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What are Call Logs? Benefits of Call Logging Software

Looking to optimize and improve your business communication management? Call logging provides valuable insights into your phone activity through a process of capturing, tracking, and analyzing call data.

In this article, we will dive deeper into the following topics:

Let’s get started!

Explained: What is Call Logging?

Call logging is the process of documenting your phone and call history. And this means collecting essential call data and recording all phone activity that occurs on a certain network, such as your business phone service.

So, what type of information gets collected?

The type of information that’s collected varies among providers. But, typically it includes a variety of call metadata that provides insight into how your teams and customers communicate.

This includes data such as:

  • Date and time
  • Call duration (seconds or minutes)
  • Caller ID
  • Direction of call (inbound or outbound)
  • Location of call origination and destination
  • Destination number or number dialed
  • Outcome of call or reason for call ending
  • Type of call (toll-free, local, etc.)
  • Cost per call and total charge
  • Features used (SMS forwarding, call recording, etc.)
  • Call journey (extensions, IVR, etc.)

However, one thing these records do not include is the contents of your phone calls or texts.

What are Call Logs?

While call logging is the process of capturing and organizing data, call logs are where the above-mentioned information is stored. In other words, you can access essential call details by reviewing your call logs or call detail records.

If you’re using call logging software, most providers store your records in online portals or send them to you with your monthly bill. And they remain available to administrators on your network forever, so you can access them as needed.

Manual vs Automatic Logging

Now, you can log calls either manually or automatically. Let’s break down what these methods look like.

Manual logging involves inputting call activity and info into a spreadsheet or CRM by hand. And this takes place either during the call or directly following it. As a result, this method is prone to human errors and is often time-consuming for teams. But, it may be useful for small businesses or individuals who only make or receive a few calls per day.

On the other hand, automatic logging happens passively, meaning the call logging process is completely automated. This eliminates the need for manual data entry and the possibility of human errors, making it more reliable and efficient. So, your teams can focus on helping the customer rather than reporting call analytics accurately.

You can implement this automated method by using call logging software, which is typically offered by VoIP providers like Global Call Forwarding. But, it’s important to note that even with this application you might have to manually input call data into other business tools like your CRM. That’s why you should look for a solution that integrates with your other apps.

For example, VoIP CRM integrations typically use two-way automatic synchronization technology. In most cases, customers choose how often they want their data to sync across platforms; for instance, every 10 or 30 mins.

So, you can set up phone call activity to automatically appear in both your VoIP system and CRM. This removes the need to manually input call history and data into either of these systems, resulting in a more efficient, accurate, and reliable way to track call data.

Benefits of Call Logging Software

Call logging software not only streamlines your team’s workflow but also provides valuable insights into how your network is used. With your call detail records, you can determine network patterns, customer behaviors and preferences, team performance, successes, areas in need of improvement, and more. So, your teams can better prepare for their calls and you can build a more effective service.

Here are the benefits of using call logging software:

  1. Automate menial tasks
  2. Keep track of vital data easily
  3. Improve call management and data entry accuracy
  4. Increase operational efficiency
  5. Enhance caller experience and service quality
  6. Optimize employee productivity and performance
  7. Integrate with CRMs and other business tools for maximum efficiency
  8. Measure ROI of business calls and marketing campaigns

call log use cases

Call Logging Use Cases

How you choose to use your call logging software and records completely depends on your needs and goals. Here we will go over a few common use cases of call logging, including:

  1. Personalizing customer experiences
  2. Tracking employee performance
  3. Identifying new target markets
  4. Monitoring call center patterns and variations
  5. Encouraging team collaboration

So, let’s jump in!

Personalize Customer Experiences

Use call history and records to learn more about your customers’ needs, leading to more effective sales and support interactions. Monitor and track calling patterns, trends, behaviors, preferences, and more to deliver better experiences.

And consider integrating call logging software with your CRM to quickly access customer information, including previous interactions, purchase history, and contact details. This way, you can provide personalized support interactions and B2B sales pitches.

Track Employee Performance

Monitor and evaluate your team’s performance by reviewing data like call duration, number of calls handled, and so on. This will provide insight into call quality, areas of improvement, and more. And based on the data, you can then offer training and coaching as needed to help agents hit their goals.

Identify New Target Markets

Review your call history to see where your inbound calls are coming from. Pay attention to regions or countries your business is not currently serving. If these areas are generating a lot of calls, consider expanding your business and services there.

Monitor Call Center Patterns and Variations

Use call data to determine calling patterns and fluctuations on your network. This helps you identify peak call volume times or track your marketing campaign’s success. And more importantly, it allows you to prepare or adjust accordingly for a more effective and streamlined service.

Encourage Team Collaboration

Promote collaboration and communication across departments, remote agents, and international teams with centralized call logs and data. Using a VoIP CRM integration with call logging capabilities, your teams can share call notes, follow customer journeys, listen to recordings, and more. And this call data is accessible from any device or location, leading to improved efficiency, productivity, and teamwork.

Get Call Logging with Global Call Forwarding

Global Call Forwarding offers call detail records with any of our phone number plans. And once signed up, you can easily access your business call logs through our intuitive online control panel.

Does your business use Zoho as its CRM? You can also integrate our VoIP service with your CRM and enjoy two-way data automatic synchronization.

To learn more about our call logging solution and integrations, speak with our team of experts at (561) 908-6171 or chat with us online!

What is Click-to-Call? (Benefits and How to Use)

Businesses are constantly trying to find ways to streamline processes both internally and externally. And this is because efficiency is a key driver of customer satisfaction, revenue, and overall business success.

As such, it continues to be a top priority among big enterprises like global multinational organizations as well as small businesses. This everlasting need has inspired many innovations in software and technology – one of them being click-to-call.

In this article, we’ll discuss what click-to-call is, how it can help your business, common use cases, and more. So, let’s jump in!

Don’t feel like reading? Watch our Click-to-Call video instead!

Definition: What is Click-to-Call?

Click-to-call is a VoIP feature that allows users to initiate calls by simply clicking on a phone number or call button within their browser or CRM.

This capability makes it easy for your teams to contact leads and customers and vice versa.

Other names for this feature include:

  • Click-to-dial
  • Click-to-talk
  • One-click calling
  • Click-calling, and more.

You can use this feature in two ways, depending on your use case: 1) adding a “web callback” HTML snippet to your website or 2) using a VoIP provider that offers a custom solution complementing their service.

In this article, we’re going to focus more on the VoIP feature offered by most VoIP and CRM providers with their service.

How Does Click-to-Call Work?

Click-to-call typically works through a browser extension or CRM integration. As such, it enables you to make calls from any device with just one click without having to manually enter or copy and paste numbers into your dialer.

It’s also important to note that this feature may look different depending on the business, provider, and platform.

For instance, click-to-dial may appear as a:

  • Call icon or button
  • Clickable contact name
  • Clickable phone number

When you click on any of these interactive, hyperlinked elements, the feature will automatically initiate your call in real-time using a VoIP connection.

Diagram showing how click-to-call works.

Check out the GCF Click-to-Dial extension to see it in action and use it alongside our GCF softphone.

Benefits of Click-to-Call

Whether you plan to use click-to-dial to improve team efficiency or to encourage customers to call, this feature holds benefits for your business and customers.

Here are the top 6 benefits of using click-to-call:

• Improve efficiency – Above all, this VoIP feature saves time by helping your agents contact leads and customers quickly. And, your teams don’t have to break from their workflow or concentration to look up or manually dial a phone number. This leads to greater operational efficiency.

• Increase functionality of your CRM – You can integrate this feature within your CRM through VoIP CRM integrations. This allows your teams to access calling capabilities directly from your CRM and streamlines the outbound calling process.

• Optimize productivity – While it may seem like this feature only saves your team minutes or even seconds during the calling process, it adds up over time. And with the time they save, reps can focus on placing more calls in a day, resulting in better productivity.

• Ensure dialing accuracy – Say goodbye to human errors that waste company time and agent energy, such as dialing an incorrect number. Click-to-dial increases accuracy as reps no longer have to memorize phone numbers or double-check the dialed number.

• Enhance business accessibility – Make it easy for customers to seamlessly connect with your business when they have an issue or concern. And offer omnichannel support by including click-to-call options on all your brand’s platforms.

• Boost conversion rates – By strategically including click-to-dial options on landing pages, ads, etc., you encourage interested customers to reach out. And this gives your B2C or B2B sales team an opportunity to close the sale, leading to higher conversion rates and more sales.

How Can Businesses Use This Feature? [Use Cases]

Since click-to-call technology makes the calling process easier on both your teams and your customers, there are a few different ways your business can use it to your advantage.

So, how do you use click-to-call?

  1. Integrate with CRM
  2. Add to your business website
  3. Learn about your audience’s preferences
  4. Support remote teams

Let’s take a look at the top use cases for this feature.

Integrate with CRM

This is one of the most popular use cases for click-to-call as it allows your teams to easily place calls directly from your CRM. So, your teams don’t have to waste time dialing phone numbers and switching between platforms. And with the time that they save, they can contact more leads and customers in a day.

On top of that, this integration also centralizes business communication; meaning, all necessary tools and customer information is in one place. This makes it easy for your teams to prepare for calls and access important information quickly, leading to better customer experiences.

Add to Your Business Website

Incorporate a click-to-dial button or link on your homepage by embedding a snippet of HTML code to the website.

By adding a clickable button or link to your web pages, you give customers and prospects a seamless way to contact your business and receive assistance immediately. This is especially useful if you have a lot of customers coming through mobile traffic. When these customers click the call button, it would take them to their smartphone’s keypad to place the call. On the desktop, it would take them to available softphone options.

This removes any roadblocks from the inside sales and customer support process and encourages engagement – leading to improved CX and higher conversion rates.

Learn More About Your Audience

Using click-to-call CTAs, links, and buttons across your website, marketing materials, and content allows you to learn more about your audience’s behaviors and preferences.

You can track these calls to gather important data insights such as:

  • Caller identity — caller ID associated information
  • Source of call — where the caller interacted with your business before calling
  • Date and time — times and days customers are actively looking for your services
  • Caller location — geographical relevances of your products and services.
  • Call detail records – view and export comprehensive data about your call activity.

And then, you can use this information to:

  • Optimize marketing and sales tactics
  • Determine the most effective lead sources
  • Generate leads and segment customers
  • Evaluate campaign performances and so on.

Support Remote Teams

Click-to-dial is a cloud-based feature and so– meaning it is not restricted to a certain device or geographical location. This makes it a perfect solution for remote teams, as they can access it from anywhere.

And remote reps can not only use this feature to easily communicate with customers but also collaborate and connect with other employees.

Getting Click-to-Call For Your Business

Getting started with click-to-call is straightforward. Simply find a reliable VoIP provider that offers this feature and sign up for an account with them. Then, work with them to set it up in a way that works for your business and teams.

To learn more about click-to-call and our comprehensive suite of features, call +1 (561) 908-6171 or chat with our telecom experts online!

Guide to VoIP CRM Integrations

Streamlining your business processes not only helps you achieve greater operational efficiency but also improves the overall quality of your service. And this, in turn, can lead to a more competitive edge in your respective market.

But, where do you start?

By removing unnecessary or time-consuming tasks from your team’s workflow.

One way to achieve this is by combining your business tools into one, centralized platform. This is where VoIP CRM integrations come in. This solution helps you and your teams save precious time, so you can improve the efficiency and effectiveness of your service.

In this article, we’ll cover everything you need to know about these integrations, including basic definitions, how it works, benefits, popular CRM software, and more. Let’s get started!

What are VoIP CRM Integrations?

Let’s define VoIP CRM integrations by breaking these concepts down.

A VoIP integration allows you to integrate your phone system with other business applications and software. This capability improves your team’s efficiency by combining your essential tools into one platform.

And a CRM is a software tool that helps you manage prospect and customer relationships by storing key information such as contact details, purchase history, interactions, behaviors, preferences, and so on. That’s why this technology is aptly named Customer Relationship Management. It’s typically used by sales and support professionals as a way of preparing for calls.

Now, if you combine these two concepts, you get VoIP CRM integrations, which link your cloud phone system to your CRM software. This allows for seamless communication and synchronization between these two technologies, enabling your teams to receive and place calls through their CRM.

How it Works

The main thing to note is that VoIP CRM integrations connect your VoIP phone system to your CRM to increase the functionality of both systems. It also enables automatic, two-way data syncing between these two platforms. So, you no longer need to toggle between applications to complete tasks or manually enter information into both systems.

But for this to work properly, you need a CRM tool and a VoIP provider that offers an integration solution for that specific CRM software.

So, what does a VoIP CRM integration look like in action?

  • When calls come into your VoIP system, your reps will see a screen pop displaying important caller information pulled directly from your CRM. And if you’re looking to place a call within your CRM, this integration enables click-to-call so you can initiate a call by simply clicking on the customer’s phone number.
  • On top of that, all call data is automatically logged within your cloud phone system’s control panel, even if the call occurred through your CRM. And agents can upload call recordings and notes to their CRM for more detailed customer overviews.

These integrated capabilities work together to increase operational efficiency and optimize your team’s workflow, so they can focus on providing the best service possible.

Top Features to Expect

Now every provider (VoIP or CRM) will offer different features with their integrations. So, as you shop around, you’ll need to identify what features work best for your communication needs.

Some of the top features of VoIP CRM integrations include:

  • Click-to-Call — clickable link for each phone number within the CRM
  • Customer and Call Notes — the ability to create and update notes during customer calls
  • Screen Pop / Call Pop — ‘pop-up’ that displays customer information as a call comes in
  • Call Recording — the ability to record and review inbound and outbound calls
  • Softphone / Web DialerCTI software that enables customers make calls through a web-based dialer
  • Caller ID Management — custom caller ID tool to display specific outgoing phone numbers
  • Workflow Automation — features to improve and optimize workflows.

A diagram showing the benefits of a CRM phone system integration.

Benefits of VoIP CRM Integrations

Business communication improves across the board when you combine the power and convenience of VoIP with your CRM’s valuable customer insights.

Let’s have a look at how your business can benefit:

1. Increased Efficiency & Productivity

Reduce time spent searching for essential customer information and switching between platforms. With this integration, reps easily manage communication in one place. And with the ability to create new contacts, track leads, resolve tickets, and take notes while on the phone, agents can maximize their time leading to more productivity.

2. Improved Customer Experiences

Quickly reference relevant customer information and previous interactions during calls. This way, agents have the necessary context to personalize conversations and properly address the caller’s needs. And customers don’t have to repeat themselves, leading to a better caller experience.

3. Efficient Collaboration

Encourage distributed, remote, and cross-department collaboration with the ability to read notes, follow customer journeys, listen to recordings, and more. With all this available through one centralized platform – accessible from any device – your teams always remain on the same page.

4. Optimized Team Management

Gain better visibility into your team’s performance and progress by reviewing call logs, notes, recordings, and more. This makes it easy for managers to monitor and analyze the activity between leads and reps in real-time.

5. Easy Deployment

Set up your VoIP CRM integration and begin calling within minutes. No coding or developers are required with this solution.

6. Enhanced Functionality

Integrate essential calling technology into your CRM where you can:

With all tools in one place, you can optimize your inside sales efforts from any location.

7. Automated Accuracy

Reduce human error and increase focus on high-priority tasks with automatic data synchronization and click-to-dial capabilities. No need for double-checking!

Popular VoIP CRM Integrations

To help you choose the best solution for your business, let’s review the top CRM software that work well with VoIP:

Salesforce CTI

Salesforce is a leading CRM provider with over 150,000 companies using the product. They offer a wide variety of customizable solutions and integration capabilities for cross-departmental collaboration. Among these is the Salesforce CTI that adds cloud telephony capabilities within the CRM.

Salesforce CTI Features:

  • Screen pops
  • Softphone
  • Call routing
  • Click-to-dial
  • Data synchronization
  • Lead management, and more.

Good For: Businesses of all sizes looking for industry-specific solutions.

Zoho Phonebridge CRM

Zoho is a global provider that offers web-based business tools including a VoIP CRM integration called Zoho Phonebridge. This provider also offers flexible and personalized implementations with over 800+ app integrations to choose from.

Zoho Phonebridge Features:

  • Call logging
  • Customer journey orchestration
  • Contextual calling
  • Automatic data synchronization
  • Single-click dialing / click-to-dial, and more.

Good For: Small- to medium-sized businesses with remote workforces and B2B sales teams.

Zendesk CTI

Zendesk provides an intuitive and scalable CRM solution focused on helping customer support and sales teams succeed. And, they provide a variety of integrations to choose from including project management, marketing, and VoIP integrations like the Zendesk CTI.

Zendesk CTI Features:

  • Inbound/outbound call blending
  • Call routing
  • Integrated customer data
  • Agent presence management
  • Call recording and storage
  • Low code customization
  • Ticketing and help desk software
  • Screen pops, and more.

Good For: International small, medium, and enterprise businesses.

HubSpot CTI

HubSpot provides a complete CRM platform with all the resources you need to unite marketing, sales, and support teams. They offer over 1,000 popular integrations and apps – including VoIP CRM integrations – to choose from.

HubSpot CTI Features:

  • Two-way synchronization
  • Call recordings
  • Integrated customer information
  • Meeting scheduling
  • Document sharing
  • Call logging
  • Click-to-call, and more.

Good For: Small- to medium-sized businesses.

Get Started with VoIP CRM Integrations

Connecting your VoIP phone system to your CRM is a game-changer for companies looking to streamline their day-to-day operations and achieve greater success in the modern business landscape.

Global Call Forwarding is constantly working to bring our customers more integrations to help them optimize business processes and unify communications. Currently, we offer users contact center integrations that work to improve your system’s efficiency such as cloud voice APIs and PBX integrations.

To learn more about our integrations, call +1 (561) 908-6171 or chat with our telecom experts online!

Guide to SIP Numbers (and How to Use Them)

Looking for a new business phone number or interested in upgrading your current phone system? Enter: SIP numbers.

Everyone – from small businesses to large corporations – can use SIP to build a more effective phone system. In this article, we’ll cover the basics of these numbers, the benefits, use cases, how to get this solution, and more. This way, you know if this solution is right for your needs.

In this guide, we’ll cover:

What Are SIP Numbers and How do they Differ from Traditional Ones?

SIP numbers use IP telephony technology to deliver voice calls between two or more parties over a network. In other words, these cloud-based phone numbers allow your business to make and receive calls through an internet connection.

So, how are SIP numbers different from traditional ones?

Instead of using physical phone lines – like traditional numbers do – SIP numbers use digital pathways to transmit voice. Although these phone numbers differ from traditional ones, they look the same. Both number types feature the same numerals and formatting. And this is why you’re able to port your existing phone number to a new cloud-based provider.

Other names for this service include:

  • SIP lines
  • SIP trunks
  • SIP addresses
  • VoIP numbers
  • Cloud phone numbers
  • Virtual numbers and so on.

How Do These Numbers Work?

SIP stands for Session Initiation Protocol. It’s a signaling protocol that powers SIP numbers and makes real-time IP-based calling possible.

When you place a call, this technology breaks down your voice into data packets and sends them to the receiver via a network connection. Once these packets arrive at your desired destination, they reassemble into voice. And this process happens in a matter of seconds for a seamless calling experience.

For a more in-depth look at how this technology works, check out our guide on how SIP trunking works.

Benefits of SIP Numbers

From its cost-effectiveness to its scalability, SIP has no shortage of benefits for your business. Let’s take a closer look.

• Affordability

SIP numbers are one of the most affordable communication solutions on the market, especially when compared to traditional numbers. This is because they use the internet, allowing you to make local, long-distance, and international calls at inexpensive rates.

• Reliable High-Quality Calls

These phone numbers do not rely on physical landlines. This means that you not only experience higher call quality but also improved reliability.

For instance — If a call goes unanswered at its initial destination, this technology has failover capabilities that automatically reroute calls from one location to another. So with SIP’s built-in redundancy, you can rest assured that you’ll never miss a call, even during a power outage.

• Global Coverage

Global SIP services allow you to connect with prospects and customers around the world from your current headquarters. With Global Call Forwarding, you gain access to over 160 countries worldwide, making it easy to expand your business to new markets with minimal risk.

• PBX-Compatible

SIP numbers are compatible with most existing PBX systems. Simply plug this service into your current PBX to increase functionality and modernize your legacy business communication, without replacing your entire setup.

• Mobility & Flexibility

With a cloud-based SIP number, you’re not tied to one geographic location or device. In other words, you can place calls using any IP-enabled device and from anywhere in the world.

• Advanced Communication Tools

Most providers offer users access to a suite of advanced call features that boost your system’s performance. Some popular features include international call forwarding, caller ID management, softphones, IVR, and more.

• Scalability

You can modify and scale your SIP service as needed. Add, manage, or remove lines and users based on your business’ growth.

sip trunking artwork

How to Use SIP Numbers [4 Use Cases]

Businesses of all sizes and industries can use SIP numbers to improve their service and drive growth. For a better idea of how your teams can use this tech, here are 4 examples of popular use cases:

1. Provide 24/7 customer support

With access to communication features only available through the cloud, you can offer 24/7 support to customers around the world. Simply set up location-based and time-based routing strategies or adopt a Follow the Sun model. So, when customers call your main SIP phone number, your system automatically routes them to the best available location.

2. Expand to new global markets

SIP numbers provide you with an easy and cost-effective way to enter new markets and expand globally without relocating your teams or offices. Get SIP phone numbers for each of your target countries and then forward incoming calls to your main headquarters. This allows you to access new customer bases with minimal risk while keeping overhead costs low.

3. Connect local, remote, and international teams

Since this technology provides mobility, flexibility, and centralized call management, you can use these numbers to connect teams across multiple locations (including remote and distributed employees) and encourage collaboration. Make sure to select a provider that delivers all your desired features and services in a single platform. Or, use APIs and integrations instead to develop your current system.

4. Localize your business

With a local phone number, your business can easily establish a local presence in target markets and boost connection rates with local customers. Get SIP numbers with recognizable area codes or use caller ID features to display a local number.

The great thing about cloud phone numbers is that they can be used in a number of ways because they are adaptable to your specific needs and business goals.

How to Get SIP Numbers (& Set Up Requirements)

To get SIP numbers for your business, you must find a reliable cloud phone number or SIP trunking provider such as Global Call Forwarding.

When researching different solutions on the market, make sure to review each provider’s:

  • Pricing plans
  • Setup or hidden fees
  • Available services and features
  • Country coverage
  • Network reliability and uptime guarantee
  • Activation times and documentation requirements
  • Customer support offerings, and so on.

Once you choose a provider that’s right for your business, sign up for their service and wait for the number to be activated.

Learn how to find the right telephony provider in our step-by-step guide.

While waiting, you can pass the time by making sure your setup meets the basic requirements to power SIP.

All you need to get started is:

  • Stable internet connection – we recommend using Ethernet cables instead of a WiFi connection, as it’s more reliable.
  • Adequate bandwidth – allot at least 100 kbps for each call and consider configuring QoS settings for voice traffic prioritization.
  • Any device with an internet connection – this includes IP phones, softphones, computers, laptops, smartphones, tablets, etc.

As you can see, these numbers do not require complex setups or additional equipment to work properly. And while these are industry standard requirements to run SIP and avoid common problems, talk to your chosen provider about their recommended specifications. This way, you experience the reliability and high-quality voice SIP is known for.

Related: How to Set up SIP Trunking in the Cloud

Get SIP Numbers from Global Call Forwarding

Ready to get SIP numbers for your business? Global Call Forwarding can help you get set up, so you can start reaping the benefits.

We offer a variety of cloud communication services for businesses of all sizes including cloud-based phone numbers and SIP Trunking.

And we make it quick and easy for you to get started with these options:

  1. Sign up for cloud phone numbers or SIP trunks through our website’s pricing page.
  2. Call us and speak with our experts at +1 (561) 908-6171. You can get custom plans that match your specific needs.
  3. Fill out our contact form and request a demo.

Whatever option you decide, we are here to help you every step of the way with dedicated account managers and a wonderful support team that’s available 24/7. Get started today!

Understanding South Africa 087 Numbers

087 numbers are a great way to establish a national presence in South Africa. So, if you’re looking for a phone number for your South Africa-based business or if you’re interested in expanding to the SA market, this may be the solution for you.

In this article, we’ll discuss the basics of these South Africa numbers, their benefits, how to get one, and FAQs.

What are South Africa 087 Numbers?

087 numbers are national numbers from South Africa that start with the country code +27.

Example of South Africa 087 number format: +27 (0) 87 xxx-xxxx.

These types of SA numbers are not associated with a specific geographic area. Instead, they are assigned to the country as a whole. For this reason, 087 numbers are referred to as non-geographic numbers and act as an alternative to toll-free and local phone numbers in South Africa.

Typically, 087 numbers are reachable from anywhere in the world. But, this largely depends on your chosen provider.

How Does 087 Service Work in South Africa?

Many 087 numbers on the market use VoIP technology to successfully connect calls. In other words, they use the internet to transmit voice calls and are not tied to physical phone lines or SIM cards.

This means your business can use cloud-based SA numbers like these to establish a nationwide presence in South Africa, even if you’re not physically present in the area. Simply forward incoming calls to any phone number, PBX, or other VoIP app. And when making outbound calls, business agents can show a local South African caller ID.

Since 087 numbers are national phone numbers, the caller (customers) and the receiver (business) share the cost of the call. So when customers within South Africa call your business, they incur local calling rates, even if your business is located overseas.

Benefits of 087 Numbers

Getting 087 numbers from a cloud phone service provider like Global Call Forwarding offers many benefits for those looking to do business in South Africa. Let’s look at the top advantages for your business:

  1. Establish a national presence in South Africa, irrespective of where your business resides
  2. Reduce communication costs by sharing local calling costs with callers
  3. Improve coverage by being reachable from inside and outside the country
  4. Expand to the South African market without increasing your overhead costs
  5. Access with less strict documentation
  6. Experience advanced cloud communication features for improved call management
  7. Invest in Africa’s growing economies with minimal risk.

Local vs Non-Geographic Numbers in South Africa

When looking for the right type of international number for your business, you’ll come across three common virtual number types in South Africa:

  • local geographic numbers
  • toll-free numbers, and
  • non-geographic 087 numbers.

Now, toll-free numbers are free for callers to call and operate differently from local numbers and 087 numbers.

But, geographic and non-geographic numbers are similar in nature. So, to better understand the difference between South Africa local and non-geographic numbers, let’s compare these two phone number types:

South Africa Local Numbers South Africa 087 Numbers
Definition Assigned to specific local, geographic areas such as towns or cities Tied to an entire nation or country
Costs Charged at local calling rates, paid by the caller Charged at local calling rates, but costs are shared between the caller and receiver
Coverage Receive calls from within the country and some neighboring countries Reachable country-wide and from anywhere in the world
Pro Allows businesses to establish a local presence Easier to obtain than local numbers
Con Requires strict documentation to acquire Less recognizable and familiar to local customers

Frequently Asked Questions About SA Numbers

Here are answers to some of the most frequently asked questions regarding South Africa numbers:

Q: How many digits do South Africa 087 numbers include?

A: There are 10 digits in national SA numbers. Example: (087) xxx-xxxx.

Q: How do you call 087 numbers from outside South Africa?

A: To call a 087 number from an outside country, first dial the international call prefix (or dial out code) of the country you’re calling from. Then, type the country calling code of the country you’re trying to call – in this case South Africa (27). And finally, dial the national phone number of your desired destination.

So, if you’re calling from the U.S. you would dial – 011 27 087 xxx xxxx

Q: How much do South Africa numbers cost?

A: Global Call Forwarding offers South Africa numbers starting at $12.95 per month. We offer five different cloud phone number plans for toll-free, national, and local numbers. Each plan comes with monthly minutes plus an additional per-minute rate.

Q: What documents are required to get 087 numbers?

A: Depending on your provider, you may have to submit different types of documentation when ordering an international phone number. The most commonly requested types of documentation are proof of address, proof of ID, proof of business, and a letter of intent.

How to Get South Africa 087 Numbers from Global Call Forwarding

To get a South Africa phone number from Global Call Forwarding, you can either speak with one of our representatives or purchase online on our website.

To purchase your numbers online, watch the above video or follow these steps:

  1. Visit our Pricing page.
  2. Select your new number from the left dialog box.
  3. Choose South Africa, National, 087 prefix, and number available.
  4. Then, enter the necessary information in the right dialog box to have your calls forwarded.
    Note: You can forward calls to any location or VoIP/SIP system.
  5. Click on View Rates and choose from our five different plans.
  6. Add premium services, if desired. We offer Call Recording, Outbound Calling, and Rollover Minutes.
  7. Submit your order and wait for your service to be activated.

Want to learn more about South Africa numbers and which number type is right for your business? Consult with our global telecom experts today. Call us or chat with us online!

The Ultimate Pre-Call Checklist [+Free Download]

With sales driving business growth, there is a lot of pressure to perform well on B2B sales calls. And while selling comes naturally to some people, it is always a good idea to prepare for each call.

A pre-call checklist for sales calls will help you organize your conversation and cover all key points. Additionally, it acts as a guide you can rely on to continue the conversation forward. Let’s have a look!

Need a copy to share with your team? Scroll down and download the PDF!

Preparing for Sales Calls

So, how can you best get ready for sales calls? This preparation generally starts with getting to know the prospect, both the individual you will talk to and their affiliated company.

That aside, it also involves personalizing the conversation to meet this particular prospect’s needs. For this, you’ll look at

  • solutions and services that help them
  • questions they might have
  • objections that may dissuade them from purchasing, and so on.

And since all of this happens before you make the call, they reside in your pre-call checklist.

Who Can Benefit from a Sales Pre-Call Checklist?

A pre-calling checklist will help you prepare for different trajectories the conversation may go. At the same time, you can make sure you’ve discussed everything you need to before ending the call. And so, this checklist is useful for anyone who interacts with prospects as a way of converting them; this includes:

  • Sales professionals – sales leaders, managers, and sales reps
  • Outreach specialists
  • Market research and survey professionals, and so on.

Sales Pre-Call Checklist

So, without further ado, here’s a pre-call checklist for your inside sales team, we’ll cover the following:

  1. Research Your Prospect
  2. Know Who You are Speaking to
  3. Decide What You Will Say
  4. Establish Realistic Goals
  5. Prepare Key Questions to Ask
  6. Consider Objections and Questions the Prospect May Have
  7. Keep Sales Enablement Resources Nearby
  8. Prepare to Call

1. Research Your Prospect

To pitch effectively, you need to understand who your prospect is; this means, research. Often with cold-calling sales, people tend to just call without doing their due diligence. Customers can easily tell when you haven’t done your research and nothing dissuades them faster than someone faking it. After all, how can they trust the business you represent, if they can’t trust you?

To improve your chances:

  • Research your prospect’s business and industry — What do they do? Where do they stand in the industry (experts, start-ups, newbies)?
  • Browse their website and core pages — Look at company values, mission statement, ‘About Us’ and ‘Our Team’ pages, products and services, etc.
  • Review their social media pages — What are they talking about? What is top of mind for them?
  • Check press releases and news about the company — Mergers, new features, awards, new locations, CSR initiatives, etc.

2. Know Who You are Speaking to

Next, take time to identify who in that company you are talking to. This will help you make your pitch more relatable and relevant to them.

  • Review your CRM platform, sales spreadsheet, or Sales Engagement Platforms (SEP) list
  • Understand this prospect’s relationship and past interactions with your company
  • Research the individual you will speak with — What is their job profile? Potential pain points? What do they care about? Look at social media profiles and posts
  • Determine where they land in the sales funnel — Are they aware of your product or still in the research phase? Map out their journey
  • Look for any overlap in professional networks that can connect you to the prospect.

A chart for understanding sales prospects' journeys.

3. Decide What You Will Say

Then, with all this customer information in the background, decide how you will approach the prospect and what you will say:

  • Review your script and the solution you will pitch
  • Consider adopting a “talk tracks” approach (more on that below)
  • Determine how to discuss the product or service’s strengths and weaknesses
  • Prepare your value proposition by persona — how is your product different from others for this particular prospect and industry
  • Plan out and practice your voicemail, in case the prospect does not answer.

Our Sales and Marketing Manager, Luke Genoyer recommends: “I’m a proponent of using “talk tracks” versus scripts. This is when the salesperson tries to uncover certain things in the conversation by asking open-ended questions, following a certain track, and nurturing the conversation naturally instead of adhering to a rigid script.”

He also highly recommends planning out and practicing personalized voicemails a few times before jumping in on the call.

4. Establish Realistic Goals

Next, determine what you want from this call. In other words, what are your goals for this call? This depends on where you are in the sales cycle and where your prospect is in the buying journey. Choose 2-3 goals before going into the call so you can manage your expectations effectively.

  • Understand the prospect’s company and challenges (questions to consider below)
  • Get names of important contacts to can connect with the right person
  • Qualify the lead to decide whether it is worth going after this prospect
  • Make a presentation
  • Provide informative brochures or data sheets
  • Educate the prospect and book a demo
  • Sign up for a free trial
  • Set up follow-up calls or interactions
  • Determine a sales timeline with a close date, keeping their journey in mind
  • Consider sales performance goals (duration of call block, number of calls, and number of positive outcomes).

Related: 18 Tips to Increase Call Center Sales

5. Prepare Key Questions to Ask

Another important strategy to include on your pre-call checklist is preparing questions to ask your prospect. Asking the right questions will help you better understand what is important and relevant to them. It will also show them that you understand what they do, how they operate, and their role in the industry. All of this, in turn, will help you sell your product better.

Note that these questions should work as a guide and not as a script. Additionally, they should be thoughtful questions that can start a conversation instead of simply using a one-size-fits-all method.

Here are some examples:

  • As a network engineer, what’s your most important priority right now?
  • What features do you wish [an operation] had, that it doesn’t currently have now?
  • What’s the biggest problem that you want to solve or fix?
  • From your conversations, it seems that your biggest roadblock is . . . Would you agree?

These questions differ based on the buyer’s journey, product development, customer research, and so on. However, you can always practice active listening to generate thoughtful questions.

6. Consider Objections and Questions the Prospect May Have

As you list down your questions to ask, you also want to anticipate questions or objections your prospect may have. Common reasons and types of sales objections include the lack of need, urgency, trust, or money.

With this and your research of the prospect in mind, you can be proactive in pitching the right solutions and explaining the need and relevance. Here are some ways to prepare:

  • Think of common objections your team deals with during sales calls
  • Review other obstacles such as stakeholder buy-in or undeveloped products/features
  • Determine ways to highlight credibility
  • Go over how you may negotiate contracts or pricing, if applicable
  • Create/use an objection handling sheet

7. Keep Sales Enablement Resources Nearby

Finally, you’ll need your resources and sales content to share during or after the call. This includes but is not limited to:

  • Sales deck or demo video
  • Product data sheets
  • Brochures for different stages of the buying journey — awareness, consideration, purchase, retention
  • Case studies or customer stories
  • Research reports
  • Compliance documentation
  • Relevant videos, blog articles, how-to guides, and so on.

You want to keep all these within reach so you can grab what you need quickly without having to waste time looking.

8. Setting Up Your Space

With all the above done, you’re ready to make the call. The last item on your sales pre-call checklist is setting up your space. This is a crucial step in ensuring that you’re in the right mindset to make this call. Here are our favorite pre-call practices:

  • Create a distraction-free zone — Close chat and email, and silence notifications
  • Open your CRM platform
  • Keep resources close by
  • Visualize outcomes — Generate a positive mindset and remember that your solution helps people

Start Calling with the Right Sales Tools

And with that, you’re ready to go!

Pre-call planning can seem daunting, especially with a checklist that looks this long. However, over time and with practice, this process will become second nature for you. And it will seem less tedious and more rewarding when you cover all your bases beforehand.

Remember the key takeaways: Know who you’re talking to, why your product will help them, and what you want out of the call. Everything else is there to support you and help you reach your goal.

Happy calling!

And, don’t forget to keep our handy downloadable sales pre-call checklist on hand.

Download Your Free Sales Pre-Call Checklist Here

Sales pre-call checklist download.
Download Our Free Pre-Call Checklist
Download this handy pre-call checklist for your next sales call.

Pre-Call Checklist

What is B2B Sales?

Sales are what drive B2B companies to achieve target revenue and growth. But new technology, customer preferences, and competitive markets mean that selling is becoming more and more difficult.

This is why it’s important to understand how exactly B2B sales can support your business. In this comprehensive guide, we’ll discuss what B2B sales look like and how you can leverage various strategies to your advantage.

In this guide, we’ll cover:

Let’s get started!

Understanding Sales for B2B Companies

Business-to-business (B2B) describes a relationship between two business entities. This could include professional services (like consulting or market research), digital software and services (like VoIP, CRM, ERP optimization, project management, and cloud computing), raw materials (like steel to manufacturing companies), etc.

And a B2B business—whether you run a brick and mortar or sell online without a storehouse—or will utilize sales and marketing functions to bring in new customers along with customer service employees to support these new customers.

Let’s look at B2B sales in particular.

What is B2B Sales?

B2B sales or business-to-business sales is the process of selling products and services to other companies rather than individual consumers.

B2B sales are typically conducted between:

  • a manufacturer and a wholesaler,
  • a wholesaler and a retailer,
  • two businesses without any intermediaries.

Since these include sales between two business entities, you can usually expect:

  • Higher price points
  • More complex sales cycles
  • In-depth product knowledge and custom solutions
  • Contracts and/or recurring subscriptions
  • Inside sales at various touchpoints, and more.

B2B versus B2C: How are they Different?

B2C sales or business-to-consumer sales are made from a company to a consumer. B2C sales are usually smaller than B2B sales.

To put this into perspective, Forrester’s B2B e-commerce forecast found that US B2B sales had a record-breaking growth of 22% year-over-year (YoY) in 2021. This is mainly because B2B companies work with other businesses that make large profits and revenue. And these companies have more targeted marketing opportunities and bigger budgets.

Additionally, the decision maker in B2C sales is the individual consumer. On the other hand, in B2B sales, the decision makers are the multiple stakeholders of a business. This means that B2B buyers go through a longer sales cycle than B2C buyers.

Related: Inbound Sales vs Outbound Sales

Who is a B2B Sales Rep? Job Description and Responsibilities

B2B sales representatives engage with prospective buyers and encourage them to make a purchase by providing information, personalized demos, and more.

Currently, corporate buyers tend to do their own research before reaching out to a business for a product. This research involves understanding different solutions available, conducting a cost analysis, reviewing competitor offerings, and more.

The B2B sales rep then helps the customer understand why their company’s product is the best solution. To this effect, they work closely with the customer, identify pain points, provide solutions, and more. This is where sales skills like active listening, being respectful and goal-oriented, and building relationships come into play. And all of this encourages the customer to make a purchasing decision.

Common B2B sales rep responsibilities include:

  • Make and receive calls
  • Manage sales emails
  • Set up meetings
  • Conduct product demos
  • Prospect for new business
  • Build rapport
  • Overcome objections
  • Follow up, and more.

B2B Funnel

To sell effectively, you need to understand the buyer’s perspective and what your B2B customer journey looks like. And using a visual tool like the funnel is a good place to start.

A B2B funnel is the visualization of a prospect’s journey from discovery to post-purchase. The different stages of the funnel depicting the B2B buyer’s journey include:

  • Awareness
  • Interest
  • Consideration
  • Action / Purchase
  • Loyalty / Retention
  • Advocacy

With that in mind, here’s what the buying journey looks like:

  • Identify pain point(s).
  • Research potential solutions, check out review sites and social media, ask for recommendations, and find a vendor(s).
  • Talk to the salesperson to understand how the product can solve their issue and understand the implementation process.
  • Take this information back to the decision-maker at the company and evaluate the vendor.
  • (if all goes well) Make a purchase and implement the solution.

As you can see, the buyer’s journey isn’t straightforward. But, understanding how it works will help you develop your company’s sales process

The buyer's journey in a B2B sales process.

B2B Sales Process

B2B sales, in particular, is a complex process that uses various sales techniques for different buyer personas, use cases, and selling situations.

First, to lure these buyers in, the company’s marketing and sales teams do what they do best. Organizations are finding more success when their marketing and sales teams work together to boost lead generation. This involves offline and online marketing, cold calling and outreach, and more.

Once the lead is in the door, the B2B sales rep nurtures the lead.

The B2B selling journey, therefore, may look like this:

  • Preparation and research
  • Prospecting and lead or demand generation
  • Discovery and needs assessment
  • Product demo and sales pitch
  • Objection handling/negotiation
  • Follow up
  • Closing
  • Onboarding and customer success management

Keeping this in mind, the B2B sales process is usually split into the following functions:

  • Sales development — identifying and engaging decision-makers, nurturing leads
  • Closing deals — helping prospects make a purchase
  • Onboarding — bringing new customers on smoothly
  • And customer success — checking in with existing customers and helping them make the most out of your product.

 

Challenges to Keep in Mind

Your business can utilize B2B sales to create a better and more efficient customer journey. But part of developing a B2B selling strategy is to be aware of challenges that might impede progress. The most pressing concerns include:

  • Limited-to-no training
  • Misunderstanding or unawareness of key goals
  • Sales and marketing misalignment
  • Outdated sales culture
  • Slower adoption of supportive call center technology
  • Operational inefficiency

Keeping these in mind, let’s look at some ways your business can overcome these obstacles.

B2B Selling Techniques and Tips

About 77% of customers say that their buying journey was hard or complex — from searching for the right solution to getting stakeholder buy-in.

So, your B2B sales process must include techniques and strategies to connect with prospects effectively at all of these touchpoints — from awareness, consideration, purchase, and retention.

Here are 5 strategies to broaden your B2B sales approach:

1. Research and get to know your prospect: The most important step to any successful sale is researching the customer. Who are they, what do they need, and what are their pain points? Take time to talk to them or use available resources to understand their needs better.

2. Collaborate with other departments: Work with marketing, product development, and tech support to get a single and wholesome view of customer data. This collaboration will help you understand what messaging is important, what resolutions are useful, which features are popular, and so on.

3. Consider AI and automation: Use AI and reporting technology (with RAG fine-tuning) with key insights and forecasting to drive your sales. Furthermore, use automation solutions to help salespeople focus on more complex tasks instead of spending time on mundane ones. Also, more and more B2B customers are opting for seller-free buying. So, while you optimize your B2B sales process, consider including self-service solutions that let lower-end customers purchase your product sooner.

4. Be proactive and responsive: Nurturing corporate customers takes time and patience. So, make sure your sales reps are accessible whenever your prospect might need additional support. Train reps to proactively solve problems, make recommendations, and respond to queries quickly. Being available goes a long way in building trust.

5. Focus on building relationships: Instead of racing the clock on closing the sale, encourage sales reps to build meaningful relationships with customers that promote trust and loyalty.

20 Key B2B Sales KPIs

Another important B2B strategy is measuring performance. Analytics help you understand if your teams are close to achieving key sales goals.

You can track a variety of KPIs to measure sales performance, productivity, revenue, and more. In fact, the list of business KPIs and metrics continues to grow as new reporting software is introduced.

But let’s keep it simple.

Here’s a list of the top 20 B2B sales KPIs to measure:

Lead generation

1. Leads — number of leads coming in monthly or annually
2. Source of leads — where leads are coming from
3. Lead quality — to determine the likelihood of prospects becoming paying customers
4. Performance of qualified leads — likelihood of qualifying leads that convert
5. Lead-to-opportunity ratio — how many leads turn into sales opportunities
6. Avg lead response time — measure time needed to follow up with a prospect

Sales productivity

7. Sales pipeline velocity — time taken by a prospect to move from lead to customer
8. Sales close rate / percent of closed deals — percentage of your closed-won deals every month
9. Time spent running demos — how much time is required to demonstrate the product’s usefulness
10. Time spent on the phone — time spent on closing phone deals
11. Win-loss ratio — calculation of won deals over lost ones

Revenue tracking

12. Sales volume by location — to understand where demand is growing and/or lacking
13. Percent of sales discounts — which discounts are most efficient
14. Customer acquisition cost — how much is spent on each lead that converts to a paying customer
15. Return on investment (ROI) — effectiveness of marketing and sales activities
16. Monthly recurring revenue (MRR) — understand recurring revenue
17. MQL vs SQL conversion rate — ratio of marketing leads that convert to sales leads
18. Cost of marketing — effectiveness marketing strategies in boosting sales
19. Customer satisfaction — important customer success metric
20. Customer lifetime value — how much net profit a business can make from one customer over time

The Future of B2B Selling

Since the global pandemic, industry experts are seeing more hybrid sales roles as well as customers preferring remote and self-service interactions themselves. This means that your business needs to rethink how it sells to customers in a virtual space. Some strategies to consider as we embrace a different path forward:

  • Focus on the customer and adopt customer-first strategies
  • Diversify your communication and selling channels
  • Collaborate with other departments to understand what customers want from your organization in this day and age
  • Upskill and promote your existing sales reps and provide access to resources and training
  • Include cloud communication technology that makes it easy to sell from anywhere.

Our Sales and Marketing Manager, Luke Genoyer offers his insights:

  • Salespeople have less time with buyers, so they need to make their interactions more valuable — especially since there’s a lot more “noise” for salespeople to cut through
  • Encourage collaboration with marketing and product to improve website/marketing assets and customer experience
  • Sales professionals should invest in their own online “brands” to promote credibility.

With these tips in your pocket, your business is gearing towards entering a new phase of B2B selling. Good luck!

To learn about our cloud communication solutions for B2B sales teams, chat with our experts online!

What is Web Callback?

There’s a good chance that your prospects and customers are sick of waiting on hold for an available live rep. So to prevent subpar caller experiences and potential customer loss, consider offering alternative communication methods. This may include providing omnichannel support channels like chat and email or simply offering a web callback option.

In this article, we’ll define web callback, how it works, and its benefits so you can decide if it’s a good fit for your business and customer needs.

Web Callback: What it is and How it Works

Web callback allows visitors on your website to request an instant call back from your company by entering their contact information online.

This feature’s name varies depending on your chosen provider. For instance, it is sometimes referred to as CallMe Click or a call page. However, the main function is the same across the board.

Additionally, web callback is customizable to your business’s needs. But, it generally appears as an interactive button or forms labeled with the words “Request Callback,” “Call Me Back,” or “Call Now.” You can place these buttons and forms on pages like landing pages, digital ad campaigns, homepages, contact forms, and more. This way, you boost your company’s reachability while improving prospect engagement, leading to more sales opportunities.

How Web-Based Callbacks Work

Web callback uses Computer Telephony Integration or CTI technology to connect website visitors to live representatives through a click of a button. Let’s break down this process further.

When website visitors click on your callback button, it automatically opens a window prompting them to enter their contact info including name and phone number. Then, the service alerts your company by dialing a representative. After that, it calls the requester to establish a two-way voice connection between both parties.

A diagram of the web callback process.

As you can see web callback is straightforward, and the setup process is just as easy since it doesn’t require advanced programming or a complex VoIP infrastructure on your end. Simply, add an HTML code snippet to your website and a callback button will appear on your desired pages.

8 Benefits of Implementing Web Callback

This feature is not only beneficial to your business, but also to your customers and prospects. As we mentioned earlier on, web callback increases reachability and prospect engagement. But, that’s just the start.

Let’s take a look at all the benefits it has to offer:

1. Increase sales – Place callback buttons on high-traffic web pages to capture visitors’ attention and drive conversions.

2. Collect prospect info and generate leads – Obtain lead data from visitors by asking them to enter info such as email, phone number, name, etc.

3. Boost accessibility/reachability – Provide users with an alternative way to contact your business. Website visitors can engage your business at no cost, no matter where they are in the world.

4. Offer flexible and convenient communication channels – Allow users to contact your business from any location or IP-enabled device at no cost to them with web callback.

5. Decrease hold times – Make the most out of your visitor’s time by offering them a way to bypass lengthy wait times and request a callback instead.

6. Improve CX – Reduce customer effort and help prospects and customers avoid frustration due to long call queues. Additionally, increase satisfaction levels by providing a free way to contact your business.

7. Easy to set up – Implement the web callback service by simply including an HTML code snippet on your website.

8. Customizable to your needs – Tailor text, logo, branding, and dialog window fields and accommodate different languages and time schedules all through your provider’s online control panel.

Where Can You Get This Service?

Many cloud communication providers, like Global Call Forwarding, offer web callback services. But with a variety of options on the market, it can be difficult to choose. So, how do you know which provider is right for your business?

To start, research multiple providers and review their offerings. Make sure to look at:

  • Pricing plans
  • Setup or hidden fees
  • Available services and features
  • Network reliability and uptime guarantee
  • Activation times
  • Customer support offerings and so on

Then, compare each provider to your business’s needs and goals. Take your time with this evaluation as your provider contributes to the quality, security, and reliability of your desired service.

Web Callback from Global Call Forwarding

Global Call Forwarding offers the web callback feature to businesses of all sizes. This service is generally customized to your business website and overall needs. So, to get the right solution or learn more, call +1 (561) 908-6171 or chat with our telecom experts online!

A Guide to Telecom Compliance in the US and Globally

As a global business, maintaining regulatory compliance can be a major challenge; especially when it comes to telecommunications.

Most businesses are unsure where to start and how to navigate the ever-changing regulatory landscape. Some may even wonder if it is their responsibility or their provider’s. And although providers and carriers are well-versed in global telecom compliance and regulations, it helps to know what you need to use your phone service securely.

While understanding and managing telecommunications compliance can seem like a daunting task, this article will help you understand the core concepts you need to know. Let’s have a look!

Understanding the Basics of Telecom Compliance

Whether you’re buying international phone numbers, global SIP trunks, or local calling from a carrier, it is important to understand what regulations go into creating a safe and reliable service. This is especially critical for global communications as international laws can often interfere with your service.

Phone number regulatory compliance and telecom regulations are designed to protect voice and data transmissions and, by extension, safeguard your business. But, if somehow, you end up on the side of non-compliance, your business will experience service interruptions, downtime, and even legal issues.

Keeping this in mind, let’s look at the basics of telecom compliance:

  1. Know Your Customer (KYC) Requirements
  2. Number Activation Requirements
  3. International Emergency Regulations
  4. Lawful Interceptions
  5. General Data Protection Regulation (GDPR) and the EU
  6. Federal and State Laws

1. Know Your Customer (KYC) Documents and Requirements

KYC information helps your telephony provider validate and verify your business. For this reason, they will require documents proving your identity, such as:

  • Proof of identification — This includes your legal IDs, such as a passport, driver’s license, government- or state-issued ID, and documentation related to company authorization.
  • Proof of business address — Official document with company name and address. Information should relate to the company and not the individual person. In other words, your personal address won’t work. You may even be asked to provide business registration and ownership documents.

You can find out what specific documentation you will need to provide from your provider.

2. Number Activation Requirements

Next, different phone number types from various countries will have varying requirements for activation. It helps to research before purchasing a phone number, so you know what to expect. You can also ask your new provider’s sales representative how long it takes them to activate your desired phone number.

Learn more in our international number ordering requirements guide.

3. International Emergency Regulations

Governments around the world require phone service providers (even virtual number providers) to have the ability to make emergency calls to respective emergency services. In other words, every in-country number should allow users to call local emergency services.

Examples of emergency numbers include 911 in the US, 100 or 112 in India, 110 for police or 112 for ambulance/fire in Germany, and so on.

So, as part of global telecom compliance, virtual telephony numbers must be configured in the in-country database with the correct user identification and physical address. This emergency service access ensures employees in a business can find help during a crisis.

Now, every country will have different requirements to activate emergency services for their numbers. Most carriers will bundle emergency calling along with number provisioning during your number activation phase to make this process easier.

This is what the general process looks like —

A diagram of the telecom compliance process.

You purchase a number and provide the necessary documents > Your provider verifies your identity and business > Your provider/carrier will upload the necessary information to an in-country, non-real-time database.

4. Lawful Interception (LI)

Lawful interception is legally sanctioned access to voice, email, and chat conversations for police or security purposes. This security process requires carriers to provide law enforcement agencies access to individual or business communications. To comply with this, businesses using cloud communication solutions across workspaces and locations must ensure their carrier can support LI requirements in their target countries.

5. General Data Protection Regulation (GDPR) and the EU

Another key telecom compliance regulation is the GDPR. Put into effect in 2018, the GDPR is a data security and protection regulation that charges fines against companies and institutions that violate its privacy and security standards. According to the GDPR Article 5.12, its core principles are lawfulness, transparency, data minimization, storage limitation, accuracy, confidentiality, and accountability.

Whether your company resides in the EU or does business with EU citizens and residents, the GDPR applies to you. So, any business that is a data controller or collector must show that they are GDPR compliant.

6. State and Federal Laws

In addition to the above, you’ll also want to be aware of the necessary national (federal) and state laws your business must follow with regard to telecommunications. This will differ from country to country and also from industry to industry.

You can find this information with a simple Google search for “[country] telecom regulations.” However, it is a good idea to speak with your legal counsel and look at business resources to help you fully understand what compliances are essential to run your business.

Be Proactive About Regulatory Compliance

Don’t let telecom compliance be an afterthought. Set your business up for success by considering and preparing for critical and necessary regulations. Do your due diligence to ensure your business is not lacking in any way. This will not only protect it from liability and non-compliance but also build credibility and trust among your customers.

Prepare for the PSTN and ISDN Phase-Out

While the world relied on PSTN’s ability to help us communicate effectively across continents, we’re now heading towards newer, more reliable technology. With the advent of advanced cloud communication solutions, PSTN and ISDN tech is becoming less and less relevant.

In fact, Europe is on the path to completely replacing the PSTN by 2025, while other global nations plan to phase out PSTN by 2030. This phasing out of outdated communication technologies means we’ll see a growing migration to IP networks and cloud communications.

And businesses switching to new technologies — with advanced services and features — will need to re-evaluate their compliance regulations. This is because new tech and solutions, like VoIP, come with new regulations.

Regulatory Compliance Checklist

When evaluating your company’s compliance with telecommunications regulations, there are a few things to keep in mind:

  • Take time to research and learn about telecom compliance regulations (specifically for VoIP) in countries you operate in or want to expand to.
  • Understand compliance requirements for your specific business type, industry (Dodd-Frank or MiFID), and data collection and submission.
  • Make KYC information easily available to your provider/carrier.
  • Choose a provider/carrier that understands telecom compliance requirements and can help you comply accurately.
  • Speak with your legal team to better understand how these regulations can affect your business.
  • Set up emergency service access as required by each country you operate in or plan to expand to.

Work with a Provider that Understands Telecom Regulations

The best way to ensure your business maintains telecom compliance in the US and globally is to work with a provider that knows the importance of regulations. You can then lean on this provider to stay in compliance and use your phone service without any hiccups.

As part of finding the right provider, ask them how their service complies with global and local regulations and how they can support your business. To learn how Global Call Forwarding works, call us or chat with our global telephony experts today!