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What is Cloud Telephony and How Does It Work?

What is Cloud Telephony

In this article, we’ll take a look at one of the most recent advancements to the telecommunications industry, cloud telephony and cover how it works. Then, we’ll provide readers with …Read More »

How to Get a Toll Free Number for KaiOS

Toll Free Number for KaiOS

KaiOS is an emerging phone software system. It allows people to use smartphone applications in locations where they would otherwise not be able to. With this emerging software comes the …Read More »

iPhone Evolution: The History of Emojis

iphone evolution the history of emojis

The iPhone evolution has happened before our very eyes. It seems like just yesterday that everyone went crazy about the very first release of the iPhone 1, simply known as …Read More »

Managing and Motivating a Powerful Sales Team

Managing and Motivating a Powerful Sale Team-feature.jpg

Your sales team is the engine that drives your business to success. So, if you want to maintain a great business or do more business, you need to start with …Read More »

How ITFS Numbers Can Bring International Leads

International Leads

International toll free service (ITFS) numbers enable callers to make free phone calls to the ITFS subscriber. ITFS numbers are a very effective tool for marketing to international leads because …Read More »

*67 Meaning and How it Works

star 67 unknown caller feature

Since the sixties, we’ve been using caller ID to track who calls us on our phones. Even throughout the ever-advancing phone technology in the last few decades, caller ID has …Read More »

United States phone numbers

United States Phone Numbers


Ethical Behavior in Business

Your Moral Compass: How To Practice Ethical Behavior in Business


Customer Service

The Top Reasons Customer Service is Your Company’s Lifeline


Creditibility & Your Small Business

Credibility & Your Small Business: How to Ensure Your Company Maintains Trust from Customers


Virtual Number Provider Big on Credibility

Is Your Virtual Number Provider Big on Credibility? How to Tell if You’re Getting the Best Services


Inspiring Entrepreneurs in 2019

Inspiring Entrepreneurs in 2019


Communication Credibility and Trust

Communication, Credibility, and Trust When it Comes to Your Staff


Earning the Trust of Your Customers

Earning the Trust of Your Customers: Why It’s a Long-Term Investment


Accountability Why Your Business Needs It

Accountability: Why Your Business Needs It


Trust and Security in the Workplace

Key Steps to Creating an Environment of Trust and Security in the Workplace


Building Credibility When You're Fresh Out of College

Building Credibility When You’re Fresh Out of College


Building Trust with your Team

Giving Proper Credit to Employees and Building Trust


Using a Toll Free Number Business Woman

Secrets of Using a Toll Free Number to Boost Your Business Calls


Building a Professional Name for Yourself

Building a Professional Name for Yourself: Why Credibility is so Important


Sounding Professional When Customers Call

Sounding Professional When Customers Call Your Business


Your Toll Free Number Could Be Trending

Your Toll Free Number Could Be Trending


Building Relationships with Customers and Gaining Their Trust

If there’s one thing about being a successful business owner, it’s the need to consider who is keeping your business afloat – namely, your customers. While you may be involved in the day-to-day operations that help your organization function, considering how the customer factors into your long-term strategy often goes overlooked. This is especially important for businesses that may have a popular product/service, but may not have considered how to remain competitive after the initial buzz and hype has worn off. The secret? Building relationships with customers and winning their trust.

In this article, we’ll explore a number of ways that you can build better relationships with your customer base, ultimately gaining their trust, loyalty, and business for years to come.

building relationships with customers
Source: Stockphoto.com O#100216436886 ID#100200144052

Communication is Key

Perhaps the single most important factor in building relationships with customers is the ability to establish a relationship with your customers through direct communication. Easier said than done, of course.

First, you’ll want to offer as many ways as possible for customers to get in contact with your business and be accessible to them. This means that you should accommodate emails, live chat, in-person office hours, virtual phone numbers (domestic and international), the company’s social media presence, conference calls, discussion forums, and so forth. If a customer can’t get in contact with your business easily, expect to lose important connections.

Second, you’ll want to adjust how you communicate. Instead of just telling the customer about your business, you want to have conversations with them to create engagement. Ask probing questions, such as what they want, what doesn’t work, and then offer solutions to their problems that address these needs. Chances are if you’re hearing the same thing from several customers, there’s probably a silent majority that feels the same.

Additionally, make sure that your employees follow this same protocol of deeply listening to what customers are talking about. Customer service is often the front-line of what makes and breaks a successful company, so make sure that new employees are trained in deep listening. For extended conversation, make sure your staff returns voicemail messages, follows up on inquiries, and respond to emails promptly. All of these methods of communication will create trust with your brand.

Be Transparent

Because our world is so fast paced, it’s not uncommon to hear how another business swindled its customer base or misrepresented its intentions from the get-go.

To be transparent, you need to keep your customers informed of any changes and be as forthright as possible. Customers are more understanding about the setbacks that a company may face, particularly if your brand has been transparent from the beginning. For instance, the founder of a company that continually addresses the customers that make the business possible can directly address possible controversies and conflicts (i.e. a price increase on products) before they escalate. And if your company is experiencing unprecedented growth, you can also make that clear to customers to show that your company is thriving thanks to their participation.

Always Exceed Expectations

Just as consumers get jaded by a company’s lack of ethics, potential customers are looking to bring companies into their lives that go above and beyond expectations. After all, your customers expect great products or services from you; otherwise, they will choose your competitors and seek solutions elsewhere.

In order to remain competitive, it is important to continually raise the bar on what your company offers to keep the spark alive and reestablish trust, again and again. One simple way to do so is to under-promise and over-deliver. It is the mistake of a new company, especially startups, to promise the world but have objectives continually delayed. By making too many promises and underperforming, you kill the trust and predictability that your business should be delivering. On the other hand, when you impress customers by keeping your word, they keep coming back.

Therefore, you need to continually exceed customer expectations faster than anticipated and ahead of schedule (if possible). As a side effect, if your company does experience unforeseen delays and setbacks, you are able to still have a timeframe in which to still deliver on your promises. Similarly, you may want to add additional items at no charge, samples for new products/services your company offers, and coupons that come from a spirit of gratitude and generosity.  

Show Genuine Appreciation

It is important to show appreciation for your customers, particularly the ones who have extended their own loyalty in your brand for a long time and/or have been with your company since the beginning. There are a number of ways that you can accomplish this, such as offering long-time customers a loyalty discount program, exclusive deals, and freebies. For smaller companies with VIPs, you can write handwritten letters with specific details to show that you spent the time and effort to convey your deep gratitude for their business.

 

United States Phone Numbers

Are you looking to get U.S. phone numbers for your business? In this article, we will cover a number of aspects about United States phone numbers, including how they work and the many benefits of using them for your business.

How Modern United States Phone Numbers Work

In order to understand how United States phone numbers work, there needs to be an understanding of how virtual phone numbers work, which is the technology behind modern telecommunication.

First of all, virtual phone numbers are made possible through developments in Internet-based technologies like VOIP and cloud computing. When a virtual phone number is dialed by a caller, the call is instantly routed to another phone number, which can be located anywhere in the world. This phone number is referred to as the ‘destination phone number,’ and it is where inbound calls are received.

Phone numbers in the US
Source: Stockphoto.com O# 100174295982 ID#100200144052

Because of this, there is a modern usage among businesses to leverage this technology to establish a sophisticated means of routing calls from inbound calls made to their preexisting phone numbers in their home country and/or region, to open up lines of communication anywhere in the world. In other words, your destination phone number could be located in a country like the United Arab Emirates but you can receive inbound calls from callers in the United States without restrictions from service providers. So, in essence, U.S. phone numbers that are powered by virtual phone numbers enable businesses to bridge gaps of international communication simply by subscribing with Global Call Forwarding.

Benefits of U.S. Phone Numbers

Now that you have a basic understanding of how United States phone numbers work, let’s take a look at the many benefits that come with using them creatively.

United States virtual numbers give your business the ability to penetrate the most lucrative economy in the world without having to establish a physical presence. This means that your business does not have to set up a branch office or other physical presence in the United States to interact with Americans. Because of the popularity of virtual offices and virtual locations, businesses are able to provide goods and services to American customers without the need for face-to-face interaction. Considering that many Americans live busy lives, the ability to efficiently handle business transactions over the phone can you give your business immediate traction versus competitors that do not.

Another viable benefit of using United States phone numbers is that your company will gain professional clout amongst your peers. For instance, imagine you ran a business that offered a way for domestic and U.S.-based customers to reach your business – even if they lived abroad, they can see that your company’s reach is available around the world. This is something that most businesses would only consider larger enterprises and established organizations capable of. Instead, using United States phone numbers from Global Call Forwarding gives your business – like many startups – the ability to tap into global markets immediately.

Because of the aforementioned technology behind virtual phone numbers, there are a number of add-ons and features that come with using United States phone numbers. Some of the most popular add-ons include call recording, which allows businesses to store and later access calls made to and from their business. Another popular add-on is CallMeClick, which enables visitors to your website to immediately initialize a call by clicking on a link posted throughout your website. Because of this immediacy, your business is able to take advantage of the coming trends for a ‘mobile-only’ and ‘mobile-first’ future that will make the future of communication relegated mainly to smartphones and similar devices.

Last, United States phone numbers are available in a number of varieties that you can use for various parts of your business model. Considering that the United States is a large country with a number of time zones and commercial centers, choosing a United States phone number can be relegated to states, major cities, and national toll free phone numbers that span the entire North American Numbering Plan. For instance, your business may want to use a virtual phone number on the West Coast to handle clients in cities like Seattle, San Francisco, and Los Angeles; for those on the East Coast, businesses can use phone numbers in major economic hubs like Atlanta, Boston, and New York City. Also, Global Call Forwarding offers toll free United States phone numbers, which can enable inbound callers to reach your business without having to pay long-distance fees or be blocked by their service provider. Therefore, using United States phone numbers can make your organization as accessible as possible no matter where in the country they are calling from.

Getting United States Virtual Phone Numbers

If you’ve finally decided that you want to gain all of the benefits of virtual communication with Global Call Forwarding, the first step is to visit GCF’s homepage at www.globalcallfowarding.com. There, you’ll find an intuitive website that can easily guide you through the process of purchasing not only United States phone numbers, but phone numbers from over 140 countries around the world. The process of signing up can be completed in minutes and your business can begin using virtual phone numbers of your choosing within 24 hours or less.

Your Moral Compass: How To Practice Ethical Behavior in Business

Are you practicing ethical behavior? Do you know what ethical behavior is?

Ethics is the way to guide your moral compass. It establishes the difference between what is right and what is wrong. Ethics provides you with a system that will guide you towards making the best decisions when conducting business. The first step to ethics is to understand the difference between good, evil, and neutral possibilities. Sometimes doing the right thing will cost more than doing the wrong thing and you may be unsure whether it is worth it. All people go through ethical conundrums at some point or another. Ethics is not just deciding whether something is right or wrong; it is also about decision-making and taking action for your company and the people around you. Here are some ways to ensure that you are practicing ethical behavior in business.

If you are in a position of power at your company, then setting a good example for your employees should be among your top priorities. The company leaders that lack a strong moral compass and standing within their company can affect their employees negatively. This is because when an employee has an unreliable leader, chaos and fear can take over in an office. Employees trust the leaders who are open and honest with them and rule with fairness.

1. Respect your employees

All humans deserve respect, and your employees should recognize that you respect them because they are all at your company for a reason. As a leader, you should take an interest in your employees’ lives and commit your company to be one that allows their employees to grow.

2. Hire ethical people

When you set out to hire employees, make sure that these prospective employees have ethical guidelines that are in alignment with your company’s. The interview process should be rigorous, and all workers that apply must be researched thoroughly. Be sure to check references because not all can be revealed during the interview process.

3. Adapt to changes in values

Morals evolve between generations, and your company may be employing people from different age groups; from Millennials to baby boomers. Each of these groups has a somewhat different set of moral standards, and you should be understanding of the differences between them. If you find that the gap is vast, then consider hosting an ethics training workshop, so your employees will know precisely what is expected of them.

Ethical Behavior in Business
Source: Stockphoto.com O#23559 ID#100161226858

4. Set the tone

Practice what you preach. If you want your employees to act in a positive manner, then you must also act in that same manner by example. If you’re going to earn the trust of your employees, then there is no way around this. You can not expect more out of your employees than you expect of yourself.

5. Be accountable

We’re all human, which means that from time-to-time we are going to make mistakes. Instead of making up an excuse or passing the blame onto someone or something else, take responsibility for it. Own up to your mistakes. If you want to be an ethical leader, then you need to cut out the excuses and hold yourself accountable. Following this rule will help you to present a better role model for your employees as well. Owning up to mistakes also allows for more breathing room to make them. An employee shouldn’t fear for their job if they make one simple mistake.

6. Keep negativity off social media

Be mindful of the things that you put out on the internet because you can never be sure who is reading or watching. It is not an uncommon practice for a future employee to Google the executives in a company before they accept their offers. Remember to think twice before tweeting about a coworker or liking a controversial political meme on Instagram.

If you follow all of these guidelines, then you should be off to a great start at your company, however, if you feel that the workplace that you are currently in does not line-up with your particular set of values and ethics, then it might be time to rethink where you are working. If you always feel that people around you are not practicing what they preach and are not making the right ethical decisions themselves, then it may be time to move on and look elsewhere. If you try your best to set a moral standard at your place of work and you begin to see small changes in those around you, then you may just be setting yourself and your company up for even more success. Good luck!

The Top Reasons Customer Service is Your Company’s Lifeline

Is customer service the reason your business is suffering? Customer service is one of the most critical areas of your company, and when it hurts, your entire company will fail. Think about it; customer service representatives are the direct line between your business and your customers. Do you think that your team is representing your business well? In the highly competitive small business industry, your customer service team could be the ‘make it or break it’ aspect for your company.

Customer Service Puts You Ahead

Companies with highly trained customer service staff will always come out on top, compared to other businesses who spend their time looking to other avenues such as marketing and ads. Marketing and advertising are essential aspects of the company but did you know that it’s better to focus on your existing customers? It may sound counterintuitive, but it’s true. A loyal customer is for life, and when doing business long-term, loyal customers can make a difference in your longevity.

If you are still skeptical of the benefits of customer service, then read on to learn the top reasons customer service is your company’s lifeline.

1. You Save with Customer Retention

Customer retention by 5% can increase your profits by more than 25%. If that math seems a little wonky to you, think about it. If you have one loyal customer, they are much more likely to continue to purchase from your brand. If you sell tissues, toilet paper, and paper towels, they are much more likely to buy all three products dutifully every week they come into your store. Contrast that long-term purchasing with the customer who decided to try your product one time when it was on sale. If you gain enough customer retention, your brand will sell itself, saving you money on operating costs over time. What does all of this have to do with customer service? You gain loyal customers by being loyal first. Be available 24/7, listen to their needs, solve their problems, and always let your existing customers know that you appreciate them.

Customer Service
Source: Stockphoto.com – #O23559 #ID100167049324

2. It Gives Your Brand a Positive Image

You know your mission statement, but just because you’ve got it memorized, that doesn’t mean your customers do. Customers only know from your company what they assume about it when they view you on social media, see your ads, and interact with you on the phone. If you have a positive presence all across the board, they will see your company in a positive light. It’s as simple as that.

3. Happiness is Contagious

A big smile from a stranger can brighten anyone’s day. Imagine you were having a bad day and running late for work. Then, on your commute to work, a baby can’t stop smiling and giggling at you. It would be hard to continue focusing on your bad day when so much happiness has entered your sight-line. The same goes for customer service agents. A positive customer service agent on the other line can help set the mood for a disgruntled customer on the other end.

4. Word of Mouth

Money can’t buy you word of mouth advertising, but it is one of the most worthwhile forms of advertising. We’ve all done it when we are impressed with a brand; we can’t help but talk about it with our friends. If you have a pleasant experience with a company, it stays with you, and that’s why having a strong customer service team is so important. We revisit and reorder from the same places over and over again because something impressed us. Whether that’s a happy server at a restaurant or no-hassle, free-shipping on returns at a fashion company.

5. People Are Willing to Spend More on a Brand They Trust

This is something that is not very obvious, but very relatable. If you’re shopping online and looking for a particular product, you’re going to go with the brand that you trust over another brand with cheaper products but a bad reputation. When you’re looking for a restaurant to go to with friends, you might check out Yelp. If there are rave reviews for a more expensive spot you’re more likely to check that place out then to head to the dive bar with one star.

Credibility & Your Small Business: How to Ensure Your Company Maintains Trust from Customers

How to Ensure Your Company Maintains Trust from Customers

Nobody is going to consistently invest in a company that they do not trust. It is easy to build trust in a business relationship as long as you follow a few steps and commit to these steps for the long haul.

Below are some tips/steps with regard to credibility & your small business.

Always Be Genuine

Practically every person on the planet has had some type of unpleasant experience with a salesperson. In fact, many may have even abruptly walked away from a sales situation where they felt manipulated. Rather than acting or sounding like a salesperson, be genuine. Act the same as you would if you were meeting with a colleague.

Place Value on the Relationships

If you want people to value a relationship with you, then you must truly believe that the relationship is important to you and treat it as such. You must also have confidence in the fact that you have something of value to bring to the relationship.

Show Interest in Your Customers

Another tip regarding credibility and your small business is to be curious. People are drawn to those who show they have an interest in them. Having curiosity is a crucial element when it comes to building relationships. Having a steady interest in others opens the pathway to learning new things and making new connections with people.

Credibility & Your Small Business
Source: Stockphoto.com – O#23559 ID#4756320

Develop and Demonstrate Consistency

A customer or client’s ability to trust your business depends on whether you and your staff show this customer or client that your behaviors as an organization and as a person are consistent over time. People trust consistency. When a customer is able to predict your behavior, that customer is then also more likely to place their trust in you and your organization.

Be Truthful

Trust emerges when selling is approached as a way of helping someone. For a company, making it your quest to discover the areas where you and your customers can work together is important. Also, being able to point out when your company’s services or products are not the right fit for a customer or a situation is the epitome of honesty and forthrightness.

Stay Open Minded

Keep the customer’s best interests at heart and openly discuss options with them. Being narrow-minded and adopting the idea that your product is the only right choice for the customer may give a customer the sense that you do not have their best interests in mind.

Have Real Conversations

Every time you meet with a customer, have a conversation rather than slapping them with a sales pitch. Spend some time listening to your customers. Make sure the conversation has substance and is about real business issues, not just small talk.

Keep Things Professional

Customers tend to trust organizations and individuals within organizations who are serious about what they do and are willing to take the time to achieve a deep understanding of their particular tasks and overall work. Taking the time on a daily basis to learn more about your customers, their industry, and whatever challenges they have is important.

A final tip regarding credibility and your small business is to show real integrity. This means that you are willing to take a stand even when it is unpopular to do so with your customer or with your company. This does not mean you need to be adversarial, but you should have the ability to make decisions based upon what you know is right. Another way to show real integrity is to never promise what you cannot deliver.

Gaining trust and credibility is only part of the equation to success. You should also have a product or service that customers really want and need, as well as the ability to show how you are adding value, solving problems for them, etc. It’s important to remember that if you don’t earn the customer’s trust they will probably go elsewhere, even if their offering isn’t as good.

People want to feel secure in the company they are doing business with. In this regard, building trust is key to getting to any of the next steps in building a solid relationship with your target customers. This will foster the relationship as they invest in you and your brand for the long-term.

After you have already established a trusting relationship with your customers, retain it by encouraging customers to leave reviews. It will be important to avoid shortcuts, emphasize customer service, and offer loyalty programs to keep the flame burning strong.

Communication, Credibility, and Trust When it Comes to Your Staff

Business leaders who win are those who communicate openly and regularly, have a clear and committed communications policy, initiate various programs to support communication and collaboration, and assess their own performance. Communication, credibility, and trust are all important to building a reliable team.

Leaders often talk about building trust. Trust is something that must be earned. It is not something that today’s business leaders can take for granted, because both internal staff and external customers and clients are increasingly less trusting. Establishing open communication, credibility, and trust when it comes to your staff is critical to the ultimate success of a business.

Trust is at the Foundation of Successful Businesses

With allegations of large corporations taking part in fraud out of greed, trust has been eroded in every direction and new rules have been set with regard to how businesses are expected to operate. This applies to communication, credibility, and trust when it comes to your staff as the internal workings of a business is where it all starts and where everything builds from.

Employees, investors, customers, government entities, and regulators are increasingly demanding greater corporate accountability and transparency. These types of measures are aimed at curbing excesses of businesses and protecting the public.

Despite these new developments and higher standards, business leaders of well-respected, high-performing businesses have long acknowledged the value of building and sustaining trust. Again, establishing solid communication, credibility, and trust when it comes to your staff is at the heart of all of it.

Great Communication Fosters Trust

Building trust in a business’ leadership requires a personal effort on the part of the business leaders themselves. It is a team effort as well, but it starts at the very top. The corporate function that is most likely to support business leaders’ efforts to build and sustain trust in the long-term is communication.

Communication contributes to the creation of a business environment of trust around the leaders themselves and enables them to lead more effectively, engage their employees, and ultimately deliver the best possible results. Communication serves as the primary positioning agent for overall message delivery and leadership development for managers. The most successful business leaders have learned this fact from the first-hand experience.

Communication Credibility and Trust
Source: Stockphoto.com O#23559 ID#100046269887

Excellent Communication Leads the Way to Credibility

Communication cannot alone make a person trust someone who is not trustworthy, but it can help to create a culture in which trust can thrive. Building communication, credibility, and trust when it comes to your staff is absolutely essential.

Breaking it down to the basics, leaders are people who are followed and people will not follow a leader they do not trust. Trust makes it easier to get into alignment and stay there. Trust is an extremely powerful force that builds loyalty, increases overall credibility, and supports effective communication within an organization. Trust gives you the right to benefit of the doubt in a situation where you would like to be heard, understood, and believed.

As any business leader or employee knows, trust can be severely tested when there are periods of high uncertainty and change during mergers, acquisitions, and other periods of transition. Despite a business leader’s best intentions, during these times it is often nearly impossible to communicate as much information as one would like. If one has a well-established system of communication, credibility, and trust when it comes to your staff, this reservoir of trust that has been built will carry you through these times.

At the very epicenter of building trust, is communication. Today, with public confidence in many organizations failing, solid leadership, communication, trust, business performance, and reputation are all inextricably linked. A workforce that trusts its leaders and really understands what is happening within the organization will be more satisfied, more productive, and also better able to communicate and contribute ideas for improvements.

Leaders of successful organizations know that in order to create a culture of trust, one must share information quickly and freely, and build relationships with employees and other stakeholders, allowing for their businesses to thrive.

It is not just about providing information. Building trust also involves managing communications and consistently encouraging discussion around what needs to be done. Always providing opportunities for feedback is a great example of how this is done.

Communicating sincerely, honestly, and regularly may be challenging for some business leaders and managers, but the return on good communication is high. For leaders of large corporations, human resources and communications channels within an organization, a regular self-assessment of whether or not you are acting as a communications champion within your business model helps to cast light on what you are doing well and also helps to focus on areas that may need some improvement.

Measuring progress, getting feedback, and giving feedback are all supportive of the goal to strengthen communication, credibility, and trust when it comes to your staff and every effort will be well worth it.

Earning the Trust of Your Customers: Why It’s a Long-Term Investment

One of the most, if not the most, important aspects of the customer experience is based on trust. Customers simply will not do business with a company they do not trust. Today, consumer trust is sadly at an all-time low. This is not due to a single event or even a handful of events, but instead, due to a slow and painful chipping away at the relationships between businesses and consumers. Relationships can be long lasting depending on how you nurture them which is why earning the trust of your customers is so important.

Every time a company makes a customer repeat themselves multiple times, wait on hold for an unreasonable amount of time, fill out a pile of paperwork or complete any other extraordinarily frustrating task, the customer loses a bit of trust in the company. And without trust, there is no relationship between a customer and the company.

Why Earning Trust is Important in Customer Relationships

Many companies are hyper-focused on getting tasks accomplished quickly. There are a lot of discussions related to streamlining processes and finding ways to become more efficient. It all sounds great in theory until you realize that the operational efficiency many times works in complete counter to a quality customer experience. By trying to get through as many customers as possible in a short amount of time, you may increase your volume, but the company is also sacrificing personalized customer support, and this erodes customer trust in the company. Instead of a customer feeling like a human who is able to trust a company to help them solve any issue, a customer is left feeling like a number who is rapidly being pushed down an assembly line dubbed, “customer care.”

This is not the ultimate goal for a business to be successful. Instead, earning the trust of your customers should be at the core of every conversation and decision. Building trust doesn’t happen quickly or easily. A business must remain consistent in the messaging, understand the personas of those in their market, and deliver on promises made over time. When your customers and prospects trust you, they are more likely to invest in your brand. When you have their trust, you are also typically able to command a higher price for your goods and/or services and boost the lifetime value of each of your customers.

Earning the Trust of Your Customers
Source: Stockphoto.com O#23559 ID#100179306196

Strategies that Benefit Your Business in the Long Run

Here are some strategies in planning for earning the trust of your customers as a long-term investment:

Make yourself available to your customers for questions and concerns. Customers often have questions and if there is no way for them to get answers or they can’t get the answers in a timely manner, they will often go elsewhere.

Offer a product that is reliable. Selling something and boasting about all of the features is one thing, but delivering a product that is exactly what was promised is another thing. If you sell a low-quality product, it is sure to draw negative reviews and this can lead to a break in trust and a decrease in credibility within the market. Putting a product through rigorous testing is a good way to resolve this and ensure you are delivering a product that is high quality, as you have promised.

Other ways to earn the trust of your customers:

  • Be transparent
  • Bring value to your clients
  • Maintain consistency
  • Ensure your messaging is in line with your actions
  • Create consistent imagery across all of your marketing materials
  • Know your prospects
  • Deliver the expected brand experience

Earning the trust of your customers should be at the center of every strategic planning session and every action was taken by an organization because, without trust, a business cannot succeed.

We all know that trust is the precursor to any meaningful and long-lasting relationship. Buyers, ultimately, must put their faith in the companies and people they choose to do business with. Trust is a byproduct of commitment. It is the universal factor that will essentially make or break an opportunity. In mapping out a plan for earning the trust of your customers, you should aim to deliver the right results to the right people. In the long-term, they will trust you and your business and invest in your product and service offerings. Once you have carved out your identity within your market, stay on top of communications and back up everything you say with tangible actions. This is the path to business growth and success in any industry.

Accountability: Why Your Business Needs It

To effectively carry out a complex project or implement a strategic business plan, a culture of accountability must be developed throughout an organization. In order to achieve success, everyone within the organization needs to understand the organization’s strategy, their individual roles within the organization, and all specific tasks they are responsible for. Accountability is not limited to staff members within an organization. Managers and business leaders must also follow through on their promises and maintain a commitment to their organizational goals and to their individual performance.

How To Build Accountability in Business

When accountability is absent, the effects can snowball through an entire organization. Particularly when there is a large team with multiple people working in various roles on a project, this can pose issues. The result will be delays in project completion (if the project is completed at all) and negativity eroding attitudes of team members. A lack of trust could develop and both the performance and overall culture of an organization can suffer greatly.

If you want a high-performing team that is committed to taking ownership of their tasks and projects, read on. Here are some tips regarding accountability and why your business needs it.

1. Accountability means creating and nurturing an environment of trust and openness

When team members are behind or make mistakes, it is important that they feel comfortable enough to approach others on the team or a leader of the team for advice or help, with enough time to address and correct the issue. Asking for help can be very difficult, but it can also help to build trust, understanding, and autonomy, which leads to the development of strong teams that are very productive. This is just one tip, which highlights the importance of accountability and why your business needs it.

2. Understanding staff and what individually motivates them

Everyone has different motivations. Despite this, there are specific business culture traits that will lead to increased workplace satisfaction. When team members are given the opportunity to learn, grow, and develop in their roles, along with being made to feel that their contribution is essential, this is a plus for everyone. To help sustain a business culture that supports these values in conjunction with accountability and performance, business owners can avoid micromanagement, stay open to communicating, encourage collaboration, support employee education, and growth, and continue their own educations through conferences and workshops.

Accountability Why Your Business Needs It
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3. Set clear goals that are actionable and provide metrics for success

When a team leaves a meeting or a conversation, it is important that they leave with a clear understanding of what their specific tasks and responsibilities are. This involves going over timelines and deadlines. By defining these aspects clearly, a team can leave a meeting with an understanding of what the next steps to take are, how much time they should spend on these tasks, and what the resulting product should be. Again, this is another critical step in establishing accountability.

4. Track and periodically review your progress, notice successes, and failures

In order for a team member to know when a project is completed and the level of quality that is expected of them, there has to be some form of tracking in place. This tracking method must have clearly defined definitions of success worked into it. Whether the progress is monitored on a weekly, monthly, or quarterly basis, it is important to do this to figure out if the project is on track and within scope.

Even leaders need to remember that they need help in staying accountable. A leader may become too focused on day-to-day tasks and lose sight of the big picture or, in contrast, they may develop such a wide scope that they have a hard time understanding the more intricate aspects of the organization. On the short-term, this may not necessarily cause a problem, but if this continues, this could lead to great difficulty in maintaining accountability to the organizational strategy.

Working with a partner that helps with strategy from outside of the organization could assist in this area. A partner could help leaders to maintain an understanding of where the business is going, as well as to maintain momentum. This outside partner could also help in keeping the team motivated and aligned with the company vision and strategies.

When leaders are committed to their accountability, it can make a huge impact on their organization, which leads to alignment and the overall success of the organization.

Key Steps to Creating an Environment of Trust and Security in the Workplace

A business leader’s ability to inspire and motivate their employees is based on trust and security. When people trust a business, they feel confident in the business owner’s decisions and suggestions and even during times of uncertainty, the business owner’s leadership will influence them. That is because they trust you and they expect you will follow through with what you have said you will do. Taking key steps to creating an environment of trust and security in the workplace is essential to the success of any type of business.

Ensuring that your words are in alignment with your actions is key in building trust and security in the workplace. Research indicates that employees say that what leaders say and do is what has the most impact on their perception of the organization they are employed with. When there is a disconnect between an organization leader’s words and actions, staff members are less likely to become engaged and remain committed to the organization. Actions matter more if you want to earn the trust of employees and keep them engaged. Starting with the leader, it requires the involvement at every level of the organization in order to create a deep bond of believability that motivates the employees to put forth the effort that is needed to make the business a success.

Key Steps to Create an Environment of Trust and Security

Understanding the Necessity of Trust

The first key step to creating an environment of trust and security in the workplace is acknowledging that building trust takes hard work and focused efforts. Trust has to be earned and it comes from conscious effort to follow through with what you say you will do.

The next key steps to creating an environment of trust and security in the workplace are to be honest and supportive. Even when it is difficult, you must tell the truth and not just when it relates to things you know people want to hear. Make every effort to understand what employees need to know and communicate facts clearly while being considerate of their efforts and while being reasonably sensitive to their feelings. Showing support for your staff and your team members, even when mistakes are made, goes a long way as it pertains to building trust as the leader of an organization.

Demonstrate Sincere Commitment

Committing to follow through is another of the key steps to creating an environment of trust and security in the workplace. Saying you will do something is only worth as much as the follow through. If there is a chance that you will not be able to deliver, then do not commit to something. Failing to follow through on your word can destroy the trust that has been built and make people less inclined to trust you again in the future.

Consistency is also critical when discussing key steps to creating an environment of trust and security in the workplace. Consistently following through with what you say you will do builds trust over time. It can’t be something that is done on occasion. It must be consistent. Keeping commitments must be at the very center of your behaviors, in all relationships, on a daily basis and year after year in order to build and maintain the trust of your team members.

Trust and Security in the Workplace
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Leading by Example

Leading by example is another of the key steps to creating an environment of trust and security in the workplace. Nothing is more representative of the culture of an organization than the behavior of the leader of it, who has the most influence with regard to employee action and influence on driving their results. If you say that teamwork is important, then reinforce that point by collaborating across individual teams within the organization and across various functions of the organization. It is also important to give credit when team members do great work and you will set the stage for a very appreciative culture by recognizing their efforts.

Building accountability is also a critical component. When you and other leaders of organizations acknowledge your errors as well as your successes, employees see you as credible and will follow your lead. You can best encourage honest dialogue and foster accountability within the organization by building in processes that become important aspects of the culture, such as evaluation of projects (positive attributes, as well as negative ones and elements that need modification) and next steps in meeting agendas to help track deadlines and milestones.

Following these key steps to creating an environment of trust and security in the workplace will help to improve morale and, ultimately, help to guarantee a business’ success.

Building Credibility When You’re Fresh Out of College

You are fresh out of college and looking to build credibility with little to no work experience. This can understandably be challenging. The secret to building credibility when you’re fresh out of college is to show that you are someone with sky-high potential. You should aim to come across as a promising professional that is deserving of investment from the company and worthy of being afforded the best opportunities in embarking in the process of professional development. It is no simple feat, but not impossible either.

Building Credibility After College Graduation

Here are some key tips to building credibility when you’re fresh out of college:

Build Credibility by Making yourself available

When you join a company, do not assume that opportunities are just going to fly onto your lap. It is up to you to show your tenacity and go in search of new tasks to take on to show what you are capable of. If the company needs to carry out a survey to gather information on the performance of a specific product, volunteer to interview people. If the leader of the business asks for an analysis of the prior year’s sales figures, put yourself forward and offer to get it done. In other words, building credibility when you’re fresh out of college will mean putting yourself at the disposal of the team and earning trust with a smile. You will certainly come across as willing, enthusiastic, and determined, even as it relates to seemingly boring or mundane tasks.

Search out and process information

You are fresh out of college. This means that your ability to seek out and process information is at an all-time high. This is a great time to focus on your analytical skills and show your team and business leaders what you are capable of. Treat this as a key competitive advantage and make your abilities available to the company. You will be able to project yourself as a professional that is more than capable of analyzing market insights and consumer behavior, which translates into uncovering information that is helpful to all areas of the business.

Maintain a professional image

A key factor in building credibility when you’re fresh out of college is to project a professional image. In order to make up for your lack of experience, put your “soft skills” in the spotlight. This includes being reliable. As a newbie aiming to prove yourself, do not make the mistake of taking on more than you can realistically handle and subsequently dropping the ball on one or more of the tasks. Do not be afraid to put a red flag up for any problems you may come across or issues that you discover while you are completing your tasks. Also, never miss a deadline or turn in incomplete work. While this may mean that you take one step at a time, always aim to take responsibility for any work you are assigned and make sure to perform the task to the best of your abilities. The step from being reliable to building respect to being credible is a small one.

Building Credibility When You're Fresh Out of College
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Recognize Your Strengths and Weaknesses

  • Identify and embrace your strengths and contributions. This includes considering your personal background, including your geographic or demographic background. You want to avoid being typecast as someone who has a narrow skill set or only speaks from one specific perspective that is informed by their background, but using your background as a launch point can be a particularly effective tool in building initial credibility and positive regard within the organization.
  • Communicate proactively. Do not be afraid to ask questions and if you anticipate any difficulties in meeting a deadline or completing a project altogether, discuss the difficulties with your superior as soon as possible.
  • Make it a primary goal to build a deep and varied network of trusted colleagues who will provide you with advice, mentoring, and positive feedback.

Building credibility when you’re fresh out of college is essential. Expertise does not build on its own, and your teammates and the leaders of your business will not see you as a vital part of the business until you prove yourself to be one. Develop confidence to leverage the assets, tools, and capabilities you already have and you will be able to overcome the challenges of lacking experience and be well on your way to a successful career.