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5 Ways on How to Do a Winning Product Demo

A product demo goes a long way when trying to sell your business’ product or services. For some businesses, it can make or break the sale. And so, as a salesperson, you must do everything you can to make your product relevant to your prospect.

How to Do a Product Demo Successfully

A successful product demonstration includes describing the product well but also making it relevant and useful to the prospect. So, what do you need to keep in mind while preparing for a product demo? Here are some ways you can create a solid demo.

1. Study the Product Well

Nothing puts prospects off more than a salesperson who doesn’t know the product they are selling. To be able to sell during the product demo, you first need to know what the product is and how it can benefit your audience.

For instance, if you are selling a new version of a product or service, make sure you understand what comes with the new version before the demo. Pay attention to new features, technical details, and more. Essentially, be prepared for questions about the product or related processes.

2. Research Your Client

Every prospect is unique and has specific circumstances under which they are considering your product. Therefore, it is important that you are able to present your product or service as the ideal solution. To do that, you first need to know relevant information about your prospect. Do your research and study your client before the product demo.

Don’t just Google their name and skim their website. Understand their service, number of employees, size of the company, essential needs, and so on. Look through their LinkedIn page and social media accounts. Read their press releases, articles, interviews, and industry reports. You may even choose to see what their competitors are doing to see if you can help them achieve it.

There are plenty of helpful tools for salespeople to research potential customers.

3. Craft Your Offer, Rehearse, and Personalize

Once you have the right knowledge about the prospect, you can craft a personalized offer that is relevant to them. A successful sales demo not only demonstrates the product but highlights and identifies it as a solution to an existing problem. When creating your offer and product demo, consider these questions:

  • What are the prospect’s common challenges?
  • What are the main areas of concern in their industry?
  • Which features or sub-features of your product/service can solve their problem?
  • Are all features applicable and relevant? Which features should I pay more attention to?
  • What is the best way to describe the features? Can I use examples that are similar to the prospect’s situation?

4. Have a Plan (and a Plan B)

Plan out exactly how you want this product demonstration to go. Write down each point to cover. Map out the sequence of topics you want to bring up. Highlight portions you want to repeat or reinforce. Revisit and rehearse the plan a few times until you feel comfortable.

Create a plan B in case things don’t pan out the way you want them to. For instance, your internet or phone connection may not be good or your prospect may have to cancel. What can you do to continue this conversation? Have backup software or communication tools ready to go. In case the product demo gets rescheduled, have other activities that you can pour your energy into.

5. Make the Call Confidently

Finally, once you are ready to make your call, make sure that:

  • Your internet and VoIP phone service are strong.
  • Make sure your communication tool is working well.
  • Your microphone (and camera, if applicable) is on and works.
  • The software for the product demo is ready.
  • Your plan A and B are both readily available.
  • Keep relevant websites and tabs open.
  • Keep your CRM or notebook ready to take notes.

All Set to Create the Ultimate Demo

As a successful salesperson, it is your job to do the extra work that will give you better chances of making a sale. With all of this in place, you can confidently make the call and focus on giving an excellent product demo!

6 Ways to Get People to Buy Your Product

Most sales reps constantly contemplate: how can you get people to buy your product? What can you do to quickly close a deal that you have been working on for weeks? How do you convince prospects who are on the fence to make a purchase? What efforts can you make to ensure sales go smoothly?

How to Get People to Buy Your Product

Even though it’s hard to close certain deals, but to be a successful sales rep, you cannot afford to give up trying. So, what can you do to get people to buy your product? Here is a look at the most common hurdles to closing sales and how you can communicate clearly to ensure your products get noticed and ultimately, purchased.

1. Avoid Using Heavy Jargon

Overly technical language can easily put a customer off. Instead of using jargon or commonly used industry cliches, make it easy for your clients to understand what your product consists of, what the benefits are, and how they can apply it to their needs.

2. Focus on the Benefits of Your Product or Service

Most agents or reps tend to list down all the features that come along with a product or service. However, while clients are interested in what a product does, they also want to know what it means for them specifically. Understand their needs and business so you can present your product as a solution that helps them.

3. Keep Them Engaged with Email Marketing

Use email marketing to educate and inform customers, not just to remind them of your business. Why are prospects hesitating from making purchases? Can you offer more information about the product or service your company provides? Use email to continue the conversation in a productive, informative way.

4. Emphasize How Your Brand is Unique and Different

Get a prospect to pay attention to your specific product and brand by demonstrating how it is unique and different from others offering similar or the same product. Generic benefits and features may convince a client to purchase, but it does not guarantee that they will buy it from you. So show them how your brand is separate from the others, offers better features or functions, and why it’s important in the industry.

For example, our sales reps spend a majority of their time explaining how our international toll free numbers are quite different from services offered by other providers. A focus on differentiation will surely help convince more people to buy your products.

5. Use Testimonials and Case Studies to Demonstrate Success

Include reviews, testimonials, and case studies on your website and social media platforms. You should constantly be asking your best customers for testimonials. Highlight how customers have already used the product so new customers can visualize it and see how it works in action. Include statistics and hard data to support your claims.

6. Create a Sense of Urgency for Difficult Customers

Sales reps have to deal with customers who do not get off the fence. Even though they are solid and promising leads, they need ongoing convincing. So how can you increase the urgency without using high-pressure tactics? Short-term offers or deals with an expiration date can help close these deals while triggering them with immediacy.

Close the Deal!

Now that you know a variety of tactics to get people to buy your product, start implementing these methods into your strategy to improve your sales record. Be patient and find maneuvers that will help you enhance your efforts; using the right tools and strategy, you will be converting sales successfully.

Top 11 Qualities of a Successful Sales Rep

What does it take to be the best sales rep out there? Here are 11 top qualities every salesperson who wants to be successful should have. A critical eye and hard work will help you achieve your goals better and perform your job effectively.

11 Qualities Only the Best Sales Rep Possesses

As a salesperson, you need to prepare yourself through education, networking, and more to handle calls and clients in the best way possible. So, what are the key elements to be a successful sales rep? Read on to learn more.

1. Stay Persistent But Respectful

Most sales require multiple follow-ups and contacts, yet reps are generally inclined to abandon a call after the first or second follow-up. The idea here is to not be too persistent so as to frustrate the prospect. However, a successful sales rep has to be persistent to close more deals. For inbound leads, 6 to 10 attempts to contact a person is considered the industry norm.

Persistence does not suggest aggressiveness. When following up with clients, ask if they are still interested in completing or achieving a goal with the help of your product or service. Speak with them about the issues they are facing and help them identify your product as a viable solution.

2. Be Goal-Oriented

It is every sales rep’s responsibility to know and understand what the goals are and what is expected of them. If you are not goal-oriented, then you are not moving towards the same direction as the rest of your team or company. This can lead to confusion, lack of motivation, and more. Keep track of the company’s goals as well as the personal goals you set for yourself. Make a plan and aim for it. Track your progress either bi-weekly or monthly. And, most importantly, be sure to celebrate those small victories.

3. Stake Your Claim as an Expert in the Industry

A good sales rep takes the time to study the company, its products, values, as well as the industry the company resides in. Understanding the target audience’s businesses — from general goals to daily tasks — is valuable. As an expert in the field, you will be able to help customers understand how your product can be applicable and useful in their specific business. You can use this information to guide and consult them and offer your product as a solution.

4. Be Tech-Savvy

Depending on the business you represent, you will be required to work with different technologies and software. This is why it is important that you take time to master the tech most frequently used in demos, meetings, presentations, or calls. The tech used can range from video communication tools, CRM software, outbound calling software, PowerPoint presentations, and so on. Learn how to troubleshoot common issues, bad internet connectivity, etc.

5. Adopt Active Listening

Paying attention to prospects and clients is crucial. If you don’t listen, you will not be able to provide useful information and solutions. Sticking to the script is important, yes, but every prospect and client is different. Their needs, issues, and goals differ. To understand their problems and provide them with the best help, you should listen actively to what they have to say. This way together both of you can make a plan that satisfies their needs.

6. Take Rejection Well

Rejection is a common occurrence with outbound sales calls. Not every prospect has the time, patience, or even interest in what your product is or what you are presenting. And while rejection is hard, a good sales rep knows how to overcome rejection. Take risks and pursue promising deals. And if you are rejected, bounce back and focus on the successes.

7. Focus on Building Relationships

As a sales rep, your job includes — and at times, depends on — building strong relationships. Therefore, you need to be able to build a rapport, strike up interesting conversations, and be a good listener. Research your prospects and their businesses deeply. Ask follow-up questions. Let your client know that they are important to you and your business and they are not just another prospect on your long list.

8. Network, Because Your Business Depends on it

Salespeople love to network. This includes being involved in relevant online and offline communities, having various business connections and relationships, and knowing the ways of your business and industry.

9. Multi-tasker

As a sales rep, you will be handling a variety of tasks and deals simultaneously. Therefore, you should know how to prioritize and juggle promising leads while responding to and following up with leads in the initial stages of the selling process.

10. Understand How to Communicate Well

This should go without saying but a sales rep that cannot communicate well will struggle with leads and clients. You should have good verbal and written business communication skills and use the right industry-jargon to inform, educate, and sell your services and products.

11. Patience (Is More Than a Virtue)

Finally, be patient. Sales can be hectic and often overwhelming. You will come across some very difficult clients and situations. Take the time to evaluate and find the best possible solutions.

Self-Evaluation is Key!

Evaluate yourself and understand your strengths and weaknesses with honesty and determination to consistently perfect your skills. How many of these qualities do you possess? And what areas do you need to improve in? Find yourself a good mentor who can help, teach, and guide you. With hard work, you can be the next successful sales rep in your team. Good luck!

7 Cold Calling Tips to Close More Sales

Many in the sales industry ask if cold calling still works. The short answer is: yes, it still works but only if done right. Here are 7 practical cold calling tips that can help you generate better sales.

Generate Sales with These Cold Calling Tips

Businesses have been using cold calling for years to garner new customers and improve their sales growth. It is the most effective way to set appointments with relevant decision makers at your target accounts. However, while calling cold is easy it may not always convert into a sale, booking, or an appointment.

Here are successful cold calling tips that can help you manage these calls better with improved results.

1. Be Personable, Focus on the Prospect

Most individuals are not interested in being pitched to and may try to get off the phone as you try to make your sale. For this reason, it is important to develop a personable and human interaction at the very beginning of the call. Avoid sounding monotonous or reading straight off a script. Pause to ask prospects how they are doing. Try to understand their demographic and needs so you can present your product or service as a solution. Listen to their concerns or questions and provide easy-to-follow answers. Give them reasons to listen to your pitch and consider your product or company.

2. Follow Scripts But Don’t Be Robotic

It is recommended to stick to the script so you are not promising or adding anything that may cause an issue later. However, customize your interaction with each client. People can tell immediately if you are robotically reading a script and not pausing for questions. To avoid putting clients off, personalize the interaction by using their name, repeating something they mentioned before, and more. This will let them know they are not simply one of the million people you are speaking to and that their business will be valued.

3. Use Technology to Speed Up Processes

One of the most important cold calling tips is to upgrade the technologies used. Agents and employees performing cold calling in large volumes need the right tools to support their efforts.

Consider investing in a business phone service with customizable caller ID capabilities and a dialer. This way, you can override the caller ID to display a toll free or local number of the area being called. Prospects are more likely to answer a local number or one they recognize as local instead of a random number.

Use a web dialer to quickly place calls, save contact information and call notes, etc. A well-designed CRM to keep track of customer interaction can also greatly improve productivity and efficiency.

4. Be Respectful of Their Time

When contacting prospects, let them know you consider their time valuable. Start calls by asking how the client is doing. Let them know that this call won’t take long. If they seem to reject it or are busy, ask them when is a good time for a follow-up. Additionally, when booking appointments, instead of giving them a time, ask when would be convenient for them.

5. Make Calls During Certain Times and Days

One of the most common and oldest cold calling tips is making calls during specific times and days. For years, we have been told that Wednesdays and Thursdays are the best days to call, and it still rings true. Mondays and Tuesdays are important business days because people are usually planning their week, catching up on emails and updates, etc. They are more likely to reject calls during these days.

Additionally, you want to place calls during specific times of the day where they are more likely to pay attention to you. Studies have found the best times to call are between 11 am and 12 pm (before lunch) or 4 pm and 5 pm (as the workday ends). Calling early in the morning as people are scrambling to get to work will be more of a hindrance than a successful call. If you’re calling across time zones, we recommend using a world clock like timeanddate.com or 24timezones.

6. Always Follow-Up

Follow-up either by calling again or sending an email or text message. This follow-up can be to answer a question or query, to remind them of the upcoming appointment, collect feedback, or simply to check in.

7. Use Collaborative Language

Lastly, studies show that the use of collaborative language results in more successful calls. Use “we” and “our” language instead of “I/my” language. Make yourself appear as part of a bigger team. This can help build credibility and demonstrate your company as large and capable.

Try These Cold Calling Tips!

Keep these tips in front of your employees or refresh them in your next upcoming training. Experiment with them to see which works best with your product and service.

To learn more about Global Call Forwarding’s business phone service and how it can support your cold outbound calling efforts, call us at 1 (888) 908 6171.