Category: Business Insights

Whether you work from home or at an office, it is essential to have a physical space that gives you the best tools in order to get your work done. Let’s be honest, your workspace is the probably where you spend the majority of your time, so it is important that everything inside and around you is comfortable, creativity-inducing, and productive. Your workspace is your exclusive place to set tasks, goals, and finish assignments. And since you’re probably working for a paycheck that you want and need, it is important that that workspace has all the bells and whistles inside to ensure you do a wonderful job.

Have All Of Your Necessities Within Reach

Take a second to sit down and think about all the things that you may need while you’re at work. Write them down. Now, look at your workspace. Do you have all the items you need? If not, get them! If you’re constantly asking every other person to borrow their stapler, maybe it’s time you rise to the occasion and splurge on one for yourself? If you can’t concentrate without a morning cup of coffee, keep a coffee maker within reach. In addition to necessary supplies, inspirational items are important, too. Whatever inspires you to do the work that you do – keep that close. It could be a photo of your daughter, a playlist of your favorite songs, or an inspirational book or sign.

Keep It Clean

Some people do thrive in chaos, but if you’re not one of those lucky people, then try to keep your space organized. A little dust on the top of your computer that you get to once a month is fine, but make sure that important paperwork and necessary supplies are easy to find. It is easy to get distracted by a cluttered workspace. A lot of time is wasted when you spend several minutes looking for something that should be right in your desk drawer. You’ll feel better about yourself, your work, and your workspace if its clean. So tidy up the place once in a while.

Silence Is Deadly

Working in an eerily quiet or overly noisy office or home space can be distracting. Like the co-worker who can’t stop clearing their throat every five minutes? Drown out the background noise with a playlist of your favorite inspirational songs. This playlist probably isn’t the same one you’ll use to pump you up at the gym, or maybe it is? Classical music is always a great choice for studying, but maybe your work isn’t all that academic. Some people derive great amounts of creativity from the songs that they listen to while working. It is very dependent on the individual when considering which music will be helpful and not distracting while working. If you would describe yourself as more high-energy then you’ll probably opt for hip-hop, rock, or even some heavy metal. Introverts or more mainstream types may get more work done with some nice background ambiance, like the tunes found on ambient-mixer.com. They will also be the ones mellowing out to soundscapes like thunderstorms, and instrumental music without lyrics.

If you are looking to find music that you can listen to while still being able to get the most work done in the shortest amount of time, you should consider opting for mellow music like instrumental, classical, and chill-hop. It is much less disruptive than scream core. However, if you want to amp yourself up before you work, then something with a faster beat and loud lyrics can certainly do that.

Everyone is different and not every job is the same. A disheveled office is not going to be the best workspace for a Type A business person. A writer may want to enjoy the sounds of a rainforest and have a stash of healthy snacks next to him/ her while penning the next great American novel. Meanwhile, an artist may only be able to create their masterpieces while listening to punk rock and surrounded by empty boxes of Chinese takeout. Once you’ve created the perfect workspace in your mind, take it to the next level and build your workspace into the perfect physical space conducive to productivity and you will soon be getting the most out of your work.

So you started your own business. That’s a goal many people only dream of and not many achieve. You may be giving yourself a well-deserved pat on the back, but there are always things in the back of your mind that may cause you stress. The fact is that starting your own business takes time, effort, and a lot of faith. Not only must you have faith in yourself but you must surround yourself with others that have faith in you and vice versa. You, your business, your family, your clients, and your employees… that’s a lot of people to have to constantly worry about. Not everyone can cut it as an entrepreneur and there are many aspects of entrepreneurship that aren’t as glamorous sounding as you may have thought when you started your journey. Sure there are entrepreneurs whose ideas have gone on to become so popular that it seems like their products sell themselves, but that’s a sliver of the reality of it. In truth, entrepreneurs must constantly be on their toes. Here are several things to know about about being an entrepreneur and building your business from the ground up.

1. Letting Go Of Other Dreams And People

In order to fully realize one dream, it may be necessary to let go of another. Dreams come with sacrifice and these could be personal or professional. If you aren’t ready to let go of your cushy corporate job then you may find that there is not enough time left over to focus on building the brand that you’ve always dreamed of. If your family and friends are not fully on board with your dream, there is a large chance it won’t work out. A support system is key in realizing your dreams. You may have to ditch the naysayers, at least for a while.

2. Balancing Work And Life

If you are building a company from the ground up, you can say goodbye to any free time. Many entrepreneurs find themselves in a constant swarm of meetings, brainstorming ideas, networking, and more. Even if you do make it out to your daughter’s ballet recital, you could find your thoughts drifting off to your business. Long hours are a requirement for entrepreneurs. When it’s your business and your livelihood, it’s no wonder that it takes center stage in your mind. Especially, in the beginning, you might find yourself shirking your chores, skipping the gym, and trading in your favorite sitcoms for informative podcasts.

3. Loneliness

“It’s lonely at the top.” There’s a reason for this popular saying. The bigger your business gets, the more competition it will have, and therefore more people who will be against your success. Then, of course, you are the boss of your huge empire. You’re surrounded by many people throughout the day, but you can never get too friendly with your employees as that may later cause tension or backlash. There’s no lonelier feeling than being surrounded by people and not having anyone to lean on.

4. Responsibility

It was your dream to become your own boss, right? Did you ever think about all the not-so-fun things that go with being the boss? Didn’t think so. There are some unpleasant rules that need to be established for any business to run successfully. You might have to implement rules that your employees do not particularly care for. There’s also the annoying responsibility of having to fire people from time to time, who aren’t aligned with your company’s direction. Along with implementing rules, you’re also tasked with carrying them out, and most people will divert to you when they have questions. Answering other people’s questions, along with being the one who is responsible for creating “new ideas” all the time can be very taxing.

5. Succumbing to Decision Making Fatigue

As mentioned before, you’ll be tasked with answering a lot of questions throughout your day. These questions will come from clients, investors, and employees all day long. You could suffer from some burnout and mental fatigue after a long, grueling day. The more decisions you make throughout your day could become steadily worse if you’re not accustomed to exercising your decision-making skills. You should implement a plan to avoid some simple decisions so that way you have more brainpower later and you will stay rational and informed throughout the day.

Thinking of starting your own business? Becoming an entrepreneur takes a lot more than just a great idea. You have to map out a plan of action, assemble the perfect team, and then you have to put in the work. It’s not easy to start your own business, but it is not impossible, either. The hardest part is deciding where to start. Check out these 5 tips for entrepreneurs before starting your journey.

Choose Something That You Care About

If there’s a problem that you have, solve it for yourself. If something didn’t work for you, then there are probably a lot of people out there that need your solution too. You create your own life and your own path. Following your heart and things you’re passionate about is the best path towards success because you won’t give up if you have a stake in it. Energy has a limit in monotonous work, but when you’re really passionate about something, it’s as if the energy comes out of nowhere and helps you to reach your goal. Satisfaction in life comes from going after what you want, after all.

Do The Research / Know Your Client

Do plenty of research before launching a new brand. It is especially important to understand what your client’s wants and needs are. Once you have launched, it is still very important to keep listening to the customer. If they don’t like something, listen to them. When they do like something about your product, listen then too. You always want to have the best product available, but you also need a solid customer base to sell that great product. Let your consumers know that they’re important by delivering the solutions they’ve asked for.

Surround Yourself With The Right People

Always grab opportunities to network with others. Finding a mentor or coach is very helpful when it comes to starting out as an entrepreneur. Along with researching tips like the ones found here, to hear advice straight from other successful entrepreneurs is very advantageous. If you know that you have cultivated a strong team, be kind to them. Show your appreciation every chance that you get. If there are some people who are falling behind, don’t be afraid to give them the opportunity to work somewhere else. This is your dream and you need the strongest team you can create by your side.

Know Your Finances

Being able to balance a budget is key to being successful. You can get yourself into a lot of financial trouble if balancing a checkbook is hard for you. A successful business turns out a profit; it is important to recognize key details that don’t work for your business and even more important to recognize the things that do work. Any cash flow problems need to be addressed immediately, always. Also, plan ahead with finances because you cannot expect to see returns immediately; making money takes time. A business does not become highly profitable right away, so be sure to map out a plan for repaying debts on time.

Don’t Give Up

Above all: keep hustling for your dream and never give up. If you fail, then you can always try again. Failure is never the last option. No matter what happens, as long as you keep your vision alive in your brain you can keep working on it in the physical world. Whenever you see something that seems to be an overnight success, it most likely took a lot longer than you think. If you’re willing to put in the work and keep chasing after those goals, then you’ve got what it takes to succeed. Keep persevering, because after hearing 100 people say “no,” you really only need one to say “yes.”

Getting to the level of success that you want as an entrepreneur will take time. It is important to never lose sight of your original vision and to never stop working towards your goals. These 5 tips, will hopefully help you cultivate your own path to success in your entrepreneurial business.

Growing a small business is no easy task, especially when most consumers trust names that have been around for a while. Luckily there are easy ways to make any business seem like a large corporation that has been around for years. If you’re looking to grow your small business right away but are unsure of how to do that, check out our 8 ways to Fake It Till You Make It.

Get a P.O. Box

If you’re working from home or a shared space, it is a good idea to use a P.O. Box for your business. It can be dangerous to give out your home address, so this separates your business life from your personal life. You will know that packages will always be safe when using a P.O. Box. There are other options than the USPS, too. UPS offers a street address, that way you can receive mail from anywhere – not just from the USPS.

Amp Up Your Website

Your website should look professional and always be up to date. If you want your business to be taken seriously then a quality website should be at the top of your to-do list. Luckily there are several platforms out there like WordPress, Squarespace and GoDaddy that can offer you your own domain name, hosting, and a premade theme for your site for just a few hundred dollars. If you’re on a budget, which you probably are if you are a small business, then using one of these sites is a great way to have an excellent website to showcase your products and stay in the green.

Get a Toll-Free Number With Extensions

Consider setting up a toll-free number that your consumers can easily reach you at. With a toll-free number from providers like Global Call Forwarding, you can add unlimited extensions. For example, “Press 1 for sales” and so on. The more extensions that you have set up, the bigger your business looks. Even if there is only one person working in each of these departments, and that person is you, it still gives off the perception that the consumer is dealing with a large business.

Add LLC To Your Business Name

This will take a bit of an investment on your part, but in the end will be worth it. With an LLC you can keep your business separated from your personal life. If your business goes into debt it won’t affect your personal assets. An LLC turns your small business into a corporation and it requires a separate tax return from your personal taxes. Plus, it is a lot easier to register as an LLC than an S-Corporation or C-Corporation.

Buy Virtual Phone Numbers in Multiple Locations

Consumers are more likely to trust local businesses. If a potential customer finds that they will be able to reach your business from their local area code, they will be more likely to want to do business with you. If you do not have the means to expand your business to other states or countries you can always claim a virtual presence by using VoIP. This is especially helpful if you already have several customers in a different country or state. Businesses make their money from loyal customers and if you are easily able to stay in contact with them by providing them with a no-fee telephone number they are more likely to stay loyal.

Focus On Social Media

Growing your social media presence is a great way to find new customers and market for free. Small businesses should stay focused on social media since it is a great way to stay in contact with consumers, too. Figure out which social media site will be the best for your particular business and invest time into your page. Restaurants benefit from using Instagram because they can show off pictures of their beautiful food or their lively scene to about 2.3 billion active users. Many businesses also benefit from paying influencers to advertise their products to their thousands or millions of followers. If you are not sure how to go about managing your social media, hire someone to do it for you. There are many marketing companies that specialize in social media, or you can find a freelancer if you want something more personal. If you are trying to grow your social media on your own, then there are several websites that make it simple to follow up on social media statistics, like followers and growth. These sites will usually have the ability to post content for you on a continuous basis, too. That way you can load up on content at one time and the site will post it each day or at different intervals in the day.

Set Up A Separate Business Email

No one is going to take you seriously if your email address ends in @yahoo.com or @gmail.com. Creating an email address with your business’ name looks more professional and will be better for your brand since your business’ name will be constantly displayed in your customers’ inboxes. There are plenty of email providers to choose from and they all have very great features for a low price.

Invest Time and Money Into Good Marketing

If you want your small business to become a big business then you should model your company after them. Large corporations spend a huge amount of their budget on good marketing. You probably won’t be able to spend millions or billions on marketing when you’re just starting out, but investing a chunk of your profits into consistent marketing is a great avenue for creating more revenue. Not only will your products or services get seen by more people, your products and services will be advertised in a professional manner. Plan out your budget and choose marketing strategies that are right for your particular business. If you’re not selling Doritos then you don’t need a 60-second commercial spot during the Super Bowl. However, you may benefit from a direct mail campaign.

Remember that winning in business means being able to compete with the competition. Making it appear that your business is bigger than it actually is is not unethical if you know that your product or service is good. In order to compete sometimes, you gotta fake it till you make it.

There are over 2 billion smartphone users in the world, and the projected number only gets higher every year. This little phone that we carry around every single day connects us to our family, friends, the news, and addictive games like Candy Crush. It can be hard for everyday smartphone users to take their eyes off of the little screen while doing menial tasks like watching TV, sitting down to dinner, and crossing the street. We’re multi-taskers, right? Sure we know that texting while driving is dangerous, but did you know that texting while walking can result in terrible injuries, too?

Texting on the Street

In one particular video, an anchor on ABC News calls texting and walking an epidemic. ABC News also claims that over 1,000 people were sent to the emergency room in 2008 due to texting while walking-related injuries. During this video, ABC shows some funny videos of people walking into street poles, however, they urge their viewers to take texting and walking more seriously. During their “man on the street” interview with a police chief from Fort Lee, New Jersey, he cites that the city has had “25 people hit by cars” due to paying too much attention to their phones rather than their surroundings. In order to lower these numbers, the police officers around Fort Lee have doubled down on jaywalking violations. Someone caught crossing the street while on their phone could get a ticket for as much as $85.

This might seem a bit steep of a price to pay, but it’s definitely cheaper than an overnight in the emergency room. The video ends with the ABC anchor informing her viewers through a held back fit of laughter that the city of London has actually padded street posts so people do not get injured when they run into them. It might be funny to her, but it’s probably not as funny to the previously mentioned 1,000 people that were sent to the ER.

Texting and Walking Can Cost You

London and Fort Lee, New Jersey are not the only cities trying to combat the rise of texting while walking accidents. According to the New York Times, Honolulu is doing their best to combat their own wave of smartphone-related injuries. The new law which was passed in 2017 grants police officers the power to fine the people of Honolulu for looking at their smartphones when they cross the street. This law hopes to bring down the number of pedestrian deaths and injuries.

https://www.youtube.com/watch?v=nYgTM1pPjKQ

Texting in Public Fails

In another video on YouTube titled “texting and walking fails compilation” several people, distracted by their cell phones, fall over different items they haven’t noticed or hit their heads on street posts. In one clip, a woman and a man are both walking on opposite ends of the street while texting on their cell phones. They meet in the middle and the man bumps the woman on accident, causing her to lose hold of her phone and she drops it on the concrete street. The phone splits off into two pieces and she chases after it. The man who bumped her looks up from his cell phone to see what happened as he continues walking away, casually. Not sure what’s worse in this situation; the fact that the man had zero regards for the woman’s damaged property, or the fact that he was too tuned into his phone to notice what happened to begin with.

The Action Continues

A few different clips from the same video show people falling into indoor fountains in malls and businesses. Another man falls into an outside shallow body of water as a family of ducks swims past him. One of the more terrifying clips in the 4-minute video shows a man confronted with a black bear as he blindly texts away on his phone before realizing what is in front of him. Once he sees the bear he immediately darts away in the other direction. However, the near bear attack is not the most terrifying part of this video compilation. The point of the video is that if you can’t text and walk then how can you be expected to text and drive? They urge this point forward with two additional clips of texting while driving car accidents. The first clip shows a man driving a truck and texting with his phone placed between his hands on the inside of the steering wheel. He is about to collide with the stopped traffic in front of him at high speeds, however, he manages to slow down slightly before the collision by slamming on his brakes at the last second. He is shown as being extremely disappointed in himself afterward, by banging on the steering wheel and putting his head down in shame. The next clip shows a young girl staring at her phone as she makes a turn and her car flips over. She hangs upside down in her overturned car thanks to her seatbelt.

These YouTube videos seem very entertaining to watch, but what about those who get seriously injured or hit by cars? Both groups, drivers or pedestrians, are equally at fault for distractingly texting or talking on their phones when they should be cognizant of their surroundings. We hear it all the time that “texting can wait.” But how many of us actually heed that warning? It’s unlikely that you haven’t engaged in texting while walking even if the act didn’t result in you falling into a mall fountain. The lessons of the video compilations ring true, distracted driving and walking can result in injury or death. As the injuries and deaths grow, more action will be taken by local police forces, raising the need for more consciousness on individuals walking around locked into the action on their phones.

Our modern culture demands the daily use of smartphones, but there are ways to be smarter about it. For example, when you are walking and using your phone it is important to stop and put your phone down at street lights. We learned from Sesame Street to “look both ways before crossing the street,” but we need to add “without your cell phone” to the old saying for it to work now. Keep your headphones low enough that you can still hear things going on around you. Try voice texting and download software that will read your texts out loud to you. The simplest solution is to walk to a safe area and proceed to use your phone there. If these solutions aren’t working for you, it might be time to look into smartphone addiction rehab.