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Home » Posts tagged 'Global Expansion'

5 Ways to Win Back Your Post-Pandemic Customers

It’s true that the COVID-19 pandemic put a wrench in our plans to grow this year. Yet, instead of being disheartened about the current state of your business and future prospects, now is the time to see how you can reinvent your company and keep your customers. In this post, we will look at creative and successful ways to bring your post-pandemic customers back to your business.

Win Back Your Post-Pandemic Customers with a Customer-First Strategy

To ensure that your customer relationships outlast the coronavirus pandemic, it is important to have a customer-first strategy. This includes understanding what your customers need from you and how you can offer that in a safe and secure way. Let’s look at these 5 ways to win back post-pandemic customers.

1. Gather New Customer Insights & Preferences

The first step to implementing a customer-first strategy for your post-pandemic customers is focusing on what they need. Gather information about customer insights and preferences by asking them, conducting social media polls, and getting your marketing team on task. Brainstorm ways in which you can surprise your customers or make them feel valued. Thank you notes or emails, complimentary presents for using your service, etc., are some ways to get their attention and make them feel welcomed.

2. Demonstrate What You Are Doing to Stay Safe

Since individual and collective safety is of utmost importance at this time, you will need to show your customers what your business is doing to stay safe. Social media posts and an email detailing your safety plan can go a long way in gaining their trust. Some ways to display good and safe practices include:

  • Mandating face masks when in your store
  • Maintaining social distancing
  • Ensuring the availability of hand sanitizers
  • Offering flexible return to business policies
  • Keeping your website and online transactions secure from hackers
  • Highlighting employee safety regulations; what employees are doing to stay safe and healthy

All of this information not only educates your customers about the virus and how your business is dealing with it but also helps them trust you and your employees enough to make a purchase.

3. Offer Multichannel Communication & Support

Besides offering phone and email support, you may even consider other channels of communication. For example, instant messaging, social media engagement, live chat, and video conferencing. Video conferencing can go a long way in interacting with a potential customer, doing product demonstrations, and securing their purchases.

4. Prepare for Antsy and Worried Customers

Now this one is important. There is general anxiety all over the world right now. And so, your customers may be angry, worried, or antsy. But be mindful and respectful of this. Treat them with kindness. Be prepared with solutions to their issues and concerns. And you will gain global customers for the long-run.

5. Make it Easy for Customers to Come Back to Your Business

Encourage your post-pandemic customers to come back. It is not going to be easy, which is why your business must attempt to make it convenient for them to return. Shower them with deals and promotions, membership programs, let them know how much you miss them. These actions will reap results in the future when everything opens up again.

 Prepare For When the Pandemic is Over

Remember that even if customers do not immediately start purchasing from your business, they will remember the above initiatives when the pandemic is over. They will know that your business did everything it could to ensure safety and customer satisfaction, and that will also influence them to come back. Work now so that when COVID-19 is gone, your business is the first thing customers think about!

8 Proven Tactics to Get More Global Customers

Supporting a global customer base may seem overwhelming and unattainable. However, with the right tools and business moves, bringing aboard more global customers can be a piece of cake. Here are 8 proven tactics to appeal to an international customer base.

How to Get More Global Customers: 8 Surefire Tips

Bringing on new global customers requires a few different strategies working at the same time. For example, you will need to increase business visibility and awareness through advertising and international marketing. Then, you will have to make your business easily accessible to customers in these global markets. Read on for specific tactics you can use to entice new customers as you expand globally.

1. Hire Locals

Work with local recruiters to bring locals on board who know how to work within these target markets. Hiring locals means you can offer customer support in that area’s time zone and in regional languages. Furthermore, these employees know what the purchasing and buying culture is like within that country, state, or city. And this information can be used to better appeal to customers and vendors.

2. Work with Remote Teams

Hiring employees for global markets does not always mean opening field offices or relocating your current employees. You can easily hire and manage remote workers and teams by using a virtual phone system that allows users to conduct business communications from any location and any device. This lets you hire locals without needing to worry about getting an office space, equipment, etc. This helps you keep communication costs low as well as save on moving or office costs.

3. Plan to Offer Customer Support in Different Time Zones

To reach maximum global customers, it is important to offer support in current time zones. This means making your agents available in the time zone of the region you are targeting. This can be done by hiring locals from the countries or regions where you want to offer global customer support. Then, you can have incoming calls forwarded to those agents and remote workers during certain times of the day through time-based routing or location-based routing. This way, global customers can get support quickly.

4. Invest in Multilingual Support Tools

A global expansion best practice is being able to reach global customers in languages and terms they understand and appreciate. More than 29% of businesses in a recent survey conducted by Inside Intercom said that they lost customers by not offering multilingual support. This is why it’s essential to use multilingual support tools to make your business more accessible. Consider investing in:

  • Multilingual agents
  • Language and location targeting
  • Localization services
  • Machine translation features to translate your website
  • Chatbots that support different languages, etc.

This can help you reach a larger audience and improve brand awareness and visibility giving your business an international reputation.

5. Consider Automation

Automation can help offer support when agents are unavailable. For instance, you can develop a cloud IVR system to answer incoming calls, identify the purpose of the call, and take action accordingly. This automated voice response service will interact with callers, ask pre-determined questions, and present callers with pre-recorded menu options. Then, based on caller input, the system will offer support, transfer the caller to the right agent, or send them to voicemail. The same goes for chatbots.

These automation services can help reduce the burden agents feel by taking care of smaller concerns, giving employees the time needed to work on more complicated issues. Automation also helps provide support during off-hours and the weekend, making your business more reachable to global customers when they need you most.

6. Use Multiple Social Media Platforms

If your business is not on social media platforms, then it is lacking in business awareness. Social media has grown into an important and effective global marketing tool. Use your platforms to demonstrate your business’ (geographical) reach, its values and products, customer reviews, events, and more. Engage with followers, respond to queries and concerns, and adopt a neutral, non-political stance.

7. International SEO

Consider search engine optimization or SEO for international marketing. This usually includes boosting your website and increasing your business’ visibility through country targeting and language targeting. Develop content that is original and relevant and use keywords that will draw local as well as international traffic to your website.

8. Display Quality Testimonials and Reviews

Lastly, highlight reviews and testimonials from your global customers. Social proof goes a long way in showing new prospects how your business values its customers and how your business works. You may even choose to publish case studies on successful clients, detailing how your product or service benefits them, and so on.

Need Communication Tools to Reach Global Customers?

Global Call Forwarding can help you get the right communications tools for global expansion. Call us today at 1 (561) 908 6171 to find out how we can help you improve the customer experience for your global customers.

7 Must-Have Communication Tools for Global Expansion

Expanding internationally and entering new markets can be unsuccessful if not planned properly. One of the most important parts of global expansion is preparing to communicate overseas and across borders. What are some useful communication tools for international businesses?

Global Expansion: Useful Communication Tools

The following 7 global expansion communication tools can help you maintain good communication with your employees as well as future clientele when you expand internationally.

1. International Business Numbers

First and foremost, consider using international toll free numbers. These are essentially toll free numbers for international countries. Depending on where you want to expand, you can get international toll free numbers for that area. For example, if your US business wants to extend sales to Asia, you can get India or Singapore toll free numbers, and so on. Calls made to these numbers can be forwarded internationally to a number or device of your choice, including your US office.

Individuals calling from these countries will think of your number like any other local numbers and your business as locally accessible. This allows you to enter new markets and encourage customers to call your business number for free. And since you use an international toll free service, you won’t be paying high international calling rates. Instead, you pay according to your subscription plan.

2. Local Phone Numbers

Virtual local phone numbers are numbers with local area codes. These are useful when you are targeting specific states, cities, or regions in different countries. For instance, you can get a Dubai local number or a Sydney local number. Locals calling a local number are charged regular rates, even if the call is forwarded internationally to your business in the US.

Both ITFS and local phone numbers give your international clientele and business contacts convenient and inexpensive ways to connect with your business, irrespective of its location.

3. Outbound Calling

Outbound calling is a telecom service that supports your outgoing and cold-calling efforts. An outbound calling strategy will help you contact local and international customers through any device or number. You can even display a local or domestic toll free number as your outgoing caller ID to present your business as local. Global Call Forwarding’s outbound calling service comes with a web dialer that is easy to install and use. You can save contacts, update caller history, and more with our dialer.

4. Live Chat and 24/7 Customer Support

Offering live chat on your website with either agents or chatbots can assist web visitors who want to learn about your products and services or need troubleshooting help. You may choose to hire remote agents located in the areas falling under your global expansion strategy. These agents can provide around-the-clock customer support via chat and phone conversations. They will also be able to offer services in regional and local languages and time zones.

With live chat and 24/7 customer support, you can increase customers’ reliability on your service and company.

5. Text Messaging Services

You may also consider getting an SMS plan along with your business number. Doing so will give interested prospects another easy method of contact. While most customers prefer to interact via phone calls, some customers prefer email or text messaging. You can appeal to this target group by making the option available.

6. Ticketing and Problem Tracking Software

Additionally, having a reliable ticket or case tracking system will prove useful when customers need quick support. Consider investing in an online help desk that allows customers to submit a ticket and track the ticket’s progress. Furthermore, train employees to quickly resolve tickets as they come up. This can help increase customer satisfaction and trust in the company.

7. Social Intranet

A social intranet refers to a private hub or network that only certain members of an organization have access to. A social intranet for your business can enable internal communication and collaboration. You can develop your office’s intranet by using a content or project management system. Furthermore, an intranet is a recommended solution for companies executing a Bring Your Own Device or “BYOD” policy.

Prepare Well for Global Expansion

To successfully enter your business in the global market, one must be prepared in many ways. And global or virtual communication becomes an important aspect. To learn more about how Global Call Forwarding can help you build a strong communication system, speak with our global specialists today!

11 Global Expansion Best Practices to Enter New Markets

Is global expansion on your next business meeting agenda? Any business aiming for success will consider entering the global market at some point. This is because expanding beyond your immediate location can help increase sales and credibility. But how do you make such a big decision and ensure it doesn’t fail? Here are some best practices and tips to consider when going global.

11 Global Expansion Best Practices to Enter New Markets

Considering global expansion for any business can seem like a daunting task. However, there are plenty of tools and resources available to make this transition as smooth as possible. Here we outline best practices to consider when expanding internationally. These practices are divided into different stages:

  • Planning
  • Presence
  • Follow-Through

Stage A: Planning

The first step to any business’s global expansion strategy is thorough planning. This includes choosing which markets or areas to target and how to go about targeting them.

1. Which Markets to Target
Conduct market research and gather data and intelligence that can help you determine which regions are prime for your business. Create new buyer personas and study different demographics. Research customer behavior, preferences, patterns, and local trends. Consider: what is the demand for your product and purchasing power of your buyer persona?

2. How to Target New Markets
You can start small by test-selling specific products or services in these markets to see how they respond. You may even consider using research and small business tools made available by the governments in those areas.

3. How to Offer Sales and Support in These Markets
Open lines of communication between your main office and the new areas you want to target. Common options include contact forms, live chat on the website, social media accounts, and local phone numbers. This way, you can sell and provide support to entities located in these new markets.

4. International Payment Methods
An important aspect of global expansion is to make processes easy for customers and clients in different states and countries. One of these processes includes setting up international payment methods. In order to decide which payment methods are useful, you will need to research the local buyers’ preferred methods. Additionally, ensure that this payment method has a reputation for security and is credible.

Stage B: Presence

Now, once you’ve decided which markets to enter, the next step in global expansion is creating and maintaining a local presence in these markets.

5. Global Marketing with Partnerships
Start by establishing connections and partnerships with local experts and business contacts. A local partner that has access to the right network of customers, employees, and contacts will prove beneficial. This way, you can quickly enter the market, access the right audience, and create your local presence. You may also consider starting on existing online marketplaces like eBay, Amazon, etc. You can test the demand and make the necessary changes before you start selling with full force.

6. International SEO
Next, you want to optimize your online presence with international SEO strategies. International SEO is like geo-targeting where you’re optimizing your website for different countries and languages. It helps search engines identify the countries you want to target. Then it provides the tools to support your marketing efforts. For example, it may offer different languages you may use or show users local results before international results, etc.

7. Global Sales Development
Now it’s time to start making calls. Once you’ve got your partnerships set up and your website optimized for different markets, the next step is to increase brand visibility and awareness in these local markets. To do so, you can use phone sales. A business phone service can support your sales development strategy by letting you call your local, long-distance, and international customers. Furthermore, you can buy international SIP trunks in order to display a local phone number instead of a number they don’t recognize. This way, you can establish connections virtually while taking your time with opening a field office.

Stage C: Follow-Through

Once you’ve got your markets ready and have partnerships and communications set-up, the next step in global expansion is to start making sales and offering customer support. There are a few different ways you can do this. The best way is to get virtual phone numbers and talk to your business contacts over the phone. Here are the most important tools to consider.

8. International Toll Free Service
An international toll free number is a toll free number for different countries. In other words, each country has designated toll free numbers that customers from within this country can call for free. Global Call Forwarding is the most trusted provider of international toll free numbers. Your business can get international toll free numbers for each country that you want to do business in.

9. 24/7 Customer Support
Another important global expansion best practice is to offer 24/7 customer support on different channels. This includes phone, email, live chat, SMS, trouble tickets, and more. You can offer after-hours service by developing an efficient automated self-service system that resolves common queries. Most commonly, businesses will facilitate global customer support using ITFS. Customer support is often handled by workers in remote locations and different time zones.

9. Regional Offices and Infrastructure
Ultimately after reaching global revenue targets, your business will need to open regional offices and colocation centers. Regional offices will host local staff in each region. In addition, your critical infrastructure will be hosted at colocation centers. You can find co-working spaces and regional data centers by doing a quick search online.

10. Local Phone Numbers
Local numbers have specific area codes that distinguish them from other areas. Local calls are charged local rates instead of long-distance rates. This is why businesses choose to get a local business number so local customers can contact them without any hesitation. When it comes to driving international growth in 2020, convenience is more important than ever. Your business should aim to provide a convenient experience as part of your follow-through.

11. Universal Freephone Numbers
A UIFN is a single, universal toll free number accessible from 45 different countries. However, this list of countries is predetermined and cannot be altered. If most of the countries you want to do business with fall under this list, then you search for a UIFN to streamline your inbound calls.

Start By Setting Up International Communications

We at Global Call Forwarding can set you up with local, international, and toll free numbers to get your international communication taken care of. Start by signing up for a new business number or porting your existing number on our homepage. For more information, call us at 1 (888) 908 6171.