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Category: Business Insights

Insights and strategies for growing your business in international markets.

How to Manage Global Voice: 10 Tips

28th April 2025 blog, Cloud Telephony
Tips for managing a global voice network

Expanding your business globally is exciting, but staying connected across borders is an entirely different challenge. Managing voice communication across time zones, underdeveloped in-country telecom infrastructures, and complicated regional regulations …Read More »

Skype is Shutting Down: Here’s How to Port Your Skype Number

3rd March 2025 blog, Cloud Telephony
skype shutting down

Note (May 1st): We are no longer accepting Skype port-ins. Due to the May 5th cutoff date, porting requests will be rejected. Instead, clients can purchase a new phone number …Read More »

Benefits of Call Sentiment Analysis for Sales and Support Teams

25th February 2025 blog, Business Insights
The benefits of analyzing call sentiments

The ability to gauge emotions and pick up on the unsaid dynamics of a conversation is an important skill in business. A conveying handshake, a confident gaze, or a subtle …Read More »

Understanding Why Your International Calls are Being Blocked

21st February 2025 blog
international calls being blocked

The rise of VoIP technology has improved global communication, offering businesses and consumers a flexible and cost-effective way to stay connected. However, as VoIP gained traction, it also opened the …Read More »

Navigating International Calling Challenges in the UAE

21st February 2025 blog
international-calling-callenges-in-uae

The United Arab Emirates (UAE) is renowned as a global and regional business hub, attracting companies with its favorable time zone, strategic location, and competitive corporate tax advantages. Many businesses …Read More »

Improve Team Productivity with Call Summaries

11th February 2025 blog, Cloud Telephony
Call summaries to improve team productivity.

Tired of searching through hours of call records to determine call outcomes? Looking for a way to quickly capture key insights from every customer interaction? Call Summary, an AI call …Read More »

Everything You Should Know About Global Expansion After COVID-19

6th October 2020 blog, Business Insights

What can your business do to attract post-pandemic customers and increase customer retention? From call forwarding to securing your online transactions, here we look at the different steps you can take to bring customers back to achieve your global expansion goals.

Global Expansion in the Post-COVID-19 World

COVID-19 has placed a pause on growth in 2020; both locally and internationally. Businesses around the world have had to make changes and adjustments to survive, and quite a few haven’t. So, what do global expansion best practices look like in the post-COVID-19 world and what can businesses do to make it through?

1. Americans Believe the Pandemic Won’t Affect the Country’s Global Standing

As the United States continues to open businesses by adopting social distancing measures, Americans believe that this obstacle won’t hamper the country’s international reach and standing. Focus for businesses recovering can include:

  • Support for small businesses
  • A quick switch to remote working and online shopping
  • Community-led projects designed to boost local businesses while maintaining safety protocols
  • Advertising campaigns focused on supporting local businesses

2. International Travel Will Recover

While most countries locked down borders and stopped flights, experts predict that tourism and international travel will pick up once the pandemic is over. Tourism, international travel, and international trade are necessary for global expansion. And although almost every country has enforced travel restrictions, experts predict that an international travel boom should be expected when the pandemic weakens and vaccines are made available.

How to Expand Your Business During a Pandemic?

So, in order to prepare for a post-pandemic world, what can your business do to get more global customers in a post-pandemic world? Here are some tips:

1. Global Communication Tools

Invest in global communication tools to expand your customer base. If your business was focused on in-person meetings, then switching to other communication channels should be the first priority. Use voice and video conferencing, live chat, email, and instant messaging as convenient ways to converse with customers.

Video conferencing, specifically, is growing more and more popular as users can communicate in real-time, first-hand, and have visual interaction. Tools like live chat, email, and instant messaging are also preferable as not all customers are able to have phone conversations. However, as a business, being active on these channels and responding promptly is a must.

By adopting new communication tools, you can appeal to local and international customers. Create new relationships and maintain old ones. Right now, customer service is the most important it has ever been. Closed stores, slow shipping times, etc., have customers on edge. But being able to reach your business and get real answers can help post-pandemic customers stay loyal to your business.

Furthermore, you can use international call forwarding to have incoming calls from different locations and countries routed to your main office or remote workers. This is a good way to maintain communication with international customers without the hassle of international calling charges.

2. Secure Supply Lines

Businesses in the import/export industry or those that import/export products need to stay on top of their supply lines. This means securing your products as well as clarifying logistics to ship locally and globally. If port lines are closed for target countries, then consider switching to air freight, or other similar measures that can transport your shipments.

3. Offer Safety and Security

Finally, in these uncertain times, safety and security are of paramount importance. Many businesses have switched to online-only business operations while some stores remain open. And so, it becomes your responsibility to maintain safety within your store and among your employees as well as in your online transactions. In other words:

Your customers should feel safe whether they are visiting your business in person or making an online purchase. Send letters via email or outline your safety measures on your website so that they know exactly what you are doing for your business and for them.

Adapting to a Post-COVID-19 World

COVID-19 has brought the whole world to a standstill. However, instead of dwelling on what we are losing, it helps businesses to look at the future and what they can do to win their customers back. Here’s to looking at the future and hoping for the best!

5 Ways to Win Back Your Post-Pandemic Customers

25th September 2020 blog, Business Insights

It’s true that the COVID-19 pandemic put a wrench in our plans to grow this year. Yet, instead of being disheartened about the current state of your business and future prospects, now is the time to see how you can reinvent your company and keep your customers.

This means: developing a post-pandemic customer support strategy.

In this post, we will look at creative and successful ways to bring your post-pandemic customers back to your business.

How to Provide Excellent Post-Pandemic Customer Support

To ensure that your customer relationships outlast the coronavirus pandemic, it is important to have a customer-first strategy. This includes understanding what your customers need from you and how you can offer that in a safe and secure way. Take time to devise a post-pandemic customer support strategy in a way that elevates your customers and your customer support team. Let’s look at these 5 ways to win back post-pandemic customers.

1. Gather New Customer Insights & Preferences

The first step to implementing a customer-first strategy for your post-pandemic customers is focusing on what they need. Gather information about customer insights and preferences by asking them, conducting social media polls, and getting your marketing team on task. Brainstorm ways in which you can surprise your customers or make them feel valued. Thank you notes or emails, complimentary presents for using your service, etc., are some ways to get their attention and make them feel welcomed.

2. Demonstrate What You Are Doing to Stay Safe

Since individual and collective safety is of utmost importance at this time, you will need to show your customers what your business is doing to stay safe. Social media posts and an email detailing your safety plan can go a long way in gaining their trust. Some ways to display good and safe practices include:

  • Mandating face masks when in your store
  • Maintaining social distancing
  • Ensuring the availability of hand sanitizers
  • Offering flexible return to business policies
  • Keeping your website and online transactions secure from hackers
  • Highlighting employee safety regulations; what employees are doing to stay safe and healthy

All of this information not only educates your customers about the virus and how your business is dealing with it but also helps them trust you and your employees enough to make a purchase.

3. Offer Multichannel Communication & Support

Another key element to include in your post-pandemic customer support strategy is to make your business available via multiple channels. Besides offering phone and email support, you may even consider other channels of communication. For example, instant messaging, social media engagement, live chat, and video conferencing. Video conferencing can go a long way in interacting with a potential customer, doing product demonstrations, and securing their purchases.

4. Prepare for Antsy and Worried Customers

Now this one is important. There is general anxiety all over the world right now. And so, your customers may be angry, worried, or antsy. But be mindful and respectful of this. Treat them with kindness. Be prepared with solutions to their issues and concerns. And you will gain global customers for the long-run.

5. Make it Easy for Customers to Come Back to Your Business

Encourage your post-pandemic customers to come back. It is not going to be easy, which is why your business must attempt to make it convenient for them to return. Shower them with deals and promotions, membership programs, let them know how much you miss them. These actions will reap results in the future when everything opens up again.

Prepare For When the Pandemic is Over

Take time to improve your business’ post-pandemic customer support. Remember that even if customers do not immediately start purchasing from your business, they will remember the above initiatives when the pandemic is over. They will know that your business did everything it could to ensure safety and customer satisfaction, and that will also influence them to come back. Work now so that when COVID-19 is gone, your business is the first thing customers think about!

Top 5 Countries for Global Expansion in 2026

26th August 2020 blog, Business Insights

Is global expansion on your agenda for 2026? Then it’s time to look at the top 5 countries to consider expanding to this year. Here we highlight countries to consider and resources such as important contacts and business phone numbers.

Global Expansion in 2026: Top Countries to Consider

This list of top countries for global expansion in 2026 is based on:

  • Availability of skills
  • Quality of infrastructure
  • GDP growth
  • Connectivity
  • Complexity of the landscape

What do you need to make your global expansion successful? Here are a few best practices to pay attention to:

  • Before entering new markets:
    • Conduct market research to determine which countries are suitable for your business
    • Plan how to target and enter these markets
    • Test marketing to see how your product may do in new markets
  • While entering new markets:
    • Local authorities to work with
    • Local partnerships to develop
    • Business phone numbers to establish contact
    • International SEO to boost marketing strategies
  • Once you’ve entered and established business in the new market:
    • International toll free service to offer locals a free way to contact your business
    • 24/7 customer support to increase customer satisfaction
    • Regional offices to develop a stronger local presence

Keeping these in mind, let’s now look at the top 5 countries to consider for global expansion:

1. Singapore

Singapore continues to attract international attention with its flexible market, strategic location, and favorable environment for foreign investment. Singapore ranks high for the availability of skills and innovation.

Local Authorities to Pay Attention to:

  • Accounting and Corporate Regulatory Authority (ACRA)
  • EntrePass — a work pass for foreign, international business-owners.
  • Economic Development Board (EDB)
  • Ministry of Manpower (MOM)
  • Workforce Singapore (WSG) & Skills Future Singapore (SSG)
  • Monetary Authority of Singapore (MAS)

Local Phone Numbers

2. Ireland

Recently, Ireland’s GDP and inward investment have seen tremendous growth. Along with such growth, the country’s proximity to the UK makes it a new attractive spot for foreign investment.

Local Authorities to Pay Attention to:

  • Companies Registration Office (CRO)
  • Sealmaker
  • Revenue Commissioners
  • IDA Ireland

Local Phone Numbers

  • We offer a variety of Ireland virtual phone numbers for business. You can get:Ireland toll free numbers
    • Ireland national numbers
    • Ireland local numbers
    • Universal toll free numbers (UIFN)

3. Denmark

Denmark has been and continues to be one of the easiest Scandinavian countries to enter and do business with. Additionally, Denmark is also home to much highly-skilled talent across numerous industries.

Local Authorities to Pay Attention to:

  • Register of Foreign Service Providers (RUT)
  • Danish Business Authority
  • Danish Tax Agency’s online service — TastSelvErhverv
  • Labour Market Insurance
  • Danish Working Environment Authority
  • Central Business Register (CVR)

Local Phone Numbers

  • Using Denmark virtual telephone numbers will help you establish a local communication channel. We offer:
    • Denmark toll free numbers
    • Denmark mobile numbers
    • Denmark local numbers
    • Universal toll free numbers (UIFN)

4. Hong Kong

Irrespective of Hong Kong’s current social and political instability, it ranks high in the interest of US and UK tech companies. This is due to its growth and development, dense population, competitive advantages as well as access to premier talent.

Local Authorities to Pay Attention to:

  • Gov.HK
  • Mandatory Provident Fund (MPF) System
  • InvestHK
  • Business Facilitation Advisory Committee (BFAC)
  • Economic and Employment Council (EEC) and Business Facilitation Team
  • Business Liaison Groups (BLGs)
  • Closer Economic Partnership Arrangement (CEPA)
  • Support and Consultation Centre for SMEs (SUCCESS)
  • DATA.GOV.HK

Local Phone Numbers

  • Hong Kong virtual numbers help businesses in and out of Hong Kong develop a local presence. Global Call Forwarding offers:
    • Hong Kong toll free numbers
    • Hong Kong national numbers
    • Universal toll free numbers (UIFN)

5. Mexico

Mexico is among the most developed countries in Latin America. The Mexican dollar currently is favorable to foreign investment and growth.

Local Authorities to Pay Attention to:

  • Ministry of Foreign Affairs
  • Tax Administration Service
  • Public Registry of Property and Commerce (RPPC)
  • Mexican Institute of Social Security (IMSS)
  • Mexican Institute for Foreign Investment

Local Phone Numbers

Ready for Your Business’ Global Expansion?

Expanding to these countries is much easier thanks to advancements in technology and telecommunications. You can start by establishing connections through business virtual phone numbers, testing the market, and then gradually moving physically. We here at Global Call Forwarding can help you communicate globally with ease and without dramatically increasing your expenses. Learn how today; call or chat with us now!

How to Start a Business in Mexico as a Foreigner

20th August 2020 blog, Business Insights

Starting a business in a new country can be intimidating and confusing when you don’t know where to start. If you are looking to expand your company to Mexico or start a business in Mexico as a foreigner, here are some useful resources to help you enter the market successfully.

Starting a Business in Mexico as a Foreigner

When starting a business in a new country, there are a few things you need to pay attention to. For example, registering your business, tax information, business phone numbers, marketing to locals, and more.

Here are a few helpful steps to guide you when starting a business in Mexico as a foreigner.

1. Decide on a Company Name

First, choose a name for your company. Research local company names to get a sense of the way locals name their business. Then, find one that is most suitable for your business. Keep local slang in mind and consider the use of translation.

2. Create a Deed of Incorporation

Next, draw up a Deed of Incorporation; that is a deed for business entities. To do so, you will need a notary public. You may work with a Corredor Público, a type of attorney that specializes in deed formation. You can register your business as a:

  • Sociedad Anónima de Capital Variable S.A. de C.V. — a regular corporation
  • Sociedad de Responsabilidad Limitada S. de R.L. — an LLC
  • Sociedad Civil, S.C. — an LLC or PC, or
  • Asociación Civil, A.C. — a non-profit

When signing the Deed of Incorporation, ensure you have the following:

  • All owners are present and mentioned in the Deed
  • Owners’ Identification — official ID for Mexicans; passports and proof of legal presence for foreigners
  • CURP number (like an SSN)
  • RFC number (tax ID)
  • Proof of address

3. Register the Business

You must register your business with the National Business Information Registry (SIEM). Then, register its address by obtaining a Domicilio Fiscal — a registered address. This is the location where you will receive notifications from the government and carry out your business operations. Lastly, you will also need to register with the Mexican Tax Authorities (SAT) through any of their local offices or online.

4. Register with the Foreign Investment Register

An important part of starting a business in Mexico as a foreigner is registering with the Foreign Investment Register. If the owner is a foreigner without a permanent address status, then they have to register here.

5. Get a Mexico Phone Number

Next on the agenda is getting a Mexico phone number. Virtual phone service providers like Global Call Forwarding can help you get Mexico virtual phone numbers so you can get started on your business from wherever you are located. We offer Mexico toll free numbers and Mexico local numbers for different locations within the country.

Mexico toll free numbers let local Mexican residents contact your business for free while local Mexico numbers charge callers local calling rates. You can have these calls forwarded to any number or location of your choice. This way, even before you open field offices in Mexico, you can start communicating with locals through these numbers by having calls forwarded to your office or smartphone wherever you are located.

6. Start Advertising & Marketing

Finally, once you have your business registered, you can start advertising and promoting your business and its products and services. You can use international SEO, paid advertising, social media advertising, as well as promoting your business in local directories, etc.

Get Mexico Numbers with Global Call Forwarding

We offer business phone numbers for companies looking to expand locally and globally. Our plans come with advanced virtual communication features that help with call management and improve productivity within the office. To learn more, speak with one of our experts today!

11 Global Expansion Best Practices to Enter New Markets

30th July 2020 blog, Business Insights

Is global expansion on your next business meeting agenda? Any business aiming for success will consider entering the international market at some point. Expanding beyond your immediate location can help increase sales and credibility. But how do you make such a big decision and ensure it doesn’t fail? Here are some best practices and tips when going global in 2025.

11 Global Expansion Best Practices to Enter New Markets

Considering global expansion for any business can seem like a daunting task. However, plenty of tools and resources are available to make this transition as smooth as possible. Here, we outline best practices to consider when expanding internationally. These practices are divided into different stages:

  • Planning
  • Presence
  • Follow-Through

Stage A: Planning

The first step to any business’s global expansion strategy is thorough planning. This includes choosing which countries to target and how to target them.

1. Which Markets to Target
Conduct market research and gather data and intelligence to help you determine which regions are prime for your business. Create new buyer personas and study different demographics. Research customer behavior, preferences, patterns, and local trends. Consider the demand for your product and the purchasing power of your buyer persona.

2. How to Target New Markets
You can start small by test-selling specific products or services in these markets to see how they respond. You may even consider using research and small business tools made available by the governments in those areas.

3. How to Offer Sales and Support in These Markets
Open lines of communication between your main office and the new areas you want to target. Standard options include contact forms, live chat on the website, social media accounts, and local phone numbers. This way, you can sell and provide follow-the-sun service to entities located in these new markets.

4. International Payment Methods
An essential aspect of global expansion is to make processes easy for customers and clients in different states and countries. One of these processes includes setting up international payment methods. You must research the local buyers’ preferred methods to decide which payment methods are helpful. Additionally, ensure that this payment method has a reputation for security and is credible.

Stage B: Presence

Once you’ve decided which markets to enter, the next step in global expansion is creating and maintaining a local presence in them.

5. Global Marketing with Partnerships
Start by establishing connections and partnerships with local experts and business contacts. A local partner with access to the right network of customers, employees, and contacts will prove beneficial. You can quickly enter the market, access the right audience, and create your local presence. You may also consider starting on existing online marketplaces like eBay, Amazon, etc. You can test the demand and make the necessary changes before selling with full force.

6. International SEO
Next, you want to optimize your online presence with international SEO strategies. International SEO is like geo-targeting, optimizing your website for different countries and languages. It helps search engines identify the countries you want to target. Then, it provides the tools to support your marketing efforts. For example, it may offer different languages you may use or show users local results before international results, etc.

7. Global Sales Development
Now, it’s time to start making calls. Once your partnerships are set up and your website optimized for different markets, the next step is to increase brand visibility and awareness in these local markets. To do so, you can use phone sales. A business phone service can support your sales development strategy by letting you call your local, long-distance, and international customers. Furthermore, you can use international SIP trunks to display a local phone number instead of one they don’t recognize. This way, you can establish connections virtually while taking your time to open a field office.

Stage C: Follow-Through

Once you’ve prepared your markets and established partnerships and communications, the next step in global expansion is to start making sales and offering customer support. There are several different ways to do this. The best way is to buy international virtual numbers and talk to your business contacts over the phone. Here are the most important tools to consider.

8. International Toll-Free Service
An international toll-free number is a toll-free number for different countries. In other words, each country has designated toll-free numbers that customers from within this country can call for free. Global Call Forwarding is the most trusted provider of international toll-free numbers. Your business can get international toll-free numbers for each country in which you want to do business.

9. 24/7 Customer Support
Another important global expansion best practice is to offer 24/7 customer support on different channels. This includes phone, email, live chat, SMS, support tickets, and more. You can offer after-hours service by developing an efficient automated self-service system that resolves common queries. Most commonly, businesses will facilitate global customer support using an ITFS number. Workers in remote locations and different time zones often handle customer support.

9. Regional Offices and Infrastructure
Ultimately, your business will need to open regional offices and colocation centers after reaching global revenue targets. Regional offices will host local staff in each region. In addition, your critical infrastructure will be hosted at colocation centers. You can find co-working spaces and regional data centers by quickly searching online.

10. Local Phone Numbers
Local numbers have specific area codes that distinguish them from other areas. Local calls are charged local rates instead of long-distance rates. This is why businesses choose to get a local business number so local customers can contact them without any hesitation. When driving international growth in 2025, convenience is more important than ever. Your business should aim to provide a convenient experience as part of your follow-through.

11. Universal Freephone Numbers
A UIFN is a single, universal toll-free number accessible from 60 countries. However, this list of countries is predetermined and cannot be altered. If most of the countries you want to do business with fall under this list, you search for a UIFN to streamline your inbound calls.

Start By Setting Up International Communications

We at Global Call Forwarding can set you up with local, international, and toll-free numbers to manage your international communication. Start by signing up for our global inbound service or porting your existing number on our homepage. For more information, call us at 1 (888) 908 6171.

Virtual Team Communication: 10 Proven Tips for 2026

23rd July 2020 blog, Business Insights

Is your business considering moving to virtual offices? Then you need to be well-versed in virtual team communication tools and practices that will maintain productivity and efficiency.

Tips for Virtual Team Communication

When businesses allow for remote working, there’s always a certain level of nervousness attached to it. How will managers communicate with remote employees? How will different teams or offices communicate with each other? How do we track progress and productivity? Here are 10 proven tips to ease virtual team communication to ensure productivity.

1. Make Remote Working a Reality

In this day and age, a business that absolutely does not consider work-from-home as an option may run the risk of losing good employees. The most popular reason why business managers don’t want to consider remote working is because it’s hard to keep an eye on employees and maintain accountability. However, with the right work from home setup, you can establish and maintain communications while tracking the progress of remote teams.

When working remotely, many issues may pop up such as:

  • Lack of collaboration
  • Inability to contact employees
  • Urgent problem-solving needs, and so on

However, the right tools and platforms can help resolve these issues and create a more cohesive virtual office. Here are some of the tools available right now that can assist your team in virtual environments.

2. Invest in Reliable Technologies and Platforms

When working virtually and in different locations, what are the best ways to keep in touch and track your employees’ performance? The most popular answer: project management and cloud phone systems.

Project management systems can help track progress and milestones. On these platforms, teams can work together on projects and share them through the internet. As a manager, you can have access to your teams’ tasks and projects, and keep yourself up to date.

Get a business phone system that enables voice and video communication over the internet. Your entire team can make calls from their computers. This helps reduce costs and maintain connectivity. Communicate with employees as and when needed. Additionally, you can have calls routed to specific employees to ensure everyone is doing their job and no employee is sitting idle.

3. Choose the Right Virtual Team Communication Tools

Similar to the above point, depending on your business’ functions and needs, you will require appropriate virtual team communication tools. These include:

  • One platform for all communications (phone, email, chat, SMS, etc.)
  • Call forwarding and call transfer
  • Call recording software to record business calls
  • Audio and video conferencing
  • Project management systems
  • File storage and collaboration tools, and more

Find applications and software that work best for your teams. This may require some trial and error but getting the right tools can positively impact collaboration and productivity, even when working remotely.

4. Offer Different Mediums for Easy Communication

Don’t just stick to email or phone conversations for quick support. You may consider having a chat or SMS tool that can be accessed via their smartphone. You can also develop a system where employees who have queries or encounter issues may submit support tickets or “problem-forms” and receive the right solution via email. The trick is to offer different ways to stay connected.

5. Consider Time Zone Differences

Remote teams are not always located in the same city or country. And for this reason, all of your employees need to be aware of the different time zones involved. You may consider creating an online spreadsheet detailing contact and time zone information. This ensures no calls and meetings are conducted at inappropriate times. A time zone calculator may prove useful so users don’t have to spend time calculating the exact hour.

6. Create Guides, Knowledge Bases, and More

Another important aspect of virtual team communication is the ability to quickly access important or necessary information. One way to do so is by creating reliable communication channels (as mentioned above). However, another effective method is to create support guides and knowledge bases that can be accessed by relevant people. The point is to provide easy access to information so employees can do their jobs effectively. These guides can be stored on Dropbox, Google Drive, Microsoft’s OneDrive, or on your project management system’s storage feature.

7. Monitor Metrics and KPIs

Next, monitor important and relevant KPIs instead of constantly micromanaging and monitoring your employees. Focus on the results of their performance instead of how they are getting work done or how long they’ve been at their desk.

8. Make Goals and Proper Business Communication Behavior Clear

All your teams and employees need to be on the same page and know what the final goal is. The same goes for proper business communication. Define, explain, and practice. For instance, are emojis or GIFs allowed? How does voting take place? Does everyone need to respond or do only relevant people? How many times should employees check their messages or email, every 30 minutes or every hour? And so on.

9. Avoid Long and Unnecessary Video Calls

Video calls are necessary at times to get everybody on the same page to receive quick updates. However, it is easy to go off-track and end up on video calls for more time than needed. Therefore, plan to have video calls only when necessary and follow best practices. This will help in reducing the time spent on these calls and increasing productivity.

10. Check-in With Your Team Regularly

Finally, check in with your remote teams as often as possible but within reason. You may choose to do brief monthly meetings. However, it may help to check-in via email, a quick call, or chat every week to make remote employees feel valuable.

Need Help with Virtual Team Communication? Ask Us!

We offer tools that can help keep your business communication stay connected no matter where your employees or offices are located. Our virtual phone system can route calls as needed and it provides high-quality connection. To build your cloud phone system, call us at 1 (888) 908 6171 today!

5 Ways on How to Do a Winning Product Demo

30th June 2020 blog, Business Insights

A product demo goes a long way when trying to sell your business’ product or services. For some businesses, it can make or break the sale. And so, as a salesperson, you must do everything you can to make your product relevant to your prospect.

How to Do a Product Demo Successfully

A successful product demonstration includes describing the product well but also making it relevant and useful to the prospect. So, what do you need to keep in mind while preparing for a product demo? Here are some ways you can create a solid demo.

1. Study the Product Well

Nothing puts prospects off more than a salesperson who doesn’t know the product they are selling. To be able to sell during the product demo, you first need to know what the product is and how it can benefit your audience.

For instance, if you are selling a new version of a product or service, make sure you understand what comes with the new version before the demo. Pay attention to new features, technical details, and more. Essentially, be prepared for questions about the product or related processes.

2. Research Your Client

Every prospect is unique and has specific circumstances under which they are considering your product. Therefore, it is important that you are able to present your product or service as the ideal solution. To do that, you first need to know relevant information about your prospect. Do your research and study your client before the product demo.

Don’t just Google their name and skim their website. Understand their service, number of employees, size of the company, essential needs, and so on. Look through their LinkedIn page and social media accounts. Read their press releases, articles, interviews, and industry reports. You may even choose to see what their competitors are doing to see if you can help them achieve it.

There are plenty of helpful tools for salespeople to research potential customers.

3. Craft Your Offer, Rehearse, and Personalize

Once you have the right knowledge about the prospect, you can craft a personalized offer that is relevant to them. A successful sales demo not only demonstrates the product but highlights and identifies it as a solution to an existing problem. When creating your offer and product demo, consider these questions:

  • What are the prospect’s common challenges?
  • What are the main areas of concern in their industry?
  • Which features or sub-features of your product/service can solve their problem?
  • Are all features applicable and relevant? Which features should I pay more attention to?
  • What is the best way to describe the features? Can I use examples that are similar to the prospect’s situation?

4. Have a Plan (and a Plan B)

Plan out exactly how you want this product demonstration to go. Write down each point to cover. Map out the sequence of topics you want to bring up. Highlight portions you want to repeat or reinforce. Revisit and rehearse the plan a few times until you feel comfortable.

Create a plan B in case things don’t pan out the way you want them to. For instance, your internet or phone connection may not be good or your prospect may have to cancel. What can you do to continue this conversation? Have backup software or communication tools ready to go. In case the product demo gets rescheduled, have other activities that you can pour your energy into.

5. Make the Call Confidently

Finally, once you are ready to make your call, make sure that:

  • Your internet and VoIP phone service are strong.
  • Make sure your communication tool is working well.
  • Your microphone (and camera, if applicable) is on and works.
  • The software for the product demo is ready.
  • Your plan A and B are both readily available.
  • Keep relevant websites and tabs open.
  • Keep your CRM or notebook ready to take notes.

All Set to Create the Ultimate Demo

As a successful salesperson, it is your job to do the extra work that will give you better chances of making a sale. With all of this in place, you can confidently make the call and focus on giving an excellent product demo!

6 Ways to Get People to Buy Your Product

25th June 2020 blog, Business Insights

Most sales reps constantly contemplate: how can you get people to buy your product? What can you do to quickly close a deal that you have been working on for weeks? How do you convince prospects who are on the fence to make a purchase? What efforts can you make to ensure sales go smoothly?

How to Get People to Buy Your Product

Even though it’s hard to close certain deals, part of being a successful sales rep means not giving up. So, what can you do to get people to buy your product? Here is a look at the most common hurdles to closing sales and how you can communicate clearly to ensure your products get noticed and ultimately, purchased.

1. Avoid Using Heavy Jargon

Overly technical language can easily put a customer off. Instead of using jargon or commonly used industry cliches, make it easy for your clients to understand what your product consists of, what the benefits are, and how they can apply it to their needs.

2. Focus on the Benefits of Your Product or Service

Most agents or reps tend to list down all the features that come along with a product or service. However, while clients are interested in what a product does, they also want to know what it means for them specifically. Understand their needs and business so you can demo your product as a solution that helps them.

3. Keep Them Engaged with Email Marketing

Use email marketing to educate and inform customers, not just to remind them of your business. Why are prospects hesitating from making purchases? Can you offer more information about the product or service your company provides? Use email to continue the conversation in a productive, informative way.

4. Emphasize How Your Brand is Unique and Different

Get a prospect to pay attention to your specific product and brand by demonstrating how it is unique and different from others offering similar or the same product. Generic benefits and features may convince a client to purchase, but it does not guarantee that they will buy it from you. So show them how your brand is separate from the others, offers better features or functions, and why it’s important in the industry.

For example, our sales reps spend a majority of their time explaining how our international toll-free numbers are quite different from services offered by other providers. A focus on differentiation will surely help convince more people to buy your products.

5. Use Testimonials and Case Studies to Demonstrate Success

Include reviews, testimonials, and case studies on your website and social media platforms. You should constantly be asking your best customers for testimonials. Highlight how customers have already used the product so new customers can visualize it and see how it works in action. Include statistics and hard data to support your claims.

6. Create a Sense of Urgency for Difficult Customers

Sales reps have to deal with customers who do not get off the fence. Even though they are solid and promising leads, they need ongoing convincing. So how can you increase the urgency without using high-pressure tactics? Short-term offers or deals with an expiration date can help close these deals while triggering them with immediacy.

Close the Deal!

Now that you know a variety of inside sales tactics to get people to buy your product, start implementing these methods into your strategy to improve your sales record. Be patient and find maneuvers that will help you enhance your efforts; using the right tools and strategy, you will be converting sales successfully.

5 Ways to Earn Trust in the Financial Services Industry

11th June 2020 blog, Business Insights

Why is it important for a finance company to earn its customers’ trust? So that they see the value in your company and return. Additionally, returning customers hold the ability to bring new customers to your company. So, what can you do to earn trust for your finance company?

Finance Companies: Top Ways to Earn Trust

There are a few different ways of earning customer trust and respect. These range from improving the way your business and its employees interact with clients to using technology and marketing to your benefit. Here we look at 5 practical ways to earn trust in the financial services industry.

1. Value and Focus on Customer Interaction

This should come as a given. The best way to retain customers and earn their trust is by giving them a reason to trust your company and its services. Care for your clients. Focus on ways to improve client relations and increase positive experiences. Don’t let technology replace human interaction. At the end of the day, customers trust humans more than automated services. Make sure that clients and prospects reaching out through email and phone receive the same (or similar) treatment as they would in a face-to-face meeting.

2. Improve Transparency and Credibility

The best way to earn trust with current customers is by being forthright and transparent with them. Gaining new customers is more expensive than retaining existing ones. And therefore, your finance company should focus on customer satisfaction and retention. In other words, what can you do to provide honest, ethical, and good customer support?

Avoid hidden agendas and surprises in payments and billings. Run through your terms and conditions with them in detail. Explain early termination fees and other fees they should be aware of. Help them understand ways they can avoid damages and unnecessary payments.

By doing so, you will be creating a reputation for your company as one that provides honest work and actually cares for their customers’ concerns and benefits. By informing your customers and clients, the more they understand and value your work, and the more they trust your services. This further helps build credibility and trust.

As your financial services firm builds credibility with customers, it’s important to be in compliance with local and international regulations. Recent laws like MiFID II require all VoIP calls to be recorded. Penalization is among the worst things that could happen to a new financial services business.

3. Take Advantage of Digital Advancements

Any finance company that is not using digital and technological advancements is behind in the game. These advancements can help make processes easier and bring your services to your customers’ fingertips. For example, Positivly combines the principles of positive psychology with digital advancements in modern wealth management to create a stronger connection and build trust.

There are many other ways that financial services companies can incorporate digital advancements to build trust. Here are a few:

  • Optimize your website for smartphones
  • Allow for better digital payment methods: mobile payments or payments, renewals, and account verification through an automated IVR system
  • Create an easy-to-navigate app with helpful and informative resources
  • Use a PSP to accurately and securely accept payments
  • Use the latest cybersecurity to protect your clients and their information from fraud

4. Manage Reputation and Demonstrate Expertise Through Marketing Resources

Market creatively and for the benefit of your target audience. Your marketing strategies can determine how the public views your finance company and its reputation and credibility. Therefore, this is a good way to demonstrate your expertise and good customer service practices.

Produce informative and educational content on your website and optimize it for search engine results. Use social media to highlight important financial advice and information and connect with younger audiences. Generate newsletters with current news and promotions rewarding existing customers. Include reviews and testimonials.

Showing how your company conducts its business and that your employees are experienced and know what they are doing can help earn trust. Use marketing strategies to manage your reputation and improve the way customers view your services

5. Make Your Business Accessible

Lastly, being a financial services company, your company must remain accessible. A well-functioning and reliable business phone service can help you stay connected. Open multichannel communication such as phone, email, live chat, social media, and SMS (instant messaging).

You may even consider getting a toll free number so that prospects and customers can call your office for free. Additionally, if you get virtual business numbers with call forwarding, then you can have calls forwarded to different offices or lines.

Global Call Forwarding can help you set up a reliable business phone system with premium communication features that help in improving customer relations. To learn more, call us at 1 (888) 908 6171.