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What is Cloud Telephony and How Does It Work?

What is Cloud Telephony

In this article, we’ll take a look at one of the most recent advancements to the telecommunications industry, cloud telephony and cover how it works. Then, we’ll provide readers with …Read More »

How to Get a Toll Free Number for KaiOS

Toll Free Number for KaiOS

KaiOS is an emerging phone software system. It allows people to use smartphone applications in locations where they would otherwise not be able to. With this emerging software comes the …Read More »

iPhone Evolution: The History of Emojis

iphone evolution the history of emojis

The iPhone evolution has happened before our very eyes. It seems like just yesterday that everyone went crazy about the very first release of the iPhone 1, simply known as …Read More »

Managing and Motivating a Powerful Sales Team

Managing and Motivating a Powerful Sale Team-feature.jpg

Your sales team is the engine that drives your business to success. So, if you want to maintain a great business or do more business, you need to start with …Read More »

How ITFS Numbers Can Bring International Leads

International Leads

International toll free service (ITFS) numbers enable callers to make free phone calls to the ITFS subscriber. ITFS numbers are a very effective tool for marketing to international leads because …Read More »

*67 Meaning and How it Works

star 67 unknown caller feature

Since the sixties, we’ve been using caller ID to track who calls us on our phones. Even throughout the ever-advancing phone technology in the last few decades, caller ID has …Read More »

United States phone numbers

United States Phone Numbers


Ethical Behavior in Business

Your Moral Compass: How To Practice Ethical Behavior in Business


Customer Service

The Top Reasons Customer Service is Your Company’s Lifeline


Creditibility & Your Small Business

Credibility & Your Small Business: How to Ensure Your Company Maintains Trust from Customers


Virtual Number Provider Big on Credibility

Is Your Virtual Number Provider Big on Credibility? How to Tell if You’re Getting the Best Services


Inspiring Entrepreneurs in 2019

Inspiring Entrepreneurs in 2019


Communication Credibility and Trust

Communication, Credibility, and Trust When it Comes to Your Staff


Earning the Trust of Your Customers

Earning the Trust of Your Customers: Why It’s a Long-Term Investment


Accountability Why Your Business Needs It

Accountability: Why Your Business Needs It


Trust and Security in the Workplace

Key Steps to Creating an Environment of Trust and Security in the Workplace


Building Credibility When You're Fresh Out of College

Building Credibility When You’re Fresh Out of College


Building Trust with your Team

Giving Proper Credit to Employees and Building Trust


Using a Toll Free Number Business Woman

Secrets of Using a Toll Free Number to Boost Your Business Calls


Building a Professional Name for Yourself

Building a Professional Name for Yourself: Why Credibility is so Important


Sounding Professional When Customers Call

Sounding Professional When Customers Call Your Business


Your Toll Free Number Could Be Trending

Your Toll Free Number Could Be Trending


Is Your Virtual Number Provider Big on Credibility? How to Tell if You’re Getting the Best Services

Checking the credibility of a business or provider is an important step in building a long-lasting working relationship with any organization. Though most companies can look good on a TV commercial, sales brochure, or other marketing collateral, these types of materials most often only provide the consumer with a snippet of positive information. Truly getting to know an organization and the people who run the organization requires research, observation, and time. Building a relationship with an organization and learning about the people, products, and track record of the business will increase the likelihood that you will get what you paid for.

For example, many businesses are turning to virtual phone numbers for their communications. Is your virtual number provider big on credibility? How to tell if you’re getting the best services involves some time investment, but it’s well worth it. Here are a few ways:

Reach out to the Better Business Bureau (BBB)

The Better Business Bureau exists in order to help maintain an ethical marketplace where buyers and sellers trust one another and consumers are able to have confidence in the companies they choose to do business with. Checking with the Better Business Bureau to verify the credentials for a business prior to purchasing any products, using any services, or entering any kind of business agreement with the company helps in establishing a trustworthy and solid relationship.

Search for and Read Consumer Reviews

Reading what others think about a company is easier than ever, thanks to the Internet. Many people share their experiences whether they are good or bad, provide ratings and comments, and even provide when specific inquiries are posted. This can be very helpful when doing your due diligence to determine if a company is credible.

Ask for Feedback From Family and Friends

Reaching out to ask family members, friends, and neighbors about a particular organization prior to scheduling a service or purchasing a product or service can help to narrow down the businesses that you should do business with and which ones you shouldn’t. Your family and friends will typically know the quality you expect, so having these types of conversations with people you already trust can save you money and time.

Access Consumer Reports

Reading consumer reports to learn more about companies is one of the oldest and most widely trusted sources when it comes to learning about products prior to buying something. This is the same when you are purchasing a service and looking into a company. So, when determining credibility, going to consumer reports as a reference is an obvious choice. Looking for basic information on the Consumer Reports website, www.consumerreports.org, you have the option to subscribe to the service for specific ratings and other important information. Subscribers are also able to take advantage of online discussion forums to converse with others about products and services, ask questions, read reviews, and share reviews of their own.

How to Tell if You’re Getting the Best Services
Source: Stockphoto.com O# 100006653347 ID#100200144052

Other Ways to Learn About a Business Include:

Google Searches

When almost anyone has a question about anything these days, they turn to Google. Putting the company name into a Google search will help you discover a plethora of things, from reviews to feedback pages to articles mentioning the company and more. The trick is to decipher which sources are credible or not, so don’t automatically believe everything that comes up in your search. Read up on the company from multiple sources and draw your own conclusions from what you gather.

Check the Company’s Website

It is fairly easy for anyone to put up a webpage, so the fact that a company has a website is not the only determining factor in figuring out if they are credible and legitimate or not. Check to see that contact information listed on the website is accurate. If there is no way to contact a company, that is typically a red flag. You can look up registration information for the web address using a website called who.is.

Ensure Modes of Payment Offered Are Secure

Another important determining factor is whether the company offers secure modes of payment. PayPal and Google Pay are a couple of commonly used secure modes of payment. A truly legitimate company will offer these types of options because they know it offers the customer an extra layer of protection and confidence in the organization.

Before deciding on a virtual number provider or any other type of company you need to do business with, it is important to do some research and look to ensure that the company is big on credibility. This will help you to trust the company and support a solid relationship between you and the organization.

Building a Professional Name for Yourself: Why Credibility is so Important

In today’s market, brands and products are introduced at super speeds. Research indicates that approximately 250,000 products are launched per year and these products have an average of an 85 to 95 percent failure rate. While new brands come and go, some stand out and last. At the root of being a brand that lasts, is credibility and trust. Trust and transparency rank even higher than product quality. This brings us to the topic of building a professional name for yourself and why credibility is so important.

Customers are wary of scams and shady marketing tactics and they are more often basing their purchasing decisions on how genuine they believe a company to be. Unfortunately, many companies do not practice authenticity and instead try to build their companies on what they believe customers want to hear. Listening to customers, however, is not all about repeating back to them whey they say. This is not the path to building a professional name for yourself. It is not about trapping customers with empty promises. Instead, it is about steadfastly proclaiming what you believe in and then taking a step back to see who is drawn to the message.

Brands that are authentic are able to establish and maintain a loyal following. In discussing building a professional name for yourself, it should be part of the business’s core to maintain authenticity and produce results and outcomes based on this. Customers will then share their experiences with their friends and family and if the company stays true to their message and continues to provide products or services that are in line with customers’ expectations, you will develop a brand that will stand the test of time.

If you are thinking of launching a startup or introducing a new brand, here are some points which are key to building a professional name for yourself.

Clearly define your mission and values. This could take a while to mull over. You will need to choose which values you are ready to commit to unwaveringly and you will want to convey this with clear messaging.

Do not half-heartedly commit to something that you are not fully prepared to embrace. Customers will see through this and credibility will not be established.

Determine how and where you will showcase your authenticity in establishing credibility. Whether it is online with social media or your blog or behind the scenes interactions with others, really get to know your audience and allow them to get to know you as well.

Keep your messaging consistent. The messages that you are sending out through marketing, promotions, and social media should be completely in line with the in-person experience that you are providing to customers.

Prepare for opposition. When a business gains a certain level of publicity, this often attracts backlash. Do not let this distract you or discourage you from your values and mission. Stay true to your messaging, your core beliefs, and you will gain the respect you deserve from those around you. Loyal customers will continue to support you based on the trust and credibility you have established.

Why Credibility is so Important
Source: Stockphoto.com O#100186311516 ID#100200144052

Credibility in leadership is just as important as establishing credibility in the brand. Actively engaging, as a leader, in actions that follow the same value system as the brand is a critical part in establishing credibility and trust for your brand. Again, acting with integrity, being consistent, communicating, caring for others, being committed and inspiring others as a leader will support you in building a professional name for yourself as well as establishing credibility and trust.

In the end, launching a business and building a professional name is about being true to your values, expressing those values unwaveringly, and following through on promises to customers and clients. For those who adopt this method in embracing authenticity for establishing a business or a brand, you will find that building a company on a solid foundation provides lasting and tremendous stability that is unparalleled, no matter the challenges that lie ahead.

Sounding Professional When Customers Call Your Business

How many times have you dialed the phone number to a business’ customer service department and been greeted by someone who sounded like they were less than enthused to answer your call? It happens often, unfortunately, but businesses do not realize how much this can hurt them. Just because a customer service representative is on the phone all day does not mean that they have to be bored and sound really unhappy. The proper etiquette and some enthusiasm can go a long way in sounding professional when customers call your business – ultimately giving your business a reliable appearance.

Here are a few tips for sounding professional when customers call your business to help you make each phone interaction with your customers an amazing customer service experience:

Using the right phrase will start a conversation off on the right foot. Beginning a conversation with good morning, good afternoon, or a similar greeting and thanking the customer for their call is a great way to start. Stating your name and then asking them how you can help them comes next. Also, it is important to be friendly, upbeat and act like you love your job while providing the best customer service to them. This can all be heard in the tone of a customer service representative’s voice, as well as in the words that are chosen in speaking to customers.

The Power of Positivity

Positivity is also paramount. Ensuring a customer that you will work diligently to resolve whatever issue they have called about and that it will be solved as quickly as possible is important. If you are not able to resolve the issue yourself, ensuring the customer that you will then find someone who is able to is important as well. Saying something like, “I am sorry that you are dealing with this issue, but we will figure this out and resolve this for you as soon as possible” exudes positivity versus sitting on the phone and telling a customer, “I just can’t figure this out” or “I don’t know what the problem is and I am not getting anywhere with this.” Fill your conversation with positive statements, no matter how challenging the issue is to resolve.

Sounding Professional When Customers Call Your Business
Source: Stockphoto.com O#100168582646 ID#100200144052

Pay Attention to the Energy You Give Off

Displaying energy through the sound of your voice also goes a long way. Even if it is super early and you have not had your coffee yet, sound like you are excited to speak with them and be of service to them through the resolution of their issue. Even if they are agitated and possibly raising their voice, it is your job to remain calm, energetic, and positive.

Being patient is another principle part of sounding professional when customers call your business. If you happen to ask the customer a question, be patient and wait for them to give you an answer. Do not talk over a customer. Talking over a customer is not only rude, but it may also cause you to miss out on hearing something very important that they are trying to convey to you. If you talk over a customer, they will need to repeat themselves and this will not only potentially aggravate a customer, but also force things to take a longer period of time to resolve. Remember to wait patiently for their full response.

Dealing with distractions in an appropriate way is another tip to sounding professional when customers call your business. There will always be distractions. It is part of life, no matter if you are working from a call center, your own office, a home office, or some other location. How you deal with those distractions is key. Callers know if you are distracted. From the moment you answer their phone call to the moment the call has ended, your one and only focus should be on the customer you have on the phone, their explanation of their needs, and how you are going to go about resolving any issues and fulfilling their needs. It is important to be attentive and helpful and treat the caller in the same exact way that you would want to be treated.

Just as displaying energy and positivity is important, the tone of your voice in demonstrating energy and positivity is just as important. Customer service agents should examine how they sound when they answer the phone. You should sound happy. Practicing with other coworkers in training can help customer service agents to hear themselves and adjust, if needed, accordingly.

Sounding professional when customers call your business is critical to the vitality and growth of a business. Remember that the person on the other end of the call is a human being and they are calling for help, guidance, answers, and to determine if they will invest in your brand or not. Make sure conversations are kept professional, focused, and upbeat from beginning to end.

Your Digital Footprint: What You Should Know About Your Online Presence

Your digital footprint, or online presence, stick to you like glue and will be with you for your lifetime. You need to make sure that your online reputation is upstanding, particularly if you own a company so that your brand is not affected.

The Importance of Online Presence for your Business

Your digital footprint is comprised of anything you put online, and anything put online about you by others. That includes business information, photos, comments, social media posts, customer reviews, and complaints. It also includes all your websites, and any articles or blogs you have written and posted online. Once it’s accessible on the internet, it is potentially there forever, which is a very good reason to stay on top of it.

Who is looking at Your Digital Footprint?

Anyone who is looking for information about you can access your online presence. It will usually carry information about your location, political views, demographics, affiliations, and interests. Your digital footprint is used by headhunters and prospective employers, recruiters, marketers, businesses, and if you’re a business owner, your customers. That gives you plenty of reasons why you need to maintain a good online reputation.

How to Make the Most of your Digital Footprint

Here are some tips to help you manage your digital footprint and keep control of your online reputation.
Google yourself: Yes, it sounds self-indulgent, but it’s the place to start if you want to find out what’s out there for people to see.

Get alerts: You can set up a Google alert for any keyword phrase, so why not create one for your name. This will tell you when a post crops up with your name in it.

Stay private: Don’t post your personal information such as your phone numbers, personal address, bank account details or credit card numbers. If you own a business, consider getting a virtual phone number for your company, so you don’t have to give out your personal number.

Lock up your login: Don’t share your login and password details with anyone.

Use your discretion: Always stop for a moment and think before you post. Don’t post if you are angry; your feelings will pass, but your post will be permanent.

Avoid pictures: Unless they are promotional pictures for your business, avoid them altogether. Personal pictures can be pulled up and used to your disadvantage when you least expect it.

Digital Footprint Online Presence
Source: Stockphoto.com O#23559 – ID#100185868144

Benefits of a Digital Footprint

It’s not all bad; your digital footprint can be beneficial. In today’s competitive job market, a healthy online presence can be a big asset for your career. These days, most employers conduct online searches to supplement resumes and cover letters. The reason for this is that a search can reveal much information about prospective hires’ interests and involvements, as well as how good they are at marketing themselves.

If you own your own company, your digital footprint will reflect the strength of your business. Make sure you address all customer comments, even negative ones. If you are getting negative comments or reviews online, make sure that you address them straight away in a positive way. Always apologize and correct the issue, so that other customers will see that you care about them.

Keeping Your Digital Footprint Strong

Now that you see the advantages of a strong digital footprint, here are some ways to maintain a good online reputation.

Be deliberate and plan for the long-term: Build yourself a positive digital footprint from the beginning. It’s much easier to start out right than to have to try and clean up your image later. This might be something you also want to talk to your children about if they are old enough to use social media.

Don’t over-share: Of course, social media is all about sharing, but some things are best kept out of the public eye. Check your social media privacy settings before you start posting. Remember, if you are having an issue with someone, sort it out offline.

Say no to tagging: Even if you are keeping your online reputation pristine, it doesn’t mean that your friends are. If you’re getting tagged in videos or photos, it might give the wrong impression. Go to your social media settings and turn off tagging, it may save your reputation.

Positive can go public: If you have already established a great digital footprint, then you should make the most of it and share your successes and accomplishments. These are the posts that you want to be making public both on your professional profiles and your social media channels.

Be articulate: Always speak clearly and with respect when you post online; whether it’s your own social media channel or someone else’s. Let loose your talents and creativity and make sure to check your posts for clarity and correctness before you put them online.

Make the most of your digital footprint and always remember: what goes on social media, stays on social media.

How to Earn a Reputation Based on Credibility in Your Industry

There are a number of traits that can help a business earn a reputation to become more successful. Credibility is at the top of that list. Credibility means others look to your company as a reliable source and if others rely on you, they trust you and do business with you, and this propels your business ahead.

Being credible means that you establish and nurture a very specific set of qualities. It really doesn’t make a difference which type of organization or industry you are in – these qualities work the same across the board.

Learning How to Earn a Reputation for Credibility: Step by Step.

If you are serious about establishing yourself as credible, here are some tips regarding how to earn a reputation based on credibility in your industry:

1. Build trust: If you are wondering how to earn a reputation based on credibility in your industry, you have to start with trust. In order to cultivate credibility, you have to build trust, earn it, and maintain it. If people like you, they will trust you and they will be more willing to do business with you. The trust you build with your market is more important than your bottom line.

2. Become an expert: Being competent within your industry means having the ability to analyze a situation and develop several potential solutions. Being confident in your capabilities is important so that others know they can count on you.

3. Consistency: Another important tip regarding how to earn a reputation based on credibility in your industry is related to consistency. Everything that your company states and does should be consistent. The messages that your organization is sending out, the actions that you take as an organization, and the things you allow in your organization should all be in complete and total alignment. In figuring out how to earn a reputation based on credibility in your industry, this should be carefully considered as people do not trust a person or company that “flip flops.” They feel safe with consistency, knowing what to expect, and whom they can rely on.

4. Authenticity: In mapping out how to earn a reputation based on credibility in your industry, you need authenticity. When trying to earn trust, you cannot rely on the “fake it until you make it” approach. This will lead to disaster. The basis for establishing yourself as a leader and your business as a leading organization is a solid foundation that offers others long-lasting stability, no matter what challenges are faced.

5. Sincerity: Being credible equals being sincere. This means that you don’t necessarily say everything that you think, but you do mean everything that you say. True sincerity requires commitment and a willingness to be unmovable and straightforward no matter what.

6. Respect: Truly considering the feelings of others could mean everything to them. Treating others with respect because they deserve it and understanding why that is important is paramount. Respect earns credibility.

7. Accountability: In order to establish credibility, you have to be accountable for your actions and decisions. When making mistakes, it is important to own up to them and correct anything that stands as an error.

8. Loyalty: Credibility is connected to serving and protecting others. When you have the best interests of others in mind, and this is clear, this tends to build loyalty and credibility.

9. Honesty: In figuring out how to earn a reputation based on credibility in your industry, it is extremely important to be honest. Total transparency is a fundamental keystone to business and it is at the core of credibility.

10. Communicate: Communication is at the core of establishing credibility. This means that you need to make sure you are effectively communicating the vision of your business, helping your market to understand what sets you apart from your competition, and helping to carry your brand message through each of your marketing initiatives. This is also important within your organization, in building credibility with your staff and other team leaders.

Earn a Reputation Woman on Laptop
Source: Stockphoto.com O#23559 – ID#100070154817

Credibility Builds Better Business

Credibility as a business leader allows your staff to look at you as a reliable resource for decision-making and information. A leader that is credible has gained the respect of their peers and their staff by displaying positive and strong attributes. Credibility translates into improved employee morale, improved staff performance, and the ultimate success of an organization. Credibility is essential in building relationships within your industry as a business leader and as a brand.

Whether you own a brick-and-mortar shop, a virtual consultancy, or another kind of business, all businesses need to display honesty and credibility in order to gain trust and earn a reputation based on credibility within the industry they are in. Credibility has to be earned. It takes time and consistency to establish it, along with an effort to maintain it, but it is necessary on the ultimate path to success.

Building Credibility with Professional Toll Free Numbers

If there’s one thing that new businesses need when they enter the market place, it is the credibility to attract customers. And there’s no better way to do so than with the help of professional toll free numbers from Global Call Forwarding. In this article, we will explore a number of ways that professional toll free numbers build credibility with customers around the world.

Getting Professional Toll Free Numbers

Think about the last time you contacted a high-level organization, like a government organization, non-profit, or multinational corporation. Or, what about a high-volume business, like law firms and large retailers? Chances are that in each case, those entities offered a toll free number to the public to enable communication that would otherwise be pricey – or impossible.

As you may be aware, toll free numbers help accommodate the broadest audience for your business by picking up the charges that would normally be incurred by the caller. Instead, your business foots the bill to enable all callers to reach your business. By offering this service, your business gains an edge over lesser organizations that demand more out of prospective customers. Even subconsciously, customers immediately appreciate a business that makes it problem-free to contact them.

Geographical Agnosticism

One way to build credibility is to have a national presence instead of being tied down to a specific area code. With toll free numbers, your organization’s toll free numbers help to create something called “geographical agnosticism.” This component enables your business to gain a professional sheen that automatically implies that your organization has the capabilities to handle inbound calls from nearly anywhere.

And because most toll free numbers are national, geographical agnosticism can help obscure where your business is calling from, particularly if it is located in a less-favorable location or one not known to carry the same weight as major cities.

Accommodating International Customers

One particular challenge that comes with offering toll free phone numbers is that international callers are not able to receive these benefits when dialing a phone number located outside of their country and/or numbering plan. Instead, these callers are saddled with long-distance fees, saddled with the chore of dialing outside of their country, and may not be able to complete the call depending on their telecom service providers’ requirements. This can reduce credibility in the eyes of international markets and may render your efforts useless. Is there a better way to guarantee ease of communication?

Yes, there is. Luckily, with the help of Global Call Forwarding’s services, you can use two forms of toll free numbers that help bridge the gap: ITFS numbers and UIFNs (International Toll Free Numbers and Universal International Freephone Numbers, respectively). Both types of toll free numbers enable international callers to reach your business without incurring charges or service blockages. In most cases, these phone numbers match the area code and remaining digits identical to “normal” toll free numbers that those customers are already used to, which is something your international callers will certainly appreciate.

Professional with Toll Free Numbers Customer Service Directory
Source: Stockphoto.com O#23559 – ID#100077897772

Adding Professional Toll Free Numbers Directories to Your Business

Going back to our first example, another component you’ve probably encountered with large, high-volume organizations is first encounters a directory that allows you to self-select which person and/or department you’d wish to speak with, as well as provide information relevant to your inquiry (i.e store hours, frequently asked information, voicemail services, staff list, etc.). One common form of directory available from Global Call Forwarding is called Interactive Voice Response (IVR), which uses spoken voice commands to navigate through your company’s directory, which can reduce the hassle of constantly dialing numbers to navigate (or eventually dialing ‘0’ to reach an operator to guide you, if available).

Global Call Forwarding also offers PBX services, which is short for “Private Branch Exchange.” Essentially, by using a PBX, you can expand one phone number into many sub-directories for callers to reach various departments and staff members, usually by dialing * and the appropriate digits. Callers appreciate this and it helps build professional credibility, particularly when multiple calls need to be made quickly and directly.

Better Functionalities with Add-ons from Global Call Forwarding

Because modern professional toll free phone numbers are powered by cloud computing (supplanting the limitation of landlines), there is a host of new advancements that can be added to regular phone service to augment how your business operates. Let’s cover a brief list of some of the most popular add-ons to build credibility:

CallMe Click: As the name implies, when you use CallMe Click, a visitor to your website can initialize a call from their device to reach your business with a simple click. This makes contacting your business more instantaneous instead of having the customer dial the number manually. This allows for fast action, allowing for almost-instant connection with a customer, and wasting no time.

Time of Day Routing: This add-on enables inbound calls to be routed to a specific destination depending on when a call is placed. For instance, if callers reach your business outside of regular business hours, those calls can be forwarded to another destination, such as a call center in a favorable time zone or voicemail.

Call Recording: This add-on records and stores calls made between your phone number and the public. By using call recording, you can more adequately assess if your staff is following company protocol to establish the best customer service possible and follow best-practices – a crucial component to building credibility.

Why Inspiring Trust and Trusting Others are Important Leadership Skills

To trust others and to inspire trust in others is a top trait to look for when finding a leader for your team. It’s not an easy thing to learn; it is dependent on the ability to stabilize a precarious scale that can easily tip in one direction or another. For example, those that are too trusting can get duped very quickly, and those that don’t trust enough will lose the faith of those around them. Even great leaders have lost the trust of their followers at one time or another. However, the key is to know how to gain that trust back. Continue reading “Why Inspiring Trust and Trusting Others are Important Leadership Skills”

Important Things to Know When Starting A Business

Starting a new business is an exciting venture and a constant learning experience. Undoubtedly, there will be lessons learned and mistakes made along the way. Still, there are rules every new business owner should follow, regardless of their industry.

Read on to learn five important things to know when starting a business.

You Need A Business Plan

This is first in the list of important things you need to know to start a business because it will be the foundation of your decisions and success. You know you will start a business, but your business plan will give you a specific outline of deadlines you need to hit, financial goals, and advertising strategies.

Some new business owners think a business plan is only necessary for financial support from outside sources, but this isn’t the case. A business plan is an invaluable tool that helps you sort out the big and small details that, if overlooked, could be detrimental to your business. Your business is your passion. Analyzing that passion strategically will pay off financially and strengthen with your branding.

Word Of Mouth Will Always Be Valuable

While various forms of advertisements are effective, word of mouth will never lose its popularity or value. This is one of the most important things to know when starting a business because people trust the word of people they know personally.

We all see up to 5,000 ads daily aimed at influencing our purchasing decisions. This constant exposure to advertisements means that businesses must be creative and show the human side of their brand.

If you use traditional ads, compliment them with behind-the-scenes stories, user-generated content, or vlogs. You could also share customer testimonials to prove the positive impact your business has on customers and in your market.

You Must Evolve With The Market

As a new business owner, you shouldn’t feel compelled to know it all from the start, but it is important to know the basics and to keep up with the ever-changing landscapes of business and technology.

When you’re starting a business, you can’t live in the past. Tactics that worked in 2015 may not be effective today. The business world is fast-paced and marketing strategies are always changing to meet the desires of customers. Research your industry frequently to learn the latest trends works so your business won’t be stagnant or left behind.

Remember these key pointers:

  • Keep your website updated
  • Invest in digital marketing
  • Make sure you have the right tools to keep you and your team organized
  • Use reliable phone services and email to stay in contact with global customers
lady start running
Source: Stockphoto.com O#23559 – ID#100022150697

Pick A Niche You Enjoy

There are numerous reasons to attribute to the fact that 50% of small businesses fail after 5 years. One of those reasons is burnout for solopreneurs. But this burnout doesn’t always occur because there’s too much to do it in too little time.

Burnout sometimes happens when new business owners enter a niche for the money or convenience without enjoying the work. One of the major benefits of owning a business is doing what you love while serving as a valuable resource for customers.

Here’s another important thing to know when starting a business. Is the industry you’re entering personally fulfilling? Before starting your business, take the time to find out what you would love doing every day and dedicate yourself to making that business a reality through your business plan.

Make Things Convenient For Customers

There are many things that can make a business unrelatable, such as confusing messaging, inconsistent branding, or poor customer service. Your business will not be successful if people can’t relate to you.

If your business becomes known for poor customer service, it’s unlikely that you will continue to profit. Avoid this by letting your business be a safe space for customers to express their concerns and issues without hassle or long delays.

Of the most important things to know when starting a business is that having a virtual phone number can give you a competitive edge. A virtual phone number allows you to work from remote locations while retaining full communication with your associates and clientele. Remember: you and your team should be should be knowledgeable and patient to provide solutions that add value for customers.

Also, recall that one of the most important things to know when starting a business is word of mouth marketing. Customers always appreciate quality service and are more likely to give personal referrals. This will help your small business to grow quickly.

Delegate Tasks Accordingly

Scalable solutions are important for every business. Being a new business owner means your business won’t stay the same size as you implement strategic growth methods.

As your business gets bigger, you won’t be able to handle everything without support. Everyone you hire will serve as a representative of your brand. Therefore, it’s imperative to establish a team with the same vision and work ethic.

As we conclude the list of important things to know when starting a business, we recommend automating small, repetitive tasks and allowing trusted staff members to use their innate skill sets to contribute to the company’s success.

Types Of Digital Marketing For Your Small Business

Small businesses are known for being creative and finding organic approaches for expanding their company. Most times, those small companies became big once they harnessed the power of digital marketing and shifted their focus to the worldwide web to build a loyal customer base.

The return on the investment of time and money into digital marketing is highly favorable when considering the reach and affordability of digital marketing services in competition for new clients.

In the following article, we’ve listed four digital marketing avenues every small business should explore. You can substantially reduce the time you invest into these methods by teaming up with digital marketing experts.

Not only are these types of digital marketing for your small business affordable, they are also scalable, which means everyone should be taking advantage of them!

An Optimized Website

A website is the most critical aspect of digital marketing. Your website is how you share the most details about your business and products. A fully integrated website also serves as the source of your blog posts and should link to your email marketing campaigns.

But your website needs to act as more than an information source. Many times, small businesses make the mistake of creating a website without optimizing it for consumers. The internet offers an endless source of information. It would be difficult (and almost impossible) to bring a high amount of traffic to your website if you relied solely on word of mouth.

Another valuable type of digital marketing for your small business is search engine optimization (SEO). Search engine optimization is a strategy that ranks your company higher in search engine results based on your industry and specific keywords. When your company shows up on the first page of Google, you’re likely to get more leads and close more sales.

Optimize your website for viewing based on current technology and consumer trends. Tablets, cell phones, and personal computers are the primary sources for web browsing. Personal computers are still a mainstay, but 63% of people are now visiting websites from their cellular devices.

This means your website must be fully functional for mobile browsing because you could lose business if your website is only compatible with laptops and desktop computers.

digital marketing
Source: Stockphoto.com O#23559 – ID#100033125311

Social Media

Social media is one of the most popular types of digital marketing for your small business, and research continues to prove that it is much more than a fad. Today, business marketers working to stand out in the digital space must take social media seriously and acknowledge the fact that most consumers are now online and using social media to research brands. Customers are also sharing personal experiences with businesses on social platforms.

With a strong social media presence, you’re more likely to inspire new customers to reach out to you. Being active on social media also allows you to research your company name and see how consumers feel about your products and services. Build loyalty by directly sending offers and thank you’s to users mentioning your business. Likewise, you can generate more positive feedback by publicly responding to customers with problems or questions. This shows that you are willing and ready to help.

Free Webinars

Ebooks and guides are well-known for attracting quality leads, but webinars continue to move to the forefront. Webinars are valuable types of digital marketing for your small business because they allow viewers to learn valuable information quickly at no cost. Furthermore, webinars help you stand apart as a thought leader in your field. Furthermore, a webinar can place you above competitors because potential customers will appreciate that you were willing to provide them with value at no cost.

You don’t have to share valuable information for a fee online. Just inviting newcomers to learn something new can inspire them to learn more about your business. Provide real value and you’re far more likely to gain email subscribers who look forward to updates from your company. Keep them engaged after the webinar with email newsletters, blog posts, and insider deals.

Email Marketing

Email marketing has picked up where traditional mail brochures left off and offers much more convenience. Email marketing is among the most effective types of digital marketing for small businesses. The average return on investment into email marketing is 122% and more than 20% of people check their emails more than five times each day.

Combine email marketing with a webinar or email course series to keep readers intrigued and looking forward to the next email. Let emails serve as an outlet for readers to get to know you. Further engage them with personal stories and business-related lessons. These tactics will increase the likelihood of purchases when new products are announced.

Not sure if you‘re ready to invest in digital marketing? We’ve got a solution: there are usually interns who are looking to learn by working for recommendations or as a trial for a long-term position. Another option would be taking the time to learn the fundamentals of digital marketing and try it without assistance.

Call To Action As An Art Form

Whether your main advertising platform is the internet, television, or printed publications, a call to action (CTA) is necessary to inspire audiences beyond viewing your materials to becoming active participants who are willing to make a connection with your brand.

When you think of a call to action in its simplest form, you likely think of terms like:

  • “Call today”
  • “Click this link”
  • “Buy now”

These calls to action are well-known, but a CTA has to be much more to be impactful. Business owners can’t rely on CTA’s with a cut and dry approach because the internet now connects competing businesses on a global scale. Your business is unique and every element of your messaging must stand apart from your competitors.

We should view the call to action as an art form instead of treating a call to action as a command or instruction. To help you along the way, we’ve compiled some of the most valuable tips to note as you strive to approach your call to action as an art form.

Humanize The Language

Advertisements are everywhere, and many are ignored. The ads with call to actions that go viral and gain organic traction share common traits. The content is interesting and doesn’t rely on robotic language.

Treating your call to action as an art form means it should resonate with viewers. Strike an emotional chord by adding the human element of personality through your wording because consumers are more likely to take action when they can relate to a brand.

For example, instead of saying “BUY NOW,” change the wording to “GIVE US A CALL. WE’RE ALWAYS HERE TO HELP.” No one wants to feel as if your primary purpose is to profit by selling them a product. Buyers want to know you have something valuable to offer. The way you use your words relays that message.

Paint A Picture With Your Content

Buyers must believe your business is worth the investment before they take action to support your company. The CTA should be part of a body of content that translates beautifully through words, imagery, or video. If your call to action is an art form created for your target customers, it can be effective on any advertising platform.

Are you looking to sell a new product? Don’t just say how valuable your product is, show it. Review written content and scripts to find the strongest adjectives and replace them with full descriptions. When using television or coverage radio, let personality, design elements, and quality lead the way.

call to action
Source: Stockphoto.com O#23559 – ID#100091094362

Embrace Transparency

Some of the most iconic artists lived a life of mystery and intrigue. But today’s artists and business owners must display their artistry through their social prowess. The art of business requires high-quality services and transparent business owners. One of the best ways for a business owner to show transparency is by being accessible.

Potential customers shouldn’t have to work to find you or connect with you. Strategically using your call to action as an art form should always include convenient means of communication, such as your phone number and email address.

Will you be prepared to quickly respond when someone takes action and contacts your business? Always make sure your hours of operation are clear for callers and respond to written inquiries and voicemails within 24 hours. If you’re working with a team, ensure that they are well-trained and have the necessary tools to assist customers.

Viewing your call to action as an art form is the first step to connect with customers. Exceptional customer service is what will lead to sales and business expansion. This is so many small and large businesses use virtual phone numbers.

Business owners can forward virtual phone numbers to mobile phones and create extensions for team members, allowing everyone to work remotely and in an organized fashion. The response rate is even faster through additional options such as transcribed voice to email service.

When using your call to action as an art form, know that everyone who contacts won’t be in your local calling area. Consider a phone number that is not specific to one area code. Using a local phone number often results in fees and confuses long-distance customers, deterring new callers from contacting you.

Have A Consistent Style

When famous artists releases new work, their fans can spot it before the name of the artist is announced. Such artists have a strong presence through their recognizable style. Your call to action must also have a style of its own, but that style must be in line with your branding.

Consistent branding will keep your business relevant – even when your brand is not the star of the show. Being recognizable will naturally attract new clientele and maintain the interest of your loyal customer base when partnering with another company, attending events, or working with sponsors.