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There’s a good chance that your prospects and customers are sick of waiting on hold for an available live rep. So to prevent subpar caller experiences and potential customer loss, consider offering alternative communication methods. This may include providing omnichannel support channels like chat and email or simply offering a web callback option.

In this article, we’ll define web callback, how it works, and its benefits so you can decide if it’s a good fit for your business and customer needs.

Web Callback: What it is and How it Works

Web callback allows visitors on your website to request an instant call back from your company by entering their contact information online.

This feature’s name varies depending on your chosen provider. For instance, it is sometimes referred to as CallMe Click or a call page. However, the main function is the same across the board.

Additionally, web callback is customizable to your business’s needs. But, it generally appears as an interactive button or forms labeled with the words “Request Callback,” “Call Me Back,” or “Call Now.” You can place these buttons and forms on pages like landing pages, digital ad campaigns, homepages, contact forms, and more. This way, you boost your company’s reachability while improving prospect engagement, leading to more sales opportunities.

How Web-Based Callbacks Work

Web callback uses Computer Telephony Integration or CTI technology to connect website visitors to live representatives through a click of a button. Let’s break down this process further.

When website visitors click on your callback button, it automatically opens a window prompting them to enter their contact info including name and phone number. Then, the service alerts your company by dialing a representative. After that, it calls the requester to establish a two-way voice connection between both parties.

As you can see web callback is straightforward, and the setup process is just as easy since it doesn’t require advanced programming or a complex VoIP infrastructure on your end. Simply, add an HTML code snippet to your website and a callback button will appear on your desired pages.

8 Benefits of Implementing Web Callback

This feature is not only beneficial to your business, but also to your customers and prospects. As we mentioned earlier on, web callback increases reachability and prospect engagement. But, that’s just the start.

Let’s take a look at all the benefits it has to offer:

1. Increase sales – Place callback buttons on high-traffic web pages to capture visitors’ attention and drive conversions.

2. Collect prospect info and generate leads – Obtain lead data from visitors by asking them to enter info such as email, phone number, name, etc.

3. Boost accessibility/reachability – Provide users with an alternative way to contact your business. Website visitors can engage your business at no cost, no matter where they are in the world.

4. Offer flexible and convenient communication channels – Allow users to contact your business from any location or IP-enabled device at no cost to them with web callback.

5. Decrease hold times – Make the most out of your visitor’s time by offering them a way to bypass lengthy wait times and request a callback instead.

6. Improve CX – Reduce customer effort and help prospects and customers avoid frustration due to long call queues. Additionally, increase satisfaction levels by providing a free way to contact your business.

7. Easy to set up – Implement the web callback service by simply including an HTML code snippet on your website.

8. Customizable to your needs – Tailor text, logo, branding, and dialog window fields and accommodate different languages and time schedules all through your provider’s online control panel.

Where Can You Get This Service?

Many cloud communication providers, like Global Call Forwarding, offer web callback services. But with a variety of options on the market, it can be difficult to choose. So, how do you know which provider is right for your business?

To start, research multiple providers and review their offerings. Make sure to look at:

• Pricing plans
• Setup or hidden fees
• Available services and features
• Network reliability and uptime guarantee
• Activation times
• Customer support offerings and so on

Then, compare each provider to your business’s needs and goals. Take your time with this evaluation as your provider contributes to the quality, security, and reliability of your desired service.

Web Callback from Global Call Forwarding

Global Call Forwarding offers the web callback feature to businesses of all sizes. This service is generally customized to your business website and overall needs. So, to get the right solution or learn more, call +1 (561) 908-6171 or chat with our telecom experts online!

As a global business, maintaining regulatory compliance can be a major challenge; especially when it comes to telecommunications.

Most businesses are unsure where to start and how to navigate the ever-changing regulatory landscape. Some may even wonder if it is their responsibility or their provider’s. And although providers and carriers are well-versed in global telecom compliance and regulations, it helps to know what you need to use your phone service securely.

While understanding and managing telecommunications compliance can seem like a daunting task, this article will help you understand the core concepts you need to know. Let’s have a look!

Understanding the Basics of Telecom Compliance

Whether you’re buying international phone numbers, global SIP trunks, or local calling from a carrier, it is important to understand what regulations go into creating a safe and reliable service. This is especially critical for global communications as international laws can often interfere with your service.

Phone number regulatory compliance and telecom regulations are designed to protect voice and data transmissions and, by extension, safeguard your business. But, if somehow, you end up on the side of non-compliance, your business will experience service interruptions, downtime, and even legal issues.

Keeping this in mind, let’s look at the basics of telecom compliance:

1. Know Your Customer (KYC) Requirements
2. Number Activation Requirements
3. International Emergency Regulations
4. Lawful Interceptions
5. General Data Protection Regulation (GDPR) and the EU
6. Federal and State Laws

1. Know Your Customer (KYC) Documents and Requirements

KYC information helps your telephony provider validate and verify your business. For this reason, they will require documents proving your identity, such as:

• Proof of identification — This includes your legal IDs, such as a passport, driver’s license, government- or state-issued ID, and documentation related to company authorization.
• Proof of business address — Official document with company name and address. Information should relate to the company and not the individual person. In other words, your personal address won’t work. You may even be asked to provide business registration and ownership documents.

You can find out what specific documentation you will need to provide from your provider.

2. Number Activation Requirements

Next, different phone number types from various countries will have varying requirements for activation. It helps to research before purchasing a phone number, so you know what to expect. You can also ask your new provider’s sales representative how long it takes them to activate your desired phone number.

Learn more in our international number ordering requirements guide.

3. International Emergency Regulations

Governments around the world require phone service providers (even virtual number providers) to have the ability to make emergency calls to respective emergency services. In other words, every in-country number should allow users to call local emergency services.

Examples of emergency numbers include 911 in the US, 100 or 112 in India, 110 for police or 112 for ambulance/fire in Germany, and so on.

So, as part of global telecom compliance, virtual telephony numbers must be configured in the in-country database with the correct user identification and physical address. This emergency service access ensures employees in a business can find help during a crisis.

Now, every country will have different requirements to activate emergency services for their numbers. Most carriers will bundle emergency calling along with number provisioning during your number activation phase to make this process easier.

This is what the general process looks like —

You purchase a number and provide the necessary documents > Your provider verifies your identity and business > Your provider/carrier will upload the necessary information to an in-country, non-real-time database.

4. Lawful Interception (LI)

Lawful interception is legally sanctioned access to voice, email, and chat conversations for police or security purposes. This security process requires carriers to provide law enforcement agencies access to individual or business communications. To comply with this, businesses using cloud communication solutions across workspaces and locations must ensure their carrier can support LI requirements in their target countries.

5. General Data Protection Regulation (GDPR) and the EU

Another key telecom compliance regulation is the GDPR. Put into effect in 2018, the GDPR is a data security and protection regulation that charges fines against companies and institutions that violate its privacy and security standards. According to the GDPR Article 5.12, its core principles are lawfulness, transparency, data minimization, storage limitation, accuracy, confidentiality, and accountability.

Whether your company resides in the EU or does business with EU citizens and residents, the GDPR applies to you. So, any business that is a data controller or collector must show that they are GDPR compliant.

6. State and Federal Laws

In addition to the above, you’ll also want to be aware of the necessary national (federal) and state laws your business must follow with regard to telecommunications. This will differ from country to country and also from industry to industry.

You can find this information with a simple Google search for “[country] telecom regulations.” However, it is a good idea to speak with your legal counsel and look at business resources to help you fully understand what compliances are essential to run your business.

Be Proactive About Regulatory Compliance

Don’t let telecom compliance be an afterthought. Set your business up for success by considering and preparing for critical and necessary regulations. Do your due diligence to ensure your business is not lacking in any way. This will not only protect it from liability and non-compliance but also build credibility and trust among your customers.

Prepare for the PSTN and ISDN Phase-Out

While the world relied on PSTN’s ability to help us communicate effectively across continents, we’re now heading towards newer, more reliable technology. With the advent of advanced cloud communication solutions, PSTN and ISDN tech is becoming less and less relevant.

In fact, Europe is on the path to completely replacing the PSTN by 2025, while other global nations plan to phase out PSTN by 2030. This phasing out of outdated communication technologies means we’ll see a growing migration to IP networks and cloud communications.

And businesses switching to new technologies — with advanced services and features — will need to re-evaluate their compliance regulations. This is because new tech and solutions, like VoIP, come with new regulations.

Regulatory Compliance Checklist

When evaluating your company’s compliance with telecommunications regulations, there are a few things to keep in mind:

• Take time to research and learn about telecom compliance regulations (specifically for VoIP) in countries you operate in or want to expand to.
• Understand compliance requirements for your specific business type, industry (Dodd-Frank or MiFID), and data collection and submission.
• Make KYC information easily available to your provider/carrier.
• Choose a provider/carrier that understands telecom compliance requirements and can help you comply accurately.
• Speak with your legal team to better understand how these regulations can affect your business.
• Set up emergency service access as required by each country you operate in or plan to expand to.

Work with a Provider that Understands Telecom Regulations

The best way to ensure your business maintains telecom compliance in the US and globally is to work with a provider that knows the importance of regulations. You can then lean on this provider to stay in compliance and use your phone service without any hiccups.

As part of finding the right provider, ask them how their service complies with global and local regulations and how they can support your business. To learn how Global Call Forwarding works, call us or chat with our global telephony experts today!

Thinking of upgrading your business phone system to the cloud? IP telephony not only reduces communication costs but also boosts your phone system’s functionality. You can expect high-quality, reliable service and an array of advanced calling features.

An IP-PBX phone system is one such IP-based communication technology adopted by businesses around the world. Let’s look at what this service is and how you can integrate it into your existing phone system.

Cloud-Based PBX System: What, How, Why

According to a Global Market Insights report, “the hosted IP PBX segment is expected to become the fastest-growing area of the VoIP market. It is predicted to grow by 20% from 2021 to 2027.”

This means more and more businesses will switch to IP-PBX as their communications infrastructure and solution. But why? How can this service benefit your business? Let’s find out!

In this post, we’ll go over:

• What is IP Private Branch Exchange (IP-PBX)?
• How Does it Work?
• Benefits
• IP-PBX Deployment: On-Premise vs Hosted
• Setting Up Cloud PBX Services
• Want to Upgrade to IP-PBX?

What is IP Private Branch Exchange?

IP-PBX is a cloud phone system that enables, routes, and monitors communication across your private network using an internet connection.

Other names for this system include cloud PBX, hosted PBX, or virtual PBX.

The main role of a PBX system is to manage your business’s internal and external call traffic. But an IP-PBX takes this to the next level. With internet protocol (IP) involved, these calls travel over the internet instead of traditional phone lines.

This means users can make and receive reliable and high-quality business calls from any location, as long as they’re connected to the internet.

How Does IP-Based PBX Work?

The IP-based private branch exchange sits at the center of your business phone network and acts as a modern switchboard element to direct callers to their destination. So, when calls come in, they pass through the PBX system via the internet and then travel to the desired location, extension, or department.

To make this happen, the PBX works with Session Initiation Protocol (SIP). SIP converts voice signals to digital packets. Then, it sends the packets over the internet to the destination. Once they arrive, the packets are reassembled into voice and audio.

To access multiple voice channels simultaneously, you can use your IP-PBX with a cloud SIP trunking service. And with multiple SIP channels in your arsenal, you can access smooth and high-quality voice communication.

Benefits of IP-Based PBX Systems

Most medium-to-large businesses use IP-PBX systems to manage their voice communications internally. This way, you have your own secure phone network where you:

• Route and forward incoming calls to different departments and locations (advanced routing strategies)
• Customize outgoing calls (outbound calls, dynamic caller ID)
• Collaborate in-network (call transfer, merging, conferencing), and more.

To understand how this phone system improves business communication, let’s take a look at the different benefits it delivers:

• Lower Communication Cost — when compared to analog options, since cloud calling is cheaper, and you can integrate PBX within your existing equipment and devices at a low cost
• Reduced Calling Rates — for local, long-distance, and international calls and free in-network calls
• Location Flexibility — by connecting multi-site offices in an affordable fashion
• Improved Functionality — with advanced call management features
• High Availability — with increased reliability and redundancy of your communication network, ensuring uninterrupted service.
• High Scalability — since you can add and remove lines and users as needed – all without completely changing your system or plan.

IP-PBX Deployment: On-Premise vs Hosted IP-PBX

So, how do you set up an IP-PBX system within your business? To answer this question, you first need to decide how you want to set it up. This will determine what type of PBX service and equipment you need.

There are two different types of PBX: on-premise and hosted.

With an on-premise setup, your business houses, builds, operates, and manages the PBX on-site. With this setup, your business is in charge of building and maintaining the PBX system. This gives you unlimited control; however, you will need an IT team to operate the system.

On the other hand, a hosted IP-PBX means your provider “hosts” the PBX equipment at their location and operates the system for you. This means you receive cloud phone services without worrying about routine maintenance, system upgrades, or network routing. Plus, you can still access advanced communication features and customize the service to meet your business calling needs.

Whichever option you choose, you can either select separate IP-PBX and VoIP providers or find a provider that delivers both services. And if you want to build it in-house, then you will need the proper IT infrastructure, software (such as open-source PBX software), and team.

Setting Up Cloud PBX Services

Since IP-PBX is a form of cloud communications, you benefit from different kinds of flexibility.

IP-PBX relies on SIP trunking for voice connectivity. So, you will need a SIP trunk provider to support your PBX system. You can use SIP trunks to connect your existing devices like desk phones to your cloud PBX system. And also gain access to new communication tools like softphones and web dialers.

Additionally, if you are building this in-house with open-source PBX software, you’ll need to decide on key features and functionalities that can help your teams communicate efficiently.

Having these features and capabilities enable your business to mix and match devices and build a phone system that fits your needs. And it allows you to connect all local, remote, and global teams under one network while enjoying reliable, global voice quality.

Related: Using SIP Trunks with an Open-Source PBX

Want to Upgrade to IP-PBX?

You can get PBX and SIP trunking services with Global Call Forwarding. Start by signing up for a business phone number or consult with one of our telecom experts to find the right solution for your needs. Call us at +1 (561) 908-6171 or chat with us online.

If you hang around marketing circles, you’ll hear the term ‘content localization’ quite often. But what is this relatively new marketing tactic and is it something your business needs to consider? The answer to that largely depends on your company’s growth and expansion goals.

Most businesses don’t consider content localization as part of their global expansion strategy. But, there is a reason why many organizations are investing in localization resources. According to research, “you are 75% more effective at selling to international customers when you speak their language.”

And that’s why more and more global businesses are looking to their marketing and sales teams to implement and improve localization efforts.

In this post, we’ll look at the following:

• What is Content Localization?
• Why Should You Consider it?
• Case Study: How Global Call Forwarding Supports Global Customers
• Benefits of Localizing Your Content
• Top Countries and Languages for Localization
• Different Components of Localization
• Developing a Content Localization Strategy
• How Can Global Call Forwarding Help?

What is Content Localization?

Content localization is the process of creating localized or specialized content for specific regions by considering language barriers, preferences, cultural differences, and more.

In other words, you make your content locally accessible to customers in different countries around the world. This often involves:

• Creating country-specific articles: city and country pages, stories relevant to each region, personalized offers for different regions, etc.
• Translating content into different languages: Spanish for South America web traffic, Chinese or Arabic for APAC web traffic, etc.
• Using country-specific terminology in your marketing materials: US = fries vs UK = chips
• Providing local and global support: local contact methods, technical and legal content translations, multilingual support

We’ll go into more detail about the types and components of content you can localize in a few minutes. First, let’s understand why content localization is worth the time and effort.

Why Should You Localize Your Content?

Making your content accessible in different languages and regions allows your business to extend its global reach.

Let’s walk through a scenario: Your business already has some customers coming in for new markets. You can use content localization to double up on your marketing efforts in those regions. Alternatively, your business wants to start fresh in a new market, like opening a new branch or office. You can use localization to engage with potential customers in these target markets and slowly grow your following.

Remember, localization does not only mean translating content into other languages. It can also involve:

• Adapting products (names, key features, UX, etc.)
• Executing local SEO strategies
• Converting measurement units and currency
• Using local contact methods (local phone numbers, addresses)
• Complying with legal requirements and regulations
• Providing local support, and so on.

So, when you localize your content, you implement new ways to build trust and credibility with your global customers. You create content that they easily understand and relate to. And by doing that, they become more comfortable with your company.

Lisha Abraham, Senior Project Manager at Milestone Localization, explains, “Content localization is localizing all aspects of your content to suit your target market. When done correctly, it can significantly help you expand your business in your target market, increase your reach, enhance your brand image, and more importantly, increase revenue by driving more sales.”

Case Study: How GCF Supports Global Customers

Global Call Forwarding is a leading international provider of local and toll-free numbers. We offer cloud communication solutions to small businesses and enterprises around the world.

Given the nature of our business, many of our clients are multinational companies that benefit from localized content. And many already have some sort of content localization strategy in place. Generally, they have international websites with local language content along with a local country phone number. Or, they publish local numbers on their localized brochures.

To support their localization efforts, we have helped many businesses open local virtual offices in different countries with cloud telephony solutions. This way, businesses can access global customers without having to launch physical offices in each target region. They simply purchase a local number, display it on their website or alongside localized content, and then forward incoming calls to their main support center, wherever it is located.

10 Benefits of Localizing Your Content

Now that we’ve covered what content localization is and why it is an important aspect of expanding a business, let’s look at the many benefits your business can experience:

1. Market to a diverse and global audience — After all, most prefer to read content in their local language.
2. Increase revenue by tapping into new markets — Reach new customers and grow new audiences.
3. Develop a strong global brand identity — Global consumers prefer brands with content in their language.
4. Improve sales in existing markets — 55% of global consumers only purchase from websites that include product content in their own language.
5. Establish a local presence anywhere across the globe — Learn how our customer Safran developed a global network with local numbers.
6. Increase the likelihood of receiving sales and support calls — Users feel more loyal to companies that offer support in their native language.
7. Support and boost the return on your international SEO efforts — 68% of online experiences are sourced from search engines.
8. Build trust and reliability — Shoppers care about obtaining product information in their language more than pricing.
9. Gain higher ROI on ad spend — Localized advertising campaigns lead to more clicks and conversions.
10. Track your campaigns — Add unique numbers to track leads from local landing pages, translated brochures, social media assets, etc.

Top Countries and Languages for Content Localization

According to the Globalization and Localization Association, the most popular target languages for content translation (from English) include:

• French
• Italian
• German
• Portuguese
• Spanish
• Japanese
• Korean
• Chinese (Simplified)
• Dutch
• Turkish
• Polish
• Russian

The top five languages (French, Italian, German, Portuguese, and Spanish) cover five major regions. Italian and German are official languages in multiple European countries besides their countries of origin. Similarly, Spanish and French variants are used in multiple countries across the globe.

Portuguese lets you tap into the ever-growing Brazilian economy — the largest country in South America — and offers access to other countries such as Portugal, Macau, Equatorial Guinea, Angola, and more.

Now, compare that with the World Bank’s top economies in 2021 (excluding countries whose dominant language is English – US, UK, Canada, Australia):

The most translated languages cover countries whose economies are thriving and where populations continue to grow.

Additionally, among nearly 200 countries, FocusEconomics predicts that Guyana, Macau, Fiji, Niger, and Libya are expected to grow the fastest between 2022-2026. So, if you plan to tap into these emerging economies, you might consider the following languages:

• Guyana – English
• Macau – Chinese / Portuguese
• Fiji – Fijian / Fiji Hindi
• Niger – Arabic
• Libya – Libyan Arabic

The real question is: What regions benefit your specific business? And what languages can help you expand to these areas?

Related: Top 8 Countries for Global Expansion in 2023

Content Components: Where & How to Localize

Now, what parts of your content should you localize? This depends on the type of brand content you work with and the purpose for localizing.

For example, you can localize some parts of your content — create a few articles in target languages — if you only want to build brand awareness. But if you want global customers to sign up and make purchases, then you will need to do more such as translate product, pricing, and checkout pages and include local contact information. In other words, create content that converts.

Generally speaking, here are some content categories to consider within your localization strategy:

Brand and company content

• Homepage, ‘About Us,’ ‘Mission,’ ‘Our Team,’ and similar brand pages
• Local and international certifications
• Service area
• Schema markup to establish status as a local business

Marketing content

• Country-specific product pages
• Blogs and articles
• Landing pages
• Country- or region-specific product names and terminology
• Pricing and checkout pages
• Currency format and currencies accepted
• Local and international payment modes accepted
• Visuals like graphics, infographics, and video

Contact information

• Full local address
• ZIP or equivalent
• GPS information (if possible, embed directions or map)
• Local phone numbers with international codes
• Local email addresses
• Hours of operation in local format (if applicable)
• Language-driven global support teams

Technical and support content

• Product descriptions and documentation
• FAQs and Knowledge Bases
• How-to content and user manuals
• Troubleshooting tips

Legal content

• Terms & Conditions
• Privacy policies
• Disclaimers
• Local regulations and requirements
• Other important and relevant policies

UX and system content

• Platform or dashboard UX (login buttons, navigation bars, CTA buttons, etc.)
• Form entries
• Number formats, and so on.

Developing a Content Localization Strategy

With that foundation, let’s look at what goes into developing and executing a content localization strategy. We’ll cover the following:

1. Research and plan ahead
2. Create a global brand
3. Select target markets & languages
4. Design a content localization workflow
5. Hire the necessary vendors (choose the right translation agency and use localization tools)
6. Start localizing!

1. Research and Plan Ahead

As with any new project, you first need to research. Understand what you are going to do and why you are doing it. This will help inform your strategy and get buy-in from key stakeholders.

It is during this phase that you decide how exactly your teams will go about localizing content:

• What countries and markets do you want to target?
• Which departments will benefit from localization? (sales, support, marketing)
• How much do you want to invest? Low vs high-impact content — Only a few blog posts or your entire library? Advertising campaigns, legal documents, videos as well?
• What types and aspects of content do you want to localize?
• Which teams will be involved in the project? Who will manage which languages or types of content?
• Do you want to work with external vendors like translation services? Or, will you manage this in-house?
• Where will the translated content reside? Will you create a separate website or add a subdomain to your existing website?
• Do you want this content to rank in local search engines? Who will conduct keyword and content research for local SEO purposes?
• What’s the total budget for such a project – cost and time-wise? And so on.

“The most important thing before localizing your content is to plan well and ahead, keeping the end result in mind. Identify and study your target market and proceed accordingly. Content localization can be challenging as it goes beyond just translation. Partnering with the right localization agency can make the process easier and deliver high-quality results.” — Nikita Agarwal, Director and Head of Growth, Milestone Localization.

2. Create a Global Brand

Before you start localization and translating content, it is important to establish yourself as a global business. In other words, take time to develop your global brand and tone of voice. Your brand voice is how you communicate and connect with your target audience. And this is what sets you apart from other competitors in your space.

But why do you need to establish or re-evaluate your brand voice for localization? Because your company is entering new markets and cultures. What may work in one country may not in another. And on some rare occasions, it may even come across as offensive in another country. Your content must speak a neutral language free of regional connotations or metaphors.

Additionally, you want to ensure that all brand communication is kosher and within your brand tone like logo design and other elements. And this becomes more important when you hire vendors or freelancers to translate and localize your content. Having brand and editorial guidelines ensures that everyone is on the same page about your brand and its professional voice.

3. Select Target Markets & Languages

As you’ve seen above, there are many countries and languages to include in your content localization strategy. However, they may not all make sense for your particular business. You need to identify which markets will bring you the traffic you desire.

So, pay attention to your incoming customers. Where do most of your customers come from? Are there any adjacent countries you can target with the same customer base? For example, if you have customers from South America and the US who speak Spanish, it would be worth investing in Spanish content. Then repurpose and localize the same content to target potential prospects in Spain and neighboring EU countries.

The same strategy can be applied to starting fresh in a new market. Say you want to expand your presence in the EU and want to start with France. You can use French to target multiple countries such as Belgium, Luxembourg, and Switzerland. And, you can repurpose that content for other French-speaking countries in African and American markets.

Now, keep in mind that localizing this content also means providing local support. So, you will need local numbers and multilingual support teams to help customers interested after reading your localized content.

So, take time to decide where you want to expand your business and whether you can afford to follow it up with multilingual support.

Related: Top 8 Tips to Creating a Multilingual IVR

4. Design a Content Localization Workflow

At its basic level, a content localization workflow will look like this with a translation agency:

1. Identify content to translate and localize
2. Assign to employee/vendor
3. Settle on key terminology and brand voice
4. Translate and transcreate (creative translation to make the text coherent and relevant)
5. Review by local native
6. Review by project manager
7. Proofread, finalize, and publish

If you plan to translate internally, then your workflow will be slightly different. For an in-house content localization strategy, here are some best practices:

1. Decide which keywords to target and which keywords should be retained in the original language, translated, or transliterated (written in the script of the target language)
2. Use native speakers to be regionally specific in your translations; don’t entirely rely on Google Translate
3. Plan how to handle difficult terminology (such as product names, technical or legal terms, etc.)
4. Review by someone who speaks the language natively
5. Proofread, finalize, and publish

Create a content localization workflow that makes sense for your business and update it to improve efficiency.

5. Hire the Necessary Vendors

Once your workflow is designed, you can start hiring or assigning the necessary people.

If you’re doing this internally, brief your employees/teams about the project’s purpose and how they will contribute. Then, assign them content to be localized and get to work.

If you want to outsource your translation efforts, then you’ll need to find the right vendors and tools

1. Choose the Right Translation Agency

Here are some factors to consider when hiring localization and translation services:

• Has the necessary qualifications such as ISO 17100 certification specific to translation services
  • “Industry certifications like ISO are important because legal clients need to know that their documents are classified” – Gunnar Hallgrimsson, Business Development Manager at Directum Translations
• Supports multiple languages and language combinations (for example: different dialects of Spanish)
• Provides confidentiality assurance, if needed
  • “It helps clients to know that when they send their documents over, those documents are being held securely” – Gunnar
• Works with native translators having domain expertise
• Familiar with your industry and has worked with similar clients in the past
• Has a dedicated project team to manage the translation process

2. Use Localization Tools

There are many solutions that centralize content production, marketing, advertising, and outreach efforts, even for localization. Here are some types of content localization tools to consider:

• Self-translation services
• Translation management systems
• Translation memory
• Glossary
• Language switcher plug-ins
• Automatic website localization software
• Multi-currency plug-ins
• Schema markup
• Geo-targeting
• Local and international SEO tools
• Keyword research and rank-tracking tools
• Quality assurance tools
• Local phone numbers
• Integrations
• Analytics and reports

Related: How to Display International Contact Phone Numbers on Your Website?

6. Start Localizing

With all the right steps in place, you’re ready to launch your content localization strategy and start communicating with a wider, global audience.

Localizing content like this does take a few weeks to a month, depending on the size of your project. And the results will follow through shortly once you have everything set up. It’s a good idea to use analytics and metrics to gauge the success of your localization efforts. Local and international SEO and marketing analytics tools can provide you with this data and information.

How Can Global Call Forwarding Help?

We at Global Call Forwarding understand the struggles that come with growing a global business. We also know how international revenue can support the future of such a business. After all, we’ve grown into a global business since United World Telecom – our sister company – formed 26 years ago.

Now, we help other businesses achieve their global expansion goals by providing cloud communication solutions.

Learn more about how we can support your business or browse through the features and services we offer on our website. To get a more customized plan, speak with our telecom experts; call us at +1 (561) 908-6171 or chat with us today!