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30th November 2020 blog, Call Management

Softphone vs. Desk Phone: 6 Reasons to Use a Softphone

18th November 2020 blog, Customer Service

Building a Robust Customer-First Strategy for 2026

16th November 2020 blog, Call Management

What is Virtual Voicemail & How Does It Work?

6th November 2020 blog, Call Management

5 Ways to Leverage Time-Based Routing for Global Expansion

5th November 2020 blog, Business Insights

12 Rules for Winning Emerging Markets in Asia

27th October 2020 blog, Business Phone Numbers

Understanding the Different Types of Telephone Numbers in Russia

23rd October 2020 blog, Sales Management

7 Types of Customer Complaints & How to Resolve Them

A complete guide to virtual call center software.

19th October 2020 blog, Cloud Telephony

Virtual Call Center Software: A Complete Guide [2026]

6th October 2020 blog, Business Insights

Everything You Should Know About Global Expansion After COVID-19

Softphone vs. Desk Phone: 6 Reasons to Use a Softphone

Meryl D'Sa-Wilson 30th November 2020 blog, Call Management

A softphone has all the functions and features of a desk phone, except it works on any device of your choice and in any location. Softphones provide flexibility and mobility without increasing your business expenses. So, why are softphones superior? Read on to learn more.

Why Use a Softphone Instead of a Desk Phone

A softphone is a software-based communication application used to make telephone calls over the internet. You can download it on any device (computer, tablet, smartphone). Some softphones are desktop applications that run on Mac and Windows devices. Other softphones are web-based and accessible through web browsers or smartphone apps for iOS and Android devices.

You can get a softphone through a business phone service provider or through third-party softphone apps. It is recommended, however, to get the one your provider offers as that would typically work best with your phone service.

Let’s look at how a softphone works better than a desk phone:

1. Quick and Easy Set-up

Softphones are easy to set-up and use. To set up your softphone, you will need a link or mobile app and login credentials given by your provider. You can then use this link on compatible browsers or download the app. Then, you type in your login credentials and you now have access to your softphone on any device.

You do not need any extra equipment — such as a specific type of desk phone — or additional configuration needs to make your softphone work. You can use softphones on existing devices and, therefore, there is no need to purchase a new phone.

2. Take Your Business With You

The best part about using softphones is that they work in the cloud. This means that you do not need to carry your office desk phone with you when you travel for business. You can simply access your phone service account via your softphone on any device and in any location. All that is required is a stable internet or WiFi connection.

Softphones help remote team management. Whether your employees travel for work or your teams work remotely, they can stay connected and reachable on their business line through their laptops or smartphones.

3. Answer Calls from Any Device and Keep Personal Numbers Private

When you use a softphone from your personal device, the thought usually is that your personal cell number or home number will be displayed on outgoing calls. However, that is not the case. The point of a softphone is to let you use your business phone line from any location or device.

As such, you can mask your personal number and instead display your business number when making a call. Furthermore, incoming calls made to your business number will forward to your softphone on your personal device without your number being made public.

4. Check Business Voicemail and Update Contacts On-The-Go

With the growth of softphones as a common business communication tool, providers have worked on making these software-based tools more efficient and useful. This has led to softphones having numerous features besides just a dialpad. These include:

Adding and updating contact information
Updating call notes
Having access to contact history and interactions
Easy call transfers with access to the office directory
Virtual voicemail forwarding
Customizable caller ID that lets you choose which business number to display
Making outbound calls to any location in the world with international business numbers
Having access to call reports and activity logs
Viewing other active users
In-network calls

With these features, users are working in sync with other employees to maintain continuity and productivity.

5. Less Equipment Needed in the Office

Since a softphone can be used on any device, your office doesn’t need to invest in top-quality desk phones. In fact, if your business has a BYOD policy, employees can simply use their own devices to make and receive calls, even within the office. This saves your business considerable communication-related costs as you do not need to purchase new equipment.\

6. Host Voice and Video Conference Calls

Some softphones also offer voice and video conference calling capabilities. This further encourages collaboration and helps with business meetings, sales pitches, and more.

Time to Get Your Business a Softphone?

A softphone simplifies the process of making and receiving business calls by enabling employees to stay connected no matter where they are or what devices they are using. Get a softphone today to streamline your calling process and improve office efficiency. To learn more, call us at 1 (888) 908 6171.

Building a Robust Customer-First Strategy for 2026

Meryl D'Sa-Wilson 18th November 2020 blog, Customer Service

A customer-first strategy can help your business enhance customer experience, increase customer retention, and boost employee productivity. An effective strategy is designed to focus on the customer and develop strong customer relations. Happy customers lead to happy businesses, after all.

What is a Customer-First Strategy?

A customer-first strategy is a business plan that revolves around the success of your customers. It focuses on the customer and improving the customer experience. Such an approach looks at the situation of your target customer and identifies ways to make their experience with your company and your product better. If customers are unhappy with your service or cannot relate to your product, then there is no reason for them to do business with you. They will take their money elsewhere.

This includes addressing the following points:

What are the expectations of your customer?
How can you make life easier for your customers?
What are the common issues your customers are looking to solve?
How is your customer’s team set up?
How can you improve your customers’ experiences by leveraging customer stories from the past?

Besides focusing on your customers, an effective customer-first strategy will also focus on employee needs. After all, your employees will be interacting with your customers or creating products and services for them. If your employees feel undervalued, they will not put 100% into satisfying your customers.

Why You Must Put Your Customers First

Any business that relies on recurring revenue must put its customers first. Improved engagement and the quality of customer interactions will drive sales down the line. We all know that happy customers spend more and are more likely to refer your business to others.

A customer-first approach that focuses on solving customers’ problems will improve the longevity of your business.

How Do You Put the Customer First?

So, what do you need to focus on to create a customer-first strategy that will be successful and draw more customers to your business?

Customer expectations — What is your target customer expecting from your service? High quality, quick response time, multichannel support, etc.?
Customer preferences — Do customers prefer self-service options or assisted customer support? Do they look for product information and reviews on social media? Would they prefer multichannel support and not just voice calls?
Customer experience when interacting with your brand — How and where are customers interacting with your business? How can this interaction be improved to their satisfaction?
Customer’s situation — How is your customer’s business set up? What essentials do they need? How can your business help?
Employee experiences — How can you improve the experience of your employees so that they do their job well and treat customers with care?
Common issues customers want solved — What issues are they looking to resolve with your product? How can you market your product to that end?

How to Establish an Effective Customer-First Strategy

An effective customer strategy usually consists of two initiatives: customer-focused and employee-focused. You will need to pay attention to the needs and expectations of both your customers and employees so you can put your customers first.

Here are some ways to create a customer-first strategy that boosts business growth:

1. Know Your Target Audience and Customer Base

The most important part of creating a customer-centric strategy includes understanding your target audience and your existing customer base. If you don’t know who you are selling to or have a good idea of their situation and needs, you will not be able to provide them with a useful and helpful product.

Conduct market research for new customers and target audiences to gain insight into their needs, expectations, and preferences. Collect feedback from current customers to understand what you can do to improve their experience.

2. Build a Buyer Persona for Your Product

If you haven’t yet, it is extremely crucial to create personas depending on your customer. This step should occur when you create your business plan.

A buyer persona is a representation of your ideal customer or target audience. This persona is created by including your target customer’s demographic, career, job position, personal interests, and so on. Create a buyer persona through market research and collecting data about individuals within your target audience range.

Creating customer personas helps you get into the mindset of your audience, their needs, demands, expectations, preferences, and so on. This can further help you serve them better.

3. Study Customer Behaviors, Preferences, and Needs

To execute a customer-first strategy, your business needs to work closely with its customers. How else will you learn what they need and the best ways to help them? By paying attention to their needs, you can:

Offer better, more wholesome products
Become more accessible through multichannel support
Understand when and where they are interacting with your brand to optimize marketing efforts
Customize and personalize customer support and sales efforts

All of these steps can help you develop stronger customer relationships and encourage these customers to continue doing business with your company. This will help you retain more high-quality accounts. It’s essential to study your customers so that you can proactively respond to their needs.

Start by tracking customer metrics such as lifetime value (LTV), customer retention, satisfaction, and net promoter score. Ensure that all departments (especially sales, operations, and support) have access to this data. Your business can then start building an incredible overall customer experience.

By failing to understand the needs of your customer base, you might not be able to guide customers along the right journey. In addition, you might not be able to solve their problems quickly.

4. Focus on Improving Employee Experience

While the term “customer-first strategy” naturally implies a focus on customers, remember that customers interact the most with your employees. Specifically, your customer support and sales teams. Overburdened and stressed-out employees will not make a good impression on customers and sales leads.

Employee experience (EX) must be considered as part of your customer strategy. The value of a great employee experience is immense! As such, your employees need to be treated well and provided with the right business tools so they can do their jobs effectively.

EX means taking key steps towards improving the collective experience of your employees. You may consider popular incentives such as remote work and perks. Additionally, you can provide employees with training materials and courses to continue to better their skills and talents. Above all, you should allow for growth within the company. This helps lower employee turnover rates and ensure productive employees but also save.

Working on your business’ EX means creating a stable and healthy work environment. Happier employees have more pleasant customer interactions, which in turn drives customer success.

5. Make Your Business Easily Reachable

Part of a strong customer-first strategy is being accessible and reachable to your customers no matter where they are. No customer should have to pass through hoops or wait for days to get support. You must have enough customer service and technical support reps to satisfy customer needs. Furthermore, be active on multiple channels such as phone, email, live chat, social media, video. This ensures that you are always reachable.

If you are running an international business, it is important to have strong global communication. Consider subscribing to an international call forwarding service. Such a service will route calls to your team anywhere in the world. This gives your customers a free or inexpensive way to call your business, irrespective of physical distance.

Being reachable and providing quick responses will increase customer trust in your business and improve customer success. Here at Global Call Forwarding, we can help get you set up with a reliable and well-functioning business phone system for round-the-clock support.

6. Collect Feedback & Grow

Finally, collect feedback from customers regularly. You can use surveys to understand where your business is succeeding and what problems you can solve for customers in the future. Then, brainstorm and apply practical solutions to key issues. A strategy that puts your customers first will make your business a better place to be.

Draw in More Customers in 2026 with a Customer-Centric Strategy

How can Global Call Forwarding help? Check out this list of great customer service tips. Implement the above tips to build and execute an effective customer-first strategy that proves helpful for your customers and employees.

Speak with our experts to see what tools and services are available to help your business focus on customer experience. Call us at 1 (888) 908 6171 or chat with us online today!

What is Virtual Voicemail & How Does It Work?

Nadine Sampson 16th November 2020 blog, Call Management

When looking for a convenient way to manage your phone calls, you may have come across the term “virtual voicemail” or “cloud voicemail.” But how does it work and what are the benefits of using an online voicemail service? Read on to learn more.

Virtual Voicemail: Definition & Benefits

Voicemail is a virtual number feature that enables users to receive voicemails online in the form of an email address. Virtual voicemails — also known as cloud voicemail or hosted voicemail — are stored in the cloud. By doing so, you and your teams can access voicemails from your phone, work computer, or laptop and store them for future use.

1. Get Voicemails the Way You Want it

So, how does virtual voicemail work? There are a few different ways hosted voicemail functions. However the most common is the email forwarding feature. This feature forwards voicemails directly to your email or even two email addresses listed on your account.

Users that have access to these emails can access the voicemail through their email inbox on their phone, office computer, home laptop, etc. Some providers not only forward the voicemail to the inbox but also provide a transcript or voicemail preview. This is also known as transcription.

Visual voicemail lets you “see” voicemail messages so that you can identify and focus on messages with the highest priority. Not all voicemails may be important. Scanning them can help you prioritize your actions.

2. Access Voicemails Anywhere

Most businesses struggle with voicemails as they receive hundreds of messages per day along with the regular call traffic. However, customers who leave voicemails usually have a sole purpose. Most likely, it is because they have an important issue or inquiry. Losing these messages or not paying equal attention to them may cost you valuable customers.

By using a virtual voicemail feature, ensure that your team can access important and urgent voicemails from anywhere. Cloud voicemails come with an audio attachment and transcript or preview. This lets your team know what the message is about and determine how quickly they need to respond.

3. Utilize Cloud Storage

A voicemail inbox can only store so many messages at a time. However, if your business has been operating for years and has long-term customers, then you will want to save any and all documentation of customer interaction.

Here is where cloud storage proves useful. Save your virtual voicemail messages online and store them for longer periods of time. Additionally, since they are stored in the cloud, if your device or equipment changes, you will still have access to these messages.

Get Voicemail to Email with Global Call Forwarding

Global Call Forwarding’s Voicemail to Email feature lets you access and manage voicemail messages when it is most convenient for you. Additionally, by going virtual, you can enable customers to interact with your business 24/7. This is because their voicemail gets forwarded to your email where there is no limit. Get voicemail to email with any of our virtual phone number plans and adjust settings through your control panel to suit your individual needs. Sign up today on our homepage or call us at 1 (888) 908 6171 to learn more!

5 Ways to Leverage Time-Based Routing for Global Expansion

Beny Mouen 6th November 2020 blog, Call Management

Improve your business’ reach and connect with more customers globally with time-based routing. Use this feature to make your business more accessible and to conduct operations in a flexible and reliable manner.

5 Ways to Use Time-Based Routing to Grow Globally

Time-based routing — also known as time of day routing — is a call routing or forwarding feature based on the time customers or business contacts call your business. You can set various call forwarding rules to best suit your business’ communication needs.

For example, with time of day routing, you can forward incoming calls during specific times of the day or days of the week to different numbers, lines, or devices. And so, send incoming calls during specific time periods to your satellite office, home phone, VoIP number, voicemail, or smartphone.

Here are 5 ways you can use time of day routing for global expansion.

1. Expand to New Regions & Time Zones

Part of running an international company or expanding globally means that your business will have customers in different regions and time zones. This means that you need to be available for sales and customer support during these regions’ peak hours. Which, for some companies, depending on their global reach, means being available at all hours.

Time-based routing can help you route calls to satellite offices in these regions during their peak hours and then back to another location during their peak hours. This way, your business is available for its clientele whenever they need you.

2. BPO & Off-Shore Team Management

Most businesses that want to expand their reach globally choose business process outsourcing or BPOs to conduct standard business princesses and functions and ensure the continuity of operations overseas. Generally, these services include:

Sales and lead generation
Customer service
Accounting and payroll
Human resources

With time of day routing, you can have better control over your BPO and off-shore team management. For instance, have calls routed to these services during specific times of the day when the call traffic at your business is high or during off-hours.

3. Remote & Distributed Team Management

Time of day routing is also useful for businesses that have remote workers and distributed teams. Call management is made easy with this feature as you can have calls sent to these remote workers no matter where they are located.

Additionally, you can easily add or remove users to/ from specific ring groups. You can manage and keep track of your distributed teams with this simple functionality.

4. Flexibility for Entrepreneurs & Solopreneurs

Solopreneurs and small business owners need good call management to ensure they are not overwhelmed by customer calls. For this reason, time-based routing can help entrepreneurs decide which times to be active via phone and when to let calls go to voicemail or outsourcing services.

Maybe a tech solopreneur wants to accept calls only between 12 pm and 2:30 pm. For the rest of the day, calls can be forwarded to voicemail or remote offices, as needed. This way, time-based routing ensures business owners more flexibility so they can continue to focus on the product and service development or marketing efforts.

5. Work from Anywhere!

Lastly, time of day routing frees users to work from anywhere. Whether you are traveling for business or pleasure or need to relocate, etc., simply have incoming calls sent to your location during time periods convenient for both you and your customers.

Leverage Time-Based Routing And Succeed Globally

If you are ready to expand globally with convenience and ease, time of day routing can be a highly beneficial tool. Get time-based routing when you sign up for any virtual phone number plan with Global Call Forwarding. You can set and adjust time of day settings for your calls as and when needed. Everything can be managed through your online control panel and go into effect immediately. Sign up on our website or call us today to learn more!

12 Rules for Winning Emerging Markets in Asia

Beny Mouen 5th November 2020 blog, Business Insights

From expanding your business to the UAE to opening a field office in Russia, you need the right tools and contacts to win in emerging markets in Asian countries. Let’s look at 12 rules to pay attention to if you plan to do business in Asia successfully.

How to Win Emerging Markets in Asia?

Asia is home to many up and coming countries that focus on everything from manufacturing to technology to agriculture and more. Countries in Asia include: Afghanistan, Armenia, Azerbaijan, Bahrain, Bangladesh, Bhutan, Brunei, Cambodia, China, Georgia, India, Indonesia, Iran, Iraq, Israel, Japan, Jordan, Kazakhstan, Kuwait, Kyrgyzstan, Laos, Lebanon, Malaysia, Maldives, Mongolia, Myanmar (Burma), Nepal, North Korea, Oman, Pakistan, Philippines, Qatar, Russia, Saudi Arabia, Singapore, South Korea, Sri Lanka, Syria, Tajikistan, Thailand, Timor-Leste (East Timor), Turkey, Turkmenistan, United Arab Emirates, Uzbekistan, Vietnam, and Yemen.

While some of these countries are well-established, they are still open to foreign investment. And the emerging markets have the right conditions for foreign businesses. So, how can your company do business in Asia successfully? Here are 12 rules to be aware of and follow.

1. Establish Virtual Offices & Enter the Local Market

Establish virtual offices in target markets by subscribing to an international call forwarding service like Global Call Forwarding. You can create a virtual local office in any location and it is a simulated presence. Incoming calls are forwarded seamlessly across borders to your headquarters, call centers, mobile phones, or computers using VoIP technology.

And you can use toll free numbers or local numbers so callers have no long-distance fees to pay when they connect with your business. In this manner, callers think your office is local and are less reluctant to do business with you.

2. Get International Toll Free Numbers & Local Numbers

When you choose to do business in Asia, you need to have strong and reliable communication channels. This means that you need to make your business available to locals in target Asian countries.

Global Call Forwarding provides the largest selection of local phone numbers and toll free numbers worldwide. Its international call forwarding service covers over 160 countries, including cities, states, and regions around the world. You can get Asia virtual business numbers such as toll free or local numbers for countries you want to expand to.

Then, offer locals a free or local calling rate when they call your business. This can help your business attract more customers from different parts of the world and build strong customer relations.

3. Stay Reachable with Virtual Communication Tools

Virtual communication tools or virtual call center software can help your business stay connected and reachable no matter where your business or teams are located. Here are some ways virtual communication tools can support international business:

Call forwarding — route calls to your headquarters, satellite offices, remote workers, BPOs, home office, smartphone, and more, as needed.
Call routing — forward calls to any location based on time, location of the caller, or skills needed.
Call recording — record all incoming and outgoing calls to review in the future.
Cloud IVR — an automated voice response that assists callers with menu options to resolve their call.
Voicemail, Fax, and SMS to email — send voicemails, fax, and text messages to an email inbox.
Local ringback tones — make your business “local” using local ringback tones that are heard by customers when they call your business.

4. Conduct Market Research: Understand Your Demographic

Before taking any business to a new market, it is important to conduct market research and test your product. Doing so can help you understand your demographic and prepare for success. Use market research to find underdeveloped or under-served market areas. Find new opportunities in market segments that your competitors do not serve well. And, further identify customer needs in those areas and take steps to satisfy those needs.

5. Learn from Product Testing

Planning and forecasting are necessary, but they may not predict the market impact of product or service changes. Rely on testing, either in-house or in the marketplace, to get insight into the market. Testing allows you to make changes as needed before full market release. You may even conduct pre-service surveys of potential leads and customers to get an idea of what they expect from a business like yours and your products.

6. Study Your Competitors

This is an important part of doing business in any new market: survey and study your competitors. Try to get a complete understanding of the actions, strategies, and tactics used by successful competitors. Buy competitor products to learn their mechanisms, strengths, and weaknesses. Try to visualize how competitors will respond to your business strategies. This will give you insights into what needs to be done to best serve your customers and boost your business.

7. Put Emphasis on Customer Feedback

To know how exactly your business is doing, you need to hear from your customers. Customer feedback will let you know if you are fulfilling your customers’ needs and what their preferences and expectations are. Additionally, outsiders who are familiar with your business can provide valuable advice on market desires. Listening to outsiders can help you become a stronger competitor.

8. Hire Local & Skilled Talent

You can boost your virtual presence by hiring local, remote employees to conduct sales and customer support. Additionally, hiring skilled talent will ensure that your employees are prepared and fit for the job and bring in more customers.

To do this, it is important to consider competitive salaries, benefits and perks, company culture, and opportunities for career growth. Engage prospective employees by looking at career hubs like LinkedIn or Facebook. Advertise openings on your websites. When you make an offer, be willing to negotiate.

9. Pay Attention to Employee Experience (EX)

Besides hiring talented employees, you also want to retain good and valuable employees. For this reason, pay attention to your company’s EX rates. Ensure employees have good working conditions, growth opportunities within the company, and other incentives to stay put. EX determines how your employees treat your business and your customers. Happy employees lead to happy customers, and overall greater business success.

10. Keep Up With Local Trends

As with any market, to do business in Asia successfully, you need to be aware of current trends and expectations. Don’t get buried only within your own business. Follow industry developments, regulatory changes, market trends, and competitors’ new product announcements.

Your business needs to keep evolving so that it can continue to stay relevant and ahead of the competition. When you repeat certain behaviors and patterns, your competition can begin to anticipate your actions. Be less predictable by changing your operational methods. You may find that different approaches can accelerate growth opportunities.

11. Compete on Experience Instead of Price

While the prices for products and services do play a big role in customers choosing a business to invest in, customers are often willing to pay more for high-quality and reputable products and services. Strive to provide unrivaled products and customer service by doing the following:

Make it easy to do business with your company
Make your business customer-centric
Humanize your brand through effective marketing and communications
Provide customer support even when sales are not pending

12. Exercise Care When Cost-Cutting

Lastly, do not allow cost-cutting-steps to degrade your products and services. When that happens, your competition will take advantage of and possibly steal business from you.

Ready to Do Business in Asia?

Tap into emerging Asian markets by being prepared and ready to take on whatever comes your way. With the right business plan, advanced technology, and resourceful employees, sit back and watch as your business grows and expands across the world!

Understanding the Different Types of Telephone Numbers in Russia

Miguel Isabal 27th October 2020 blog, Business Phone Numbers

Want to learn more about the different types of Russian phone numbers available? In this post, we detail the different Russian phone number types and uses.

Different Types of Telephone Numbers in Russia

Russia has a variety of phone number types with different purposes that range from free calling to mobile to emergency special numbers. The country dialing code for Russia is (+7) and the trunk prefix is (8).

If you plan to do business in Russia, then understanding the difference between numbers types proves necessary. Russia uses an open dialing plan with four levels for local, zone, country, and international.

Russian phone numbers are administered by the Ministry of Digital Development, Communications and Mass Media. They are under a unified numbering plan with Kazakhstan.

Let’s look at the different types of phone numbers, their format, and how to get a Russian telephone number.

1. Russian Local Numbers

Russian local numbers or geographic Russian numbers are phone numbers most commonly used by local businesses and residents. Individuals using these numbers incur local calling charges. Local numbers have a distinct area code for the region they are assigned to. For example, you can get local Russian numbers for the following major Russian cities with these area codes:

Moscow (495)
Omsk (3812)
Saratov (8452)
St Petersburg (812)

The format for Russian geographic numbers is: 8 (area code) xxx-xx-xx

As a business, you can get a Russian local number from a virtual provider even if you are not located in Russia. You can have incoming calls routed to your office, situated anywhere in the world. Locals call a local number which then gets forwarded internationally to you. This gives local Russians an inexpensive way to connect with your business, even if it is overseas.

2. Russian Toll Free Numbers

Toll free Russian numbers work like any toll free number: they are free for Russian locals to call. The toll free prefix used is (800). This means that businesses, customers, leads, vendors, etc., can call your business from within Russia for free. Again, virtual providers will give you the opportunity to use a toll free Russia phone number from outside the country. Therefore, if you want to expand your business to this country but don’t want to move there, you can still offer sales and customer support through toll free numbers.

The format for toll free Russian numbers is: 8 (800) xxx-xx-xx

3. Russian Mobile Numbers

Russian mobile numbers starting with prefixes (939) or (958) are mobile numbers with SMS capabilities. That means that these numbers can receive instant messages. Using mobile numbers can help your business offer SMS as an alternative to phone calls, increasing accessibility.

The format for Russian mobile numbers is: 8 (939) xxx-xx-xx

4. Russian Special Numbers

Russian special numbers are emergency numbers for local Russian residents, such as:

101 – Fire brigade
102 – Police
103 – Ambulance
104 – Gas service
112 – General emergency
107 – Directory assistance, Rostelecom
109 – Directory assistance (free, limited info)
009 – Directory assistance in Moscow
100 – Talking clock in Moscow
115 – Info on electronic government services

How to Get a Russian Phone Number

To get a Russian telephone number, simply sign up on our homepage. We offer Russian virtual numbers, toll free numbers, and mobile numbers. You can also get a universal toll free number (UIFN) that includes Russia, among other countries. To sign up or learn more, call us at 1 (888) 908 6171 or chat with our global experts online today!

7 Types of Customer Complaints & How to Resolve Them

Nadine Sampson 23rd October 2020 blog, Sales Management

The best way to provide A+ customer service is to identify common customer complaints and be prepared to resolve them. Having your agents and reps trained to quickly and effectively handle complaints will lead to better and improved customer service. And this sets you on the path of gaining loyal and returning customers.

Resolving Common Customer Complaints

Customers reach out to a business for a variety of reasons ranging from help with signing up, product inquiries, request for quotes to assistance and support. However, they do not always have a good experience. This is why over the years so much emphasis has been placed on good and effective customer service.

So, what are some common types of customer complaints and how can they be resolved?

1. Waiting in Queue for Long Periods

Problem: Most of the time customers calling a business for customer support end up waiting in line for 15-45 minutes. Waiting on hold can be extremely frustrating for customers who have a small inquiry or an urgent issue.

Solution: Have more agents on call during high call volume periods. For most businesses, these periods occur between 12 pm – 2 pm (during lunch) or 4 pm – 6 pm (end of the workday). Additionally, use call routing to forward calls to different agents or office locations, when one is overburdened.

2. Long Response Times

Problem: One of the most common customer complaints is long response times. This includes customers sending emails, queries through webforms, responding to voicemails, etc., and not receiving a response within 1-2 business days.

Solution: Prioritize responding quickly and actively. Ensure your employees are on top of the emails, queries, voicemails within 1-2 business days. Longer than that and a potential customer will go with a competitor instead. While automated responses can do the trick, personalize these responses to make them less “mechanical.”

3. Frustrating Automated Systems

Problem: Dealing with chatbots and IVR systems can be hard, especially for customers that have a unique issue. Automated systems are useful for handling simple, common, mundane tasks such as:

- Transferring calls to the right department
- Offering troubleshooting help
- Providing company information
- Activating or renewing services, etc.

Customers love self-service. However, more complex tasks will need a real agent’s help. Additionally, some customers may not even know how to use and navigate through an IVR system. Some may select the wrong option and end up in the wrong department. While others may find the long menu options more annoying than helpful.

Solution: Have a simple and easy-to-use automated system with an option for voicemail or “speak with a representative” easy to find. Keep menu options short and clear. Avoid jarring hold music or repeating your services on a loop when calls are transferred. And also, be sure to allow for the option to “speak to a representative.” This way, customers can request to speak with an agent if all else fails.

4. Being Passed Around

Problem: Customers being passed around from one employee to another will definitely leave your business for another more organized and efficient one. This includes in-person, phone, and email conversations.

Solution: When they connect with your business, it should be easy for them to find the right person to speak with. Therefore, your teams need to be organized with useful department extensions or email addresses. An IVR system will come in handy here; offer menu options to callers such as Press 1 for Sales, Press 2 for Customer Support, Press 3 for Billing & Accounting, etc. Route calls effectively using attribute-based routing to ensure customers get the help they need with their preferences in mind.

5. Impatient or Rude Staff

Problem: This is a no-brainer. Agents that are impatient and trying to quickly resolve a call without making the customer feel welcomed and valuable or are rude and condescending will lose customers promptly.

Solution: Train your agents and reps to adopt active and empathetic listening, be patient on their calls, and behave appropriately with customers. We recommend that you use these customer service tips for 2020.

6. Staff Not Helpful or Knowledgeable

Problem: Customer complaints also include staff or agents being unhelpful or unaware of a solution. When customers interact with your business for customer support, it is usually to inquire about a product or resolve an issue they are facing. And so, they expect to talk to someone who has the knowledge and expertise to assist them.

Solution: Train agents in the subject matter of your product and service as well as the industry they serve. Create knowledge bases for employees to use when they are in a pinch and need additional support. Furthermore, you may even consider call barging and call whispering to have supervisors and managers enter a call and provide support.

7. Poor Product or Service

Problem: Another common complaint is that the quality of the product or service is poor and deceptive. Customers may feel that the description of your product or service doesn’t match the result which can lead to cancellation and refund requests.

Solution: Take these complaints seriously because they may be an indication of a much larger problem with your product or service. Customer feedback is useful not only in improving the development of your service but also in understanding your customers’ expectations and preferences. Train your staff to deal with unhappy customers. Once you see a common issue with your product, be prepared with solutions, alternatives, refunds, or promotions for future customers that may experience the same issue.

Why Paying Attention to Customer Complaints is Important

Listening to your customers and their complaints can help you improve how you serve them. Additionally, it will help you offer better and more efficient service. This can directly enhance customer support and increase customer retention, as these two factors are necessary for any business’ success!

Virtual Call Center Software: A Complete Guide [2026]

Beny Mouen 19th October 2020 blog, Cloud Telephony

Virtual call center software can help you expand your business’ reach, attract and retain more customers, and improve your outbound calling strategy. And it does all of this while keeping your monthly bill low. Here is a comprehensive guide to virtual call center software, it’s benefits, and how to choose the perfect type for your needs.

What is Virtual Call Center Software?

Virtual call center platforms help connect agents and employees from different locations or offices. Such a software makes remote working and work-from-home a possibility. Virtual call center software generally uses VoIP technology and virtual phone numbers to enable inbound and outbound calling regardless of agents’ locations.

Voice over IP technology makes it possible to send voice and video messages through the internet. This way, you are not bound to your landline and location to make and place calls. As long as you have an internet connection, you can route calls to any device of your choice (smartphone, computer, laptop, tablet, etc).

With this ability, your call center and its agents can operate from anywhere in the world while still offering high-quality service.

Call Center Software: On-Premise vs Virtual

So, why should you consider a virtual call center software instead of on-premise call center software? Here is a table to highlight the key advantages of going virtual instead of on-premise:

	Virtual	On-Premise
Location needs	Call can be placed and answered from any location	Calls can be placed and answered from the main office only
Scalability	Flexible	Static
Hiring	Flexible	In-house IT team required
Office expenses	Low to zero costs due to remote working and telecommuting	Office space, desks, chairs, laptops, computers, desk phones, etc.
Agent turnover rate	Low agent turnover rate	30-45% agent turnover rate (US)
Communication features	Access to virtual communication features in one platform; call recording, outbound calling, automated IVR, etc.	Limited access to communication features; call transfer, extensions, voicemail, etc.

Elements of a Virtual Call Center Software

What does a virtual call center software offer users? The purpose of a virtual or cloud-based software is to create and maintain reliable connections from any location. Here are some key elements of virtual call center platforms:

1. Handle Calls from Any Location

With such a software, your business is accessible from any location and is not limited to one specific geographical area. Remote workers and traveling agents will benefit from this the most. Additionally, if you have employees in different states or countries, you can offer customer support to more time zones. Customers in those states and countries can receive service during the times most convenient for them.

2. Offer Global Support

With virtual phone numbers, you can get local or international toll free phone numbers for more than 170 countries across the world. This way, you can offer your services to more businesses beyond your state and country and increase profits. And if you hire agents in these areas, they can offer real-time support to locals.

3. Use Outbound Calling to Connect with Local and International Customers

Outbound calling is a service that uses VoIP technology to enable local and long-distance calling for inexpensive rates. Instead of paying international calling fees, you will be paying your monthly subscription. Furthermore, with the dynamic caller ID feature, outbound calls can display specific local or toll free numbers to increase the chances of recipients answering or returning calls.

4. Use Automatic and Intelligent Call Routing

Use an interactive voice response or IVR system to route and direct calls based on a variety of rules or strategies. This way, incoming calls move to the right department or employee, saving time and improving the caller experience.

5. Record Business Calls

A cloud-based call recording software is capable of recording up to 100% of all incoming and outgoing calls. Depending on the type of business you run, you can use these recordings to:

Train new employees
Conduct performance reviews
Define company standards
Protect against business or personal liability
Resolve misunderstandings, and so on

6. Improve Customer Experience and Satisfaction

Excellent customer experience is extremely crucial to your business’ overall growth. If current customers aren’t happy with the service they receive, they will look for a better service elsewhere. It is therefore recommended to use a virtual call center software with advanced communication tools to enhance caller experience. Such a software can help reduce wait times, transfer callers to the right department, offer 24/7 customer service through different channels, and more.

7. Keep Track of Important KPIs

The best way to manage call center performance is by tracking relevant key performance indicators (KPIs). Call center KPIs include:

Average response time
Average handle time
Customer satisfaction (CSAT)
First call resolution (FCR)
Percent of abandoned calls, and more

These KPIs can help you, as the manager, identify how each agent or employee is performing and where they need to improve.

8. Offer Multi-Channel and 24/7 Customer Support

The most attractive feature of virtual call center software is its ability to offer not only voice but other forms of communication as well. You can offer phone, email, live chat, troubleshooting help via IVR, and more. With live chat, chatbots, and an informative IVR system, you can also provide customer support 24/7 by routing calls to different offices or by using pre-recorded and automated messages to assist callers/users.

5 Top Reasons to Switch to Virtual Software

A virtual call center platform offers a wide range of features to enhance business communications. And it does so without increasing hardware costs. Here are the reasons why your business should consider getting such a software:

1. Greater Efficiency and Lower Costs

Virtual call center software does not include excessive hardware or installation. Plus, you do not need a specialized IT team in-house to maintain the system. Furthermore, since it works virtually, you can choose to have a small office space and have employees work from home or remotely. All of this helps cut down costs while maintaining efficiency and productivity.

2. Offer Work-From-Home Flexibility

You can offer employees the option to work from home. This broadens your hiring pool and helps you expand not just your staff but your business’ reach. You can have multiple remote workers in different time zones and offer extended customer service hours. Additionally, with growing work-from-home trends, you’ll be providing your employees with a flexible and comfortable work lifestyle that helps with retention and motivation.

3. Set Up New Centers Quickly with Low Costs

Furthermore, if you want to add or set up new centers, you do not have to worry about getting new phone lines or purchasing additional hardware. You can set up new offices quickly and simply have calls routed to the new location, keeping your existing numbers and lines.

4. Gain Access to a Multitude of Virtual Communication Features

With virtual call center software, you have access to voice calls, video conferencing, SMS/instant messaging capabilities, and more. This gives you the opportunity to offer better customer service in ways that customers and prospects will appreciate.

5. Improve Employee/Agent Satisfaction

Finally, with easy-to-use software and flexible work options, you will be increasing employee/agent satisfaction. This is essential to training call center agents and motivating them to continue to do a good job.

How to Choose the Ideal Virtual Call Center Software?

When choosing the perfect call center software, consider the following factors and look for a virtual call center platform that:

1. Is Easy to Set Up and Use

When researching various software and virtual phone system providers, pay attention to the software’s ease-of-use. Is it too complex? Would the complexity hinder use and performance? Global Call Forwarding’s virtual communication system is quick to set up and use. You don’t have to worry about extra hardware to purchase or install. And you can train new employees to use the software within minutes.

2. Comes Equipped with Relevant Features

Virtual communication features are an important aspect of any virtual call center software. However, not all features may be relevant to your needs. Determine what features you need and which would be good additions. We offer the following features:

Multiple virtual phone number types (toll free, local, and international numbers)
Call forwarding and routing options
Call recording
Outbound calling (with dynamic caller ID)
Interactive voice response (IVR system)
Unlimited extensions
Call transfer
SIP trunking, and more.

3. Helps You Cut Down Communication Costs

With a VoIP phone system, you can cut down on costs while still expanding your business and entering it in international markets. Therefore, look for a software provider that can give you the global reach you desire. List down the cities, markets, and areas you want to target and find a provider that offers you communication solutions for these areas within a reasonable budget.

4. Offers Reliable and Quality Service

Additionally, you want to choose a provider that has had some experience and credibility in the industry. See how long providers have been in the market and what customer reviews and testimonials are saying about the service. Is this a service you can rely on? If you’re not sure, can you easily get out of the service or is it contract-based?

5. Has a 24/7 Customer Support

Finally, look for a provider that offers 24/7 customer support, whether it is phone, email, live chat, support tickets, or an online knowledge base to assist you with issues. A provider should be easily accessible and reachable whenever you need them.

Get Virtual Communication Solutions with Global Call Forwarding

Want to learn about our virtual call center solutions? Call us at 1 (888) 908 6171 or chat with us online to see how we can help improve your business phone system today.

Everything You Should Know About Global Expansion After COVID-19

Miguel Isabal 6th October 2020 blog, Business Insights

What can your business do to attract post-pandemic customers and increase customer retention? From call forwarding to securing your online transactions, here we look at the different steps you can take to bring customers back to achieve your global expansion goals.

Global Expansion in the Post-COVID-19 World

COVID-19 has placed a pause on growth in 2020; both locally and internationally. Businesses around the world have had to make changes and adjustments to survive, and quite a few haven’t. So, what do global expansion best practices look like in the post-COVID-19 world and what can businesses do to make it through?

1. Americans Believe the Pandemic Won’t Affect the Country’s Global Standing

As the United States continues to open businesses by adopting social distancing measures, Americans believe that this obstacle won’t hamper the country’s international reach and standing. Focus for businesses recovering can include:

Support for small businesses
A quick switch to remote working and online shopping
Community-led projects designed to boost local businesses while maintaining safety protocols
Advertising campaigns focused on supporting local businesses

2. International Travel Will Recover

While most countries locked down borders and stopped flights, experts predict that tourism and international travel will pick up once the pandemic is over. Tourism, international travel, and international trade are necessary for global expansion. And although almost every country has enforced travel restrictions, experts predict that an international travel boom should be expected when the pandemic weakens and vaccines are made available.

How to Expand Your Business During a Pandemic?

So, in order to prepare for a post-pandemic world, what can your business do to get more global customers in a post-pandemic world? Here are some tips:

1. Global Communication Tools

Invest in global communication tools to expand your customer base. If your business was focused on in-person meetings, then switching to other communication channels should be the first priority. Use voice and video conferencing, live chat, email, and instant messaging as convenient ways to converse with customers.

Video conferencing, specifically, is growing more and more popular as users can communicate in real-time, first-hand, and have visual interaction. Tools like live chat, email, and instant messaging are also preferable as not all customers are able to have phone conversations. However, as a business, being active on these channels and responding promptly is a must.

By adopting new communication tools, you can appeal to local and international customers. Create new relationships and maintain old ones. Right now, customer service is the most important it has ever been. Closed stores, slow shipping times, etc., have customers on edge. But being able to reach your business and get real answers can help post-pandemic customers stay loyal to your business.

Furthermore, you can use international call forwarding to have incoming calls from different locations and countries routed to your main office or remote workers. This is a good way to maintain communication with international customers without the hassle of international calling charges.

2. Secure Supply Lines

Businesses in the import/export industry or those that import/export products need to stay on top of their supply lines. This means securing your products as well as clarifying logistics to ship locally and globally. If port lines are closed for target countries, then consider switching to air freight, or other similar measures that can transport your shipments.

3. Offer Safety and Security

Finally, in these uncertain times, safety and security are of paramount importance. Many businesses have switched to online-only business operations while some stores remain open. And so, it becomes your responsibility to maintain safety within your store and among your employees as well as in your online transactions. In other words:

Implement COVID-19 safety protocols in-store
Execute online security and privacy measures for e-commerce

Your customers should feel safe whether they are visiting your business in person or making an online purchase. Send letters via email or outline your safety measures on your website so that they know exactly what you are doing for your business and for them.

Adapting to a Post-COVID-19 World

COVID-19 has brought the whole world to a standstill. However, instead of dwelling on what we are losing, it helps businesses to look at the future and what they can do to win their customers back. Here’s to looking at the future and hoping for the best!