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Using a Toll Free Number Business Woman

Secrets of Using a Toll Free Number to Boost Your Business Calls

Do you have a toll free number for your business? If you do, then are you using it to its full potential? Toll-free numbers can benefit your business in numerous …Read More »

Do you have a toll free number for your business? If you do, then are you using it to its full potential? Toll-free numbers can benefit your business in numerous ways, and most importantly, they can boost your business calls.

Smartphones ended the era where we memorized phone numbers. If people are no longer memorizing phone numbers of loved ones, do you think that they will remember the phone numbers of businesses? Definitely not. A company that relies on phone calls to find new customers could suffer from these problems if they are not using a toll-free number in their marketing strategy.
The digital age had a very quick rise to the top, and many businesses shelled out a lot of cash to increase their search rankings or spent a lot of time trying to find followers on social media. Many companies realized that marketing online is not easy and have now turned back to traditional channels of marketing. Currently, there are more radio, print, and TV ads because they are secure means to measure ROI. Broadcast, print, and television can help to get your name out to potential customers, but if you’re looking for callers, then they need to get your phone number, too.

Making Your Business Number Memorable

So, how will a potential customer remember your phone number when they won’t even bother to memorize their mother’s phone number? The answer is with a vanity number!

A vanity number is the best way to get a customer to remember your phone number. Vanity numbers are toll-free numbers that use the letters that are placed on a phone’s keypad to spell out something related to your business. For example, if you are a baker, you might use 1-800-COOKIES. Vanity numbers stand out among the crowd and don’t look funny printed on an ad or spoken about on television. Many successful companies will attach a jingle to their vanity phone numbers when advertising on radio and television as a new way to help commit the phone number to people’s memories.

Using a Toll Free Number for Business
Source: Stockphoto.com O#23559 – ID#100211230098

Vanity Numbers Have Seen a Rise in Popularity

Vanity numbers are gaining popularity again because they are so simple to remember and can be used anywhere. If you’re driving past a billboard, you can memorize a vanity number, or if you’re listening to a radio ad, you can memorize a vanity number. Vanity numbers and toll-free phone numbers have always been an excellent choice for businesses, but the recent gain in popularity means that the best names are going fast, so don’t wait to secure the best vanity number for your business.

Make it Easy for Customers to Contact Your Company Using a Toll Free Number

Customers do not want to put in work to contact your business. And why should they? It is your job as an excellent company to make it easy for them to get into contact with your business. Your company should advertise its number in as many places as possible so that it is not hard for your customers to find it. It can be very frustrating for customers when they can’t find a way to contact a business. Once they find your number, make sure that you are available for their calls at any time of the day. Toll-free vanity numbers are also beneficial to customers because it does not cost them anything to call a company. A customer probably won’t choose your business if they have to pay to get in touch with you when they can call another business for free.
Vanity and toll-free numbers are also great for credibility. A customer will assume a company that uses a toll-free number is a large company or corporation, but in reality toll, free phone numbers are so affordable that any size business, whether it is a very small start-up or a large corporation, can afford to get one. If you are working from your kitchen table, you can still have the same credibility that a Fortune 500 company has, and that ability will give you the edge over your competition.

Your Toll Free Number Could Be Trending

Your Toll Free Number Could Be Trending

Toll free numbers are alive, well, and remain in high demand despite all forms of new technology introduced in the last decade. Businesses continue to take advantage of how toll …Read More »

Toll free numbers are alive, well, and remain in high demand despite all forms of new technology introduced in the last decade. Businesses continue to take advantage of how toll free numbers can help their businesses enhance their use of marketing analytics and call center intelligence, as well as other innovative forms of customer engagement. If you own a business and a toll free number, your toll free number could be trending and you should be taking advantage of this to boost visibility and your bottom line.

About Toll Free Numbers

A toll free number is a phone number that starts with a toll free area code such as 800, 888, 877, 866, 855, 844, or 833. When a person dials a number that starts with one of these prefixes, they are not charged for the call. The business or person that owns the toll free phone number instead pays for the calls made to the number. Toll free phone numbers can be random digits or they can be words. When they are words, they are called vanity numbers. The most widely known example of a vanity phone number is 1-800-FLOWERS. Toll free numbers with the 800 prefix are considered premium toll free numbers and are typically a little more difficult to obtain than toll free numbers with other prefixes.

Benefits of toll free phone numbers for business use include:

  • Being available to customers and clients everywhere with an established national presence
  • Add the company name to the business phone number through use of a vanity toll free phone number
  • The ability to forward phone calls made to the toll free phone number to a landline or mobile number of the business owner’s choice

Global Call Forwarding offers toll free phone numbers with access to many great features. Some of the features include a full virtual phone system with call forwarding, VoIP, voicemail, SMS texts, and much more.

A toll free number helps a business to establish its reputation. It projects the image of a larger business with offices across the nation, even if the business owner is, in fact, working from a home office. In essence, a toll free number creates the kind of national presence that can indeed level the playing field when it comes to smaller companies competing with much larger companies.

Customers are also more likely to call a toll free phone number than any local area code phone number that they do not recognize. When customers call a toll free number they assume the company is established and trustworthy. Studies show that a customer feels better about buying from a company that has a toll free number on its website, business cards, and other forms of advertising. And, who knows, your toll free number could be trending in no time, further increasing the amount of traffic to your website and the profits to your business.

Toll Free Numbers Trending
Source: Stockphoto.com O#100021814101 ID#100200144052

Toll Free Vanity Numbers

Toll free numbers with easy to remember digits or toll free numbers that spell out the company name or the name of a company’s main product can increase the number of phone calls to the business. In the same way that an easy-to-remember website address can help to drive an increase in traffic, a vanity toll free phone number can help a business to be the first choice in a customer’s mind for a particular product or service. With a vanity toll free phone number like 1-800-FLOWERS, your toll free number could be trending in no time and the value of this is limitless.

Uses in Marketing

Vanity toll free phone numbers have proven to be a timeless marketing tool, which helps to increase brand recognition and awareness through the use of mnemonics. A great toll free phone number can help to strengthen a business’ brand and it makes the company’s marketing efforts much more memorable. Most importantly, vanity toll free phone numbers have been proven to drive an increased number of phone calls to the companies who use them in an efficient manner.

Vanity phone numbers are easily recalled in any situation. Whether someone is driving while listening to radio ads, walking rapidly by a poster or a billboard sign, or scrolling past a banner ad on a mobile device, the best vanity phone numbers help consumers to recognize a business’ brand. And, if you choose a vanity toll free number and market it well, in no time your toll free number could be trending and that translates into more profit for the company.

Empowering Your Business

Global Call Forwarding has been dedicated to empowering businesses of all sizes by giving them access to the best phone numbers available, and at a competitive price matched with an extended array of features to best compliment the business’ offerings. For answers to questions related to how vanity toll free phone numbers work, or to purchase them for your company, contact Global Call Forwarding today.

Toll Free Numbers for Social Media Marketing

Toll Free Numbers for Social Media Marketing

If you are crafting a new marketing campaign, you may be trying to come up with new ways to affordably boost the success of your campaign and also involve social …Read More »

If you are crafting a new marketing campaign, you may be trying to come up with new ways to affordably boost the success of your campaign and also involve social media tools. If this is indeed the case, you should consider using toll free numbers for social media marketing as a key tool in boosting the success of your campaign.

A customized toll free number fits well into a marketing campaign because it enables you to use the phone number of the company to define the brand. When you think of a vanity toll free number, such as 1-800-FLOWERS, you know specifically what the company offers when that number is dialed. If you dial 1-800-FLOWERS you are able to order flowers for any number of occasions.

Generally speaking, you can use a custom toll free number to do a number of things, including sharing the name of the business, communicating a benefit the business provides, and tracking marketing efforts for a specific campaign. Either way, whether you use toll free numbers for social media marketing or toll free numbers to advance your business in any other way, the toll free number should reinforce the brand’s image and clearly indicate how the company differs from its competitors.

Research has repeatedly pointed to the benefits of incorporating toll free numbers for social media marketing or any kind of marketing into a company’s marketing campaign plan. In addition to offering a way for the company to communicate something specific, incorporating toll free vanity numbers in a marketing campaign can provide additional meaningful benefits, including:

Increased Interest and Calls

A greater number of inbound calls and referrals. Because toll free vanity numbers are expressed with a word or words instead of a string of random numbers, vanity numbers are much easier to remember than a number that is composed of digits exclusively. This means that it is more likely that customers and potential customers will use these types of toll free numbers and also share them with their friends and family. In fact, research indicates that vanity toll free numbers have a rate of recall that is approximately 75 percent higher than the rate of recall for phone numbers that are exclusively numeric. Custom toll free numbers also generate a much higher response rate than regular phone numbers.

A Social Media Credibility Boost

Having toll free numbers for social media marketing or for all of the company’s marketing can improve a business’ credibility and enhance sales efforts. A toll free number shows customers that the business owner and marketing team have taken steps for them to contact the business with more ease and without having to incur any long distance charges for calls. Vanity toll free numbers and regular toll free numbers also make a business seem more established and larger than it actually is, which will help people to have more confidence in the company’s offering of goods and/or services.

Tracking Capabilities

When a company uses toll free numbers for social media marketing or any other marketing efforts, there is ease in tracking key performance indicators. These key performance indicators can help in analyzing the success of an ad campaign overall and allow for a company to adjust their message on an as-needed basis. Having the ability to do this is critical in aiming to generate the best results for a business. Tracking calls linked to a campaign is an affordable and effective way to identify what is working and what is not. The information that is gathered through the tracking of campaign efforts can help a business to improve in every way, whether it is social media marketing, sales campaigns, print ads, or other forms of marketing efforts.

Toll Free Numbers for Social Media
Source: Stockphoto.com O# 100220944824 ID#100200144052

Superior Customer Service

Depending on whether you use toll free numbers for social media marketing or for other types of advertising, toll free numbers can help a company to offer better customer service by helping the business owner determine why a customer or potential customer is reaching out to the business before anyone even answers the phone. When a company has an idea of why a person is calling, it allows customer service representatives to be better prepared to offer superior customer service.

Global Call Forwarding offers toll free numbers for social media marketing or any other type of marketing that a business would like to include in their marketing efforts. Global Call Forwarding has been offering quality products and superior customer service to each and every client worldwide for over two decades. With a knowledgeable and professional staff, GCF customer service representatives are able to best serve each client to ensure each and every business takes advantage of the most advanced services and features available to support business success.

Earn a Reputation Diversity Employment Jobs

How to Earn a Reputation Based on Credibility in Your Industry

There are a number of traits that can help a business earn a reputation to become more successful. Credibility is at the top of that list. Credibility means others look …Read More »

There are a number of traits that can help a business earn a reputation to become more successful. Credibility is at the top of that list. Credibility means others look to your company as a reliable source and if others rely on you, they trust you and do business with you, and this propels your business ahead.

Being credible means that you establish and nurture a very specific set of qualities. It really doesn’t make a difference which type of organization or industry you are in – these qualities work the same across the board.

Learning How to Earn a Reputation for Credibility: Step by Step.

If you are serious about establishing yourself as credible, here are some tips regarding how to earn a reputation based on credibility in your industry:

1. Build trust: If you are wondering how to earn a reputation based on credibility in your industry, you have to start with trust. In order to cultivate credibility, you have to build trust, earn it, and maintain it. If people like you, they will trust you and they will be more willing to do business with you. The trust you build with your market is more important than your bottom line.

2. Become an expert: Being competent within your industry means having the ability to analyze a situation and develop several potential solutions. Being confident in your capabilities is important so that others know they can count on you.

3. Consistency: Another important tip regarding how to earn a reputation based on credibility in your industry is related to consistency. Everything that your company states and does should be consistent. The messages that your organization is sending out, the actions that you take as an organization, and the things you allow in your organization should all be in complete and total alignment. In figuring out how to earn a reputation based on credibility in your industry, this should be carefully considered as people do not trust a person or company that “flip flops.” They feel safe with consistency, knowing what to expect, and whom they can rely on.

4. Authenticity: In mapping out how to earn a reputation based on credibility in your industry, you need authenticity. When trying to earn trust, you cannot rely on the “fake it until you make it” approach. This will lead to disaster. The basis for establishing yourself as a leader and your business as a leading organization is a solid foundation that offers others long-lasting stability, no matter what challenges are faced.

5. Sincerity: Being credible equals being sincere. This means that you don’t necessarily say everything that you think, but you do mean everything that you say. True sincerity requires commitment and a willingness to be unmovable and straightforward no matter what.

6. Respect: Truly considering the feelings of others could mean everything to them. Treating others with respect because they deserve it and understanding why that is important is paramount. Respect earns credibility.

7. Accountability: In order to establish credibility, you have to be accountable for your actions and decisions. When making mistakes, it is important to own up to them and correct anything that stands as an error.

8. Loyalty: Credibility is connected to serving and protecting others. When you have the best interests of others in mind, and this is clear, this tends to build loyalty and credibility.

9. Honesty: In figuring out how to earn a reputation based on credibility in your industry, it is extremely important to be honest. Total transparency is a fundamental keystone to business and it is at the core of credibility.

10. Communicate: Communication is at the core of establishing credibility. This means that you need to make sure you are effectively communicating the vision of your business, helping your market to understand what sets you apart from your competition, and helping to carry your brand message through each of your marketing initiatives. This is also important within your organization, in building credibility with your staff and other team leaders.

Earn a Reputation Woman on Laptop
Source: Stockphoto.com O#23559 – ID#100070154817

Credibility Builds Better Business

Credibility as a business leader allows your staff to look at you as a reliable resource for decision-making and information. A leader that is credible has gained the respect of their peers and their staff by displaying positive and strong attributes. Credibility translates into improved employee morale, improved staff performance, and the ultimate success of an organization. Credibility is essential in building relationships within your industry as a business leader and as a brand.

Whether you own a brick-and-mortar shop, a virtual consultancy, or another kind of business, all businesses need to display honesty and credibility in order to gain trust and earn a reputation based on credibility within the industry they are in. Credibility has to be earned. It takes time and consistency to establish it, along with an effort to maintain it, but it is necessary on the ultimate path to success.

Professional with Toll Free Numbers Man Customer Trust

Building Credibility with Professional Toll Free Numbers

If there’s one thing that new businesses need when they enter the market place, it is the credibility to attract customers. And there’s no better way to do so than …Read More »

If there’s one thing that new businesses need when they enter the market place, it is the credibility to attract customers. And there’s no better way to do so than with the help of professional toll free numbers from Global Call Forwarding. In this article, we will explore a number of ways that professional toll free numbers build credibility with customers around the world.

Getting Professional Toll Free Numbers

Think about the last time you contacted a high-level organization, like a government organization, non-profit, or multinational corporation. Or, what about a high-volume business, like law firms and large retailers? Chances are that in each case, those entities offered a toll free number to the public to enable communication that would otherwise be pricey – or impossible.

As you may be aware, toll free numbers help accommodate the broadest audience for your business by picking up the charges that would normally be incurred by the caller. Instead, your business foots the bill to enable all callers to reach your business. By offering this service, your business gains an edge over lesser organizations that demand more out of prospective customers. Even subconsciously, customers immediately appreciate a business that makes it problem-free to contact them.

Geographical Agnosticism

One way to build credibility is to have a national presence instead of being tied down to a specific area code. With toll free numbers, your organization’s toll free numbers help to create something called “geographical agnosticism.” This component enables your business to gain a professional sheen that automatically implies that your organization has the capabilities to handle inbound calls from nearly anywhere.

And because most toll free numbers are national, geographical agnosticism can help obscure where your business is calling from, particularly if it is located in a less-favorable location or one not known to carry the same weight as major cities.

Accommodating International Customers

One particular challenge that comes with offering toll free phone numbers is that international callers are not able to receive these benefits when dialing a phone number located outside of their country and/or numbering plan. Instead, these callers are saddled with long-distance fees, saddled with the chore of dialing outside of their country, and may not be able to complete the call depending on their telecom service providers’ requirements. This can reduce credibility in the eyes of international markets and may render your efforts useless. Is there a better way to guarantee ease of communication?

Yes, there is. Luckily, with the help of Global Call Forwarding’s services, you can use two forms of toll free numbers that help bridge the gap: ITFS numbers and UIFNs (International Toll Free Numbers and Universal International Freephone Numbers, respectively). Both types of toll free numbers enable international callers to reach your business without incurring charges or service blockages. In most cases, these phone numbers match the area code and remaining digits identical to “normal” toll free numbers that those customers are already used to, which is something your international callers will certainly appreciate.

Professional with Toll Free Numbers Customer Service Directory
Source: Stockphoto.com O#23559 – ID#100077897772

Adding Professional Toll Free Numbers Directories to Your Business

Going back to our first example, another component you’ve probably encountered with large, high-volume organizations is first encounters a directory that allows you to self-select which person and/or department you’d wish to speak with, as well as provide information relevant to your inquiry (i.e store hours, frequently asked information, voicemail services, staff list, etc.). One common form of directory available from Global Call Forwarding is called Interactive Voice Response (IVR), which uses spoken voice commands to navigate through your company’s directory, which can reduce the hassle of constantly dialing numbers to navigate (or eventually dialing ‘0’ to reach an operator to guide you, if available).

Global Call Forwarding also offers PBX services, which is short for “Private Branch Exchange.” Essentially, by using a PBX, you can expand one phone number into many sub-directories for callers to reach various departments and staff members, usually by dialing * and the appropriate digits. Callers appreciate this and it helps build professional credibility, particularly when multiple calls need to be made quickly and directly.

Better Functionalities with Add-ons from Global Call Forwarding

Because modern professional toll free phone numbers are powered by cloud computing (supplanting the limitation of landlines), there is a host of new advancements that can be added to regular phone service to augment how your business operates. Let’s cover a brief list of some of the most popular add-ons to build credibility:

CallMe Click: As the name implies, when you use CallMe Click, a visitor to your website can initialize a call from their device to reach your business with a simple click. This makes contacting your business more instantaneous instead of having the customer dial the number manually. This allows for fast action, allowing for almost-instant connection with a customer, and wasting no time.

Time of Day Routing: This add-on enables inbound calls to be routed to a specific destination depending on when a call is placed. For instance, if callers reach your business outside of regular business hours, those calls can be forwarded to another destination, such as a call center in a favorable time zone or voicemail.

Call Recording: This add-on records and stores calls made between your phone number and the public. By using call recording, you can more adequately assess if your staff is following company protocol to establish the best customer service possible and follow best-practices – a crucial component to building credibility.

Customer Loyalty Toll Free Number Woman on Phone

How Toll Free Numbers Can Be Used to Build Customer Loyalty

As your business grows, you may notice that your current phone number can’t handle the influx of new customers. Or maybe you’re missing out on customer calls because you’re using …Read More »

As your business grows, you may notice that your current phone number can’t handle the influx of new customers. Or maybe you’re missing out on customer calls because you’re using a landline and your customers are upset that they have to pay to call your business in order to make customer service calls. Perhaps you don’t want to take business calls on your personal phone line anymore. When these thoughts begin to creep in your mind, it’s time to think about getting a separate business line. Doing so can help increase customer loyalty and business credibility.

Benefits of a Toll Free Number for Customer Loyalty

So what is the best option for a separate business line? A toll free number has several benefits for a small business. The number one benefit of a toll free number is that it is a great way to begin building a loyal customer base.

Toll-free numbers or 1-800 numbers, as you may remember them as, grew in popularity in the 90s, but they are still prevalent today. One of the reasons is that they are a free way that your customers can make customer service calls to your company with. A toll-free number also gives your business the ability to reach a national audience no matter how small your company is.

So how does a toll free number build customer loyalty?

Recognition

Toll free numbers are easily recognizable, and therefore people have an ingrained trust of a business with a toll free number. Toll-free numbers have been around long enough that people know that they won’t get charged for calling one and therefore have no qualms about making a phone call to your business when they need to.

Branding

Toll free numbers were created to serve the people of the business that uses them. It also helps to brand your company as a trustful company because a company that chooses a toll free number is associated with a larger company. You get access to an entire nation of customers, too. You can take the number and advertise it on all of your marketing materials. From business cards to billboards, when people begin to see your number everywhere, they will start to recognize your brand and associate the number with your company.

Customer Service

Toll free numbers up to the ante on your customer service. Most people prefer to interact with a live human on the phone when they have a problem with a product or service. They want to speak with someone right away, and they want their issues handled immediately. When you refer to the web for customer service there can be delayed responses. Choosing to staff a friendly customer service representative will do wonders for your business because it helps to put an angry customer at ease. Since many of the issues in a company can be solved over the phone, your customers will be happy with the swift response time and help. You can also offer support to your customers around the clock. Only with a toll-free number can you provide 24-hour customer service which in turn builds customer loyalty.

Customer Loyalty Toll Free Number Call Center
Source: Stockphoto.com O#23559 – ID#100185868144

Did we mention it’s free for customers?

Again, customers do not want to have to pay to call a business that messed up their order. A customer service line should be free if you want your business to be taken seriously.

Memorable

Choosing a vanity number for your toll free line can also make your company much more memorable. Using a vanity such as 1-800-FLOWERS shows your customer base exactly what you are selling. Even if they forget the name of your company, they’re not likely to forget a vanity number like that.

It’s better than emails

When customers are frustrated with your company, no matter how polite you try to sound in an email, it is not going to come across well with an angry customer. Customer service lines are the best way to handle upset consumers. A brief email is no match for a charming human on the other line.

Trustworthy

If you are running an e-commerce website, people may be wary of your business. Many of these e-commerce sites are untrustworthy and sell damaged products. When your e-commerce company provides a customer service phone line, a person is more inclined to trust your company because you have provided them a way to get in immediate contact with your business in case something goes awry.

Events for Entrepreneurs - Speaker Conference

Events for Entrepreneurs to Attend in 2019

Entrepreneurs should be making an effort to attend as many events as possible each year. These events are helpful for industry insights, trends, networking, and giving you a leg-up over …Read More »

Entrepreneurs should be making an effort to attend as many events as possible each year. These events are helpful for industry insights, trends, networking, and giving you a leg-up over your competition. It is also the perfect opportunity to take a break from the office to learn and bond with members of your team. It is crucial to make time in your schedule to attend several of these events each year, because one day you may be up there doing the same thing; giving fresh insight to the new entrepreneurs and like-minded individuals.

Continue reading “Events for Entrepreneurs to Attend in 2019”

businessman looking at plan on blackboard

Important Things to Know When Starting A Business

Starting a new business is an exciting venture and a constant learning experience. Undoubtedly, there will be lessons learned and mistakes made along the way. Still, there are rules every …Read More »

Starting a new business is an exciting venture and a constant learning experience. Undoubtedly, there will be lessons learned and mistakes made along the way. Still, there are rules every new business owner should follow, regardless of their industry.

Read on to learn five important things to know when starting a business.

You Need A Business Plan

This is first in the list of important things you need to know to start a business because it will be the foundation of your decisions and success. You know you will start a business, but your business plan will give you a specific outline of deadlines you need to hit, financial goals, and advertising strategies.

Some new business owners think a business plan is only necessary for financial support from outside sources, but this isn’t the case. A business plan is an invaluable tool that helps you sort out the big and small details that, if overlooked, could be detrimental to your business. Your business is your passion. Analyzing that passion strategically will pay off financially and strengthen with your branding.

Word Of Mouth Will Always Be Valuable

While various forms of advertisements are effective, word of mouth will never lose its popularity or value. This is one of the most important things to know when starting a business because people trust the word of people they know personally.

We all see up to 5,000 ads daily aimed at influencing our purchasing decisions. This constant exposure to advertisements means that businesses must be creative and show the human side of their brand.

If you use traditional ads, compliment them with behind-the-scenes stories, user-generated content, or vlogs. You could also share customer testimonials to prove the positive impact your business has on customers and in your market.

You Must Evolve With The Market

As a new business owner, you shouldn’t feel compelled to know it all from the start, but it is important to know the basics and to keep up with the ever-changing landscapes of business and technology.

When you’re starting a business, you can’t live in the past. Tactics that worked in 2015 may not be effective today. The business world is fast-paced and marketing strategies are always changing to meet the desires of customers. Research your industry frequently to learn the latest trends works so your business won’t be stagnant or left behind.

Remember these key pointers:

  • Keep your website updated
  • Invest in digital marketing
  • Make sure you have the right tools to keep you and your team organized
  • Use reliable phone services and email to stay in contact with global customers
lady start running
Source: Stockphoto.com O#23559 – ID#100022150697

Pick A Niche You Enjoy

There are numerous reasons to attribute to the fact that 50% of small businesses fail after 5 years. One of those reasons is burnout for solopreneurs. But this burnout doesn’t always occur because there’s too much to do it in too little time.

Burnout sometimes happens when new business owners enter a niche for the money or convenience without enjoying the work. One of the major benefits of owning a business is doing what you love while serving as a valuable resource for customers.

Here’s another important thing to know when starting a business. Is the industry you’re entering personally fulfilling? Before starting your business, take the time to find out what you would love doing every day and dedicate yourself to making that business a reality through your business plan.

Make Things Convenient For Customers

There are many things that can make a business unrelatable, such as confusing messaging, inconsistent branding, or poor customer service. Your business will not be successful if people can’t relate to you.

If your business becomes known for poor customer service, it’s unlikely that you will continue to profit. Avoid this by letting your business be a safe space for customers to express their concerns and issues without hassle or long delays.

Of the most important things to know when starting a business is that having a virtual phone number can give you a competitive edge. A virtual phone number allows you to work from remote locations while retaining full communication with your associates and clientele. Remember: you and your team should be should be knowledgeable and patient to provide solutions that add value for customers.

Also, recall that one of the most important things to know when starting a business is word of mouth marketing. Customers always appreciate quality service and are more likely to give personal referrals. This will help your small business to grow quickly.

Delegate Tasks Accordingly

Scalable solutions are important for every business. Being a new business owner means your business won’t stay the same size as you implement strategic growth methods.

As your business gets bigger, you won’t be able to handle everything without support. Everyone you hire will serve as a representative of your brand. Therefore, it’s imperative to establish a team with the same vision and work ethic.

As we conclude the list of important things to know when starting a business, we recommend automating small, repetitive tasks and allowing trusted staff members to use their innate skill sets to contribute to the company’s success.

digital marketing

Types Of Digital Marketing For Your Small Business

Small businesses are known for being creative and finding organic approaches for expanding their company. Most times, those small companies became big once they harnessed the power of digital marketing …Read More »

Small businesses are known for being creative and finding organic approaches for expanding their company. Most times, those small companies became big once they harnessed the power of digital marketing and shifted their focus to the worldwide web to build a loyal customer base.

The return on the investment of time and money into digital marketing is highly favorable when considering the reach and affordability of digital marketing services in competition for new clients.

In the following article, we’ve listed four digital marketing avenues every small business should explore. You can substantially reduce the time you invest into these methods by teaming up with digital marketing experts.

Not only are these types of digital marketing for your small business affordable, they are also scalable, which means everyone should be taking advantage of them!

An Optimized Website

A website is the most critical aspect of digital marketing. Your website is how you share the most details about your business and products. A fully integrated website also serves as the source of your blog posts and should link to your email marketing campaigns.

But your website needs to act as more than an information source. Many times, small businesses make the mistake of creating a website without optimizing it for consumers. The internet offers an endless source of information. It would be difficult (and almost impossible) to bring a high amount of traffic to your website if you relied solely on word of mouth.

Another valuable type of digital marketing for your small business is search engine optimization (SEO). Search engine optimization is a strategy that ranks your company higher in search engine results based on your industry and specific keywords. When your company shows up on the first page of Google, you’re likely to get more leads and close more sales.

Optimize your website for viewing based on current technology and consumer trends. Tablets, cell phones, and personal computers are the primary sources for web browsing. Personal computers are still a mainstay, but 63% of people are now visiting websites from their cellular devices.

This means your website must be fully functional for mobile browsing because you could lose business if your website is only compatible with laptops and desktop computers.

digital marketing
Source: Stockphoto.com O#23559 – ID#100033125311

Social Media

Social media is one of the most popular types of digital marketing for your small business, and research continues to prove that it is much more than a fad. Today, business marketers working to stand out in the digital space must take social media seriously and acknowledge the fact that most consumers are now online and using social media to research brands. Customers are also sharing personal experiences with businesses on social platforms.

With a strong social media presence, you’re more likely to inspire new customers to reach out to you. Being active on social media also allows you to research your company name and see how consumers feel about your products and services. Build loyalty by directly sending offers and thank you’s to users mentioning your business. Likewise, you can generate more positive feedback by publicly responding to customers with problems or questions. This shows that you are willing and ready to help.

Free Webinars

Ebooks and guides are well-known for attracting quality leads, but webinars continue to move to the forefront. Webinars are valuable types of digital marketing for your small business because they allow viewers to learn valuable information quickly at no cost. Furthermore, webinars help you stand apart as a thought leader in your field. Furthermore, a webinar can place you above competitors because potential customers will appreciate that you were willing to provide them with value at no cost.

You don’t have to share valuable information for a fee online. Just inviting newcomers to learn something new can inspire them to learn more about your business. Provide real value and you’re far more likely to gain email subscribers who look forward to updates from your company. Keep them engaged after the webinar with email newsletters, blog posts, and insider deals.

Email Marketing

Email marketing has picked up where traditional mail brochures left off and offers much more convenience. Email marketing is among the most effective types of digital marketing for small businesses. The average return on investment into email marketing is 122% and more than 20% of people check their emails more than five times each day.

Combine email marketing with a webinar or email course series to keep readers intrigued and looking forward to the next email. Let emails serve as an outlet for readers to get to know you. Further engage them with personal stories and business-related lessons. These tactics will increase the likelihood of purchases when new products are announced.

Not sure if you‘re ready to invest in digital marketing? We’ve got a solution: there are usually interns who are looking to learn by working for recommendations or as a trial for a long-term position. Another option would be taking the time to learn the fundamentals of digital marketing and try it without assistance.

call to action sign

Call To Action As An Art Form

Whether your main advertising platform is the internet, television, or printed publications, a call to action (CTA) is necessary to inspire audiences beyond viewing your materials to becoming active participants …Read More »

Whether your main advertising platform is the internet, television, or printed publications, a call to action (CTA) is necessary to inspire audiences beyond viewing your materials to becoming active participants who are willing to make a connection with your brand.

When you think of a call to action in its simplest form, you likely think of terms like:

  • “Call today”
  • “Click this link”
  • “Buy now”

These calls to action are well-known, but a CTA has to be much more to be impactful. Business owners can’t rely on CTA’s with a cut and dry approach because the internet now connects competing businesses on a global scale. Your business is unique and every element of your messaging must stand apart from your competitors.

We should view the call to action as an art form instead of treating a call to action as a command or instruction. To help you along the way, we’ve compiled some of the most valuable tips to note as you strive to approach your call to action as an art form.

Humanize The Language

Advertisements are everywhere, and many are ignored. The ads with call to actions that go viral and gain organic traction share common traits. The content is interesting and doesn’t rely on robotic language.

Treating your call to action as an art form means it should resonate with viewers. Strike an emotional chord by adding the human element of personality through your wording because consumers are more likely to take action when they can relate to a brand.

For example, instead of saying “BUY NOW,” change the wording to “GIVE US A CALL. WE’RE ALWAYS HERE TO HELP.” No one wants to feel as if your primary purpose is to profit by selling them a product. Buyers want to know you have something valuable to offer. The way you use your words relays that message.

Paint A Picture With Your Content

Buyers must believe your business is worth the investment before they take action to support your company. The CTA should be part of a body of content that translates beautifully through words, imagery, or video. If your call to action is an art form created for your target customers, it can be effective on any advertising platform.

Are you looking to sell a new product? Don’t just say how valuable your product is, show it. Review written content and scripts to find the strongest adjectives and replace them with full descriptions. When using television or coverage radio, let personality, design elements, and quality lead the way.

call to action
Source: Stockphoto.com O#23559 – ID#100091094362

Embrace Transparency

Some of the most iconic artists lived a life of mystery and intrigue. But today’s artists and business owners must display their artistry through their social prowess. The art of business requires high-quality services and transparent business owners. One of the best ways for a business owner to show transparency is by being accessible.

Potential customers shouldn’t have to work to find you or connect with you. Strategically using your call to action as an art form should always include convenient means of communication, such as your phone number and email address.

Will you be prepared to quickly respond when someone takes action and contacts your business? Always make sure your hours of operation are clear for callers and respond to written inquiries and voicemails within 24 hours. If you’re working with a team, ensure that they are well-trained and have the necessary tools to assist customers.

Viewing your call to action as an art form is the first step to connect with customers. Exceptional customer service is what will lead to sales and business expansion. This is so many small and large businesses use virtual phone numbers.

Business owners can forward virtual phone numbers to mobile phones and create extensions for team members, allowing everyone to work remotely and in an organized fashion. The response rate is even faster through additional options such as transcribed voice to email service.

When using your call to action as an art form, know that everyone who contacts won’t be in your local calling area. Consider a phone number that is not specific to one area code. Using a local phone number often results in fees and confuses long-distance customers, deterring new callers from contacting you.

Have A Consistent Style

When famous artists releases new work, their fans can spot it before the name of the artist is announced. Such artists have a strong presence through their recognizable style. Your call to action must also have a style of its own, but that style must be in line with your branding.

Consistent branding will keep your business relevant – even when your brand is not the star of the show. Being recognizable will naturally attract new clientele and maintain the interest of your loyal customer base when partnering with another company, attending events, or working with sponsors.