efforts. Global Call Forwarding has been offering quality products and superior customer service to each and every client worldwide for over two decades. With a knowledgeable and professional staff, GCF customer service representatives are able to best serve each client to ensure each and every business takes advantage of the most advanced services and features available to support business success.

What You Should Know About Your Online Presence

Your Digital Footprint

Your digital footprint, or online presence, stick to you like glue and will be with you for your lifetime. You need to make sure that your online reputation is upstanding, particularly if you own a company so that your brand is not affected.

The Importance of Online Presence for your Business

Your digital footprint is comprised of anything you put online, and anything put online about you by others. That includes business information, photos, comments, social media posts, customer reviews, and complaints. It also includes all your websites, and any articles or blogs you have written and posted online. Once it’s accessible on the internet, it is potentially there forever, which is a very good reason to stay on top of it.

Who is looking at Your Digital Footprint?

Anyone who is looking for information about you can access your online presence. It will usually carry information about your location, political views, demographics, affiliations, and interests. Your digital footprint is used by headhunters and prospective employers, recruiters, marketers, businesses, and if you’re a business owner, your customers. That gives you plenty of reasons why you need to maintain a good online reputation.

How to Make the Most of your Digital Footprint

Here are some tips to help you manage your digital footprint and keep control of your online reputation.
Google yourself: Yes, it sounds self-indulgent, but it’s the place to start if you want to find out what’s out there for people to see.

Get alerts: You can set up a Google alert for any keyword phrase, so why not create one for your name. This will tell you when a post crops up with your name in it.

Stay private: Don’t post your personal information such as your phone numbers, personal address, bank account details or credit card numbers. If you own a business, consider getting a virtual phone number for your company, so you don’t have to give out your personal number.

Lock up your login: Don’t share your login and password details with anyone.

Use your discretion: Always stop for a moment and think before you post. Don’t post if you are angry; your feelings will pass, but your post will be permanent.

Avoid pictures: Unless they are promotional pictures for your business, avoid them altogether. Personal pictures can be pulled up and used to your disadvantage when you least expect it.

Digital Footprint Online Presence
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Benefits of a Digital Footprint

It’s not all bad; your digital footprint can be beneficial. In today’s competitive job market, a healthy online presence can be a big asset for your career. These days, most employers conduct online searches to supplement resumes and cover letters. The reason for this is that a search can reveal much information about prospective hires’ interests and involvements, as well as how good they are at marketing themselves.

If you own your own company, your digital footprint will reflect the strength of your business. Make sure you address all customer comments, even negative ones. If you are getting negative comments or reviews online, make sure that you address them straight away in a positive way. Always apologize and correct the issue, so that other customers will see that you care about them.

Keeping Your Digital Footprint Strong

Now that you see the advantages of a strong digital footprint, here are some ways to maintain a good online reputation.

Be deliberate and plan for the long-term: Build yourself a positive digital footprint from the beginning. It’s much easier to start out right than to have to try and clean up your image later. This might be something you also want to talk to your children about if they are old enough to use social media.

Don’t over-share: Of course, social media is all about sharing, but some things are best kept out of the public eye. Check your social media privacy settings before you start posting. Remember, if you are having an issue with someone, sort it out offline.

Say no to tagging: Even if you are keeping your online reputation pristine, it doesn’t mean that your friends are. If you’re getting tagged in videos or photos, it might give the wrong impression. Go to your social media settings and turn off tagging, it may save your reputation.

Positive can go public: If you have already established a great digital footprint, then you should make the most of it and share your successes and accomplishments. These are the posts that you want to be making public both on your professional profiles and your social media channels.

Be articulate: Always speak clearly and with respect when you post online; whether it’s your own social media channel or someone else’s. Let loose your talents and creativity and make sure to check your posts for clarity and correctness before you put them online.

Make the most of your digital footprint and always remember: what goes on social media, stays on social media.