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Increase Healthcare Accessibility with Cloud Telephony

healthcare accessibility cloud telephony

Imagine a busy hospital where unanswered calls lead to missed appointments and critical lab results get stuck between departments. Such scenarios can compromise patient safety and satisfaction, creating a stressful …Read More »

What is Average Call Duration? (How to Measure & Optimize)

Average call duration guide

Even though digital communication channels are growing, a surprising 65% of potential customers still prefer reaching brands by phone. This makes phone calls a critical touchpoint for businesses. However, lengthy …Read More »

How Healthcare Organizations Use Virtual Numbers (9 Use Cases)

how healthcare organizations use virtual numbers

A staggering 88% of healthcare appointments are booked by phone, indicating that calling remains the preferred way of scheduling appointments and receiving other assistance. Because of this, healthcare organizations need …Read More »

Offering 24/7 Global Support as a Travel Company

24/7 customer support for a travel company

Are you in the travel and hospitality business, striving to enhance global support? Imagine offering round-the-clock assistance to your global clientele, leveraging the latest in cloud telephony. Travel companies face …Read More »

Calling the Middle East (Everything You Need to Know)

Making outbound calls to the Middle East.

If you do business with the Middle East often, you’ll have noticed that certain communication services (like VoIP) and apps (like WhatsApp, Skype, etc) are restricted across GCC regions. This …Read More »

4 Key Problems with Multi-Carrier Phone Services

4 problems with using multiple carriers for business phone service

Having multiple phone service carriers catering to various global communication needs sounds like a good idea, right? But it is a complex landscape, especially for organizations operating across diverse regions …Read More »

Using MetroPCS Phones for Business

Metro PCS, now known as Metro by TMobile, is a nationwide prepaid wireless phone carrier. Although this company offers great pricing and service, MetroPCS phones may not be right for business needs. However, there is an easy and affordable way to utilize your Metro by TMobile phone as your business phone system. In this article, we tell you how you can transform your Metro phone. This way, you can optimize the way your company does business over the phone. And, along those lines, take advantage of a number of options you can gain.

Some Information About MetroPCS

No one likes signing their life away to huge nationwide cellular providers. Big companies like AT&T, Verizon, and even TMobile require annual service contracts. And, of course, with these contracts often come unsuspecting fees. Not to mention the situation you’d be in if you lose or break your phone. Without insurance, you could be left to pay your dues even if you don’t have a phone. Fortunately, companies like MetroPCS offer a way around these annual (or longer) phone contracts with prepaid wireless options. Instead of committing to a contract, MetroPCS customers can purchase prepaid services for their wireless devices. This way, they can avoid the contracts that other large cellular providers require. And, fortunately, they still use the same, great nationwide coverage that other providers offer.

Some History About MetroPCS

MetroPCS has been around since 1994 (back then, it was General Wireless). By 2005, it grew to service over 1.5 million people. This big growth and expansion caught the eye of another major cellular service provider, TMobile. In 2012, MetroPCS and TMobile merged. By 2013, MetroPCS existed no longer due to this merger. And, a new company, Metro by TMobile, was born. Currently, the company is one of the largest that offers prepaid phone plans. Plus, it was one of the first to offer unlimited phone services (phone, talk, and text).

MetroPCS Phones Business
Source: DepositPhotos.com – O#192151132 ID#27446420

The Need for Virtual Phone Numbers

If you’ve had MetroPCS phones, you know they offer one phone number for each phone. And, you know that they don’t offer business Metro PCS phone plans with the standard business phone features. However, the need to be able to do business on cellphones is increasing. Likewise, you may want to be able to use your phone for business reasons. Fortunately, virtual phone numbers offer this solution. And, this ensures you won’t have to consider being a Metro PCS customer.

Pairing Your MetroPCS Phone With Virtual Phone Numbers

Pairing MetroPCS phones with virtual phone numbers provide many benefits. First and foremost, you can choose any business phone number with any area code. And, you can add and subtract phone numbers whenever you need. Secondly, you can create a business phone system right on your mobile device. This also means you can use any of the business phone service features you need. These can include call forwarding, time of day routing, simultaneous ringing, extensions, and more. Third, you can keep your MetroPCS phone plans for personal lines. And, add virtual numbers for business on the same MetroPCS phones. This means you don’t have to sacrifice the great price of your personal phone plan for a business phone solution.

Finally, with virtual phone numbers, you can choose phone numbers with any area code you need. This way, you can establish business relationships from a remote location with specific consumer audiences. Furthermore, you can offer local phone numbers to customers without having to move to business locations.

Choosing Global Call Forwarding for Virtual Phone Numbers

Above all, if you’re a MetroPCS customer and want to use your MetroPCS phones for business, virtual phone numbers are the best solution. They provide all the customizable capabilities you need to handle your phone needs for your business. And, this saves you from having to pay high monthly business servicing fees. Additionally, it prevents you from even having to purchase costly business phone systems at all. To conclude, to start using your MetroPCS cellphone for business with virtual phone numbers, contact us now.

Is It Illegal to Record Phone Calls?

If your business makes phone calls, as all businesses do, you want to protect yourself in every way possible. For this reason, you may be wondering, “is it illegal to record phone calls?” Certainly, before investing in call recording services that could put your business at risk, it’s best to understand your rights. This way, you can be sure that you’re making the best decision for both your business and your consumers.

Understanding Consent for Recording Phone Calls

There is no one answer to the question, “is it illegal to record phone calls?” This is due to the fact that it could be illegal if you go about recording calls in the wrong way. To get around this, all you have to do is understand consent. But, there are both federal and state regulations that involve consent to recording calls. In simple terms, consent is having permission to record calls before doing so. Consent can come either by you, the person on the other end of the phone, or both.

Federal Consent Laws

According to federal regulations, it is legal to record phone calls if one of the two parties consents. This means that you can make a phone call and give consent to the call recording, as an employee or otherwise. Then, the other person (who answers the phone) doesn’t have to give their consent to record. This is the “one-party consent” law. But, this means that if you are not one of the two parties that were on the phone, you’ll need the consent of the person that’s called to record the phone call legally. However, only if you’re the one recording the calls (rather than the employee him/herself).

Is It Illegal to Record Phone Calls
Source: Depositphotos.com Lic#158441172 ID#11194007

State Content Laws

It’s important to note that while there is one overall federal law that permits a “one-party consent” law, not all states adopt this concept. And, with different state laws, this could affect businesses recording calls in these states. For example, there are 38 states (plus Washington DC) that have a state “one-party-consent” law. So, if you’re not in one of these 38 states, you could need the consent of the calling party before recording any phone calls.

Getting Around any Legality with Recording Phone Calls

So, what if you find that you’re not in one of the 38 states that allow for “one-party-consent”? Or you just want to play it safe? You can always protect yourself legally in one way. Simply have a call recording play out a sequence. Use this to describe how the call is recording before a person connects to a person on the other end. This provides the consumer with the choice of whether or not to provide consent before the phone call even takes place. And, it protects businesses from any legal issues concerning call recording. States that require this consent before phone calls are “two-party-consent” law states. These US states include:

  • California
  • Florida
  • Connecticut
  • Montana
  • Illinois
  • Maryland
  • Massachusetts
  • Pennsylvania
  • New Hampshire
  • Washington
  • And Hawaii in private call settings

Closing: Recording Your Business Calls

Be confident in your ability to record phone calls to protect your business from any potential threats. It is surely legal to record phone calls, it’s just about knowing your rights as a business owner or employee. Now that you know how to protect your business by learning about consent laws, you may be wondering, “How can I record my phone calls?” Well, with virtual phone numbers available from companies like Global Call Forwarding, it’s simple to set up and record any call you make through your business phone numbers. This is because virtual phone numbers use the internet to work on virtually any business phone system. Above all, they can utilize any business phone feature imaginable, including call recording.

Using Technology to be an Efficient Entrepreneur

Are you looking to find new ways to use technology to make your business and personal life better? Becoming an efficient entrepreneur takes hard work but its possible. We break down how to get yourself organized for a smoother work-life balance.

Empower Customers

One of the key methods of making your business more productive isn’t necessarily tied with doing more. Instead, it is what you don’t do that makes the difference. And one way that businesses continually make this mistake is by assuming that customers need to be guided every step of the way and don’t want to handle their business directly. For instance, the popularity of the self-checkout line at major retailers enables customers to take care of their shopping without any assistance from staff.

Your business can do this, too, with the help of Global Call Forwarding’s IVR and PBX services. In short, these services enable inbound callers to use your directory to find the information and complete their transactions by themselves. By providing basic information through your directory (ex. store hours), you can simultaneously empower customers and lighten the load of your employees. Furthermore, incorporating specific extensions for staff members can also organize the type of calls that staff members regularly receive. It’s through these methods that you can make your business more efficient.

Making Your Business Accessible around the Clock

One hallmark of efficient businesses is that they don’t waste time. And a clear example of wasted time comes when regular business hours come to a close, locking out customers that may have to wait until your business opens on the next business day; this may cause potential customers to look elsewhere for their needs to be met. In either case, this inefficiency can be fatal for your business, especially in competitive industries.

The solution is to make your business accessible around the clock with Global Call Forwarding’s services, particularly its suite of add-ons and features that can increase the power of your virtual phone numbers exponentially.

For starters, consider the popular add-on “time of day routing.” As the name implies, inbound calls made to your virtual phone number can be routed to other destination phone numbers anywhere in the world based on the time of day that callers dial your number. This means that you can use time of day routing during times when your staff isn’t at work, such as during lunch, meetings, vacations, and outside of regular business hours. By having these hours covered by time of day routing, you make your business accessible no matter which time zone or hour that calls may be coming in from.

Last, as an entrepreneur, you may be looking to have some off-time from your business. You can use time of day routing to redirect calls made to your phone or extension to another staff member or voicemail.

Using Technology to be an Efficient Entrepreneur
Source: Stockphoto.com O#23559 ID#100204678242

Simultaneous Ringing

Another add-on that functions in a similar manner is “simultaneous ringing.” Also, like the name implies, all devices connected to your virtual phone number will simultaneously ring when a call is made to your business. This enables any staff member on hand the ability to answer the call, which ensures that customers are retained and not left waiting to be serviced.

Call Recording

Being an entrepreneur can be hectic at times. And while we all wish to remember every single detail discussed over the phone, sometimes things get lost in the mix. The easiest solution is simply to record the interaction and use it for reference in the future. Global Call Forwarding enables entrepreneurs this efficiency with its popular add-on, “call recording.” Call recording enables you to record and store conversations. This is useful for customer service training purposes, as well as for certain industries, such as finance.

Call recording can be used to verify if your employees are handling calls efficiently. For instance, you may notice that some customer service agents get bogged down in minuscule details that can be solved by redirecting customers to online resources (such as blogs, FAQs, videos, and more). With call recording, you can analyze your business from afar or when you’re not in the office. It is often these small, yet detailed changes that ensure your business is running smoothly and reducing waste.

Delegation with Voicemail to Email

Global Call Forwarding offers a very handy feature with its voicemail to email service. When setting up, you can have your voicemail messages forwarded as an mp3 directly to an inbox. For large businesses that need to delegate tasks based on their specialty, having a document that spells out what customers need from your business can make it easier to assign to the right employees.

Interested in learning more about Global Call Forwarding’s telecom services? If so, visit www.globalcallforwarding.com to learn more about how you can make your business more efficient.

Building Relationships with Customers and Gaining Their Trust

If there’s one thing about being a successful business owner, it’s the need to consider who is keeping your business afloat – namely, your customers. While you may be involved in the day-to-day operations that help your organization function, considering how the customer factors into your long-term strategy often go overlooked. This is especially important for businesses that may have a popular product/service but may not have considered how to remain competitive after the initial buzz and hype has worn off. The secret? Building relationships with customers and winning their trust.

In this article, we’ll explore a number of ways that you can provide customer success and build better relationships with your customer base, ultimately gaining their trust, loyalty, and business for years to come.

building relationships with customers
Source: Stockphoto.com O#100216436886 ID#100200144052

Communication is Key

Perhaps the single most important factor in building relationships with customers is the ability to establish a relationship with your customers through direct communication. Easier said than done, of course.

First, you’ll want to offer as many ways as possible for customers to get in contact with your business and be accessible to them. This means that you should accommodate emails, live chat, in-person office hours, virtual phone numbers (domestic and international), the company’s social media presence, conference calls, discussion forums, and so forth. If a customer can’t get in contact with your business easily, expect to lose important connections.

Second, you’ll want to adjust how you communicate. Instead of just telling the customer about your business, you want to have conversations with them to create engagement. Ask probing questions, such as what they want, what doesn’t work, and then offer solutions to their problems that address these needs. Chances are if you’re hearing the same thing from several customers, there’s probably a silent majority that feels the same.

Additionally, make sure that your employees follow this same protocol of deeply listening to what customers are talking about. Customer service is often the front-line of what makes and breaks a successful company, so make sure that new employees are trained in deep listening. For extended conversation, make sure your staff returns voicemail messages, follows up on inquiries, and respond to emails promptly. All of these methods of communication will create trust with your brand.

Be Transparent

Because our world is so fast-paced, it’s not uncommon to hear how another business swindled its customer base or misrepresented its intentions from the get-go.

To be transparent, you need to keep your customers informed of any changes and be as forthright as possible. Customers are more understanding about the setbacks that a company may face, particularly if your brand has been transparent from the beginning. For instance, the founder of a company that continually addresses the customers that make the business possible can directly address possible controversies and conflicts (i.e. a price increase on products) before they escalate. And if your company is experiencing unprecedented growth, you can also make that clear to customers to show that your company is thriving thanks to their participation.

Always Exceed Expectations

Just as consumers get jaded by a company’s lack of ethics, potential customers are looking to bring companies into their lives that go above and beyond expectations. After all, your customers expect great products or services from you; otherwise, they will choose your competitors and seek solutions elsewhere.

In order to remain competitive, it is important to continually raise the bar on what your company offers to keep the spark alive and reestablish trust, again and again. One simple way to do so is to under-promise and over-deliver. It is the mistake of a new company, especially startups, to promise the world but have objectives continually delayed. By making too many promises and underperforming, you kill the trust and predictability that your business should be delivering. On the other hand, when you impress customers by keeping your word, they keep coming back.

Therefore, you need to continually exceed customer expectations faster than anticipated and ahead of schedule (if possible). As a side effect, if your company does experience unforeseen delays and setbacks, you are able to still have a timeframe in which to still deliver on your promises. Similarly, you may want to add additional items at no charge, samples for new products/services your company offers, and coupons that come from a spirit of gratitude and generosity.  

Show Genuine Appreciation

It is important to show appreciation for your customers, particularly the ones who have extended their own loyalty in your brand for a long time and/or have been with your company since the beginning. There are a number of ways that you can accomplish this, such as offering long-time customers a loyalty discount program, exclusive deals, and freebies. For smaller companies with VIPs, you can write handwritten letters with specific details to show that you spent the time and effort to convey your deep gratitude for their business.

 

Your Moral Compass: How To Practice Ethical Behavior in Business

Are you practicing ethical behavior? Do you know what ethical behavior is?

Ethics is the way to guide your moral compass. It establishes the difference between what is right and what is wrong. Ethics provides you with a system that will guide you towards making the best decisions when conducting business. The first step to ethics is to understand the difference between good, evil, and neutral possibilities. Sometimes doing the right thing will cost more than doing the wrong thing and you may be unsure whether it is worth it. All people go through ethical conundrums at some point or another. Ethics is not just deciding whether something is right or wrong; it is also about decision-making and taking action for your company and the people around you. Here are some ways to ensure that you are practicing ethical behavior in business.

If you are in a position of power at your company, then setting a good example for your employees should be among your top priorities. The company leaders that lack a strong moral compass and standing within their company can affect their employees negatively. This is because when an employee has an unreliable leader, chaos and fear can take over in an office. Employees trust the leaders who are open and honest with them and rule with fairness.

1. Respect your employees

All humans deserve respect, and your employees should recognize that you respect them because they are all at your company for a reason. As a leader, you should take an interest in your employees’ lives and commit your company to be one that allows their employees to grow.

2. Hire ethical people

When you set out to hire employees, make sure that these prospective employees have ethical guidelines that are in alignment with your company’s. The interview process should be rigorous, and all workers that apply must be researched thoroughly. Be sure to check references because not all can be revealed during the interview process.

3. Adapt to changes in values

Morals evolve between generations, and your company may be employing people from different age groups; from Millennials to baby boomers. Each of these groups has a somewhat different set of moral standards, and you should be understanding of the differences between them. If you find that the gap is vast, then consider hosting an ethics training workshop, so your employees will know precisely what is expected of them.

Ethical Behavior in Business
Source: Stockphoto.com O#23559 ID#100161226858

4. Set the tone

Practice what you preach. If you want your employees to act in a positive manner, then you must also act in that same manner by example. If you’re going to earn the trust of your employees, then there is no way around this. You can not expect more out of your employees than you expect of yourself.

5. Be accountable

We’re all human, which means that from time-to-time we are going to make mistakes. Instead of making up an excuse or passing the blame onto someone or something else, take responsibility for it. Own up to your mistakes. If you want to be an ethical leader, then you need to cut out the excuses and hold yourself accountable. Following this rule will help you to present a better role model for your employees as well. Owning up to mistakes also allows for more breathing room to make them. An employee shouldn’t fear for their job if they make one simple mistake.

6. Keep negativity off social media

Be mindful of the things that you put out on the internet because you can never be sure who is reading or watching. It is not an uncommon practice for a future employee to Google the executives in a company before they accept their offers. Remember to think twice before tweeting about a coworker or liking a controversial political meme on Instagram.

If you follow all of these guidelines, then you should be off to a great start at your company, however, if you feel that the workplace that you are currently in does not line-up with your particular set of values and ethics, then it might be time to rethink where you are working. If you always feel that people around you are not practicing what they preach and are not making the right ethical decisions themselves, then it may be time to move on and look elsewhere. If you try your best to set a moral standard at your place of work and you begin to see small changes in those around you, then you may just be setting yourself and your company up for even more success. Good luck!

Credibility & Your Small Business: How to Ensure Your Company Maintains Trust from Customers

How to Ensure Your Company Maintains Trust from Customers

Nobody is going to consistently invest in a company that they do not trust. It is easy to build trust in a business relationship as long as you follow a few steps and commit to these steps for the long haul.

Below are some tips/steps with regard to credibility & your small business.

Always Be Genuine

Practically every person on the planet has had some type of unpleasant experience with a salesperson. In fact, many may have even abruptly walked away from a sales situation where they felt manipulated. Rather than acting or sounding like a salesperson, be genuine. Act the same as you would if you were meeting with a colleague.

Place Value on the Relationships

If you want people to value a relationship with you, then you must truly believe that the relationship is important to you and treat it as such. You must also have confidence in the fact that you have something of value to bring to the relationship.

Show Interest in Your Customers

Another tip regarding credibility and your small business is to be curious. People are drawn to those who show they have an interest in them. Having curiosity is a crucial element when it comes to building relationships. Having a steady interest in others opens the pathway to learning new things and making new connections with people.

Credibility & Your Small Business
Source: Stockphoto.com – O#23559 ID#4756320

Develop and Demonstrate Consistency

A customer or client’s ability to trust your business depends on whether you and your staff show this customer or client that your behaviors as an organization and as a person are consistent over time. People trust consistency. When a customer is able to predict your behavior, that customer is then also more likely to place their trust in you and your organization.

Be Truthful

Trust emerges when selling is approached as a way of helping someone. For a company, making it your quest to discover the areas where you and your customers can work together is important. Also, being able to point out when your company’s services or products are not the right fit for a customer or a situation is the epitome of honesty and forthrightness.

Stay Open Minded

Keep the customer’s best interests at heart and openly discuss options with them. Being narrow-minded and adopting the idea that your product is the only right choice for the customer may give a customer the sense that you do not have their best interests in mind.

Have Real Conversations

Every time you meet with a customer, have a conversation rather than slapping them with a sales pitch. Spend some time listening to your customers. Make sure the conversation has substance and is about real business issues, not just small talk.

Keep Things Professional

Customers tend to trust organizations and individuals within organizations who are serious about what they do and are willing to take the time to achieve a deep understanding of their particular tasks and overall work. Taking the time on a daily basis to learn more about your customers, their industry, and whatever challenges they have is important.

A final tip regarding credibility and your small business is to show real integrity. This means that you are willing to take a stand even when it is unpopular to do so with your customer or with your company. This does not mean you need to be adversarial, but you should have the ability to make decisions based upon what you know is right. Another way to show real integrity is to never promise what you cannot deliver.

Gaining trust and credibility is only part of the equation to success. You should also have a product or service that customers really want and need, as well as the ability to show how you are adding value, solving problems for them, etc. It’s important to remember that if you don’t earn the customer’s trust they will probably go elsewhere, even if their offering isn’t as good.

People want to feel secure in the company they are doing business with. In this regard, building trust is key to getting to any of the next steps in building a solid relationship with your target customers. This will foster the relationship as they invest in you and your brand for the long-term.

After you have already established a trusting relationship with your customers, retain it by encouraging customers to leave reviews. It will be important to avoid shortcuts, emphasize customer service, and offer loyalty programs to keep the flame burning strong.

Communication, Credibility, and Trust When it Comes to Your Staff

Business leaders who win are those who communicate openly and regularly, have a clear and committed communications policy, initiate various programs to support communication and collaboration, and assess their own performance. Communication, credibility, and trust are all important to building a reliable team.

Leaders often talk about building trust. Trust is something that must be earned. It is not something that today’s business leaders can take for granted, because both internal staff and external customers and clients are increasingly less trusting. Establishing open communication, credibility, and trust when it comes to your staff is critical to the ultimate success of a business.

Trust is at the Foundation of Successful Businesses

With allegations of large corporations taking part in fraud out of greed, trust has been eroded in every direction and new rules have been set with regard to how businesses are expected to operate. This applies to communication, credibility, and trust when it comes to your staff as the internal workings of a business is where it all starts and where everything builds from.

Employees, investors, customers, government entities, and regulators are increasingly demanding greater corporate accountability and transparency. These types of measures are aimed at curbing excesses of businesses and protecting the public.

Despite these new developments and higher standards, business leaders of well-respected, high-performing businesses have long acknowledged the value of building and sustaining trust. Again, establishing solid communication, credibility, and trust when it comes to your staff is at the heart of all of it.

Great Communication Fosters Trust

Building trust in a business’ leadership requires a personal effort on the part of the business leaders themselves. It is a team effort as well, but it starts at the very top. The corporate function that is most likely to support business leaders’ efforts to build and sustain trust in the long-term is communication.

Communication contributes to the creation of a business environment of trust around the leaders themselves and enables them to lead more effectively, engage their employees, and ultimately deliver the best possible results. Communication serves as the primary positioning agent for overall message delivery and leadership development for managers. The most successful business leaders have learned this fact from the first-hand experience.

Communication Credibility and Trust
Source: Stockphoto.com O#23559 ID#100046269887

Excellent Communication Leads the Way to Credibility

Communication cannot alone make a person trust someone who is not trustworthy, but it can help to create a culture in which trust can thrive. Building communication, credibility, and trust when it comes to your staff is absolutely essential.

Breaking it down to the basics, leaders are people who are followed and people will not follow a leader they do not trust. Trust makes it easier to get into alignment and stay there. Trust is an extremely powerful force that builds loyalty, increases overall credibility, and supports effective communication within an organization. Trust gives you the right to benefit of the doubt in a situation where you would like to be heard, understood, and believed.

As any business leader or employee knows, trust can be severely tested when there are periods of high uncertainty and change during mergers, acquisitions, and other periods of transition. Despite a business leader’s best intentions, during these times it is often nearly impossible to communicate as much information as one would like. If one has a well-established system of communication, credibility, and trust when it comes to your staff, this reservoir of trust that has been built will carry you through these times.

At the very epicenter of building trust, is communication. Today, with public confidence in many organizations failing, solid leadership, communication, trust, business performance, and reputation are all inextricably linked. A workforce that trusts its leaders and really understands what is happening within the organization will be more satisfied, more productive, and also better able to communicate and contribute ideas for improvements.

Leaders of successful organizations know that in order to create a culture of trust, one must share information quickly and freely, and build relationships with employees and other stakeholders, allowing for their businesses to thrive.

It is not just about providing information. Building trust also involves managing communications and consistently encouraging discussion around what needs to be done. Always providing opportunities for feedback is a great example of how this is done.

Communicating sincerely, honestly, and regularly may be challenging for some business leaders and managers, but the return on good communication is high. For leaders of large corporations, human resources and communications channels within an organization, a regular self-assessment of whether or not you are acting as a communications champion within your business model helps to cast light on what you are doing well and also helps to focus on areas that may need some improvement.

Measuring progress, getting feedback, and giving feedback are all supportive of the goal to strengthen communication, credibility, and trust when it comes to your staff and every effort will be well worth it.

Earning the Trust of Your Customers: Why It’s a Long-Term Investment

One of the most, if not the most, important aspects of the customer experience is based on trust. Customers simply will not do business with a company they do not trust. Today, consumer trust is sadly at an all-time low. This is not due to a single event or even a handful of events, but instead, due to a slow and painful chipping away at the relationships between businesses and consumers. Relationships can be long-lasting depending on how you nurture them which is why earning the trust of your customers is so important.

Every time a company makes a customer repeat themselves multiple times, wait on hold for an unreasonable amount of time, fill out a pile of paperwork or complete any other extraordinarily frustrating task, the customer loses a bit of trust in the company. And without trust, there is no relationship between a customer and the company.

Why Earning Trust is Important in Customer Relationships

Many companies are hyper-focused on getting tasks accomplished quickly. There are a lot of discussions related to streamlining processes and finding ways to become more efficient. It all sounds great in theory until you realize that the operational efficiency many times works in complete counter to a quality customer experience. By trying to get through as many customers as possible in a short amount of time, you may increase your volume, but the company is also sacrificing personalized customer support, and this erodes customer trust in the company. Instead of a customer feeling like a human who is able to trust a company to help them solve any issue, a customer is left feeling like a number who is rapidly being pushed down an assembly line dubbed, “customer care.”

This is not the ultimate goal for a business to be successful. Instead, earning the trust of your customers should be at the core of every conversation and decision. Building trust doesn’t happen quickly or easily. A business must remain consistent in the messaging, understand the personas of those in their market, and deliver on promises made over time. When your customers and prospects trust you, they are more likely to invest in your brand. When you have their trust, you are also typically able to command a higher price for your goods and/or services and boost the lifetime value of each of your customers.

Earning the Trust of Your Customers
Source: Stockphoto.com O#23559 ID#100179306196

Strategies that Benefit Your Business in the Long Run

Here are some strategies in planning for earning the trust of your customers as a long-term investment:

Make yourself available to your customers for questions and concerns. Customers often have questions and if there is no way for them to get answers or they can’t get the answers in a timely manner, they will often go elsewhere.

Offer a product that is reliable. Selling something and boasting about all of the features is one thing, but delivering a product that is exactly what was promised is another thing. If you sell a low-quality product, it is sure to draw negative reviews and this can lead to a break in trust and a decrease in credibility within the market. Putting a product through rigorous testing is a good way to resolve this and ensure you are delivering a product that is high quality, as you have promised.

Other ways to earn the trust of your customers:

  • Be transparent
  • Bring value to your clients
  • Maintain consistency
  • Ensure your messaging is in line with your actions
  • Create consistent imagery across all of your marketing materials
  • Know your prospects
  • Deliver the expected brand experience

Earning the trust of your customers should be at the center of every strategic planning session and every action was taken by an organization because, without trust, a business cannot succeed.

We all know that trust is the precursor to any meaningful and long-lasting relationship. Buyers, ultimately, must put their faith in the companies and people they choose to do business with. Trust is a byproduct of commitment. It is the universal factor that will essentially make or break an opportunity. In mapping out a plan for earning the trust of your customers, you should aim to deliver the right results to the right people. In the long-term, they will trust you and your business and invest in your product and service offerings. Once you have carved out your identity within your market, stay on top of communications and back up everything you say with tangible actions. This is the path to business growth and success in any industry.

Accountability: Why Your Business Needs It

To effectively carry out a complex project or implement a strategic business plan, a culture of accountability must be developed throughout an organization. In order to achieve success, everyone within the organization needs to understand the organization’s strategy, their individual roles within the organization, and all specific tasks they are responsible for. Accountability is not limited to staff members within an organization. Managers and business leaders must also follow through on their promises and maintain a commitment to their organizational goals and to their individual performance.

How To Build Accountability in Business

When accountability is absent, the effects can snowball through an entire organization. Particularly when there is a large team with multiple people working in various roles on a project, this can pose issues. The result will be delays in project completion (if the project is completed at all) and negativity eroding attitudes of team members. A lack of trust could develop and both the performance and overall culture of an organization can suffer greatly.

If you want a high-performing team that is committed to taking ownership of their tasks and projects, read on. Here are some tips regarding accountability and why your business needs it.

1. Accountability means creating and nurturing an environment of trust and openness

When team members are behind or make mistakes, it is important that they feel comfortable enough to approach others on the team or a leader of the team for advice or help, with enough time to address and correct the issue. Asking for help can be very difficult, but it can also help to build trust, understanding, and autonomy, which leads to the development of strong teams that are very productive. This is just one tip, which highlights the importance of accountability and why your business needs it.

2. Understanding staff and what individually motivates them

Everyone has different motivations. Despite this, there are specific business culture traits that will lead to increased workplace satisfaction. When team members are given the opportunity to learn, grow, and develop in their roles, along with being made to feel that their contribution is essential, this is a plus for everyone. To help sustain a business culture that supports these values in conjunction with accountability and performance, business owners can avoid micromanagement, stay open to communicating, encourage collaboration, support employee education, and growth, and continue their own educations through conferences and workshops.

Accountability Why Your Business Needs It
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3. Set clear goals that are actionable and provide metrics for success

When a team leaves a meeting or a conversation, it is important that they leave with a clear understanding of what their specific tasks and responsibilities are. This involves going over timelines and deadlines. By defining these aspects clearly, a team can leave a meeting with an understanding of what the next steps to take are, how much time they should spend on these tasks, and what the resulting product should be. Again, this is another critical step in establishing accountability.

4. Track and periodically review your progress, notice successes, and failures

In order for a team member to know when a project is completed and the level of quality that is expected of them, there has to be some form of tracking in place. This tracking method must have clearly defined definitions of success worked into it. Whether the progress is monitored on a weekly, monthly, or quarterly basis, it is important to do this to figure out if the project is on track and within scope.

Even leaders need to remember that they need help in staying accountable. A leader may become too focused on day-to-day tasks and lose sight of the big picture or, in contrast, they may develop such a wide scope that they have a hard time understanding the more intricate aspects of the organization. On the short-term, this may not necessarily cause a problem, but if this continues, this could lead to great difficulty in maintaining accountability to the organizational strategy.

Working with a partner that helps with strategy from outside of the organization could assist in this area. A partner could help leaders to maintain an understanding of where the business is going, as well as to maintain momentum. This outside partner could also help in keeping the team motivated and aligned with the company vision and strategies.

When leaders are committed to their accountability, it can make a huge impact on their organization, which leads to alignment and the overall success of the organization.