Category: Marketing

E-commerce businesses are more accessible than ever before. They’ve spread to a wide variety of platforms and even modified themselves to different devices. If you have an online business of your own, you know it’s a very saturated market. So, figuring out how to build a memorable brand can be difficult. That’s where e-commerce marketing strategies come in. These tactics help online businesses boost and sustain their growth.

The Growing Need for E-Commerce Marketing Strategies

Whether you’re starting up an online business or you’ve been running one for years, it’s vital to invest in e-commerce marketing strategies. These online marketing tactics and trends are constantly evolving to better suit users. If you want to see even more sales come through your business, following these digital marketing techniques is critical.

What is E-Commerce Marketing?

E-commerce marketing is a strategy that helps businesses sell products and services online. These strategies drive up e-commerce sales by promoting brand awareness and directing attention to the products. A good digital business marketing strategy informs and engages the business’ customer base. Some examples of e-commerce marketing include:

• Blogs and content marketing
• Banners and pop-ups
• Digital ads
• Social media posts

E-commerce marketing is equally as important to business growth as order fulfillment and other aspects of doing business.

Challenges of E-Commerce Marketing

E-commerce is an extremely competitive space for businesses. Since other online businesses use e-commerce marketing strategies to increase their sales, it is hard to stand out. To successfully build brand awareness, businesses need multiple marketing channels and approaches. Although this leads to more staff and time spent, it is required to drive business growth.

Developing a Successful Marketing Strategy for E-Commerce

Before you jump right into creating a growth marketing plan, there are some foundational elements to consider. Defining these fundamental components is vital to creating a successful e-commerce marketing strategy. Here are some key points to keep in mind:

• Identify your target market – Your target audience influences brand voice, messaging, communication methods, platforms, and more. With a key target audience in mind, you’ll draw the right customers to your company. But if you don’t understand your target market, you’ll end up with a weak campaign that doesn’t drive profitable customer action.
• Establish goals and objectives – Outline what you want to achieve with your e-commerce marketing strategies. Goals keep your strategy focused on the bigger picture. Objectives break down your goals and strategies into smaller, achievable steps. Clearly identifying goals and objectives will also help you measure success down the line.
• Analyze your business journey so far – Take a close look at your business’ evolution and current progress. In what areas are you struggling or succeeding? What types of strategies or campaigns worked for you in the past? Your business’ journey will help highlight the areas to focus on in your strategies to increase business growth. Additionally, you can recycle strategies that previously worked, saving your business both time and money.

9 E-Commerce Marketing Strategies for Your Business

After you’ve developed your foundational elements, it’s time to begin planning your e-commerce marketing approach. Here are some e-commerce marketing strategies to help get you started:

1. Create & Promote Original Content
2. Optimize Your Website
3. Communicate & Interact with Your Customers
4. Create a Personalized Experience
5. Offer Incentives & Rewards
6. Enhance Customer Service
7. Expand to Social Media
8. Keep Up with Your Competitors
9. Create a Community & Following

1. Create & Promote Original Content

Original, quality content attracts and retains your target customers and, if successful, leads to profitable consumer action. This e-commerce marketing strategy focuses on the production and circulation of consistent, timely, and valuable materials.

Your content should deliver messages, inform, and, of course, entertain to keep the audience coming back for more. Use your content to support different departments (i.e., marketing, sales, production, etc.) in their goals. Additionally, use web pages, blog posts, and guides to further amplify your business’ products, services, brand, and more. This establishes your company as an industry expert and a trustful source.

So what kind of content should you create? There is so much freedom when it comes to creating your content. For example, here are a few different types of content you could develop:

• Blog posts
• Frequently Asked Questions (FAQs)
• Newsletters
• Knowledge bases
• Videos
• Podcasts
• Social media

It may be obvious to state, but different types of content provide different types of value to consumers. But, all should work together to guide users through their customer journey.

Now, let’s discuss promoting content. If you don’t market your content, there’s a chance no one will see it. Marketing is just as important as content writing and creation. The most popular technique for content marketing is search engine optimization (SEO). A strong content marketing method and e-commerce SEO strategy help increase brand visibility and awareness.

Overall, content marketing and the use of a reliable SEO text generator for content creation, can contribute to your brand’s distinctiveness in comparison to online competitors. This approach not only helps in cultivating a loyal audience but also plays a vital role in establishing trust between your brand and consumers.

2. Optimize Your Website

Up to 100 percent of your business is probably done on your website. So, making sure it’s fully optimized will ensure customers navigate your website seamlessly and feel encouraged to make purchases. There are a few different elements that go into creating a fully optimized website. Let’s take a look.

• Website Design – Your website’s layout and design should be simple and attractive. You want to draw customers in, convince them to stay, and ultimately, make a purchase. Here are some tips for creating a well-designed website:
  • Grab your user’s attention with high-quality photographs, graphics, and color choice.
  • Make sure important information like return policies are clear and easy to find.
  • Present products and services in an unforgettable way.
  • Offer easy access to significant content that will help them in their buying journey.
• User Experience – User experience (UX) is the most important element to consider when building your website. Good UX occurs when you understand what users want to see and access and help them do that effectively. Make their experience as smooth as possible by creating an easy-to-use website. Avoid complicated site navigation, slow transitions, unnecessary content, or complex designs.
• Conversion Rates – A responsive site contributes to better UX and website design. It keeps visitors on your website and reduces bounce rate. A responsive website includes the following:
  • Quick loading times
  • Mobile conversion
  • Good page-to-page connectivity
• Checkout Process – A smooth checkout process can single-handedly boost your e-commerce sales. It doesn’t take much to create a great cart and checkout design. The key is to be as transparent as possible with shipping costs, taxes, and other fees. This ensures the customer doesn’t encounter any surprises that scare them away when purchasing. Additionally, provide multiple payment options such as PayPal and major credit cards.

A fully optimized website aims to remove as many roadblocks as possible in every design element.

3. Communicate & Interact with Your Customers

Customers expect responsive support. So, when they want to get in touch with your business, you must make it easy for them to contact you. Consider adding a contact page to your website with omnichannel options like email, business phone number, chat, social media, and more. This way, your customers can reach out to you through their preferred method of communication.

Having omnichannel communication methods is also a great strategy for reaching out to your customers. Take a look at these 3:

1. On-Platform Messaging – Providing a way to communicate on your e-commerce platform removes all roadblocks for you and your customer. This method transforms your online store to literally a one-stop shop for both sales and support. With everything on the same platform, you can access customers’ purchase histories. This means you can quickly update users on order status and return policies, without searching through your archives. For example, Etsy allows buyers and customers to message each other.
2. Outbound Calling Service — Increase both sales and brand awareness with outbound calling for your online business. Adding outbound calling to your e-commerce marketing strategy gives you the opportunity to welcome new users, send out reminders, collect feedback, and much more. Through this method, you’ll receive valuable insight into your consumers and services. And, you’ll also craft a more personalized experience for customers in the process.
3. Email – Email gives you the opportunity to follow up on abandoned orders, send promotional coupons, direct users to onboarding info, and more. You can personalize each email to different target audience segments. This method allows you to generate leads, boost traffic to your website, and drive sales.

If you can only use one of these methods, consider your business needs, target audience’s preferences, platform’s capabilities, and overall budget.

4. Craft a Personalized Experience

A personalized experience creates a lasting impression on customers, bringing them back to your business. This e-commerce marketing strategy helps increase consumer loyalty, brand reputation, and revenue. Most of all, it separates you from your competition. One way to do so is by using headless e-commerce platforms that deliver highly personalized shopping experiences to each and every customer. A tailored service encourages consumers to stay with your brand instead of switching to another. That is so important in such a competitive marketplace.

With personalized service, you eliminate irrelevant options for users and direct them to products they need. This establishes a relationship between your business and the customer. You can incorporate personalization into your e-commerce marketing strategy through:

• Personalized emails
• Recommended products
• Targeted ads and pop-ups
• Websites and pages customized to users’ interests

Targeted strategies like these make the consumer feel understood and boost loyalty towards your business.

5. Offer Incentives & Rewards

Who doesn’t love a good reward? This is a sure-fire way to drive sales up. Incentives motivate consumers to interact with your brand. Incentive marketing for e-commerce grabs a user’s attention with unique offers, discounts, sales, and more. It gives consumers who are on your website an extra push to make a purchase. Here are some incentives to offer:

• Coupons
• Promo Codes
• Loyalty Programs

These incentives and rewards encourage repeat clients and repeat purchases, while promoting consumer retention and loyalty.

6. Enhance Customer Service

Customer support and service are parts of any business, whether it’s online or in person. Support methods are always adapting to the consumer. But, here’s an opportunity to expand your e-commerce marketing strategies past traditional avenues. Delivering high-quality customer service starts with these methods:

• Omnichannel Communication – Multiple channels of communication such as over-the-phone service or chatbots provide customers with options. This way, they can choose their ideal method of communication.
• Accessibility and Reachability – Being easily accessible is the minimum requirement for a high-quality service. Customers want to immediately reach you when they need help. Local and toll-free numbers come in handy for global businesses or businesses looking to expand internationally. These numbers provide an easy, free way for callers to get a hold of you. Make sure to advertise your toll-free number to your customers, if they need it.
• Round the Clock Support – 24/7, real-time support builds reliable and quality customer service. Consumers always know you’re available if they require assistance no matter what. To provide constant support service via phone, consider time-based or follow-the-sun routing models. This way, you are always available to all your consumers around the world.
• Personalization – (Surprise, surprise) Personalization goes a long way in customer service too! Consumers want to know you’re going to solve their problems according to their individual needs.

Successful, high-quality customer service results in delighting the consumer and establishing loyalty. Happy customers increase brand reputation and can even lead to great publicity through word-of-mouth.

7. Expand to Social Media

Social media works not only as an e-commerce marketing strategy, but also as another opportunity to sell. Social media is a powerful tool for attracting new customers and boosting sales. You can increase your exposure by using social media for marketing purposes. A social media proposal is a great way to show off the products you offer, connect with potential clients and build awareness about what exactly makes up an excellent customer experience.

There are so many options when it comes to social media marketing. Starting with platforms, there’s a variety to choose from, with a different target demographic tied to each. For example, Facebook has a different user base than TikTok. Select the platform that fits your target audience and brand identity.

Additionally, you can pick from paid or organic posts, depending on your business needs. Influencers also bring visibility to your brand and showcase your products to a wide audience.

Social media gives your consumers another opportunity to interact with your brand. Consumer engagement increases through likes, shares, comments, hashtags, and more. It’s easy for users to share information between different platforms, which helps your business reach an even wider audience. Trending hashtags work as an attention-grabbing strategy. You can use these hashtags to measure your campaign’s success.

8. Keep Up with Your Competitors

Always keep an eye on your business rivals. This means looking at their e-commerce marketing strategies. Consider these questions:

• What type of content are they producing?
• What services do they offer that you don’t?
• Are they using any incentives or reward programs?
• What social and digital platforms are they on?

By reviewing your competitors, you get an outside perspective on what’s working and what can be improved. Then, you can incorporate the successful tactics into your own marketing strategies. A failed campaign gives you the opportunity to learn from their mistakes and make an even better version!

9. Create a Community & Following

Building a community around your brand adds another level of value for your consumers. A community gives your consumers a space to interact with you and each other. Here are some examples:

• Comment sections
• Forums like Reddit, Quora
• Social media groups like Facebook groups or Slack channels

Community building is a great e-commerce marketing strategy as it gives customers a sense of belonging.

Real-World Benefits

Although your business and these e-commerce marketing strategies happen mainly online, they have real-world benefits. Your business will build brand awareness, increase revenue, establish a loyal customer base, and so much more. We’ve discussed many different strategies here but your next steps depend on what you need. So, choose the ones that work best for your business!

Want to learn more about cloud telephony solutions for e-commerce? We can help with that! Call us at +1 (561) 908-6171 or chat with our reps online!

A majority of top marketing teams will use attribution modeling and tracking to measure the effectiveness of their various marketing campaigns in 2024, according to Pyxl.

Attribution can help you understand the means by which customers come to know and buy your products and services. There are many different approaches to attribution modeling that modern businesses use today.

What is Call Tracking?

Call tracking is one of the most commonly used forms of attribution modeling that marketers are using in 2024. It is the process of determining how callers found your business.

Call metrics are used to analyze what channels generate the most customer calls so that you can optimize your marketing efforts and improve ROI.

What is Global Call Tracking?

Many businesses today serve a global clientele.

The global economy is huge and it offers businesses a lot of potential to grow and expand. Although the top fifteen countries make up 75% of global GDP, tremendous potential exists for your business throughout the rest of the world.

International call tracking can enable your business to have unique phone numbers for different countries that are being targeted in your global marketing campaigns. Your marketing team can then track the results of various global campaigns through call tracking metrics.

Common Ways to Use Global Call Tracking

• Compare the performance of multi-country campaigns side-by-side.
• Assign unique in-country phone numbers to different traffic sources (social media, adwords, email, landing pages, etc).
• Measure the results of your advertisements across a number of countries.
• Set up local or international toll free numbers from other countries.

6 Global Call Metrics You Must Track in 2024

There’s a lot you can measure with call metrics such as where your calls are coming from and what times are most popular. You can even further delve into the content of conversations with our cloud call recording service.

But in order for your marketing team to benefit the most from global call metrics and really dig into the granular data, you’ll want to export your call detail records (CDRs) into a spreadsheet and apply filters.

These next steps and calculation of metrics will require some basic Excel knowledge.

1. The Number of Calls Per Country

Have you wondered which countries or regions are generating the most phone calls? You can easily determine this through global call tracking.

Once you’ve exported your CDRs, you should then filter by service line. You can type in the country code under column D and choose the right phone number. Refer to this list of international call prefixes.

You can do a sum of the lines to see how many calls came in from each country.

Analysis: You’ll want to look further into those countries that are generating lots of calls so you can understand which marketing efforts are more successful.

2. Call Volume by Time of the Day

It’s helpful to see when most of your calls are coming in. This helps you adjust bidding strategies at various times of the day and ensure enough staff is on hand to support high call volumes throughout the day.

You can see the total number of minutes in column I. Break the column down further by filtering the date and time columns.

Analysis: Long-duration calls are likely a sign of good quality conversations while short-duration calls may indicate low-quality sales calls.

3. Call Source & Campaign Performance

This is what call tracking is all about — on a global scale.

Look at your various campaigns to evaluate which campaigns are generating the highest number of successful calls. For example, you can assign one call tracking number to social media campaigns and another number to paid search.

In the coming months, you’ll be able to enter unique names and tags for each phone number.

Analysis: Allocate more of your budgets towards high-performing campaigns.

4. Call Duration

It’s important to know how long your calls last. As a general rule, sales conversations last longer than x amount of minutes. Through global call metrics, you’ll be able to see which calls have a sufficient duration. And if you notice a dip in call duration, you can bring it up in meetings and brainstorm ways to improve caller experience.

Analysis: You don’t want to spend money on channels that do not source high-quality conversations.

5. Caller ID

Is there a certain area code where most of your calls are coming in from? Are these first time callers to your business? You’ll want to measure this through global call tracking. It is important, however, to connect our data with your other tools like your CRM and / or marketing software to really make the most sense of the metrics.

Analysis: Invest more in cities where you have lots of callers.

6. Landing Page Performance

Landing page performance can give you insights into the effectiveness of your marketing efforts. You’ll also want to talk to sales managers as much as possible and ask about lead quality and next steps in your buyers’ journeys so that you can create quality landing pages that convert.

Analysis: Invest more in landing pages that are performing well. For the low-performing landing pages, try to see how they can be improved.

How to Calculate Global Marketing ROI

Once you have all the data and it’s synced with your other business tools, how are you going to present your findings to upper management? That’s an important question that many marketers face.

Upper management is often concerned with revenue and profitability, though some marketing teams use other metrics to measure success. At a basic level, you’ll want to keep close track of costs and conversions in your calculation of ROI.

ROI = (final value of investment – initial value of investment) / cost of investment x 100%

Conversions can be new customer acquisition, qualified leads, etc. But you’ll want to clarify this definition internally and then measure conversions.

In order to calculate overall costs, download invoices into excel and you’ll see costs by country. You can add this up or simply view costs by country.

How to Sync Global Call Metrics with Your Business Tools

At some point, you’ll probably want to sync your call tracking data with your other systems and tools. This will help you recognize more patterns in the data and make better use of metrics. You can do this through our API.

Why You Need Global Call Tracking

Want to get more insights into where your customers are and what leads them to connect with your business?

You can’t improve what you don’t measure. Global call tracking can help you measure the effectiveness of your international marketing campaigns. This will help you increase profitability and slash costs.

Talk to our sales team to learn more or get a free demo today to see how we can help.

What do you mean you don’t have time to Tweet? If you are a savvy business owner, you should already have a Twitter account and know how to use it for marketing and networking your company. Here are just a few reasons why you need to Tweet-up your business:

• Connect with your customers: Sending a potential customer a tweet after they have begun to follow your business is a very good way to increase customer appreciation and trust. You will also benefit from the fact that you can keep an eye on what your customers are tweeting about your business. This feedback is invaluable.
• Access to free marketing: It takes but a few minutes for you to create a 140-character pitch for your company. At the click of a button, your message can instantly reach every single one of your followers who is online. And best of all, it’s basically free.
• Keep customers updated: Of course, you know how important it is to keep your customers updated. Twitter is one of the best platforms to use for this because its messages are short and clear. So, it’s easy to use to keep your customers posted about your latest promotions, sales, and special offers your business is having.
• Market your heart out: If you don’t think that Twitter is a great marketing tool you are very mistaken. In case you didn’t know, all tweets are indexed by Google, this means that they are a useful means of search engine optimization.
• Build a community: Twitter is not only good for marketing and customer retention, but you can also use it to build a strong community. Use Twitter chats to connect with customers while also increasing your chances of getting favorites and retweets. These will boost your company’s visibility and give you the opportunity to get more customers.
• Tweet-up your sales: Marketing surveys show that up to 60 percent of a brand’s followers are more likely to recommend products or make purchases after following a brand on Twitter. Twitter followers are also more likely to sign up for services or buy from the brands they are following.

If you haven’t started tweeting about your business yet, or you want to make sure you’re getting the most from Twitter, here are some tips to help you out.

Check Out the Competition

Search Twitter for companies similar to yours and start to follow them. Check out how often they tweet, what they tweet about, and what other content they post links to. This will give you a reference frame from which to choose how to manage your own account, and it will also help you get an edge on your competitors by staying one step ahead of their game.

Setting up your account

Make sure you use a good profile picture of yourself or your company logo. Many people will not follow users without one. Fill in your biography details as most new followers check out bios. If you don’t take the time to make it interesting, why should anyone follow you?

Use Twitter Lists

Twitter Lists are a neat built-in tool that enables you to organize your followers and their tweets into specific groups. You can also sort your lists into public or private groups that only you can view. Lists allow you to use Twitter to deliver information globally to everyone and locally to your target groups. You can also automate tweets to match specific time zones.

What to Tweet About

Post crisp and concise sound bites that are 100 words or less, so that followers can read them quickly and remember them. Use hashtags (#). A hashtag which directly precedes a word or phrase has a number of beneficial uses. Place one before the name of your company or brand (#mybusiness) to improve the chances of other tweeters finding it via a targeted search. You can also ask users to include them in their tweets as part of a marketing campaign.

Monitoring Your Competitors

You can use Twitter search to check up on your competitors and see what people are saying about them. But bear in mind, if you’re on Twitter, your competitors are probably keeping an eye on you and your followers too.

Making the Most of Marketing

Twitter is also a great way to get feedback about your business. Don’t be afraid to ask questions and always answer promptly when you are asked for information. As well as talking about your products and services, promote those of others, as this can help get retweets from other people to expand your network. Post links to interesting information and news relating to your business. Don’t forget, Twitter helps you maintain a global human connection; share some information about yourself to develop strong connections.

Don’t sweat too much about your number of followers. If you keep your posts regular, informative and honest, you should soon develop a steady following that benefits your business and marketing efforts all around.