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Call Center QA: Effective Quality Assurance Strategies

When running a call center, it is important to pay attention to Call Center Quality Assurance (QA). Call Center QA is a process that focuses on and ensures customer service and interactions are aligned with business goals. QA is customer-centric. That is, it is concerned with understanding customer issues and concerns, improving customer experience, and improving communication. QA is typically conducted by identifying ideal customer service agent behavior. Maintaining a good schedule and interacting in a professional tone are just a few ways to achieve good customer service.

Call Center QA

It is best to look at QA as an on-going process. This way, customer service agents or representatives will be motivated to always be on their best and most efficient behavior. Representatives should be made aware that their calls, emails, and chats are being recorded. This is important because these are the most crucial areas of customer communication that affect the business.

Essential QA Strategies

There are different ways to ensure good customer service practices benefit your company. Analyzing call and customer metrics include monitoring average response times, call logs, handling times, customer ratings, etc. You can determine QA data through assessments made by team leaders.

Call Center QA Effective Quality Assurance Strategies
Source: Depositphotos.com Lic#166638900 ID#25727499

Training and Motivating Your Agents

You should make call recording a significant part of the supervisory process. This way, you can review calls with customer service agents and help them identify areas to improve. Here you can also encourage and acknowledge their strengths, keeping them content and motivated to continue their good work. Additionally, knowing their calls are being recorded will give them an incentive to do a commendable job.

Appointment setters are responsible for contacting leads to generate appointments. Essentially, the company suffers if the appointment setter is unable to do their job. So, how do you make sure that appointment setters do a good job? Train them to learn the script and sound excited about the product they are offering. It is important that they are knowledgeable of the product so they can efficiently answer customer questions. Additionally, they should have the ability to listen to their customers’ doubts and queries. This way, they can make the customer feel heard and respected. Finally, they should send email confirmations with important details immediately after phone conversations.

Another way to train your agents is through evaluation. Evaluating agents will ensure they understand what is expected of them and are able to meet your standards. When assessing an agent’s interaction with a customer, using a Call Center QA Form will help you judge important elements. Here are some examples of assessment questions:

  • Did the agent greet the customer?
  • Did the agent ask questions to understand the customer’s needs?
  • Did the agent answer the customer’s questions accurately?
  • Did the agent follow protocol?
  • Did the agent display a professional, yet empathetic manner?

With questions like these, one can evaluate the agent’s strengths and weaknesses, and rectify areas that need refinement.

Utilizing Customer Feedback

Customer service feedback provides companies with a good idea of the customer’s perspective. With such feedback, companies can understand what they are doing well and which areas need improvement. To improve call center productivity, use recordings to compile data to set future goals and develop more effective approaches. Here, you can also identify frequently asked questions and develop customized messages to save time. Using an interactive voice menu can also answer questions by letting customers select a number to hear frequently asked questions. Such interactive voice responses (IVRs) can be set up by your virtual phone number provider and they are highly customizable.

You can also utilize call recordings to learn more about your customers and their preferences. For instance, how do they respond to certain questions? Why do they prefer one product over the other? What issues or concerns do they have? Are they asking for a product or service your company doesn’t offer and should you consider investing in it?

Consider Virtual Phone Numbers For Your Call Center

In conclusion, virtual call center software solutions focus on increasing productivity and reducing time spent on answering calls. Virtual numbers also make it easy to facilitate remote agents. Therefore, enabling you to host your call center from anywhere. Global Call Forwarding provides virtual phone numbers with additional features such as call recording, call transfer, IVR, customized greetings, and more. View services and plans offered by Global Call Forwarding that can help with your call center QA today!

FreedomVoice vs Global Call Forwarding Business Phone Service and Pricing

Need a service that provides a VoIP phone number and a number of useful features without breaking the bank? It’s probably reassuring then, to know many different business phone services are available to choose from. FreedomVoice and Global Call Forwarding are two of the most competitive options out there. If you don’t know which company to choose for your business phone number needs, keep reading. In this article, we provide information to find out more about the best business phone deals. This way, you can confidently choose the best phone service providers on a global scale.

The Similarities Between the FreedomVoice and Global Call Forwarding

Both FreedomVoice and Global Call Forwarding offer some of the same business phone solutions. The feature we’ll focus on in this article is VoIP phone numbers. Essentially, these are phone numbers with any local area code in the nation. And, you can use them to reach specific audience bases. Plus, since they route over the internet, they don’t require you to purchase big, expensive telephone systems. Rather, they give businesses the capability of using any type of business phone system. These systems include cloud-based systems, PBX phone systems, and even mobile devices.

Both organizations can provide these numbers with easy installation. And, both organizations offer virtual phone numbers that are easy to use. However, there are some differences between these companies. And, recognizing these differences could save you and your business loads of time, money, and energy.

Comparing the Pricing of Each Business Phone Service

Companies that offer great business phone services, like Global Call Forwarding, deal with business owners who strive for success. To be successful, a business should look for ways to save money on the services they use every day. So, comparing VoIP service pricing is important. Especially if you have a business that relies on making or receiving business phone calls. When it comes to pricing for VoIP numbers, there is a difference between FreedomVoice and Global Call Forwarding.

What FreedomVoice Costs

According to their website, FreedomVoice offers three different pricing structures. The first comes with 400 minutes to use and is priced at $9.95 per month. The second is a plan that comes with 1,200 minutes and is priced at $19.95 per month. With either of these two plans, you can go over the allotted number of minutes. But, the company will charge you an extra 3.9 cents for every additional minute you use. For companies that do more phone business, there is an unlimited minute plan that costs $29.95 per individual user. However, this plan is designed for businesses who have four employees or fewer.

FreedomVoice vs Global Call Forwarding Business Phone Service and Pricing
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What Global Call Forwarding Costs

On the other hand, Global Call Forwarding also offers various pricing packages to choose from. The first starts at only $7.95 a month, which is less than what FreedomVoice offers. This means you can have a virtual phone number for your business for less than $8 a month depending on the type of service and phone number. Furthermore, you also can choose the applications, features, and phone numbers you need. This way, you only pay for what you use, rather than what your phone service provider wants you to pay. Plus, with no hidden fees and a transparent pricing structure, you always know what to expect with billing. And, you’ll never run into costly surprises, like you would with competitors.

Get a VoIP Phone Number for Business Today

Think that a VoIP phone number is what you need to take your business to the next level? Don’t regret your phone service provider decision. Go with the company that can customize a phone service to meet your exact business needs: Global Call Forwarding. When you choose us as your business phone service provider, you can take advantage of our 15-day free trial. This way, you can see if a VoIP phone number is what you need. And, do so without having to commit or even pay a single cent. Furthermore, there are no contracts. So, there is no commitment and you can cancel your plan at any time, for any reason. Finally, take advantage of the best business phone deals available by getting a discount for high volume orders. This means that if you need more than one virtual phone number, there could be even more savings in store! To get started with your VoIP phone numbers through Global Call Forwarding, reach out to us now.

3 Ways Airlines Use Call Forwarding to Increase Sales

I published an article a few weeks back, ranking the top 10 budget airlines in Asia and how to reach them. I noticed a trend amongst best in Asia: 60% of these airlines offer international phone numbers. The trend continues even further to major global airlines like Qatar Airways and American Airlines!

In this post, we take a look at how airlines use call forwarding to increase sales.

examples of how airlines use call forwarding
3 Ways Airlines use Call Forwarding

It can be expensive and complicated to make international calls. Your customers don’t want to dial a long-distance phone number just to book their flight. Instead, they are almost 3x more likely to make free calls.

Due to the industry’s nature, the customer base of any travel company is typically spread across many countries. The AirAsia Group, for example, services affiliates in Malaysia, Indonesia, Thai, India, Japan and the Philippines. (Source: AirAsia Corporate Profile)

Smart airlines provide local phone numbers in their target markets and forward inbound calls internationally. For example, Air Asia offers a local contact number in 15+ countries. This enables their business to maximize its potential in Asia – Pacific markets.

Click here to see how AirAsia makes themselves more accessible to customers, or follow this link to see how Qatar Airways makes themselves more reachable.

3 ways airlines use local numbers as a marketing tool to increase sales:

Call forwarding is a cost-effective marketing tool used by top airlines across the globe to increase sales. Airlines that list local or free phone numbers as a call to action in advertisements are guaranteed to receive more calls. The calls can then be forwarded anywhere in the world.

Here are 3 ways airlines use local numbers as a marketing tool:

  1.        Mobile: booking hotline

A local phone number can be used as a reservations hotline to attract more traffic from any target country. Many airlines offer booking hotlines that direct customer inquiries to call centres or sales offices. 

  1.       Print advertisement: billboards, signs, kiosks

Print advertisements are still very efficient at reaching mobile consumers in 2017. Especially in Asia, airlines advertise their free phone number on public transportation, billboards, kiosks and signs. As you might see in the image, a free phone number is an effective call-to-action. 

Lion Air Sales Desk in Bangkok Thailand
Lion Air Sales Desk in Bangkok Thailand
  1.       B2B sales and customer support

Travel agencies and corporate customers shouldn’t have to pay to call you. A local direct line can have a tremendous impact on B2B sales and customer support. Business contacts prefer a phone number that is easy to call.

Local or toll free contact numbers can be advertised on the website to make an airline more accessible and provide better customer support.

Set up call forwarding in 3 steps:

Global Call Forwarding offers a 15-day free trial to corporate users, so they can test as many as three local or toll-free phone numbers risk-free. Here are 3 steps for airlines to consider when choosing a call forwarding service:

  1.       Identify target markets and view rates

Which countries do most of your passengers come from? Airlines should offer local contact numbers in at least their top 3-5 markets.

  1.        Choose the best call forwarding service provider.

The best providers offer free trials and a money-back guarantee. A call forwarding service provider will package the local/toll free number and forwarding service as one monthly fee.

  1.       Forward incoming calls

Forward incoming calls to any destination in the world – sales offices, call centers, cell phones or business headquarters. The potential is virtually unlimited.

 

Top Call Center Key Performance Indicators to Monitor and Watch for Success

International Call Forwarding Facilitates the Use of Call Centers around the Globe

Many businesses utilize call centers to minimize their customer service expenses. When their customers call a local or toll free number for questions, these calls are frequently forwarded to inbound call centers in other countries. This is accomplished via international call forwarding. Telemarketing, solicitations, and other customer contacts utilize outbound call centers for their calls. These outbound call centers may or may not rely on international call forwarding.

In 1998, Pramod Bhasin opened the first India call center. Since then, business outsourcing services—such as call centers—account for much of India’s economic growth by employing many of India’s educated, English speaking citizens. The India call centers employ several hundred thousand workers.

In recent years, the number of Philippines based call centers has been increasing to the extent that Philippines call centers employ more people than Indian call centers. This is because Filipinos have lightly accented English speech compared to the speech of Indians. Furthermore, many Filipinos are more familiar with American culture since the Philippines was a former US colony. Bangladesh and the West Indies are also active in the call center industry.

International call forwarding has driven the global expansion of the call center industry to countries with English speaking population and low wage structure.

Key Performance Indicators Are Business Specific

Key Performance Indicators (KPIs) are business specific. Select them wisely by considering the strategic interests of your business. There are four basic areas to consider:

  • Affordability and sustainability of the call center,
  • Maximizing your customers’ experience,
  • Improved business outcomes, and
  • Efficient use of your human resources.

Keep these in mind when selecting the KPIs that you monitor.

Call Center Standard KPIs

The following is a list of call center standard KPIs. The listing order is arbitrary and is not indicative of priority or importance. Your business goal should determine the priority and importance of the KPIs that you track.

Percentage of Calls Blocked

This is the percentage of incoming calls not connected to an agent. Either the agents were busy, or the call center software could not handle the call volume. Blocked calls lead to customer dissatisfaction and possible loss of future business.

Average Time in Queue

This KPI represents the total time callers wait to speak to an agent divided by the total number of calls fielded by the agents. Since customer frustration increases with increasing queue time, this gives the impression that your business has poor customer service.

Average Abandonment Rate

The call abandonment rate is a measure of customer hang-ups before reaching an agent. This has happened to all of us. Customers gravitate to companies that are easy to reach in a timely fashion.

Service Level or Response Time

Service level is the percentage of calls answered within a specified period. Call center managers often set a service level goal such as 90/30 (i.e., 90% of the calls are answered within 30 seconds). Some consider service level to be the most important KPI since customer service and service level are closely related.

Average Speed of Answer

This metric measures the sum of time in the queue and time waiting for the agent to answer their ring. It does not include the time the caller spends working with the interactive voice response system. The metric measures the efficiency and accessibility of the call center team.

Average Handle Time

The average handle time is calculated by adding the agents talk and hold time to the after call work time and dividing this sum by the number of calls handled by the agent. Managers trying to reduce the handle time must be careful in their approach as customer satisfaction could be affected. There are several steps to improve the average handle time:

  • Thorough training of agents,
  • Continuous monitoring of agents’ performance,
  • Recording of calls,
  • Effective coaching of agents,
  • Streamline agent workflow and processes,
  • Optimize call routing,
  • Use a knowledge base,
  • Utilize an internal communication system, and
  • Ensure customer information is current.

Average after Call Work Time

After a call is completed, agents complete tasks such as emails, updating databases, and contacting call center teammates. After call work time encompasses these tasks.

First Call Resolution

First call resolution occurs when a customer’s query is satisfied during their initial call, and follow-up is not necessary. Research suggests that this metric has a greater positive impact on customer satisfaction than any other KPI.

Customer Satisfaction

Companies use customer surveys to measure customer satisfaction.

Occupancy Rate

Occupancy rate measures the total time agents are on calls or completing other work related tasks divided by the total work time.

Agent Absenteeism

Human resource personnel routinely track the days lost from work for all call center employees. Effective call center operations minimize absenteeism.

Agent Turnover Rate

Agent turnover rate is the percentage of agents the quit their employment. Human resource personnel also track this KPI.